AgiLight

What AgiLight does

AgiLight, founded circa 2004 and headquartered in East Rutherford, New Jersey, is a manufacturer of LED signage lighting modules, neon-style flex lighting, power supplies, and controls, operating as a brand under parent GENLED Brands. The company serves sign fabricators, signage installers, and enterprise end-users across North America, Europe, Africa, Asia, Central America, the Middle East, Pacific Rim, and South America, with marquee reference projects including H&M's Times Square flagship (40-ft channel letters illuminated with ULTRA 650 RGBW modules), Ford's nationwide dealer network, Meliá Hotels, and the American Family Field MLB stadium.

The company's technical platform centers on True-IC constant-current LED module design, which eliminates lumen drop across boards and ensures consistent brightness over time. The product portfolio spans the Endurance Series (24V, up to 192 lm/W efficacy, 10-year lumen maintenance warranty), Lyte Series (12V ULTRA and 24V PRO variants, up to 170 lm/W), ULTRA color-changing RGBW/RGBA modules, PRO Premium, P-Series, Retrofit modules, FlexRayz Neon (24V flexible neon-style), and OptiRayz optical solutions, supported by LED power supplies and control systems. Differentiated technical features include a continuous release liner for quick installation and selectable optics, lumen output, and CCT options across the Endurance range.

AgiLight's revenue model is one-time hardware sales at quote-based pricing set through sales representatives or authorized distributors, with no subscription or recurring component. The go-to-market combines a global authorized distributor network (organized by region and country through a "Where to Buy" portal) with a "Build A Sign" project-specification service in which LED professionals assist customers with layout requests and product selection. Marketing spans SEO-optimized web presence, Instagram, industry trade shows (notably ISA 2026), educational blog content, video, and downloadable technical resources. The company is privately held as a strategic brand within GENLED Brands, with no disclosed venture capital, private equity, or public-market signals.

Name

AgiLight

Legal name

GENLED Brands™

Website

https://agilight.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

AgiLight, founded circa 2004 as a brand under GENLED Brands, designs and manufactures LED signage lighting modules, neon-style flex lighting, power supplies and controls. The company serves global sign fabricators and enterprise end-users through an authorized distributor network spanning eight regions.

Ownership category

akta.pro rank

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• LED signage modules
• Channel letter lighting
• LED power supplies
• Neon flex lighting
• Sign lighting components

Headquarters

HQ city

East Rutherford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. LED Module Hardware Sales: AgiLight generates revenue through the sale of LED signage lighting modules including Endurance Series, Lyte Series, ULTRA Series, PRO Premium, P-Series, Retrofit, and FlexRayz Neon products. These are one-time hardware purchases with varying voltage options (12V/24V).
2. Accessories and Controls: Revenue from complementary products including LED power supplies and lighting controls that support the core module installations.
3. OptiRayz Products: Specialized optical solutions and related products for signage applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

AgiLight designs, engineers, and manufactures premium LED signage lighting modules, neon-style FlexRayz flex lighting, LED power supplies, and lighting controls. The company sells through a global distributor network to sign professionals and enterprise customers for use in channel letters, halo-lit signs, sign cabinets, light boxes, accent lighting, and fluorescent retrofits.

Product overview

AgiLight is a portfolio of LED signage lighting products organized into multiple product lines. The core offerings include the Endurance Series (24V Constant Current modules with up to 192 lm/W and 10-year warranty), Lyte Series (available in 12V ULTRA and 24V PRO variants with up to 170 lm/W), ULTRA Series (color-changing 12V RGBW/RGBA modules), PRO Premium (24V modules), P-Series (12V), Retrofit modules (12V/24V), FlexRayz Neon (24V flexible neon-style), and OptiRayz (24V). Supporting products include Controls and LED Power Supplies. Additional specialized modules include Turnlock PRO and SignRayz Ultra. The products are used in channel letters, halo lit signs, sign cabinets, light boxes, accent lighting, and fluorescent retrofit applications.

Differentiator

Problem solved

Functional benefit

Brands

• Acolyte: Architectural lighting solutions brand operated under GENLED Brands alongside AgiLight signage lighting.

Quantifiable outcome

• Efficacy up to 192 lumens per Watt with Endurance Series modules
• +2 more outcomes

Named customers6 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Signcomplex: Signcomplex is a lower-cost LED signage module manufacturer primarily serving online and price-sensitive channels, providing a value-tier alternative to AgiLight's premium-spec modules in retrofit and small-project segments.

Broad incumbents

• Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting portfolio includes LED signage and outdoor lighting solutions that overlap with AgiLight's commercial and outdoor signage offerings, typically accessed through large electrical distribution channels.
• Acuity Brands: Acuity Brands is a major U.S. lighting conglomerate whose signage-capable product lines compete for the same channel letter and architectural spec jobs as AgiLight, but as part of a much larger lighting portfolio.
• Signify (Philips Lighting): Signify is the global lighting incumbent whose Philips LED signage and module portfolio competes with AgiLight across channel letter and architectural exterior applications, leveraging far broader electrical distributor reach.
• GE Current, a Daintree company: GE Current offers a broad commercial and industrial LED lighting catalog including signage-grade modules, competing with AgiLight by bundling signage products into larger facility-scale lighting contracts.

Direct peers

• Hitlights: Hitlights sells LED strip, neon flex, and signage modules to sign makers and resellers, competing with AgiLight's ULTRA, Lyte, and FlexRayz Neon product lines in the project specification channel.
• SloanLED: SloanLED is one of the most direct competitors to AgiLight, manufacturing LED modules, power supplies, and controls specifically for channel letter, cabinet, and architectural signage applications with comparable efficacy and warranty terms.
• US LED: US LED supplies LED signage modules, retrofit kits, and lighting solutions for channel letters and cabinet signs, overlapping AgiLight's core channel letter and sign cabinet retrofit applications.
• Collingwood Lighting: Collingwood Lighting produces LED modules and drivers for signage and outdoor architectural applications in the UK and EU, overlapping with AgiLight's FlexRayz Neon and outdoor signage product lines.
• Principal LED: Principal LED designs and manufactures LED signage modules, neon-flex, and power supplies serving the same channel letter, halo lit, and sign cabinet applications as AgiLight, with a similarly spec-driven distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/genledbrands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgiLight