Overstock
Overstock is a U.S. online retailer selling discounted furniture, rugs, bedding, home decor, apparel, and jewelry to residential consumers through its website and mobile apps, operating as a brand within Bed Bath & Beyond Inc. (NYSE: BBBY).
- Company typePublic
- Founded1999
- HeadquartersMurray, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Overstock does
Overstock is an American online retailer founded in 1997 and headquartered in Murray, Utah, that sells discounted furniture, rugs, home decor, bedding, lighting, patio, apparel, designer items, and jewelry and watches. The company operates a direct-to-consumer e-commerce platform through its website and native iOS/Android mobile applications, and also functions as a third-party marketplace where wholesalers and retailers can list products alongside first-party inventory. Free standard shipping is offered on orders over $49.99, with a flat $6.99 fee below that threshold, and the mobile app provides an exclusive 15% off first-order incentive. A co-branded Overstock credit card offers a $25 bonus on a first $100+ purchase, and promotional codes such as EARLY10 and SAFV20 drive conversion across categories.
The business is built on a standard e-commerce stack with a notable computer-vision-driven augmented reality feature that allows customers to place virtual furniture in their own rooms prior to purchase, intended to increase confidence and reduce returns. Pricing is unit-based with promotional discounting up to 70% off in select categories, and the company monetizes almost entirely through one-time product transactions rather than subscriptions or licensing.
Overstock is now a brand within Bed Bath & Beyond Inc. (formerly Beyond Inc.), a publicly traded company on the NYSE under ticker BBBY since August 2024. The corporate parent has executed a rapid consolidation strategy, acquiring Bed Bath & Beyond's bankrupt online operations for $21.5 million in June 2023, Buy Buy Baby in February 2025, and The Brand House Collective for $26.8 million in November 2025, while pursuing a merger with The Container Store. The primary customer segment is residential homeowners seeking affordable home furnishings, with secondary use cases in gift purchases and third-party marketplace selling.
Overstock firmographics
Firmographics- Name
- Overstock
- Legal name
- Overstock
- Website
- https://overstock.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Overstock is a U.S. online retailer selling discounted furniture, rugs, bedding, home decor, apparel, and jewelry to residential consumers through its website and mobile apps, operating as a brand within Bed Bath & Beyond Inc. (NYSE: BBBY).
- Ownership category
- akta.pro rank
Overstock industry classification
Industry- Product category
- Online Home Goods Retail
- NAICS
- Furniture Retailers (449110), Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Overstock & Surplus General Merchandise Retail (CRAEAFAB)
Keywords
Where Overstock is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Markets served
Overstock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct product sales through e-commerce platform. The company sells furniture, rugs, patio, lighting, home decor, bedding, apparel, designer items, and jewelry & watches. Revenue generated through one-time product transactions with various promotional pricing and discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Overstock product offering
Product offeringCore offering
Overstock is an online retailer that sells discounted furniture, rugs, patio, lighting, home decor, bedding, apparel, jewelry and watches, and designer items through its e-commerce website and mobile applications. It also operates a third-party marketplace that allows outside sellers to list products alongside first-party inventory, and offers an AR-based product visualization tool to help customers preview items in their homes.
Product overview
Overstock operates as a multi-category e-commerce platform specializing in home goods, furniture, and lifestyle products. The offering comprises a unified online marketplace (Overstock.com) that aggregates products across furniture, rugs, outdoor living, lighting, home decor, bedding, apparel, designer items, and jewelry & watches. The platform functions as a single e-commerce destination with category-specific navigation and filtering, offering both third-party brand products and exclusive collections. Free standard shipping is provided on orders over $49.99. The company is part of Bed Bath & Beyond Inc. (formerly Beyond Inc.), which acquired Overstock's operations and now operates Overstock alongside Bed Bath & Beyond, buybuy BABY, and Kirkland's brands.
