Mashup
- Company typePrivate
- Founded2025
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
Mashup firmographics
Firmographics- Name
- Mashup
- Legal name
- Mashup
- Website
- https://mashup.day
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mashup industry classification
Industry- Product category
- Startup Networking Events
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where Mashup is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Mashup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Event Ticket Sales: Revenue generated from tiered ticket pricing for different attendee categories: startups (€345), angels (€445), VCs/CVCs/FOs (€495), and community members. Tickets include networking access, stage content, event app, meals, gala dinner, and karaoke afterparty. Hotel accommodation available separately at €160-185/night.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Startup - €345 |
| One time/ perpetual license | Pay-as-you-go | VC/CVC/FO - €495 |
| One time/ perpetual license | Pay-as-you-go | Angel - €445 |
| One time/ perpetual license | Pay-as-you-go | Community - Connect and collaborate tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Mashup product offering
Product offeringCore offering
Mashup organizes an invite-only two-day startup and investor conference in Malmö, Sweden, bringing together 500 VCs, founders, angels, and LPs for curated networking, panel discussions, startup pitches, expert-led roundtables, and side events. The core offering combines the flagship Mashup Day with specialized day programs (Robotics & Physical AI Day, Investor Day, Founder Day) and a matchmaking app that enables attendees to pre-book meetings.
Product overview
Mashup is a conference and community platform that organizes invite-only startup and investor events in the Nordics. The core offering consists of the main Mashup Conference (a two-day event combining main stage fireside chats, hot-topic roundtables, and networking), supplemented by specialized day programs including Robotics & Physical AI Day (focused on deep tech and robotics), Investor Day (investor-only networking), and Founder Day (founder-only peer discussions). The platform also includes a matchmaking app that enables attendees to prepare for and schedule 1:1 meetings. All events emphasize co-creation, community building, and side events like saunas, karaoke, and dinners.
Differentiator
Problem solved
Functional benefit
Products and services
- Mashup Conference A two-day invite-only conference in Malmö bringing together 500+ VCs, founders, angels, and LPs for networking, matchmaking, panels, pitches, and roundtables, including main stage content, gala dinner, and karaoke afterparty.
- Robotics & Physical AI Day A dedicated day within the Mashup conference focusing on Nordic Physical AI and robotics ecosystem, featuring builder-led roundtables, startup pitches, and investor-founder-industry mixing sessions.
- Investor Day An investor-only evening event featuring boule pétanque, dinner, drinks, and networking with 200+ Nordic investors for comparing notes and discussing co-investment opportunities.
- Founder Day A founders-only gathering with 200+ VC-backed and soon-to-be VC-backed founders for peer discussions, roundtables, and networking without investors or pitching.
Quantifiable outcome
- Founders report successful fundraising rounds after attending - 'The people I met at the event were pivotal for our successful fundraising round.' (Kristjan Lepik, Arbonics)
- +2 more outcomes
Companies that use Mashup
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Mashup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mashup partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- RosholmDell AdvokatbyråminorLegal advisory partner providing expertise, particularly on roundtable topics like 'Should founders cash out? Secondaries in venture deals' led by Carolina Thoft.
- StærcoreHosting partner for Robotics & Physical AI track at Mashup. Co-founded by Jan Erik Solem (CEO, former Director of Maps at Meta). Stær provides content leadership and ecosystem credibility.
- AmynaminorSupporting partner for Robotics & Physical AI track. Daniel Persson from Amyna leads roundtable on 'Dual-use early on – leverage or loss of focus?'
- Good GuysminorCreative and design agency credited as the creator of the Mashup brand and website. Listed as both supporting partner and 'By Good Guys' attribution.
- TeknikföretagenminorSwedish engineering employers association listed as community partner.
- Kromann ReumertminorDanish law firm listed as community partner.
- Grant ThorntonminorAccounting and advisory firm listed as community partner.
- MINCminorMalmö-based startup incubator/accelerator, reinforcing local ecosystem ties.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Mashup competitors and assessment
Company assessmentDirect peers
- TechBBQ: TechBBQ is a major Nordic startup and innovation summit held annually in Copenhagen, attracting founders, investors, and ecosystem players from across the Nordics. It is a direct peer given the same regional focus, target audience, and conference format.
- Slush: Slush is the leading Nordic startup conference held annually in Helsinki, gathering 20,000+ attendees including founders, VCs, and LPs. It is a direct peer given overlapping target audience (Nordic/European early-stage founders and VCs) and the same conference format, though Slush operates at much larger scale.
- Web Summit: Web Summit is one of the largest global tech conferences, held annually in Lisbon with 70,000+ attendees spanning startups, VCs, and enterprise. It is a direct peer in the broader startup/VC conference category, competing for the same investor and founder mindshare that Mashup targets.
- TechCrunch Disrupt: TechCrunch Disrupt is a flagship US-based startup conference featuring startup competitions, networking, and VC participation. It is a direct peer serving the same early-stage founder and VC customer base globally.
- Wolves Summit: Wolves Summit is a European startup and corporate innovation conference held in Wroclaw, Poland, connecting startups with investors and corporates. It is a direct peer in the European startup conference category serving similar target customers.
- NOAH Conference: NOAH is a long-running European tech conference series connecting internet CEOs, investors, and corporate executives. It is a direct peer given the same investor-founder matchmaking focus and European geographic footprint.
- EU-Startups Summit: EU-Startups Summit is an annual conference in Barcelona focused on European early-stage startups and investors, featuring pitch competitions and networking. It is a direct peer in the curated European startup conference space.
Emerging players
- Sifted (Tech Week / Sifted Summit): Sifted is a leading European tech media outlet that runs its own founder/investor events and summits. It is an emerging peer in the European startup/VC event space, with editorial credibility serving as a brand moat similar to Mashup's curation approach.
- Money 20/20: Money 20/20 is the leading global fintech conference connecting financial institutions, fintechs, and investors. It is an emerging/adjacent peer given the shared investor-founder matchmaking format, though it specializes in fintech rather than general startups.
- SaaStock: SaaStock is a leading global SaaS-focused conference held in Dublin and other cities, gathering SaaS founders, VCs, and operators. It is an emerging/adjacent peer given the shared founder-investor networking focus and the Nordic/European location overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mashup social profiles
Digital presenceMashup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mashup leadership team
Management profileNumber of profiles
Profiles4 records
Mashup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mashup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mashup
What does Mashup do?
Mashup organizes an invite-only two-day startup and investor conference in Malmö, Sweden, bringing together 500 VCs, founders, angels, and LPs for curated networking, panel discussions, startup pitches, expert-led roundtables, and side events. The core offering combines the flagship Mashup Day with specialized day programs (Robotics & Physical AI Day, Investor Day, Founder Day) and a matchmaking app that enables attendees to pre-book meetings.
Is Mashup a public or private company?
Mashup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mashup founded?
Mashup was founded in 2025. It employs 1 to 10 people.
Where is Mashup based?
Mashup is headquartered in Malmö, Sweden, in the Europe region.
How does Mashup make money?
One revenue line is on record: event Ticket Sales.
Who are Mashup's main competitors?
Direct peers on record are TechBBQ, Slush, Web Summit, TechCrunch Disrupt, Wolves Summit, NOAH Conference and EU-Startups Summit. Emerging players are Sifted (Tech Week / Sifted Summit), Money 20/20 and SaaStock.
Does Mashup have an API?
No public API is recorded for Mashup.
What industry is Mashup in?
Mashup's product category is Startup Networking Events. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services. Its NAICS code is 561920 and its SIC code is 8600.