WIJCK.

What WIJCK. does

WIJCK. (legal entity WIJCK BV) is a Netherlands-based design and e-commerce company founded in 2016 and headquartered at Spaklerweg 75, Amsterdam, where all products are designed and produced. The company designs, manufactures, and sells city-themed wall art and home fragrance products, including city map posters, photography and typography posters, scented candles (soy wax in hand-blown smoked glass), reed diffusers, hand soaps, travel roomsprays, FSC-certified wooden frames, tote and beach bags made from 100% recycled canvas, and hardcover coffee table books. Manufacturing inputs are eco-positioned: FSC-certified recycled-cotton paper, biodegradable plant-based inks, natural soy wax, hand-blown glass vessels, and sustainably sourced Italian wood frames hand-finished in Zoetermeer (NL). The catalog spans over 3,293 SKUs covering more than 5,000 cities, buildings, and locations across 30+ countries.

WIJCK. operates a hybrid go-to-market combining direct-to-consumer e-commerce via its own storefront at wijck.com (multilingual: English, Dutch, German, French) with free shipping above €45, free framing service, worldwide delivery within five days, and a 30-day return policy; a global reseller network of approximately 700 physical retail stores served through a dedicated retail portal; and a B2B/corporate channel offering customized quotes for promotional gifts, office décor, shop equipment, and project-based interior installations. Pricing is positioned in the affordable-premium band: posters range from €19.95 (21x30cm) to €59.95 (70x100cm) with optional €20 black wooden frames, scented candles and diffusers are priced at €34.95, hand soaps at €24.95, and the URBANIST coffee table book at €50.00.

The company is privately held with no disclosed funding rounds, parent company, or institutional investors, suggesting a bootstrapped and cash-generative operating model. Strategic licensed partnerships — including RATP Metro (Paris), Rijksmuseum (Amsterdam), AFC AJAX, Feyenoord, Circuit Zandvoort, Atomium, Fernsehturm, and Plaza Padel — extend the content library and unlock event-driven and fandom-driven demand. Reported customer signals include a 4.7/5 rating across 449 Google reviews and a claimed installed base of artworks in over one million homes worldwide, supporting a long-tail, distributed consumer brand rather than a concentrated enterprise model.

Name

WIJCK.

Legal name

WIJCK BV

Website

https://wijck.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WIJCK. designs and sells city-themed posters, home fragrances, frames, coffee table books, and bags via e-commerce, a 700-store reseller network, and B2B channels. Headquartered in Amsterdam, it ships to 30+ countries, serving consumers, gift buyers, and corporate clients.

Ownership category

akta.pro rank

Product category

Home Decor and Fragrance

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• City-themed posters
• Home fragrance products
• Wall art prints
• Recycled canvas bags
• Coffee table books

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Poster Sales: Core revenue from selling city map posters, photography posters, building posters, and typography posters in various sizes. Posters are sold framed or unframed with prices ranging from €19.95 to €59.95 depending on size.
2. Home Fragrance Products: Sales of scented candles, diffusers, hand soaps, travel roomsprays, and refills. Scented candles priced at €34.95, diffusers at €34.95, hand soap at €24.95, roomspray refills at €29.95.
3. Custom/Personalized Products: Revenue from custom-made products including personalized city posters, house drawings, and custom scents. Personalization adds €5 to poster prices.
4. Bags and Accessories: Sales of tote bags and beach bags made from 100% recycled canvas, priced at €17.95 to €19.95.
5. Coffee Table Books: Sale of the URBANIST coffee table book featuring 25 iconic cities, 134 buildings, priced at €50.00.
6. Wholesale/Reseller: Bulk sales to approximately 700 resellers worldwide through their retail portal. Resellers benefit from great margins and fast delivery.
7. B2B/Corporate Sales: Customized solutions for businesses including promotional gifts, office decoration, shop equipment, and project-based interior installations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

WIJCK. designs and produces city-themed posters, home fragrance products (scented candles, diffusers, hand soaps, travel roomsprays), tote/beach bags, hardcover coffee table books, FSC-certified wooden frames, and digital gift cards. All products are designed and produced in Amsterdam using eco-friendly materials (FSC paper, biodegradable inks, 100% natural soy wax, recycled canvas) and sold through the wijck.com e-commerce store, a network of approximately 700 resellers, and a dedicated B2B channel.

