Grounded Bodyworks Studio

What Grounded Bodyworks Studio does

Grounded Bodyworks Studio is an independently owned, Palm Springs-based wellness studio founded by Jenn in 2005, with its flagship location opened in 2013. The business operates a multi-service boutique offering therapeutic and specialty massage, plant-based facials using OSEA Malibu products, hair services under the Roots Salon sub-brand using Davines products, nail care with Côte polish, brow and lash services, and waxing. Service customization is positioned as a core feature, with each massage tailored to the guest's condition on the day of visit, and clinical skin treatments branded under the proprietary HydroSEA™ name combining hydrodermabrasion and infusion technology with customized Linder Health protocols.

The company delivers services through four distribution channels: a flagship studio at 1701 N. Palm Canyon Drive, a dedicated spa space inside Villa Royale Resort, mobile massage throughout the Coachella Valley (Palm Springs, Palm Desert, Rancho Mirage, and Cathedral City), and in-room spa partnerships with boutique Palm Springs hotels and ACME Homes vacation rentals. The technology layer is a Shopify-based e-commerce platform for retail and gift cards and Boulevard for guest management, booking, referral programs, and SMS opt-ins. Pricing is unit-based across service categories, ranging from $50 for a basic manicure to $675 for the top-tier 'The Works' package, with mobile and resort pricing commanding 30–60% premiums over in-studio rates.

The business targets two primary customer segments: Palm Springs and Coachella Valley residents seeking recurring wellness care, and hotel/vacation travelers accessing services through resort and mobile channels. Secondary segments include couples and groups (weddings, retreats) and prenatal and postpartum clients served through the Desert Momma collection. The company is privately held with no external funding, no parent company, and no disclosed revenue, and remains a locally owned lifestyle-scale operation built on founder-led community engagement and a thirteen-year brand presence in the Palm Springs market.

Name

Grounded Bodyworks Studio

Legal name

Grounded Bodyworks

Website

https://groundedbodyworks.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Grounded Bodyworks Studio is an independently owned, Palm Springs-based wellness studio offering therapeutic massage, plant-based facials, hair, nail, brow, and waxing services across a flagship studio, Villa Royale Resort, mobile coverage across Coachella Valley, and hotel partnerships, serving desert locals and travelers.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Chair Massage & Corporate/On-Site Massage (HSADAHAO)

akta.pro secondary industries

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Therapeutic massage services
• Skincare facial treatments
• Hair salon services
• Mobile massage services
• Wellness spa services

Headquarters

HQ city

Palm Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Massage and Bodywork Services: In-studio therapeutic massage sessions ranging from 30-120 minutes, including signature Coachella massage, recovery modalities, prenatal care, and specialized treatments. Pricing from $85-$315 per session.
2. Skincare and Facial Services: Plant-based facial rituals using OSEA products, including customized facials, HydroSEA clinical treatments, back facials, and prenatal skincare. Pricing from $165-$445 per treatment.
3. Hair Salon Services: Roots Salon offering color, cuts, styling, smoothing treatments, and extensions using Davines products. Consultation required for color and extensions.
4. Nail Care Services: Manicure and pedicure services with non-toxic Cote polish, including deep sea treatments and gel services. Pricing from $50-$115.
5. Retail Products: E-commerce storefront selling desert living products, bath and body items, skincare, hair care, home goods, candles, plants, and gift cards. Products sourced from local makers and wellness brands.
6. Gift Cards: Digital and physical gift cards available in denominations from $10-$1000, redeemable for all services and retail products.
7. Mobile Massage Services: Therapeutic massage delivered to hotels, vacation rentals, and private homes throughout Coachella Valley. Pricing from $165-$365 per session.
8. Resort Spa Services: On-site massage services at Villa Royale Resort for hotel guests. Premium pricing at $415-$475 per 60-90 minute session.
9. Packages and Experiences: Bundled treatment packages combining massage and skincare services at reduced rates. The Detox ($445), The Works ($675), and other curated experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Grounded Bodyworks is a boutique wellness studio that delivers customized therapeutic massage, plant-based skincare facials, hair salon services, nail care, brow and lash treatments, and waxing. Services are available at the flagship Palm Springs studio, on-site at the Villa Royale Resort, and through mobile massage at hotels, vacation rentals, and private residences across the Coachella Valley. A small e-commerce storefront sells retail products and gift cards.

