What ANNIKA Foundation does

The ANNIKA Foundation is a 501(c)(3) nonprofit organization founded in 2007 by World Golf Hall of Famer Annika Sörenstam and headquartered in Orlando, Florida. The foundation develops and empowers young women through golf, operating under a "More Than Golf" philosophy that emphasizes confidence, perseverance, and relationship-building alongside competitive play. Its primary constituents are girls and young women ages 12–25 progressing from junior through collegiate into the professional ranks, plus the corporate executives and business leaders who engage through its Executive Women's Clinic and networking events.

The foundation delivers its mission through a portfolio of programs rather than a technology product. Core offerings include a global tournament circuit of nine events across four continents (the Hilton Grand Vacations ANNIKA Invitational presented by Rolex, the ANNIKA Intercollegiate presented by 3M, the ANNIKA Invitational Asia, the ANNIKA Invitational Europe, the Women's Amateur Latin America, and the Girls Junior All-Star Championship), the ANNIKA Women's All Pro Tour as a professional pathway, five annual "Share My Passion" clinics, three Foundation Fundraisers, the "More Than Golf" Virtual Series, and award programs including the ANNIKA Award presented by Stifel and the ANNIKA Inspiration Award. The ANNIKA Alumnae Group maintains engagement of past participants across their careers.

Revenue is generated through individual donations, planned giving, corporate sponsorships (flagship partners include 3M, Rolex, Mastercard, The R&A, iQor, Bank of America, Stifel, and CDW), merchandise royalty arrangements (AHEAD USA donates 15% of net sales of the ANNIKA Collection), and in-kind partnerships (2nd Swing club donations, StrackaLine discounts). The foundation operates globally across the United States, Sweden, Thailand, Japan, and Mexico, with strategic co-development partnerships with the AJGA and USGA that integrate its Pathway Series into the U.S. national team identification pipeline.

Name

ANNIKA Foundation

Legal name

ANNIKA Foundation

Website

https://annikafoundation.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The ANNIKA Foundation is a 501(c)(3) nonprofit founded in 2007 by World Golf Hall of Famer Annika Sörenstam that develops young women golfers ages 12–25 through a global tournament circuit, clinics, education programs, and awards spanning four continents.

Ownership category

akta.pro rank

Product category

Youth Golf Development Programs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Athletic, Arts & Talent-Based Scholarships (EDAIAOAM), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Youth golf development
• Women's golf tournaments
• Junior golf programs
• Golf clinics
• Charitable golf foundation

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The foundation generates revenue through donations from individuals and corporations. Supporters can donate online or by mail, and can allocate gifts to specific areas of impact including programs promoting active lifestyles and junior golf.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The ANNIKA Foundation runs a global portfolio of girls' golf tournaments, instructional clinics, leadership development programs, and awards that develop and empower young women through golf. Its offerings span junior invitationals, a collegiate invitational, regional events across Asia, Europe, and Latin America, an all-girls professional tour, virtual educational series, and recognition awards, all under a "More Than Golf" philosophy. The foundation is funded by individual donations, corporate sponsorships, and fundraising events rather than by product or service pricing.

Product overview

ANNIKA Foundation is a charitable foundation founded by World Golf Hall of Famer Annika Sörenstam that operates a portfolio of golf-related programs for young women. The organization does not offer a technology product; rather, its offerings consist of tournament events, development programs, educational clinics, and award programs. The core product portfolio includes: the Hilton Grand Vacations ANNIKA Invitational presented by Rolex and ANNIKA Intercollegiate presented by 3M as flagship tournaments; regional invitationals in Asia and Europe plus the Girls Junior All-Star Championship for junior development; "Share My Passion" Clinics and the "More Than Golf" Virtual Series for education; the ANNIKA Women's All Pro Tour as a professional pathway; and award programs including the ANNIKA Award presented by Stifel and ANNIKA Inspiration Award. The foundation also organizes team competitions like the ANNIKA Cup and hosts Executive Women's Clinics for networking. All programs operate under the foundation's 'More Than Golf' philosophy emphasizing confidence, perseverance, and relationship-building.

Differentiator

Problem solved

Functional benefit

Products and services

• Hilton Grand Vacations ANNIKA Invitational presented by Rolex A premier junior golf tournament presented by Rolex, held at Heathrow Country Club in Lake Mary, Florida, offering elite young female golfers competition and exposure opportunities.
• ANNIKA Intercollegiate presented by 3M A 54-hole stroke play college golf tournament featuring 12 top Division I women's programs, held annually at Royal Golf Club in Lake Elmo, Minnesota, serving as a bridge from junior to professional golf.
• Girls Junior All-Star Championship An AJGA-sanctioned all-girls junior championship for elite young female golfers ages 12-15, offering exemptions to higher-level competitions as part of the ANNIKA Foundation Pathway Series.
• ANNIKA Invitational Asia A junior golf tournament held at Blue Canyon Country Club in Phuket, Thailand, providing playing opportunities for young female golfers in the Asia-Pacific region.
• ANNIKA Invitational Europe A junior golf tournament held in Europe, providing competitive opportunities for young female golfers on an international stage.
• Women's Amateur Latin America (WALA) An amateur golf championship for Latin American women, held at PGA Riviera Maya in Quintana Roo, Mexico, identifying and developing talent in the region.
• "Share My Passion" Clinics Golf instruction and development clinics conducted globally, teaching both golf skills and life lessons under Annika's "More Than Golf" philosophy.
• "More Than Golf" Virtual Series Virtual educational sessions featuring Annika and guest speakers covering topics like yoga for golf, college recruiting, career development, and life skills.
• Executive Women's Clinic A networking and leadership development event combining elite competition with opportunities to connect with business leaders, held at various venues.