Product overview

WIJCK. is a design-focused e-commerce company offering city-themed wall posters and home fragrance products. The core product line consists of City Map Posters featuring various styles (city/neighborhood maps, photography, buildings, typography) available in multiple sizes with optional FSC-certified black wooden frames. The company also offers a custom poster creation tool at custom.wijck.com. Home fragrance products include scented candles (soy wax in hand-blown glass), diffusers, hand soaps, travel roomsprays, and refills—all featuring city-inspired scents. Additional offerings include tote bags and beach bags made from recycled canvas, hardcover coffee table books, frames, and digital gift cards. All products are designed and produced in Amsterdam with an emphasis on eco-friendly, natural ingredients and sustainable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• City Map Posters City-themed poster prints featuring maps, photography, buildings, and typography of iconic locations worldwide. Available in multiple sizes (21x30cm to 70x100cm) with optional matte black FSC wooden frames, priced from €19.95 to €59.95.
• Create Your Own Poster Custom poster design tool at custom.wijck.com allowing customers to create personalized city maps and house drawings. Personalization adds €5 to poster prices.
• Scented Candles Hand-poured 100% natural soy wax scented candles in hand-blown smoked glass vessels (3-4mm thickness), featuring city-inspired fragrances such as Velvet Rose, Urbanist, Architecture, and Boulevard. Standard candles priced at €34.95, mini candles at €17.95, with up to 60-hour burn time.
• Diffusers Reed diffusers in 250ML smoke-black glass bottles with 100% natural city-inspired fragrances lasting up to 4 months. Priced at €34.95 with refill options.
• Hand Soap Liquid hand soap (500ML) with 100% natural ingredients in luxurious black bottles, available with refill options. Priced at €24.95; refills at €19.95.
• Travel Roomspray Compact travel-sized room spray with 100% natural city-inspired ingredients in a black sprayer for on-the-go fragrance use. Priced at €14.95.
• Refills Refill packs for diffusers, roomsprays, and hand soaps using 63% less plastic compared to standard bottles, supporting WIJCK.'s sustainability commitment. Priced at €29.95 for diffuser/roomspray refills.
• Tote Bags and Beach Bags City-themed tote bags and beach bags made from 100% recycled canvas, produced in the Netherlands for urban dwellers. Beach bags from €17.95; tote bags from €19.95.
• Coffee Table Books Hardcover coffee table books featuring architectural highlights and city maps, including the URBANIST book covering 25 iconic cities with 134 building illustrations. Priced at €50.00; Streets of New York book at €49.00.
• FSC Wooden Frames Matte black FSC-certified wooden frames processed by hand in Zoetermeer (Netherlands) from sustainably sourced Italian wood. Sold with posters (+€20 add-on) or separately.
• Digital Gift Cards Digital gift cards starting from €10.00, valid for one year after purchase and redeemable exclusively in the WIJCK. web shop.

Quantifiable outcome

• 4.7/5 rating from 449 Google reviews
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RATP Metro (Paris)coreStrategic or Co-development PartnerCollaboration with RATP Metro producing official Paris Metro posters. Products include the popular Metro Paris Poster as part of the Metro Collection featuring transit-inspired designs.
• RijksmuseumcoreStrategic or Co-development PartnerCollaboration with Rijksmuseum in Amsterdam producing museum-inspired poster designs. Featured in the Museums collection with Amsterdam Rijksmuseum posters.
• AtomiumminorStrategic or Co-development PartnerCollaboration producing official Atomium (Brussels) posters as part of their geographic collection.
• FernsehturmminorStrategic or Co-development PartnerCollaboration producing Berlin TV Tower (Fernsehturm) inspired posters.
• AFC AJAXcoreStrategic or Co-development PartnerPartnership with AFC AJAX football club producing Johan Cruijff Arena posters and related merchandise. Products include AJAX 2025 collection.
• Circuit ZandvoortcoreStrategic or Co-development PartnerOfficial Partner status with Circuit Zandvoort racing circuit. Producing Zandvoort White and Black edition posters, official partner merchandise, and Circuit Zandvoort No.2 products.
• Plaza PadelminorStrategic or Co-development PartnerCollaboration producing Plaza Padel collection with padel-inspired designs.
• FeyenoordcoreStrategic or Co-development PartnerOfficial Championship Edition Partnership with Feyenoord football club. Producing De Kuip Championship Edition 2022-2023 posters celebrating their title win.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Anthropologie: Lifestyle home décor and gift retailer with strong private-label home fragrance and wall art assortment. Comparable customer demographic and multi-category home/gift positioning that overlaps WIJCK.'s posters + candles + bags + books offering.
• Diptyque: Iconic French luxury candle and home fragrance house. Operates in the same designer home fragrance category as WIJCK.'s candle/diffuser line but at substantially higher price points and with global brand recognition.
• Yankee Candle: Largest mass-market scented candle brand in North America/Europe. Defines the mainstream candle category WIJCK. competes in, but at significantly lower price points and with broader retail presence.
• Jo Malone London: Premium global fragrance house with home candle and diffusers in addition to personal fragrance. Overlaps WIJCK.'s home fragrance category at the luxury tier with much broader brand awareness and retail distribution.

Direct peers

• Nest Fragrances: Premium designer candle and home fragrance brand with city/collection-driven scent portfolios (NYC, Beverly Hills lines). Directly comparable on design-led scented candle positioning and gift set strategy.
• Grafomap: European maker of city map posters and typography prints with similar modern minimalist aesthetic. Direct competitor on style, audience, and price point (low-to-mid-twenties euros).
• Desenio: Swedish D2C brand selling city-themed posters, wall prints, and frames directly to consumers worldwide — the most direct competitor to WIJCK. on poster side, with similar e-commerce-led model, framing upsell, and city/neighborhood focus.
• Voluspa: US-based designer home fragrance brand offering scented candles and diffusers with proprietary scent blends and packaging-forward design. Closest direct peer to WIJCK.'s candle/diffuser line on positioning and price point.
• Mapiful: Custom city map poster specialist offering personalized prints based on customer-selected cities and styles. Direct overlap with WIJCK.'s custom.wijck.com tool and city-themed print catalog.
• Poster Store: Swedish sister brand to Desenio selling curated poster prints and art reproductions D2C. Operates in the same city/typography/scandinavian-design space as WIJCK. with overlapping target customer and similar e-commerce GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wijck.prints
• LinkedInlinkedin.com/company/wijck.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIJCK.