AMP CONCERTS
AMP Concerts is a New Mexico-based nonprofit founded in 2004 that presents ticketed and free live music, literary, and cultural events statewide. It serves New Mexico music enthusiasts, residents, and touring artists through concerts, residencies, and education programs funded by ticket sales, donations, and sponsorships.
- Company typePrivate
- Founded2004
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AMP CONCERTS does
AMP Concerts is a New Mexico-based nonprofit arts organization founded in 2004 that presents ticketed and free live music, literary, and cultural events and education programs across the state. The organization curates and promotes concerts spanning genres including blues, Americana, folk, world music, Latin, reggae, country, and jazz, and runs complementary education programming such as artist residencies, school programs, and workshops. It is led by Executive Director Neal Copperman and is headquartered in Albuquerque, with active programming in Santa Fe, Taos, Silver City, and Rio Rancho.
The organization's underlying technology is a ticketing and event-promotion stack built on Hold My Ticket infrastructure, accessed via tickets.ampconcerts.org, supplemented by venue box-office sales and external platforms (folkartmarket.org, artsandculture.cabq.gov). Distribution and marketing are managed through social media (Facebook, Twitter/X, Instagram, TikTok), email newsletters, and a content-driven website, with cross-promotion through venue and media partners. No proprietary software, patents, or app are indicated in the source data.
AMP's business model combines transactional ticket revenue (general admission $15-$55, premium $55-$70, VIP $164-$230), recurring member donations and subscriptions with early-access presale benefits, and sponsorship and grant income from municipal, state, and hospitality partners including the City of Albuquerque, Visit Albuquerque, NM Arts, New Mexico Music Commission, Marriott Albuquerque, and Concept Hotels. A stated share of every ticket sale funds free community concerts (notably the Live @ Winrock series), workshops, school programs, and artist residencies, reinforcing its nonprofit mission and community-engagement positioning. Customer segments span music enthusiasts, the broader New Mexico community, and the artists and musicians it platforms.
AMP CONCERTS firmographics
Firmographics- Name
- AMP CONCERTS
- Legal name
- AMP Concerts
- Website
- https://ampconcerts.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMP Concerts is a New Mexico-based nonprofit founded in 2004 that presents ticketed and free live music, literary, and cultural events statewide. It serves New Mexico music enthusiasts, residents, and touring artists through concerts, residencies, and education programs funded by ticket sales, donations, and sponsorships.
- Ownership category
- akta.pro rank
AMP CONCERTS industry classification
Industry- Product category
- Live Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Touring Concert Promoters & Presenters (MPAGAAAA), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where AMP CONCERTS is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMP CONCERTS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to concerts and events. Ticket prices vary by event, ranging from free community events to premium concerts with VIP experiences priced up to $230.
- Donations and Memberships: Nonprofit organization receives donations from supporters and members. The organization promotes membership programs with early access to ticket sales and other benefits.
- Sponsorships: Partnerships with local businesses and organizations including City of Albuquerque, NM Arts, Visit Albuquerque, and others who provide financial support for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Community Events |
| Unit Pricing | Pay-as-you-go | General Admission |
| Unit Pricing | Pay-as-you-go | Premium/Premium Seating |
| Unit Pricing | Pay-as-you-go | VIP Packages |
| Unit Pricing | Pay-as-you-go | Early Bird/Member Discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
AMP CONCERTS product offering
Product offeringCore offering
AMP Concerts is a nonprofit arts organization that curates, promotes, and presents live music concerts, literary events, and cultural programs across New Mexico at theaters, breweries, parks, libraries, and cultural centers. The organization sells tickets to performances (priced from $15 to $230 for VIP packages) and also offers free community concerts, workshops, school programs, and artist residencies funded by a portion of ticket sales.
Product overview
AMP Concerts is a nonprofit organization that provides concert and event promotion services throughout New Mexico. The company organizes live music events across various genres including blues, Americana, country, folk, world music, reggae, and jazz at venues throughout Albuquerque, Santa Fe, and other New Mexico locations. A portion of all ticket sales funds free community concerts, workshops, school programs, and artist residencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert and Event Promotion Services AMP Concerts curates, organizes, and presents live music concerts, literary, and cultural events across multiple venues in New Mexico (theaters, breweries, parks, libraries, cultural centers). Programming spans genres including blues, Americana, country, folk, world music, reggae, jazz, and Latin, with tickets sold through AMP's own platform, Hold My Ticket, and venue box offices.
- Free Community Concert Programming Free outdoor and community-venue concerts held at locations such as Winrock Park, Southside Library, and Gutierrez-Hubbell House, requiring registration rather than ticket purchase. Funded by a portion of paid ticket sales and grants from partners such as Visit Albuquerque and Friends of the Santa Fe Public Library.
- Artist Residencies and School Programs Workshops, school programs, and artist residencies offered to New Mexico communities, supported by a portion of AMP ticket sales as part of the nonprofit's educational mission.
- AMP Membership Program
- VIP Ticketed Concert Experiences
Companies that use AMP CONCERTS
Customer profileSegments3 records
Ideal customer profiles3 records
AMP CONCERTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMP CONCERTS partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- City of AlbuquerquecoreCity government sponsor providing support for AMP Concerts programming. Part of the organization's funding base for community arts initiatives.
- Visit AlbuquerquecoreDestination marketing organization providing sponsorship and promotional support for events. Grant funding for the Live @ Winrock free concert series.
- NM Arts / New Mexico ArtscoreState arts agency providing funding and recognition for arts programming throughout New Mexico.
- New Mexico Music CommissionminorState commission supporting music industry development in New Mexico.
- KUNM RadiominorUniversity of New Mexico public radio station. Cross-promotional partnership for music events.
- Marriott AlbuquerqueminorHotel sponsor providing accommodations for visiting artists and promotional support.
- Concept HotelsminorSanta Fe hotel group offering discounted artist accommodations for AMP Concerts events in Santa Fe. Properties include The Sage Hotel, Coyote South, and Inn at Santa Fe.
- KiMo TheatrecoreHistoric Albuquerque theater venue hosting AMP Concerts events. Partnership for ticketing and event promotion.
- National Hispanic Cultural Center (NHCC)coreMajor Albuquerque cultural venue hosting AMP Concerts events including Journal Theatre performances.
- Tumbleroot Brewery & DistilleryminorSanta Fe brewery and distillery venue hosting AMP Concerts events, primarily for 21+ audiences.
- Unit B by Chocolate MavenminorIntimate 100-seat performance space in Santa Fe with full dinner and bar service. Hosts AMP Concerts performances.
- FUSION | 708minorBlack box theater and art gallery venue in Albuquerque's FUSION arts campus for AMP Concerts events.
- Hold My TicketcoreTicketing technology platform powering AMP Concerts' online ticket sales, event management, and venue operations.
- Friends of the Santa Fe Public LibraryminorNonprofit organization funding free library concerts as part of the Santa Fe Public Library Summer Reading program.
- International Guitar NightminorWorld's premier touring guitar festival partnership for annual guitar festival events featuring innovative acoustic guitarists.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AMP CONCERTS competitors and assessment
Company assessmentDirect peers
- National Sawdust: Nonprofit music presenter in Brooklyn, NY that curates and produces live concerts across jazz, classical, and contemporary genres, with a mission-driven focus on artist development and audience access. Mirrors AMP's nonprofit concert presenter model at a smaller, urban scale.
- Celebrity Series of Boston: Nonprofit performing arts presenter in Boston that curates and presents a multi-genre season of concerts and dance across partner venues. Comparable to AMP as a multi-genre nonprofit presenter without owning a single signature venue.
- Lensic Performing Arts Center: Nonprofit performing arts presenter in Santa Fe, NM, offering year-round concerts, films, and cultural events across multiple genres. Operates from a single historic venue but follows a similar nonprofit presenting model to AMP in the same New Mexico market.
- Scottsdale Arts: Nonprofit regional arts organization in Scottsdale, AZ that presents concerts, exhibitions, and festivals across multiple venues and genres. Closely comparable to AMP as a regional, multi-venue, mission-driven presenting organization.
- Ann Arbor Summer Festival: Nonprofit regional summer concert and arts festival in Ann Arbor, MI presenting ticketed and free concerts across genres. Comparable to AMP's free community concerts and ticketed programming model in a similar mid-sized regional market.
Others
- Meow Wolf: New Mexico-based immersive art and entertainment company operating permanent exhibitions. Adjacent, not directly comparable, but shares AMP's New Mexico cultural-economy footprint, sponsor network overlap, and arts-driven audience base.
Broad incumbents
- Live Nation Entertainment: Global concert promotion, venue operation, and ticketing company. Relevant as the dominant industry incumbent whose touring economics and artist routing decisions directly shape AMP's ability to book and price mid-tier touring artists in New Mexico.
- Segerstrom Center for the Arts: Major regional nonprofit performing arts center in Costa Mesa, CA presenting large-scale multi-genre concert and theater seasons. Comparable to AMP as a regional nonprofit presenter but at a substantially larger scale and budget with a flagship owned venue.
- Mesa Arts Center: Regional nonprofit performing arts complex in Mesa, AZ operating four theaters and presenting a broad, multi-genre season. Comparable to AMP as a regional presenting organization, but operates owned facilities at significantly larger scale.
- Cal Performances: University-affiliated presenting organization at UC Berkeley that curates a multi-genre season of concerts, dance, and theater at multiple venues. Comparable to AMP as a nonprofit presenter, though it operates at significantly larger scale and budget within an academic anchor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AMP CONCERTS social profiles
Digital presenceAMP CONCERTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMP CONCERTS leadership team
Management profileNumber of profiles
Profiles1 record
AMP CONCERTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMP CONCERTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMP CONCERTS
What does AMP CONCERTS do?
AMP Concerts is a nonprofit arts organization that curates, promotes, and presents live music concerts, literary events, and cultural programs across New Mexico at theaters, breweries, parks, libraries, and cultural centers. The organization sells tickets to performances (priced from $15 to $230 for VIP packages) and also offers free community concerts, workshops, school programs, and artist residencies funded by a portion of ticket sales.
Is AMP CONCERTS a public or private company?
AMP CONCERTS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMP CONCERTS founded?
AMP CONCERTS was founded in 2004. It employs 1 to 10 people.
Where is AMP CONCERTS based?
AMP CONCERTS is headquartered in Albuquerque, United States, in the North America region.
How does AMP CONCERTS make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Memberships and sponsorships.
Who are AMP CONCERTS's main competitors?
Direct peers on record are National Sawdust, Celebrity Series of Boston, Lensic Performing Arts Center, Scottsdale Arts and Ann Arbor Summer Festival. Meow Wolf is listed as an others. Broad incumbents are Live Nation Entertainment, Segerstrom Center for the Arts, Mesa Arts Center and Cal Performances.
Does AMP CONCERTS have an API?
No public API is recorded for AMP CONCERTS.
What industry is AMP CONCERTS in?
AMP CONCERTS's product category is Live Event Promotion. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAA, Touring Concert Promoters & Presenters. Its NAICS code is 71132 and its SIC code is 7900.