We Make The Future
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
We Make The Future firmographics
Firmographics- Name
- We Make The Future
- Legal name
- We Make the Future
- Website
- https://wemakethefuture.us
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
We Make The Future industry classification
Industry- Product category
- Nonprofit Advocacy Research and Messaging Services
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Social Services (8300), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industries
- Civil Society Strengthening & Civic Space (BPADAGAD), Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Environmental Education, Capacity Building & Community Engagement (BPADALAO)
Keywords
We Make The Future business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The organization accepts donations through PayPal to support its work. Donations are the primary mechanism for individual supporters to contribute to the organization.
- Grant Funding: The organization works with state, local, and national partners, with support from funders who laid the foundation for WMTF. The organization publishes impact reports suggesting grant funding from foundations and institutional donors.
Distribution channels1 record
Marketing channels7 records
We Make The Future product offering
Product offeringCore offering
We Make The Future develops race-forward narrative strategy, research, and tools to support partner organizations advancing a just multiracial democracy. The organization serves as the implementation home for the Race Class Narrative (RCN) messaging framework, providing empirically-tested messaging research, open-source guides and digital toolkits, training workshops, and direct Implementation Boo$t funding to progressive groups at state, local, and national levels. All resources are distributed free of charge as open-source materials.
Product overview
We Make The Future is a nonprofit organization that serves as an implementation home for the Race Class Narrative (RCN) and other empirically-backed messaging frameworks. Rather than a software platform, WMTF offers a portfolio of knowledge products and services including: the foundational Race Class Narrative framework and its messaging architecture; Messaging Guides and Digital Toolkits grounded in research; Briefing Recordings and Presentation Slides from research dissemination events; Rapid Response Memos for developing situations; Research Summaries from public opinion research; and Partner Messaging Guides from collaborative projects. The organization runs five thematic programs (Black RCN Project, AAPI RCN Project, Fund Our Future, Safe and Equitable Schools, Climate Justice) and offers Workshops for capacity building and Implementation Boo$t funding for partner distribution. All resources are provided open-source for advocacy use.
Differentiator
Problem solved
Functional benefit
Products and services
- Race Class Narrative (RCN) Framework The foundational empirically-tested narrative framework on race and class that neutralizes dog-whistle racism to win on economic and racial justice issues. Provides messaging architecture and principles for building cross-racial solidarity, used by progressive partner organizations.
- Black RCN Project (Deliver Black Dreams) Program supporting Black strategic communicators and community organizers from Black-led organizations to use race-forward messaging to mobilize Black audiences and achieve policy victories for Black people.
- AAPI RCN Project Program supporting AAPI strategic communicators and organizers to use race-forward narrative strategy to mobilize Asian American and Pacific Islander communities and achieve policy victories.
- Fund Our Future Coalition support program providing open-source creative and messaging research for organizations making the case for well-funded public systems through progressive taxation.
- Safe and Equitable Schools (Freedom to Learn) Campaign to rewrite rules for fully funded public schools, featuring messaging guides and digital toolkits for advocates fighting for equitable education funding and protecting public education.
- Climate Justice Climate narrative program building power at intersections of climate, housing, racial and economic justice through research, training, coaching, and collaborative campaigns.
- Workshops Public workshops at entry and intermediate levels helping participants turn empirically-backed messaging guidance into practical organizing and persuasion strategies. Trained 490 people in 2024 and 375 people in 2025.
- Implementation Boo$t Funding program that assists partner organizations with distributing empirically-backed narratives through creative distribution tactics, with more than half of 2024 funding going to Black, AAPI, or Latine-led and serving organizations.
Quantifiable outcome
- Trained 490 people in 2024 through workshops
- +5 more outcomes
Companies that use We Make The Future
Customer profileSegments4 records
Ideal customer profiles4 records
We Make The Future technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
We Make The Future partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Voss Research and StrategyminorResearch partner for 2026 Fund Our Future messaging research, conducting Randomized Controlled Trial (RCT) testing on Swayable platform alongside ASO Communications.
- ASO CommunicationscoreCo-developed the Freedom To Learn briefing in December 2021, providing research and strategic communications expertise for the public education messaging campaign.
- FrameshiftcoreCreative partner credited for Freedom To Learn briefing and creative concept development, providing visual and narrative design expertise for messaging campaigns.
- National Education AssociationminorPartner in the Freedom To Learn briefing, bringing educator constituency perspective to public education messaging research and campaign development.
- Lake Research PartnerscoreResearch partner conducting public opinion polling and messaging research. Credited for Freedom To Learn research and numerous other WMTF research projects including climate justice and LGBTQ+ messaging.
- Voting Rights LabminorCollaborator on ASO Communications post-election talking points research, contributing election and voting rights expertise.
- Bend the Arc: Jewish ActionminorJewish organizing partner who collaborated on the Dismantling Antisemitism message guide, providing deep collaboration and constituency expertise.
- UpriseminorCreative and strategic partner who developed the original Dismantling Antisemitism message guide in collaboration with Bend the Arc.
- State Revenue AlliancecoreStrategic partner in the Fund Our Future project, working with WMTF to provide open-source creative and messaging research implementation to support a growing coalition of state and national organizations making the case for well-funded public systems.