Product overview

Grounded Bodyworks is a boutique wellness spa offering a comprehensive suite of bodywork, skincare, and beauty services. The core service portfolio includes Massage + Bodywork (custom therapeutic massage, prenatal care, recovery treatments, and specialized modalities like reiki and reflexology), Skin Care Rituals (plant-based facials using OSEA products, including HydroSEA clinical treatments), Roots Salon (hair services featuring Davines products), Nail Care with Côte polish, Brows + Lashes services, and Waxing. Additional offerings include Hotel Spa Services for partnered Palm Springs hotels, Mobile Massage delivered to vacation rentals and private residences, and Couples + Groups packages. The business operates a flagship studio in Palm Springs and provides services at Villa Royale Resort. Treatment packages combine multiple services (massage + facial) at bundled pricing. Gift cards and retail products (skincare, hair care, home goods) are also available.

Differentiator

Problem solved

Functional benefit

Brands

• Roots Salon: Hair salon services including cuts, color, blonding, styling, and extensions operating within Grounded Bodyworks studio. Features Davines hair products.
• Roots Salon

Products and services

• Massage + Bodywork Custom therapeutic massage services including signature Coachella massage, recovery and somatic care, prenatal massage, and specialized treatments such as neuromuscular therapy, reiki, reflexology, and hot stone massage. Sessions range from 30 to 120 minutes and are delivered by CAMTC-certified therapists. Pricing from $85 to $315 per session.
• Skin Care Rituals Plant-based facial treatments using OSEA products, including customized facials (The Local), HydroSEA clinical treatments combining hydrodermabrasion and infusion technology with Linder Health protocols, summer peel rituals, and Desert Momma prenatal facials. Pricing from $95 to $445 per treatment.
• Roots Salon (Hair Services) Hair care services featuring Davines products including cuts, color, blonding, blowouts, keratin smoothing treatments, scalp treatments, and extensions consultation. Consultation required for color and extensions. Pricing from $20 (consultation) to $375 (keratin treatments).
• Nail Care Manicure and pedicure services featuring Côte polish and BioSeaweed Gel, including lunch time mani, grounded mani/pedi, deep sea treatments, and gel removal services. Pricing from $50 to $115.
• Brows + Lashes Brow and lash services including brow lamination, tinting, lash lifts, and combined duo treatments for natural enhancement. Pricing from $50 to $175.
• Waxing Face and body waxing services using professional formulas designed for sensitive skin and Palm Springs' dry climate, including brow, lip, chin, Brazilian, Californian, Canadian, and full body waxing. Pricing from $45 to $175.
• Hotel Spa Services In-room massage and on-property spa services for boutique hotel guests throughout Palm Springs, including custom therapeutic massage, couples massage, prenatal massage, reflexology, and reiki.
• Mobile Massage Therapeutic massage delivered to hotels, vacation rentals, and private homes throughout Palm Springs, Palm Desert, Rancho Mirage, and Cathedral City. Sessions from 30 to 120 minutes. Pricing from $165 to $365 per session.
• Couples + Groups Shared spa rituals for couples, birthdays, weddings, retreats, and small group celebrations in Palm Springs.
• Treatment Packages Layered treatment packages combining massage and skincare, including The Detox (lymphatic massage + HydroSEA facial), The Healer (gentle massage + renewal), The Mindful (hot stone + facial), The Recharge (sports massage + facial), The Ritual (massage + reiki + facial), The Roots (prenatal + facial), and The Works (full massage + facial + headspa). Package pricing from $445 to $675.
• Gift Cards Gift cards available in denominations from $10 to $1,000, redeemable for products in the online store and services including massage, OSEA facials, and other treatments.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Villa Royale ResortcoreStrategic or Co-development PartnerDedicated resort spa space inside Villa Royale Resort offering massage services for hotel guests and private stays. By appointment only, Wed-Sat 9AM-7PM. Premium pricing ($415-$475). Grounded provides all staffing and services.
• Palm Springs HotelscoreChannel Partner/ Reseller/ DistributorGrounded partners with boutique Palm Springs hotels to provide professional massage experiences for guests. Services include custom therapeutic massage, couples massage, prenatal massage, reflexology, and reiki. Ask front desk or contact Grounded directly for availability.
• ACME HomesminorChannel Partner/ Reseller/ DistributorIn-home wellness services for select Palm Springs vacation rentals managed by ACME Homes. Therapeutic massage delivered to private residences for guests staying at ACME properties.
• DavinescoreTechnology or IntegrationRoots Salon features Davines salon products for hair care, coloring, and treatments. Davines is an Italian premium hair product line. 'Davines Salon + Extensions' prominently featured in salon branding.
• OSEA MalibucoreTechnology or IntegrationOSEA Malibu provides plant-based skincare products used for all facial treatments. Features their signature HydroSEA treatments. Partnership includes Sea Rewards referral program with code 'grounded' for customer perks. Co-hosting community events like Tune In.
• BoulevardcoreTechnology or IntegrationGuest management and booking platform powering Grounded's scheduling, guest profiles, referral programs, and text messaging opt-ins. Used for managing appointments and customer relationships.
• Sukha LifeminorGTM or Marketing PartnerCommunity wellness partner hosting events like Tune In (vagus nerve experience) and Tuesday Morning Walks. Three-hour vagus nerve experience exploring nervous system through conversation, sound, and practical techniques.
• Living DesertminorGTM or Marketing PartnerCommunity partnership offering Living Desert members 10% off services with code ZOO10. Demonstrates local community engagement and cross-promotion with Palm Springs institutions.
• Love Local Palm SpringsminorGTM or Marketing PartnerCommunity gift card program accepted at Grounded and dozens of other Palm Springs businesses. Supports local business ecosystem and provides customers with flexible gifting options.
• 13 Summers MarketminorGTM or Marketing PartnerAnnual community market hosted at Grounded Studio featuring local makers, wellness friends, community partners, and neighbors. August 2026 event celebrating desert community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elements Massage: National massage therapy franchise with hundreds of locations. Comparable in core massage offering but differentiated by membership economics and broader geographic scale rather than boutique positioning.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Overlaps with Grounded on core services but operates on subscription/membership economics and standardized protocols rather than bespoke boutique care.
• Massage Heights: Membership-based massage and wellness franchise with a multi-service menu. Comparable in offering massage plus skincare add-ons, but differentiates on standardized membership pricing versus Grounded's bespoke model.
• Hand & Stone Massage and Facial Spa: National spa franchise offering massage, facials, and skincare. Comparable in service menu but competes on membership pricing rather than the boutique, customized experience Grounded emphasizes.

Direct peers

• Woodhouse Spa: Boutique day spa chain offering massage, facials, and body treatments with a curated, wellness-oriented brand identity. Comparable to Grounded in positioning as a higher-end, full-service day spa with strong local brand presence.
• Hiatus Day Spa: Boutique day spa with a personalized service model and curated wellness menu. Comparable to Grounded in emphasis on customized treatments and high-touch guest experience.
• The NOW Massage: Boutique massage studio concept focused on customized therapeutic massage in a design-forward environment. Comparable to Grounded in its emphasis on tailored bodywork and modern, hospitality-led guest experience.
• Spa Gregorie's: California-based boutique day spa offering massage, skincare, and body treatments. Comparable to Grounded in California heritage, full-service spa model, and emphasis on customized wellness experiences.
• Burke Williams Spa: Premium California day spa chain offering massage, facials, and body treatments in a full-service setting. Closely comparable to Grounded in premium positioning, multi-modality service menu, and California roots.

Regional players

• OleHenriksen Face/Body Spa: Skincare-brand-owned spa offering signature facials and body treatments. Comparable to Grounded in integrating branded skincare products into a curated facial and bodywork menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/groundedbodyworks
• TikToktiktok.com/@groundedbodyworks
• Xx.com/GroundedBdyWrks

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grounded Bodyworks Studio