Plaza Padel

What Plaza Padel does

Plaza Padel Holding B.V. is a Netherlands-based private operator of indoor padel clubs, headquartered at Vliegtuigstraat 6-D in Amsterdam and founded in 2021. The company runs 12 indoor padel locations across Dutch cities (Amsterdam, Laren, Maastricht, Heiloo, Enschede, Rijswijk, Waalwijk, Sneek, Almelo, Beuningen, Amersfoort, Helmond), each combining glass-walled courts, on-site horeca, a JustPadel retail shop, and in some cases Technogym Interactive Bikes for warm-up and recovery. Court booking is delivered through a deep integration with the third-party Playtomic platform, which also powers open matches by skill level, tournament registration (P100/P250/P500, King of the Court, Americano, KNLTB-sanctioned events), and membership management.

The company monetizes through a layered model: hourly court rental (primary revenue driver), 52-week Contract Court subscriptions with a 10% discount, the Summer Membership at €24.95 for one month with 50% off court fees, structured training courses (€575 Summer Course for six sessions), corporate and group events with catering packages, tournament entry fees, racket testing and equipment sales via JustPadel shops, and food and beverage sales (Segafredo coffee, Coca-Cola soft drinks, Bud beer). Go-to-market combines self-serve booking through Playtomic, location- and level-specific WhatsApp communities for organic player matching, dedicated corporate sales for Businessclub members and group events, and youth/student programs that build next-generation demand.

Plaza Padel operates through wholly-owned subsidiaries (Plaza Padel Beheer B.V., plus regional entities for Amsterdam, Enschede, Waalwijk, Rijswijk, and an E-Commerce B.V.), with no disclosed external institutional investors or parent company. The company is led by Founder John van Lottum and General Manager Sietse Lintjens, and is supported by a broad partnership ecosystem including CUPRA (official padel car), Coca-Cola Europacific Partners, Technogym (founding fitness partner), EY (extended through 2027), Dentons, Van Lanschot Kempen, MultiSafepay, HEAD, Red Bull, Segafredo, KNLTB, and four Dutch professional football clubs (RKC Waalwijk, MVV Maastricht, AZ, Almere City). Headcount is approximately 50 employees.

Name

Plaza Padel

Legal name

Plaza Padel Holding B.V.

Website

https://plazapadel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Court Rental (Book & Play): Hourly rental of indoor padel courts through Playtomic platform. Prices vary by location, peak and off-peak hours. Primary revenue driver.
2. Membership Subscriptions: Summer Membership at €24.95 for 1 month offering 50% discount on court fees. Location-specific memberships with additional benefits at select clubs.
3. Training & Courses: Padel lessons and Summer Course programs. Summer Course priced at €575 for 6 flexible training sessions over 8 weeks.
4. Group Events & Corporate: Corporate events, team building, and group experiences with optional catering packages (breakfast, lunch, borrel, dinner arrangements). Also includes meeting room facilities.
5. Contract Court (52-week): Fixed weekly court booking at same time and location with 10% discount. 52-week commitment.
6. Pro Shop (JustPadel): On-site JustPadel shops at each location selling rackets and equipment. Racket testing available for €4.50.
7. Tournament Entry Fees: Entry fees for various tournaments including KNLTB-sanctioned events and Plaza Padel Tour competitions.
8. Horeca & Catering: Food and beverage sales including coffee (Segafredo), soft drinks (Coca-Cola), beer (Bud), and catering for events.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Plaza Padel operates a multi-location indoor padel club network across the Netherlands, with its core offering being hourly indoor padel court rentals booked through the Playtomic platform. This is supplemented by professional padel training and lessons, KNLTB-sanctioned tournaments (P100, P250, P500), corporate and group events with catering, contract court subscriptions, memberships, kids' camps, an on-site JustPadel equipment shop, and horeca/hospitality services. The business combines sport, social networking, retail, and food and beverage into a single destination experience across 12 locations.

