Bonheur de Chanvre
Bonheur de Chanvre is a privately held French DTC e-commerce and boutique retailer of CBD and hemp wellness products (oils, flowers, hash, cosmetics, food, pet items), serving French individual consumers with a curated, 100% French-sourced and ECOCERT-certified catalog distributed via its own website and a physical store in Coutances.
- Company typePrivate
- Founded2020
- HeadquartersGranville, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bonheur de Chanvre does
Bonheur de Chanvre is a privately held French e-commerce and retail company that sells hemp- and CBD-based wellness products to individual consumers in France. Founded in 2020–2021 and headquartered in Granville/Coutances in the Manche department, the company operates a DTC online storefront (bonheurdechanvre.com) alongside a single physical boutique at 44 rue Geoffroy de Montbray, Coutances, supported by a four-person team (Isabelle, Myriam, Béatrice, Vincent) reachable by phone and messaging Tuesday through Saturday. Its product portfolio spans seven categories — sublingual oils, infusions, dried flowers, hash and resins, cosmetics (including the Chanvria and Hexa3 sub-lines), food (hemp seeds), and animal wellness — all sourced from a curated network of 19 named French partner cultivators, formulators, transformers, and laboratories, and all formulated from Cannabis sativa L. with THC below 0.3% to comply with French and European regulation.
The business model is a one-time-purchase DTC retail model: per-gram or per-unit pricing with volume discounts (5–30% at 5/10/20/50 units), payment processed via Viva Wallet, and 48-hour domestic delivery from France. Revenue is generated exclusively from product transactions; no subscription, licensing, or B2B contracts are disclosed, although an 'Accès PRO' (Pro access) portal hints at a nascent wholesale motion. Distribution is purely domestic (France) through the company's own e-commerce site and its single retail boutique. Marketing relies on organic social media (Facebook, Instagram, TikTok, LinkedIn), an educational blog on hemp and CBD, a newsletter, and a 'Points Bonheur' loyalty program (1 point per €10 spent).
Strategically, the company positions itself as a curator of premium, certified-organic French hemp — leveraging ECOCERT, Cosmos Organic, Cosmétique Biologique, and Cosmebio certifications, independent laboratory testing, and partner provenance storytelling as its core differentiation. Recognition includes a 2nd-place finish at the 2024 Platinium CBD Cup for its Peach Kush CBD flower. The company has no disclosed funding, no institutional investors, no parent entity, no patents, and no AI/ML or technology platform capabilities beyond its e-commerce stack.
Bonheur de Chanvre firmographics
Firmographics- Name
- Bonheur de Chanvre
- Legal name
- Bonheur de Chanvre
- Website
- https://bonheurdechanvre.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bonheur de Chanvre is a privately held French DTC e-commerce and boutique retailer of CBD and hemp wellness products (oils, flowers, hash, cosmetics, food, pet items), serving French individual consumers with a curated, 100% French-sourced and ECOCERT-certified catalog distributed via its own website and a physical store in Coutances.
- Ownership category
- akta.pro rank
Bonheur de Chanvre industry classification
Industry- Product category
- CBD & Hemp Wellness Products
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Health and Personal Care Retailers (4561)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), CBD/Hemp Pet Products Retail (CRANAHAF)
Keywords
Where Bonheur de Chanvre is headquartered
LocationHeadquarters
- HQ city
- Granville
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bonheur de Chanvre business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of hemp and CBD products including sublingual oils, flowers, hash/resins, cosmetics, food products (hemp seeds), and animal products. Revenue is generated through one-time product transactions with volume discounts available for larger quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Flowers - price per gram |
| Unit Pricing | Pay-as-you-go | Hash and Resins - price per gram |
| Unit Pricing | Pay-as-you-go | Cosmetics - body care products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bonheur de Chanvre product offering
Product offeringCore offering
Bonheur de Chanvre is a French e-commerce retailer specializing in premium CBD and hemp-based wellness products. It sells seven product categories—sublingual oils, infusions, flowers, hash & resins, cosmetics, food products, and animal products—sourced from 19 French hemp producers and partners. All products are 100% natural, made in France, ECOCERT/organic certified where applicable, with THC levels below 0.3% in compliance with French and European regulations.
Product overview
Bonheur de Chanvre is a French e-commerce company specializing in premium hemp and CBD products. The company operates as a multi-category online store offering sublingual oils, teas/infusions, dried flowers, hash & resins, cosmetics, food products, and animal wellness items. The product portfolio includes 7 main categories and over 25 individual products featuring both Bonheur de Chanvre branded items and partner brand products from their network of French hemp producers. The cosmetics line (Chanvria brand) includes hand cream (Crème Mains Chanvria), hydrating serum, face cream, foot cream, lip balm, and body balm. The Hexa3 brand offers muscle balm for pain relief. CBD flower products include various strains like Peach Kush CBD, Strawberry Small Bud, Lemon Haze Bio, OG Kush CBD, Amnésia CBD, and specialty items like Blueberry Bio and Black Berry Bio. Hash and resin products feature Hash CBN, Ice O Lator Hash, Mousseux Provencal, and Afghan Hash CBD. All products are made in France with 100% natural, organic or organic-farmed hemp, complying with French and European regulations, with THC levels below 0.3%. Products are tested by independent laboratories. The company also offers a loyalty program (Points Bonheur) and secure payment via Viva Wallet.