- ASO CommunicationscoreLong-standing strategic collaborator frequently credited alongside WMTF in research projects and messaging guides. ASO Communications is described as the organization's frequent collaborator for message development and research.
- HIT StrategiesminorResearch partner contributing to messaging research projects including climate justice and transit messaging research.
- Black Popular FrontcoreAn initiative of WMTF, the Black Popular Front developed the Deliver Black Dreams campaign and messaging guide to mobilize Black voters and achieve policy victories for Black people.
- ArtfluentialminorCreative partner in Columbus, Ohio Deliver Black Dreams mural project, providing artistic direction for narrative visualization.
- Ohio Organizing CollaborativeminorLocal partner in Ohio for Deliver Black Dreams mural project, coordinating community organizing and campaign implementation.
- Faith in MinnesotacoreFoundational partner whose implementation work with WMTF helped establish the organization's methodology and approach to race-class narrative work.
- Transgender Law CenterminorPartner in transgender youth messaging research and guide development, contributing expertise on LGBTQ+ issues and constituency perspective.
- Education MinnesotaminorState education union partner who created Defending Our Students' Freedom to Learn guide and social-emotional learning communication materials for Minnesota.
- Drive AgencyminorDisinformation expert contributor to Black RCN disinformation briefing and guide development, providing expertise on combatting online racialized disinformation.
- Narrative Justice League (Minnesota)minorMinnesota-based partner who created the Walk the Talk guide for relating to lawmakers on priority issues.
- All In WisconsinminorState partner who developed the BadgerCare For All messaging guide, providing Wisconsin-specific messaging guidance for healthcare advocacy.
Scale indicators10 records
We Make The Future competitors and assessment
Company assessmentDirect peers
- State Revenue Alliance: Coalition-building organization co-developing WMTF's Fund Our Future project; works on progressive taxation and public investment narratives, sharing WMTF's research-to-implementation model for state-level advocacy campaigns.
- Race Forward: National racial justice organization that builds narrative and strategy for racial equity across movements; comparable in producing research-backed narrative frameworks, training programs, and tools used by progressive advocacy partners.
- Demos: Progressive public policy and advocacy organization that was an original co-developer of the Race Class Narrative research (2017) and works on overlapping racial/economic justice narrative and policy agendas — directly comparable mission and partner profile.
- ASO Communications: Message research and strategic communications firm frequently credited as WMTF's closest collaborator; co-developed the foundational Race Class Narrative research and multiple ongoing guides, serving the same progressive advocacy ecosystem with overlapping methodologies and client base.
- The Opportunity Agenda: Social justice narrative and communications organization that conducts original research, develops messaging frameworks, and supports advocates on race, equity, and inclusion — closely overlapping with WMTF's research-to-implementation methodology.
- Movement Strategy Center: Movement support organization providing narrative strategy, training, and infrastructure for progressive base-building organizations, with overlapping methodology and partner base in racial/economic justice ecosystems.
- Narrative Initiative: Research and capacity-building organization focused on narrative change for social justice, providing tools, trainings, and research to movement leaders — directly comparable in mission, methodology, and constituency served.
- ReThink Media: Media and messaging strategy organization working with social justice movements to place and amplify progressive narratives in mainstream media — comparable in providing narrative research, message training, and strategic communications to advocacy partners.
- Faith in Minnesota: Faith-rooted community organizing network and a foundational partner for WMTF; implements RCN messaging at the state level and is structurally aligned to WMTF's methodology, training, and partner-network approach.
Broad incumbents
- Center for American Progress: Large progressive think tank producing policy research, narrative frameworks, and strategic communications across the progressive agenda — overlaps with WMTF's policy/narrative work but at much broader scale and with a wider portfolio of issues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We Make The Future social profiles
Digital presenceWe Make The Future financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Make The Future leadership team
Management profileNumber of profiles
Profiles2 records
We Make The Future funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Make The Future M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Make The Future
What does We Make The Future do?
We Make The Future develops race-forward narrative strategy, research, and tools to support partner organizations advancing a just multiracial democracy. The organization serves as the implementation home for the Race Class Narrative (RCN) messaging framework, providing empirically-tested messaging research, open-source guides and digital toolkits, training workshops, and direct Implementation Boo$t funding to progressive groups at state, local, and national levels. All resources are distributed free of charge as open-source materials.
Is We Make The Future a public or private company?
We Make The Future is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was We Make The Future founded?
We Make The Future was founded in 2021. It employs 1 to 10 people.
How does We Make The Future make money?
Two revenue lines are on record. Donations are the primary driver. The others are grant Funding.
Who are We Make The Future's main competitors?
Direct peers on record are State Revenue Alliance, Race Forward, Demos, ASO Communications, The Opportunity Agenda, Movement Strategy Center, Narrative Initiative, ReThink Media and Faith in Minnesota. Center for American Progress is listed as a broad incumbent.
Does We Make The Future have an API?
No public API is recorded for We Make The Future.
What industry is We Make The Future in?
We Make The Future's product category is Nonprofit Advocacy Research and Messaging Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPADAGAD, Civil Society Strengthening & Civic Space. Its NAICS code is 8133 and its SIC code is 8300.