Product overview

Plaza Padel operates a multi-location indoor padel club network across the Netherlands, offering a unified platform centered on court reservations supplemented by professional training, group events, and hospitality services. The core offering consists of court booking via Playtomic (the primary booking/reservation platform) and professional padel coaching, while add-on modules include tournament organization, kids camps, contract courts, memberships, a business networking club, retail shop integration, and on-site catering. The company positions itself as a complete padel destination combining sport, social interaction, dining, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• Plaza Padel Academy: Training programs and lessons for padel players of all levels.
• Plaza Padel Businessclub
• Kids Padelkamp

Products and services

• Court Booking & Play (Book & Play) Hourly rental of indoor padel courts at Plaza Padel locations across the Netherlands. Bookings are made self-service through the Playtomic platform, with prices varying by location and peak versus off-peak hours. Open to all skill levels from beginners to advanced players.
• Padel Training & Lessons Professional padel coaching and lessons for all skill levels, including group sessions, private lessons, and the Summer Course program (6 flexible sessions over 8 weeks at €575). Delivered at Plaza Padel clubs across the Netherlands.
• Group Events & Corporate Events Corporate team-building padel events, group tournaments, and clinics for companies, sports teams, and social groups, with optional catering (breakfast, lunch, borrel, dinner) and entertainment. Minimum 12 persons per group.
• Tournaments & Competitions Regular tournament organization including King/Queen of the Court, Americano, Fun Games, Family tournaments, and KNLTB P100/P250/P500 events, with registration via Playtomic.
• Plaza Padel Businessclub Business networking platform connecting entrepreneurs through padel, organizing national and local events, breakfast sessions, and business after-work gatherings. Positioned as the largest business padel network in the Netherlands.
• Plaza Padel Membership Club membership programs at select locations offering extra benefits and privileges for regular players. The Summer Membership is priced at €24.95 for one month with 50% discount on court share (and 20% after 17:00 and on weekends at Amsterdam, Rijswijk, Maastricht locations).
• Contract Court (Same Time, Same Place) Fixed weekly court booking at a preferred time slot for 52 weeks, offering 10% discount on court rental during both peak and off-peak hours. Available at all Plaza Padel locations.
• Kids Padelkamp (Kids Padel Camp) Multi-day summer sports camp for children aged 6-14, offering daily training and fun game formats under professional supervision. Available as day camps and 3-day camps.
• JustPadel Pro Shop Official JustPadel retail shop at each location offering the latest padel rackets for testing (€4.50 testing fee) and direct ordering via QR code.
• Horeca & Hospitality On-site hospitality at all locations including breakfast, lunch, tapas, and drinks arrangements for events and daily visitors. Brand partners include Segafredo (coffee), Coca-Cola (soft drinks), and Bud (beer).

Quantifiable outcome

• 876,000 Dutch people played padel at least once in 2025, with 424,000 playing monthly
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

26 partnerships are on record, tiered core, flagship, regional and minor.

