Wildcom

What Wildcom does

Wildcom (legal entity WILDCom Agencia SL) is a boutique public relations and communications agency founded in 2017 in Madrid, Spain, by journalists Esther Molina (CEO) and Ana Sepúlveda. The firm specializes in earned-media communication strategies for the digital economy, technology, and innovation sectors, positioning itself around a 'Go far, not fast' philosophy of sustainable, organic media visibility rather than paid placements. Its core offering is PR & Comunicación (Growth Media), which delivers customized media plans, press release writing, distribution through a proprietary database of more than 1,500 journalist and media contacts, interview coaching, and quarterly press clipping reports.

The company extends its PR core with adjacent service lines: Eventos (event organization and master-of-ceremonies services), Wild Training (communication workshops and mentoring), Maestría & Moderación (debate and panel moderation), Acciones de Marca (brand impact actions), and Audiovisual / Wild Video (corporate video production and on-site coverage). The agency runs sub-brands including the Gofar Podcast, Wildnews content blog, and Wildside project showcase, which function as thought-leadership and lead-generation assets. The team is composed of active multidisciplinary journalists with experience across press, radio, television, and digital channels.

Wildcom's go-to-market is sales-led and event-driven, relying on direct client engagement, ecosystem networking within the Spanish innovation community, and PR partnerships for events such as Female Founders Day and the DNVB Awards. The agency is bootstrapped, privately held by its co-founders, and operates across Spain and Latin America, serving a portfolio of more than 60 client logos spanning startups, scaleups, and select enterprise accounts (e.g., Fracttal, Internxt, Gravity Wave, PrestaShop). The firm reported 116% revenue growth between 2023 and 2024 and projected 75% growth for 2025, supported by a March 2025 brand relaunch. Pricing is custom-quoted per engagement with no public tiers or productized offering.

Name

Wildcom

Legal name

WILDCom Agencia SL

Website

https://wildcom.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildcom is a boutique PR and communications agency founded in 2017 in Madrid, Spain, specializing in earned-media strategies for digital economy, technology, and innovation startups and scaleups across Spain and Latin America, led by a team of active journalists.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

akta.pro industry

PRIMARYBPAFADAK

Nonprofit & Cause Communications

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Public relations services
• Media relations
• Corporate communications
• Event management services
• Communication consulting

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. PR & Communication Services: Core PR agency services including media relations, press release writing, impact management, and media consulting. This is the primary revenue stream for the boutique agency.
2. Events Management: Organization and management of events including high-level convocations, afterworks for networking, and ceremony moderation services.
3. Wild Training: Practical workshops and specialized training in communication tailored to business needs, including individual or team mentoring for professional development.
4. Audiovisual Services: Video interviews, recording, production with audiovisual operators, editing, post-production and graphics for corporate communications.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wildcom is a boutique PR and communication agency that helps innovative companies in digital economy, technology, and innovation sectors gain media visibility and authority. The agency develops customized media plans, writes and distributes press releases to a database of more than 1,500 journalist contacts, manages media relations, organizes events, provides communication training, and offers audiovisual production. Services are delivered by a multidisciplinary team of active journalists with experience across press, radio, television, and digital channels, primarily serving clients in Spain and Latin America.

Product overview

Wildcom is a boutique PR and Growth Media agency founded in 2017, specializing in communication strategies for technology, innovation, and digital economy companies. The company offers a unified service portfolio centered on its core PR & Comunicación (Growth Media) product, complemented by Eventos (event management), Wild Training (communication workshops), Maestría & Moderación (event presenting/moderating), Acciones de Marca (brand actions), Audiovisual/Video production, and the Gofar Podcast sub-brand. Services are delivered through a team of active journalists with multidisciplinary experience across press, radio, television, and digital channels. The agency operates primarily in Spain and Latin America, helping innovative projects achieve sustained media visibility and strategic positioning.

Differentiator

Problem solved

Functional benefit

Brands

• Go Far Podcast: A podcast series featuring interviews with successful professionals who achieved their goals without shortcuts, aligning with Wildcom's 'Go far, not fast' philosophy.
• Wildside
• Wildnews

