Valimex, S.L.

What Valimex, S.L. does

Valimex, S.L. is a Spanish privately-held import-export company founded in 1972 and headquartered in Valencia, operating through three divisions: Agricultural (professional and hobby substrates, raw materials), Food (dairy ingredients, sweeteners, plant-based ingredients, superfoods, feed ingredients, and finished food products), and International (cross-border trade services). The company has been the exclusive Spanish distributor of German peat and substrate producer Klasmann-Deilmann GmbH since 1979, renewed in 1990, and operates three warehouse locations in Spain (Valencia HQ, Chiva, Andosilla) plus a wholly-owned delegation in Bogotá, Colombia opened in 2019. Its technical capabilities center on custom substrate formulation and mixing—combining materials such as Sphagnum peat, coco fiber, wood fiber (GreenFibre), vegetable compost, perlite, vermiculite, and pine bark—supported by a FEDER-co-financed automatic packaging line installed in 2020-2021.

Valimex serves professional horticultural customers (nurseries, mushroom producers, ornamental and vegetable growers), Spanish and European food manufacturers across dairy, bakery, ice cream, chocolate, sports, and infant nutrition, and—via its Colombia operation—Colombian supermarkets, cash-and-carry, hard-discount channels, and the food service industry. Its GTM combines division-based direct sales teams with technical advisory, presence at major industry fairs (Iberflora, Anuga, SIAL), and a website plus LinkedIn presence; pricing is quote-based and not publicly disclosed. The company holds IFS Broker Version 3.1, 2021 certification (97.53% audit score in 2024), as well as Ecocert, PEFC, and RHP certifications, and sells own-label brands Beljardín, Horticoco, Florabella, Growcoon, GreenFibre, and TerraAktiv.

The business model is B2B distribution with light value-added services: revenue is generated through product reselling with technical advisory, custom mixing, and logistics, supplemented by international business development services (market research, regulatory and registration support, import/export management). The company remains family-owned under the Müller family, with no disclosed private equity or external investor involvement, and was led by founder Josef Müller as Chairman of the Board of Directors as of the latest disclosures.

Name

Valimex, S.L.

Legal name

VALIMEX S.L.

Website

https://valimex.es

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Valimex, S.L. is a family-owned Spanish import-export firm founded in 1972 that distributes professional and hobby growing substrates, food ingredients, and finished food products, serving horticulture professionals, European food manufacturers, and Latin American retail/food service customers across offices in Spain and Colombia.

Ownership category

akta.pro rank

Product category

Agricultural Substrate and Food Ingredient Distribution

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Agricultural substrate distribution
• Food ingredient distribution
• Horticultural growing media
• Peat and coco fiber
• Professional horticulture supply

Headquarters

HQ city

Valencia De Las Torres

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Agricultural Products Distribution: Distribution of professional growing substrates, peat, coco fiber, perlite, vermiculite, bamboo stakes, and related agricultural products to horticulture professionals, nurseries, and mushroom producers in Spain. Revenue generated through product sales with technical advisory and logistics services.
2. Food Ingredients Distribution: Distribution of food ingredients including dairy products (milk powder, whey, proteins, lactose), sugars and sweeteners, vegetable ingredients, superfoods, and feed ingredients to food manufacturing industries. Both import and domestic sales.
3. International Trade Services: International business development services including market research, product sourcing, import/export management, tariff classification, labeling regulation, and registration services for companies looking to internationalize or import products, particularly between Europe and Latin America.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Valimex, S.L. imports and distributes agricultural substrates, raw materials for substrate formulation, and food ingredients (dairy, sweeteners, plant-based, superfoods, feed) for professional horticulture, food manufacturing, retail, and food-service customers, with technical advisory, custom substrate mixing, and international trade services. The company also markets hobby-gardening substrate brands and finished food products through retail and food-service channels in Spain and Latin America.

Product overview

Valimex, S.L. is a Spanish import-export company founded in 1972 operating through two main divisions: Agricultural (substrates and raw materials) and Food (ingredients and finished products). The Agricultural division offers professional substrates, custom-formulated substrates, and hobby substrates (Florabella, Beljardín, Horticoco brands), plus raw materials including Sphagnum peat (exclusive Klasmann-Deilmann distributor), GreenFibre, TerraAktiv, coco fiber, perlite, vermiculite, vegetable compost, and bamboo tutors. The Food division supplies dairy ingredients (milk powder, whey, proteins, lactose), sugar and sweeteners, plant-based ingredients, superfoods, and feed ingredients, alongside finished products for food service and retail channels. The company holds IFS Broker certification and serves markets in Spain, Colombia, Latin America, Europe, and select regions in Asia and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Beljardín: Universal growing substrate for indoor and outdoor plants, made from Sphagnum peat with compost, NPK fertilizer with micronutrients and iron chelate. Available in 10L, 20L, 40L, 50L and 70L formats.
• Florabella
• Horticoco
• GreenFibre
• TerraAktiv
• Growcoon

Quantifiable outcome

• IFS Broker certification score of 97.53% achieved in 2024 audit

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SAMYORKminorStrategic or Co-development Partner · 5 May 2023Partnership for RTD (ready-to-drink) beverage development. First project developed the Perquez sangría in tetrabrik 1L and 250ml can formats. SAMYORK has presence in Costa Rica, Panama, Colombia, Chile, Cuba, Venezuela, and other Latin American countries. Valimex contributes market intelligence on trends and new consumption habits of Millennials and Gen Z.
• Klasmann-Deilmann GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 1979Exclusive distribution partnership since 1979 for peat and substrate products in Spain. Valimex is the oldest international distributor of this German multinational company (founded 2013 as centenary of Klasmann-Deilmann). Renewed exclusivity contract in 1990. Klasmann-Deilmann is present in 60+ countries and considered one of the world's largest peat companies. Products include Sphagnum peat, substrates, Greenfibre (wood fiber), and specialty growing media.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Compo: German consumer horticulture brand for substrates, fertilizers, and lawn care. Comparable via the hobby substrate category (where Valimex sells Beljardín/Florabella) but operates as a consumer brand rather than a specialty distributor.
• Brenntag: Global market leader in chemical and ingredient distribution including food ingredients. Comparable in business model (B2B ingredient distribution to manufacturers) but at vastly larger scale and broader portfolio than Valimex's specialty focus.

Direct peers

• Barentz: Dutch-headquartered global distributor of food and nutrition ingredients. Highly comparable as an international specialty food ingredient distributor serving food manufacturers — closely aligned with Valimex's Food Division business model.
• IMCD: Dutch specialty ingredients and chemicals distributor with deep European coverage. Directly comparable in distribution model, customer base (food manufacturers), and category overlap (dairy, sweeteners, plant-based ingredients).
• Azelis: Belgian-headquartered global specialty ingredients distributor serving food, nutrition, and personal care. Comparable as a pan-European food ingredient distributor with similar value-added technical advisory and supplier-portfolio model.
• Jiffy Products: Norwegian producer of growing media and propagation systems including biodegradable plug products. Comparable to Valimex via the Growcoon mesh-pot offering and overlapping substrate/propagation categories for professional nurseries.
• ASB Greenworld: German producer of substrates and growing media for professional horticulture and hobby gardening. Directly comparable as a European substrate manufacturer competing for the same professional-grower and retail garden-center channels as Valimex.
• Floragard Vertriebs: German substrate brand distributed across European garden-center and DIY channels. Directly comparable to Valimex's Florabella and Beljardín brands in the hobby substrate segment for amateur gardeners.
• Pindstrup Mosebrug: Danish peat and growing media producer serving professional growers worldwide. Comparable as a competing peat/substrate supplier that distributes into European horticulture markets alongside Valimex's Klasmann-Deilmann partnership.
• Premier Tech: Canadian producer of peat-based growing media, substrates, and horticultural inputs with global reach. Directly comparable as a vertically integrated peat/substrate player overlapping Valimex's professional horticulture and hobby substrate categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valimex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valimex, S.L.