Differentiator
Problem solved
Functional benefit
Brands
- The Vault: A section of the website featuring luxury jewelry and watches
- The Vault Classics
- Designer Shop
Products and services
- Overstock.com Online Retail Platform Flagship e-commerce website (overstock.com) offering a wide assortment of discounted furniture, rugs, patio, lighting, home decor, bedding, apparel, designer items, and jewelry and watches, with free standard shipping on orders over $49.99. It is the primary direct-to-consumer channel under the Bed Bath & Beyond Inc. umbrella.
- Overstock Mobile App
- Overstock Third-Party Marketplace
- The Vault (Luxury Jewelry and Watches)
- Designer Shop
- Overstock Co-Branded Credit Card
Quantifiable outcome
- 135.1% sales growth driven by acquisition
Companies that use Overstock
Customer profileSegments3 records
Ideal customer profiles3 records
Overstock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Overstock partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Overstock competitors and assessment
Company assessmentDirect peers
- West Elm: Williams-Sonoma-owned modern furniture and home decor retailer that overlaps with Overstock's premium end, competing on style, brand positioning, and direct-to-consumer e-commerce.
- Hayneedle: Online specialty retailer of home furnishings and outdoor furniture, now part of Walmart, competing with Overstock in accent furniture, rugs, and home decor categories.
- Wayfair: The leading pure-play online retailer of furniture and home goods in the U.S., competing head-to-head with Overstock across furniture, decor, bedding, and rugs with a similar discount-driven marketplace model.
- IKEA: Global furniture and home goods retailer with growing e-commerce and AR shopping tools, directly comparable to Overstock in core furniture and home furnishings categories.
Broad incumbents
- Target Home: Target competes in mid-market home goods, furniture, and decor with comparable price points to Overstock, leveraging brand trust and a strong omnichannel footprint.
- Amazon Home: Amazon's home and furniture category competes directly with Overstock on assortment, price, and Prime-enabled delivery, leveraging massive scale and logistics infrastructure as a broad incumbent.
- HomeGoods (TJX): TJX's HomeGoods banner competes with Overstock's home decor and accent furniture through an off-price retail model with frequent inventory turnover and treasure-hunt merchandising.
- Costco Home: Costco's home and furniture category competes on value-priced furniture and rugs, leveraging membership-driven loyalty and bulk purchasing power similar to Overstock's discount model.
- Walmart Home: Walmart's growing home furnishings and furniture category competes on price and convenience, leveraging extensive physical retail and a national supply chain to undercut specialty online retailers.
Emerging players
- Article: Direct-to-consumer modern furniture brand selling mid-priced sofas, dining sets, and bedroom furniture online—competing with Overstock in the same demographic at a similar price band with a vertically integrated model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Overstock social profiles
Digital presenceOverstock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overstock leadership team
Management profileNumber of profiles
Profiles1 record
Overstock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overstock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overstock
What does Overstock do?
Overstock is an online retailer that sells discounted furniture, rugs, patio, lighting, home decor, bedding, apparel, jewelry and watches, and designer items through its e-commerce website and mobile applications. It also operates a third-party marketplace that allows outside sellers to list products alongside first-party inventory, and offers an AR-based product visualization tool to help customers preview items in their homes.
Is Overstock a public or private company?
Overstock is a public company. It is classified as public and is currently operating.
When was Overstock founded?
Overstock was founded in 1999. It employs 501 to 1,000 people.
Where is Overstock based?
Overstock is headquartered in Murray, United States, in the North America region.
How does Overstock make money?
One revenue line is on record: product Sales.
Who are Overstock's main competitors?
Direct peers on record are West Elm, Hayneedle, Wayfair and IKEA. Broad incumbents are Target Home, Amazon Home, HomeGoods (TJX), Costco Home and Walmart Home. Article is listed as an emerging player.
Does Overstock have an API?
No public API is recorded for Overstock.
What industry is Overstock in?
Overstock's product category is Online Home Goods Retail. Its primary akta.pro industry code is CRAEAFAB, Overstock & Surplus General Merchandise Retail. Its NAICS code is 449110 and its SIC code is 5712.