Differentiator
Problem solved
Functional benefit
Products and services
- Huiles sublinguales (Sublingual Oils) Sublingual CBD oils delivering cannabinoids, terpenes, and flavonoids for the entourage effect. A few drops daily provide calmness, relaxation, better sleep, and pain relief. Targeted at adult consumers seeking natural wellness solutions.
- Infusions (CBD Teas) Hemp teas and infusions containing naturally CBD-rich leaves and flowers combined with selected plants for potential benefits. Crafted with natural ingredients for gourmet recipes. Targeted at adult consumers seeking natural relaxation and wellness drinks.
- Fleurs (CBD Flowers) Exceptional quality hemp flowers for a unique and calming experience. Grown with passion by French producers under strict organic or organic farming practices, 100% natural without chemicals. Targeted at adult consumers seeking premium CBD flower varieties.
- Hash & Résines (Hash & Resins) Concentrates of cannabinoids (CBD, CBG, CBC, CBN), terpenes, and flavonoids from biological or organic French hemp cultures. Extracted through meticulous methods. Targeted at experienced adult consumers seeking high-potency CBD concentrates.
- Cosmétiques (CBD Cosmetics) Cosmetics with hemp and CBD offering exceptional properties for skin, muscles, tendons, and joints. Combine hemp benefits with CBD virtues and selected natural ingredients for hydration, repair, and soothing. Targeted at adult consumers seeking natural skincare and muscle relief products.
- Alimentaire (CBD Food - Hemp Seeds) Hemp seeds considered a superfood, rich in complete plant proteins, essential fatty acids omega-3 and omega-6, fiber, vitamins, and minerals with exceptional nutritional profile. Targeted at health-conscious adult consumers.
- Animaux (CBD for Animals) CBD products for pets, recommended by veterinarians for beneficial properties. Animals have an endocannabinoid system that interacts favorably with CBD for pain relief, anxiety management, and overall health. Targeted at pet owners seeking natural wellness solutions for their animals.
Companies that use Bonheur de Chanvre
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Bonheur de Chanvre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bonheur de Chanvre partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- AgricancoreChanvrier (hemp cultivator) partner supplying hemp biomass for CBD products
- ArnaudcoreChanvrier partner in the Bonheur de Chanvre network
- CannaciecoreGuillaume - Chanvrier and Transformer based in Vaucluse, Provence-Alpes-Côte d'Azur. Produces Mousseux Provencal hash products.
- CannaoacorePartner in the Bonheur de Chanvre network
- CannapoitoucoreNicolas and Christelle - Chanvriers and Transformers based in Charente Maritime, Nouvelle Aquitaine. Produces Black Berry Bio flowers.
- Carrément ChanvrecoreJérémy & Melinda - Chanvriers based in Loire, Auvergne-Rhône-Alpes. Produces Strawberry Small Bud, Lemon Haze Bio, Harlequin Small Buds, CBD CBG Small Buds Bio products.
- CBD en ProvencecoreBruce - Chanvrier based in Vaucluse, Provence-Alpes-Côte d'Azur. Produces Peach Kush CBD awarded 2nd place at Platinium CBD Cup 2024.
- ChanvriacorePierre & Philippe - Conceivers and Formulators based in Yvelines, Île-de-France. Produces comprehensive skincare line: Crème Mains (€9.30), Crème Visage (€19.90), Sérum Hydratant (€22.50), Baume Corps (€23.40), Crème Pieds (€17.10), Baume Lèvres (€7.50). ECOCERT certified, Cosmos Organic labeled.
- Ferme de PigerollescoreChanvrier partner in the Bonheur de Chanvre network
- Hexa3coreDamien & Kevin - Conceivers and Formulators based in Haute-Garonne, Occitanie. Produces Baume Musculaire Hexa3 (€8.40-€12.00) - first CBD muscle balm labeled Cosmos and Cosmebio.
- JérômecoreChanvrier partner in the Bonheur de Chanvre network
- KanopaecoreFrançois-Guillaume - Chanvrier based in Drôme, Auvergne-Rhône-Alpes. Established 2021, cultivates hemp in organic agriculture with complete traceability.
- Les Jardins de MagucoreFrancisco - Chanvrier based in Yonne, Bourgogne Franche-Comté. First French cannabis cultivator in chapel greenhouses with 8,000m² of greenhouses including 4,000m² soilless culture and 5,000m² outdoor production. ECOCERT certified, produces Blueberry Bio flowers.
- Marie-JeannecoreNicolas - Concepter and Formulator based in Bouches-du-Rhône, Provence-Alpes-Côte d'Azur. Specializes in e-liquids and CBD formulations for vaporization and topical use.
- Nobilis (Green Exchange Lab)corePaul & Thibaut - Transformers and Laboratory based in Doubs, Bourgogne Franche-Comté. Specialists in targeted extraction (crude, distillate, isolate) and rare European expertise in hemp processing. Produces Afghan Hash CBD (30%+ CBD).
- Scea Van HyftecoreHugues - Chanvrier based in Aisne, Hauts-de-France. Cultivates 185 hectares of 100% organic hemp. Produces flowers, oils, infusions, and hemp beer. All manual processing from seeding to harvest.
- Terpènes QueencoreLise - Chanvrière based in Charentes, Nouvelle-Aquitaine. Hand-cultivated organic hemp on clay-limestone terroir, hand-harvested to transformed. Analyzes products via independent laboratory.
- YouencoreChanvrier based in Côtes d'Armor, Bretagne. 30-hectare family farm certified organic since 1990. Polyculture with livestock, diversified into hemp production in 2021. Has replanted 10,000 trees and reconstructed 4km of hedgerows for biodiversity.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Bonheur de Chanvre competitors and assessment
Company assessmentDirect peers
- Hempia: French CBD e-commerce retailer offering flowers, resins, oils, and wellness products. Comparable product assortment and French DTC approach.
- Greeneo: French online CBD retailer selling flowers, resins, oils, and cosmetics to French consumers. Direct DTC competitor with similar multi-category assortment and French regulatory positioning.
- La Ferme du CBD: French CBD e-commerce retailer offering flowers, resins, oils, and food products. Comparable DTC model, French regulatory positioning, and partner/producer sourcing model.
- CBD.fr: French CBD marketplace/retailer with a broad assortment of flowers, oils, cosmetics, and wellness products. Comparable multi-category DTC offering and French consumer base.
- Mama Kana: French CBD wellness brand with strong digital presence selling oils, infusions, cosmetics, and CBD products DTC in France. Comparable assortment, target consumer, and French-market positioning.
- CBWEED: European CBD brand with e-commerce presence in France, selling flowers, hash, oils, and cosmetics. Comparable multi-category DTC offering and European hemp positioning.
- Le Petit Chanvre: French CBD retailer specializing in flowers, resins, and oils through DTC e-commerce. Similar product mix and French regulatory compliance focus.
Broad incumbents
- Sens Seeds: Long-established European cannabis/CBD retailer with extensive catalog, multiple countries, and a strong brand. Provides a broader-incumbent benchmark for scale, assortment depth, and internationalization options.
- Pharma CBD (Gilbert / La Procure Verte / pharmacy CBD OTC): French pharmacy-distributed CBD and hemp wellness products (e.g., through major pharmacy brands and CBD SKUs sold OTC). Represents the regulated retail channel that competes on trust and could also be a future distribution partner for Bonheur de Chanvre.
Emerging players
- Chanvrier Français: French hemp producer/retailer with direct cultivation and curated assortment. Comparable as a French terroir-positioned CBD competitor with vertical sourcing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bonheur de Chanvre social profiles
Digital presenceBonheur de Chanvre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonheur de Chanvre leadership team
Management profileNumber of profiles
Profiles4 records
Bonheur de Chanvre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonheur de Chanvre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonheur de Chanvre
What does Bonheur de Chanvre do?
Bonheur de Chanvre is a French e-commerce retailer specializing in premium CBD and hemp-based wellness products. It sells seven product categories—sublingual oils, infusions, flowers, hash & resins, cosmetics, food products, and animal products—sourced from 19 French hemp producers and partners. All products are 100% natural, made in France, ECOCERT/organic certified where applicable, with THC levels below 0.3% in compliance with French and European regulations.
Is Bonheur de Chanvre a public or private company?
Bonheur de Chanvre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonheur de Chanvre founded?
Bonheur de Chanvre was founded in 2020. It employs 1 to 10 people.
Where is Bonheur de Chanvre based?
Bonheur de Chanvre is headquartered in Granville, France, in the Europe region.
How does Bonheur de Chanvre make money?
One revenue line is on record: E-commerce Product Sales.
Who are Bonheur de Chanvre's main competitors?
Direct peers on record are Hempia, Greeneo, La Ferme du CBD, CBD.fr, Mama Kana, CBWEED and Le Petit Chanvre. Broad incumbents are Sens Seeds and Pharma CBD (Gilbert / La Procure Verte / pharmacy CBD OTC). Chanvrier Français is listed as an emerging player.
Does Bonheur de Chanvre have an API?
No public API is recorded for Bonheur de Chanvre.
What industry is Bonheur de Chanvre in?
Bonheur de Chanvre's product category is CBD & Hemp Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 459991.