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered primary sponsor, flagship, core, major, minor and regional.

• iQorprimary sponsorGTM or Marketing Partner · 15 April 2026iQor announced its primary sponsorship of two ANNIKA Foundation events in 2026: the Executive Women's Clinic and Networking Event on July 31 at Kemper Lakes Golf Club in Chicago, and the iQor College-Am on September 6 at Royal Golf Club in Minnesota. The partnership aims to develop and advance young women through golf.
• 3MflagshipGTM or Marketing PartnerPresenting sponsor of the ANNIKA Intercollegiate, a premier college golf tournament featuring 12 of the top Division I women's programs in the country at Royal Golf Club in Minnesota.
• RolexflagshipGTM or Marketing PartnerPresenting sponsor of the Hilton Grand Vacations ANNIKA Invitational presented by Rolex, the flagship junior golf tournament.
• StifelflagshipGTM or Marketing PartnerPresenting sponsor of the ANNIKA Award, presented annually to the nation's best female player in college golf at the ANNIKA Intercollegiate gala reception.
• American Junior Golf Association (AJGA)coreStrategic or Co-development PartnerPartnership to operate the Girls Junior All-Star Championship, a designated ANNIKA Foundation Pathway Series event and the AJGA's first-ever all-girls Ninja Junior All-Star Series event.
• MastercardmajorGTM or Marketing PartnerCorporate sponsor supporting the growth of women's golf around the world.
• The R&AmajorGTM or Marketing PartnerCorporate sponsor supporting the growth of women's golf around the world.
• AHEAD USAcoreGTM or Marketing PartnerAHEAD donates 15% of the net sales of the ANNIKA Collection products to the ANNIKA Foundation.
• StrackaLineminorGTM or Marketing PartnerPartnership provides 20% discount on greens guides and yardage books for supporters using promo code 'ANNIKA'.
• Bank of AmericaflagshipGTM or Marketing PartnerPresenting sponsor of the More Than Golf Invitational, combining elite competition with leadership development.
• CDWmajorGTM or Marketing PartnerPresenting sponsor of the CDW Girls Junior All-Star Championship for elite young female golfers ages 12-15.
• Baskin-Robbins JapanregionalGTM or Marketing PartnerPresenting sponsor of the ANNIKA Invitational Asia presented by Baskin-Robbins Japan.
• United States Golf Association (USGA)coreStrategic or Co-development PartnerPartnership to help identify talent for USGA's newly established U.S. national teams through ANNIKA Foundation Pathway Series events.
• 2nd SwingminorGTM or Marketing PartnerClub donation program partner where 100% of estimated value of donated golf clubs is sent to the ANNIKA Foundation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The First Tee: The First Tee is a youth development nonprofit that introduces young people to golf through character-building programs at golf courses nationwide. It is directly comparable to ANNIKA Foundation as a 501(c)(3) youth golf organization, though ANNIKA is more tournament-focused while The First Tee is more introductory and broad-based.
• TGR Foundation (Tiger Woods): TGR Foundation is a celebrity-athlete-founded nonprofit that runs youth education and golf programs, including the TGR Junior Invitational. It directly competes with ANNIKA Foundation for elite junior golf talent, corporate sponsors, and the celebrity-golf-charity mindshare.
• Ernie Els & Fancourt Foundation: The Ernie Els Foundation supports underprivileged youth through golf and education. It is directly comparable as another elite-professional-founded golf charity competing for global corporate sponsors and brand-driven fundraising.
• LPGA Foundation / Girls Golf: The LPGA Foundation operates LPGA-USGA Girls Golf, the largest junior girls' golf program in the U.S. It is a direct peer in mission — growing girls' participation in golf — and overlaps with ANNIKA Foundation's junior development clinics and tournaments.
• Stephen Ames Foundation: Founded by PGA Tour player Stephen Ames, the Stephen Ames Foundation runs junior golf programs in the U.S. and Canada. It is a direct peer in mission — using a professional golfer's brand to develop young players — though at smaller scale.

Others

• USGA Foundation: The USGA Foundation is the charitable arm of the United States Golf Association. It is a strategic partner and partial peer, with overlapping mission on golf accessibility and national team identification, but broader institutional scope.

Broad incumbents

• PGA TOUR Champions / PGA of America Foundation: The PGA Foundation supports junior golf and player development across the U.S. through the PGA. It is a broader incumbent in the youth-golf-development space with deeper institutional scale but less focus on women's-specific elite pipelines.

Emerging players

• Augusta National Women's Amateur (ANWA): The ANWA, run by Augusta National, is a high-profile amateur women's golf event that intersects with ANNIKA Foundation's elite junior and collegiate pipeline. It is an emerging event-driven player in the same talent-development space rather than a foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ANNIKA_Fdn
• Facebookfacebook.com/AnnikaFoundation/?ref=bookmarks
• LinkedInlinkedin.com/company/annika-foundation
• Instagraminstagram.com/annika_fdn
• TikToktiktok.com/@annika_fdn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANNIKA Foundation