• TechnogymcoreStrategic or Co-development Partner · 7 April 2022Long-term fitness equipment partnership. Technogym is a founding partner supplying Interactive Upright Bikes at all Plaza Padel clubs for pre-game activation and post-game recovery. Partnership focuses on injury prevention, physical preparation, and performance enhancement for padel players.
• PlaytomiccoreTechnology or IntegrationBooking platform partner powering court reservations, open matches, tournament registration, and membership management across all Plaza Padel locations.
• JustPadelcoreChannel Partner/ Reseller/ DistributorOfficial racket shop partner with presence at all Plaza Padel locations. Offers racket testing (€4.50) and direct sales of padel equipment.
• Coca-Cola Europacific PartnersflagshipGTM or Marketing PartnerLong-standing beverage partner providing soft drinks and refreshments. Partnership extended successfully multiple times.
• CUPRAflagshipGTM or Marketing PartnerAutomotive partner and official padel car brand of Plaza Padel. Partnership includes 'Play to Meet' events and marketing activations.
• EYflagshipStrategic or Co-development PartnerStrategic consulting partner. Extended partnership through end of 2027. Collaborates on making padel visible to broad audience.
• DentonscoreStrategic or Co-development PartnerLegal services partner providing business and sport connection. Partnership renewed in 2025.
• Van Lanschot KempencoreGTM or Marketing PartnerOfficial partner of Plaza Padel, connecting business and sport.
• MVV MaastrichtregionalStrategic or Co-development PartnerFootball club partnership creating sportive collaboration. Includes benefits for fans and business club members.
• RKC WaalwijkregionalStrategic or Co-development PartnerEredivisie football club partnership benefiting first team, fans, and business club. Aims to introduce Waalwijk residents to padel.
• AZregionalStrategic or Co-development PartnerFootball club partnership launched to connect football and padel communities.
• Almere CityregionalStrategic or Co-development PartnerFootball club partnership on sporting basis.
• SegafredocoreGTM or Marketing PartnerCoffee partner supplying premium coffee products at all locations.
• BudcoreGTM or Marketing PartnerBeer partner for Plaza Padel Tour P250 & P500 events. Sponsors competitive tournament series.
• Red BullcoreGTM or Marketing PartnerEntertainment partnership bringing energy and excitement to padel events.
• HEADcoreChannel Partner/ Reseller/ DistributorQuality and pleasure partner - racket equipment supplier for padel gear.
• RitualscoreGTM or Marketing PartnerBeauty and wellness partner creating unique club experience.
• MultiSafepaycoreTechnology or IntegrationStrategic payment partnership for online transactions and club payments.
• MASCOT WorkwearcoreGTM or Marketing PartnerOfficial workwear supplier for Plaza Padel staff.
• NXT Level Sports NutritioncoreGTM or Marketing PartnerSports nutrition partner providing energy products for players. Energy bars included in group events.
• Get Your GripminorGTM or Marketing PartnerGrip products partner for enhanced padel grip experience.
• Sky RadiocoreGTM or Marketing PartnerRadio partnership bringing music and entertainment atmosphere to padel clubs.
• Villa PardoesminorOthersCharitable partnership - 'Padellen Voor Pardoes' bringing joy to ill children through padel experiences.
• UnibetminorGTM or Marketing PartnerOfficial partner bringing entertainment to padel events.
• GassanminorGTM or Marketing PartnerOfficial timekeeper for tournaments and events.
• KNLTBcoreStrategic or Co-development PartnerDutch tennis and padel federation. Plaza Padel organizes KNLTB-sanctioned tournaments including P100, P250, P500, and competition events.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Padel Galis: Global padel court manufacturer and infrastructure provider. Not a direct competitor, but the leading supplier of padel courts globally and a potential supplier/partner for Plaza Padel's court infrastructure and expansion.
• Playtomic: World's leading padel and tennis booking platform and direct technology partner of Plaza Padel. Powers all court reservations, open matches, and tournament management for Plaza Padel, making it the critical infrastructure layer on which Plaza Padel depends.
• Padel Nuestro: Leading Spanish padel equipment retailer with international presence, including the Netherlands. Comparable as a padel-focused retailer, complementary to Plaza Padel's JustPadel shop and pro shop offering.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain with extensive Dutch presence. Operates a similar multi-location recreational facility model with subscription-based access, although focused on general fitness rather than padel specifically.
• TopGolf: Global entertainment sports venue operator combining sports with hospitality, F&B, and group events. Comparable in combining sport, dining, and group entertainment under one venue, though focused on golf rather than padel.
• Decathlon: Global sports retailer with extensive physical store presence and active sports facility initiatives. Comparable customer demographic and overlap in recreational sports, though primarily a retailer rather than venue operator.
• David Lloyd Leisure: Premium European health and racquets club chain with multiple locations. Comparable in combining sport facilities, restaurants, group events, kids programs, and member amenities under one venue, although broader in its sport offering than padel.

Direct peers

• Padel Brothers: Dutch multi-location padel club operator offering indoor courts, training programs, and corporate events. Comparable to Plaza Padel in core offerings, customer base, and venue-based business model.
• Padelinho: Spanish-origin padel club chain with established operations in the Netherlands. Operates indoor padel venues with F&B and community programming, directly comparable to Plaza Padel's multi-location indoor padel model and target demographics.
• Padel Club: Multi-location indoor padel club operator in the Netherlands with a comparable business model of court rental, training, tournaments, and corporate events. Directly comparable as a Dutch padel club chain with similar location strategy and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plazapadel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Padel