Products and services

• PR & Comunicación (Growth Media) Core PR service developing customized media plans to increase client visibility, including press release writing, distribution to a 1,500+ journalist database, media relations management, interview coaching, and quarterly press clipping reports. Targeted at startups, scaleups, and technology companies seeking sustained media visibility.
• Eventos Event organization and management services including high-level convocations, networking afterworks, and master of ceremonies to ensure memorable experiences aligned with client strategic objectives. Targeted at organizations needing event production and PR support.
• Wild Training Practical workshops and specialized communication training adapted to business needs, including individual or team mentoring for professional development. Topics include communication keys for SMEs, media interview preparation, public speaking, elevator pitch creation, and journalist access strategies. Targeted at founders, executives, and corporate teams.
• Maestría & Moderación Professional presenting and moderating services for debates, roundtables, awards ceremonies, and expert panels across various topics, ensuring dynamic and impactful conversations among participants. Targeted at organizations hosting events requiring professional moderators.
• Acciones de Marca Customized brand impact actions designed to ensure client companies impact their target stakeholders, creating memorable brand experiences and generating lasting impressions. Targeted at companies seeking creative brand activation campaigns.
• Audiovisual (Wild Video) Complete event coverage and corporate video production including video interviews, recording with editing and post-production, and on-site audiovisual operator management with professional equipment. Targeted at organizations needing corporate video content.
• Gofar Podcast Podcast featuring interviews with professional referents who have achieved success without shortcuts, aligned with the 'Go far, not fast' philosophy. Episodes include conversations with entrepreneurs, executives, and innovators. Available on Apple Podcast, Spotify, and YouTube.

Quantifiable outcome

• 116% revenue growth between 2023-2024
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Madrid Emprende (Ayuntamiento de Madrid)coreGTM or Marketing Partner · 1 January 2024Support partner for Female Founders Day event organized by Female Startup Leaders, with Wildcom as PR agency. Madrid Emprende is the entrepreneurship initiative of Madrid City Council.
• ENISAcoreGTM or Marketing Partner · 1 January 2024National participant and support partner for Female Founders Day event. ENISA is the Spanish state-owned company supporting entrepreneurial activity.
• RenfeminorGTM or Marketing Partner · 1 January 2024Corporate sponsor and support partner for Female Founders Day event.
• CabifyminorGTM or Marketing Partner · 1 January 2024Corporate sponsor and support partner for Female Founders Day event.
• SngularminorGTM or Marketing Partner · 1 January 2024Corporate sponsor and support partner for Female Founders Day event.
• CARMILAcoreStrategic or Co-development Partner · 1 January 2024Wildcom served as PR Partner for the III edition of DNVB Awards organized by CARMILA, recognizing digital and new venture brands in the retail sector.
• ZoomSphereminorGTM or Marketing Partner · 1 January 2024Partner for agency debate breakfast event. ZoomSphere is a social media management platform.
• ISDI (Instituto Superior para el Desarrollo de Internet)minorGTM or Marketing Partner · 1 January 2024Partner for Robopedics project presentation and AWAKE device launch in framework of World Stroke Day.
• Female Startup LeaderscoreStrategic or Co-development PartnerWildcom CEO Esther Molina co-founded Female Startup Leaders (FSL), a community supporting female founders in Spain and Latin America with approximately 150 members. Wildcom serves as PR agency for FSL events including Female Founders Day.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Finn Partners: Global integrated marketing and PR firm with a prominent technology practice serving high-growth and enterprise tech clients. Comparable on tech-PR specialization but at much broader scale and geographic reach.
• LLYC (Llorente & Cuenca): Spain- and Latin America-headquartered public relations, marketing, and communications firm with a broad portfolio spanning corporate communications, tech, consumer, and public affairs. Most direct competitor to Wildcom in the Spanish/LatAm PR market with significantly larger scale.
• Edelman Spain: Global communications firm's Spanish operation offering tech, consumer, and corporate communications to enterprise and growth-stage clients. Competes for the same Spanish tech/startup PR budgets as Wildcom but at significantly larger scale.
• WE Communications: Global integrated communications agency with deep technology-sector practice serving enterprise and high-growth tech clients in EMEA. Comparable on tech-PR focus but at significantly larger scale.
• Archetype (now Padilla): Tech and B2B-focused public relations agency (now part of Padilla) serving enterprise software and digital platforms. Comparable in tech-vertical focus and product-launch PR positioning.
• Ketchum (now Ketchum / Omnicom): Global communications consultancy with deep technology-sector capabilities serving enterprise and growth clients. Comparable on tech-PR capability offering but at much greater scale.

Direct peers

• Thinketers: Boutique communications and PR firm focused on technology, innovation, and digital economy clients. Highly comparable in specialization, boutique model, and target audience of growth-stage tech companies.
• Apple Tree Communications: European boutique tech-focused PR and communications agency serving startups, scaleups, and tech platforms. Highly comparable to Wildcom in vertical focus, boutique positioning, and European innovation-ecosystem client base.
• Walker Sands Communications: US-headquartered B2B tech PR and integrated marketing agency serving software, SaaS, and technology clients. Comparable in tech-vertical boutique-style focus on PR for high-growth tech companies.
• Hotwire PR: Global tech-sector PR and communications agency with strong EMEA presence serving enterprise software, consumer tech, and digital economy clients. Direct peer in tech-vertical PR specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wildcom_
• YouTubeyoutube.com/@wildcom
• LinkedInlinkedin.com/company/wildcom.es
• Instagraminstagram.com/wildcom_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildcom