Ulta-Lit Technologies

What Ulta-Lit Technologies does

Ulta-Lit Technologies, operating under legal name Ulta-Lit Tree Company, is a privately held Glenview, Illinois-based consumer products company founded in 1996. It originated as an affordable pre-lit artificial Christmas tree supplier and pivoted in 2001 with the launch of the LightKeeper, a patented shunt-based hand tool that allows consumers to identify and repair the failing bulb in an incandescent Christmas light strand without replacing the entire set. The company extended this core technology into the LED era with the LED Keeper in 2012 and the LED Keeper Pro in 2024, and also markets the ScentKeeper, a passive scent diffuser sold under a separate product website.

The company sells exclusively direct-to-consumer through three dedicated product websites (lightkeeper.com, ledkeeper.com, scentkeeper.com), with no disclosed retail, wholesale, or marketplace distribution. Pricing is per-unit hardware pricing typical of consumer tools; revenue mechanics depend on Q4 holiday demand for the light repair tools, with ScentKeeper providing modest non-seasonal volume. The business is privately held with 1–10 employees and no external funding, acquisitions, or partnerships disclosed. Recognition includes Inc. 5000 status in 2011, 2012, and 2013. There is no evidence of any AI/ML capability, software platform, or B2B offering.

Name

Ulta-Lit Technologies

Legal name

Ulta-Lit Tree Company

Website

https://ultalit.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Ulta-Lit Technologies is a privately held Glenview, Illinois-based consumer products company that designs and sells direct-to-consumer DIY repair tools for Christmas light strands, including the patented LightKeeper Pro and LED Keeper product lines, serving individual U.S. consumers.

Ownership category

akta.pro rank

Product category

Holiday Lighting Accessories

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

akta.pro secondary industry

Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN)

Keywords

• Christmas light repair tools
• LED light set repair
• Incandescent light repair
• Holiday lighting accessories
• Tree scent diffuser

Headquarters

HQ city

Glenview Nas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Product Sales: Sale of light repair tools (LightKeeper Pro, LED Keeper, LED Keeper Pro) and ScentKeeper product. One-time purchase of physical hardware products sold directly to consumers via product websites.

Distribution channels1 record

Marketing channels1 record

Core offering

Ulta-Lit Technologies designs, manufactures, and sells proprietary hardware tools used to repair incandescent and LED Christmas light sets rather than replacing them. Its flagship product family — LightKeeper Pro, LED Keeper, and LED Keeper Pro — addresses broken light sets by diagnosing and fixing electrical faults in individual bulbs and shunts. The company also sells ScentKeeper, a diffuser that delivers an authentic real-Christmas-tree aroma.

Product overview

Ulta-Lit Technologies is a hardware products company offering a suite of specialized repair tools and accessories for Christmas light sets. The core product family includes the LightKeeper Pro for incandescent light set repair, the LED Keeper (original, introduced 2012) and LED Keeper Pro (styling update, 2024) for LED light set repair, and the ScentKeeper for real Christmas tree scent. All products are physical hardware tools focused on holiday/seasonal lighting maintenance and ambiance.

Differentiator

Problem solved

Functional benefit

Brands

• LightKeeper Pro: The Complete Tool for Incandescent Light Set Repair
• LED Keeper
• LED Keeper Pro
• ScentKeeper

Products and services

• LightKeeper Pro Hardware tool that repairs incandescent Christmas light sets, marketed as the complete tool for incandescent light set repair. Sold to individual homeowners who want to fix rather than replace broken strands.
• LED Keeper Hardware tool that repairs LED Christmas light sets, introduced as the original LED light set repair tool. Sold to individual homeowners using LED holiday lighting.
• LED Keeper Pro Updated-style hardware tool that retains the original LED Keeper functionality for repairing LED Christmas light sets. Sold to consumers seeking a refreshed design of the LED light repair tool.
• ScentKeeper

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Novelty Lights: Specialty retailer of Christmas and decorative string lighting, including replacement bulbs, parts, and accessories. Comparable in seasonal hardware sales and direct-to-consumer distribution focus.
• King of Christmas: Premium artificial Christmas tree retailer with a strong seasonal DTC presence. Directly comparable to Ulta-Lit's original product category and target holiday decorator customer.
• Christmas Designers: Holiday lighting specialist selling Christmas light strings, accessories, and installation supplies to homeowners and pros. Comparable customer base and seasonal demand pattern.
• Christmas Lights Etc: Direct-to-consumer holiday lighting retailer offering Christmas lights, installation accessories, and repair-related products. Highly comparable seasonal hardware/lighting business targeting the same homeowner decorator customer.
• Brite Ideas: Holiday and event lighting products retailer offering commercial-grade and consumer Christmas lighting solutions. Comparable seasonal light-set product mix and DIY installer target customer.

Broad incumbents

• 1000Bulbs.com: Large online lighting retailer offering residential and commercial bulbs, fixtures, and accessories year-round. Comparable in DTC lighting distribution, but with much broader and less seasonal catalog.
• Home Depot: Major home improvement retailer carrying extensive Christmas lighting, replacement parts, and accessories across physical and digital channels. Represents the broad-channel incumbent Ulta-Lit does not currently access.
• Wayfair: Mass-market online home goods retailer with a meaningful seasonal Christmas and holiday lighting assortment. Comparable in DTC e-commerce distribution to homeowners, though spanning a far wider product range.
• Lowe's: National home improvement chain with seasonal Christmas lighting departments offering light sets and basic accessories. Comparable end-customer but with much broader assortment and physical retail footprint.
• Balsam Hill: Larger premium artificial Christmas tree and holiday decor retailer with broader assortment and stronger brand recognition. Comparable seasonal focus and DTC e-commerce model, but at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ulta-lit-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ulta-Lit Technologies