What Christmas Lights Etc. does

Christmas Lights Etc. is a privately held online retailer of holiday and decorative lighting founded around 2000 and headquartered at 205 Curie Dr, Alpharetta, Georgia. The company sells LED and incandescent Christmas lights (mini, icicle, C7/C9, net, rope, battery-operated, strip), commercial-grade lighting, prelit and unlit artificial trees, wreaths, garland, outdoor decorations, and adjacent patio and party lighting through a single owned e-commerce storefront at christmaslightsetc.com. Proprietary product branding includes OptiCore LED technology, positioned for brightness and durability, and WeatherPRO commercial-grade construction for extreme-temperature and harsh-environment use, alongside LED offerings that the company claims deliver 90% energy savings versus traditional incandescent lighting.

The business operates a direct-to-consumer e-commerce model supported by phone, chat, and text-based customer service, with same-day shipping across the continental United States (Alaska, Hawaii, and US territories are excluded). A separate wholesale and commercial sales channel serves professional installers, event decorators, and commercial properties through dedicated account management, bulk pricing tiers (15% off at 2,000-4,000 units, 20% off at 4,000+), and multi-year contracting on commercial SKUs. Acquisition is driven by SEO, content marketing around DIY installation guides, and an email newsletter offering a $5 first-order discount.

Revenue is generated entirely through one-time unit-level retail and wholesale sales of physical lighting and decor products. The customer base is segmented horizontally into residential consumers (primary) and commercial/professional installers (primary), with a secondary wholesale buyer segment for resale. The company is privately held, has no disclosed funding rounds, no disclosed ownership structure, no management team disclosures, and no disclosed revenue, financials, or headcount beyond a 51-100 employee band. Operating geographies are limited to the continental United States, and the company is not currently subject to disclosed regulatory actions or material M&A activity.

Name

Christmas Lights Etc.

Legal name

Christmas Lights, Etc.

Website

https://christmaslightsetc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Christmas Lights Etc. is a privately held online retailer, founded in 2000 and headquartered in Alpharetta, Georgia, selling residential and commercial Christmas lights, trees, and decorative lighting direct to consumers and wholesale buyers across the continental United States through its owned e-commerce storefront.

Ownership category

akta.pro rank

Product category

Holiday Lighting and Decorations Retail

akta.pro primary industry

Holiday & Decorative String Lighting Retail (CRAIAHAJ)

akta.pro secondary industries

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)

Keywords

• Christmas lights retail
• Holiday decorations
• LED string lights
• Commercial lighting
• Artificial Christmas trees

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct online sales of Christmas lights, artificial trees, decorations, and accessories to consumers and commercial buyers through the company website. Products include LED and incandescent string lights, wreaths, garland, tree toppers, and installation accessories.
2. Wholesale and Commercial Sales: B2B sales of commercial-grade Christmas lighting products to professional installers, event decorators, and businesses through dedicated wholesale channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Christmas Lights Etc. is an online retailer that sells Christmas lights, artificial Christmas trees, wreaths, garland, outdoor decorations, and installation accessories. The product range spans LED and incandescent string lights, mini lights, icicle lights, net lights, rope light, C7/C9 bulbs, and commercial-grade lighting for professional installers. The company also operates a dedicated wholesale channel for commercial buyers and offers year-round patio string lights and lighted palm trees for events and outdoor living.

Product overview

Christmas Lights Etc. is an online retail platform offering a comprehensive portfolio of holiday and decorative lighting products. The core offerings center on Christmas lights (LED, incandescent, mini, icicle, C7/C9, net, rope, and commercial-grade variants) paired with complementary artificial Christmas trees, wreaths, garland, and outdoor decorations. The product line also extends to year-round decorative lighting including patio string lights, lighted palm trees, and installation accessories like clips, stakes, and timers. Commercial products are available alongside consumer offerings, with wholesale options for professional decorators. The portfolio represents a single-platform e-commerce model where all products are sold through the company's own online storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Christmas Lights Energy-efficient LED Christmas lights offering 90% energy savings compared to traditional incandescent lights, with vibrant colors and 10x longer lifespan, intended for residential and commercial holiday decorating.
• C7/C9 Christmas Lights Traditional-style string lights with C7 and C9 bulb sizes, available in both LED and incandescent options for roof lines, trees, and walkways.
• Mini Lights Compact string lights available in various colors and styles for indoor and outdoor Christmas decorating.
• Icicle Lights Christmas icicle lights designed for roof lines, porches, fences and railings in energy-saving LED or incandescent options.
• Net Lights Pre-formed net lights for quick and easy wrapping of trees and bushes, available in incandescent or LED in multiple colors and sizes.
• Rope Light Flexible rope lighting offering brighter colors and versatile options for interior decorating, landscape lighting and holiday displays.
• Commercial Christmas Lights Heavy-duty commercial-grade Christmas lights designed to withstand extreme temperature changes, longer use, and harsher environments with durability ratings exceeding traditional lights.
• Artificial Christmas Trees Prelit artificial Christmas trees in premium PVC and PE materials, pre-strung with lights ranging from 2-foot walkway trees to 50-foot commercial trees.
• Christmas Wreaths & Garland Prelit and unlit artificial wreaths and garland for front doors, mantels and columns in various decorative styles.
• Outdoor Christmas Decorations Lighted outdoor Christmas decorations and yard ornaments including lighted topiaries and outdoor silhouettes.
• Patio String Lights Outdoor patio string lights for decks, dining areas, tents and patios, suitable for weddings, parties and special occasions.
• Lighted Palm Trees LED coconut palm trees and rope-lighted palm trees for tropical patio and pool area ambiance.
• Christmas Light Clips & Hangers Professional-grade light clips for gutters, shingles, windows, railings and walkways, including multipurpose all-in-one clips, C7/C9 specific clips, and pathway stakes in various sizes.
• Battery Operated Lights Cordless Christmas lights powered by batteries for indoor use and locations without electrical access.
• LED Strip Lights LED strip lighting for accent lighting and decorative applications.
• Starlight Spheres Hanging spheres and stakes for festive yard decoration with lighted balls for holidays and parties.
• Snowflake & Star Decorations Lighted snowflakes and stars for outdoor Christmas decorations, available in twinkle and LED options.

Quantifiable outcome

• 90% energy savings with LED technology compared to traditional incandescent lighting

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Global online marketplace where third-party sellers and first-party listings compete across all Christmas Lights Etc. categories. Comparable in e-commerce channel and product range, with vastly larger scale and Prime-driven fulfillment.
• Wayfair: Mass-market online home goods retailer carrying Christmas lights, trees, and holiday decor alongside a much broader furniture and home assortment. Comparable channel (online home retail) but far broader portfolio and category depth.
• Lowe's: National home improvement retailer with a seasonal Christmas lighting, decor, and installation accessories assortment. Comparable in core product categories but operates within a much wider home improvement offering.
• Home Depot: National home improvement retailer stocking Christmas lights, commercial-grade string lighting, and installation accessories. Directly comparable in product categories including commercial Christmas lighting, but serves a much broader home improvement portfolio.
• Target: Mass-market retailer with a significant seasonal Christmas lighting and decor assortment both online and in-store. Comparable end-customer use cases but vastly broader category mix and physical retail footprint.

Direct peers

• Balsam Hill: Premium online retailer of artificial Christmas trees, wreaths, garland, and holiday decor. Comparable as a specialty holiday decor e-commerce brand with overlapping tree/wreath/garland categories.
• 1000Bulbs.com: Online retailer of commercial and decorative lighting including holiday string lights, LED bulbs, and patio lighting. Directly comparable in product category and e-commerce-first distribution, with broader year-round commercial lighting exposure.
• HolidayLEDs: Specialty online retailer focused on LED Christmas and holiday lighting for residential and commercial buyers. Closely comparable in product specialization (LED holiday lights), target customer, and direct-to-consumer e-commerce model.
• Novelty Lights: Online and B2B retailer of Christmas lights, string lights, and decorative lighting serving both consumer and professional installer segments. Comparable in product breadth, commercial/residential split, and seasonal core.
• Christmas Designers: Direct online competitor selling Christmas lights, decor, and commercial-grade products to both consumers and professional installers with a similar wholesale channel. Comparable in product mix, customer base, and DTC-led business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/LEDChristmas
• Facebookfacebook.com/ChristmasLightsEtc
• LinkedInlinkedin.com/company/christmas-lights-etc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christmas Lights Etc.