HitLights
HitLights is a US-based, privately-held manufacturer and direct-to-consumer retailer of low-voltage LED strip lights, drivers, and accessories, serving both DIY consumers via e-commerce and professional installers through a dedicated Pro Partner Program with exclusive pricing and free design services.
- Company typePrivate
- Founded2010
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HitLights does
HitLights is a California-based, privately-held manufacturer and distributor of low-voltage (12V and 24V DC) LED lighting solutions, headquartered in Chino, CA. The company sells LED strip lights, power supplies, dimmable drivers, controllers, connectors, and mounting accessories primarily through direct-to-consumer e-commerce at hitlights.com and Amazon, with a parallel Professional Partner Program serving electricians, contractors, millworkers, and tradeshow exhibitors. Its core product portfolio spans Single Color, RGB/RGBW, COB (chip-on-board), and high-density LED strips, supported by an extensive dimmable driver family (S-Series, M-Series, U-Series, EK-Series, Mini, 5-in-1, and the integrated EZDim line) and a range of solderless connectors, RF remotes, and aluminum mounting channels.
The business operates a dual GTM motion: self-serve e-commerce for DIY consumers supported by installation guides, power supply calculators, and a Project Builder tool; and a dedicated B2B channel for professional installers that offers exclusive contractor-only pricing, dedicated account managers, flexible shipping, and free professional lighting design services including wiring diagrams and bills of materials. Products carry UL, ETL, FCC, and Class 2 certifications, with warranties ranging from 2 to 6 years — positioning the company as a pro-grade alternative to commodity LED suppliers. The company reports a customer base of 5,000+ installers and a 4.7/5 rating across 1,216 customer reviews, and has secured enterprise installation relationships with customers including Tesla, Deere, Freeman, CORT, Bednark, Fusion, Czarnowski, and Universal. Distribution is US-only, supported by a single warehouse and returns facility in Chino, CA, with no disclosed international operations.
HitLights firmographics
Firmographics- Name
- HitLights
- Legal name
- HitLights
- Website
- https://hitlights.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HitLights is a US-based, privately-held manufacturer and direct-to-consumer retailer of low-voltage LED strip lights, drivers, and accessories, serving both DIY consumers via e-commerce and professional installers through a dedicated Pro Partner Program with exclusive pricing and free design services.
- Ownership category
- akta.pro rank
HitLights industry classification
Industry- Product category
- LED Lighting Products
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
Keywords
Where HitLights is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HitLights business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- LED Strip Lights Sales: Primary revenue stream from selling LED strip lights including single-color, multicolor RGB/RGBW, COB, and high-density variants in various lengths and wattages. Products sold as individual reels, kits, and bundle collections.
- Power Supplies & Drivers: Sale of transformers, non-dimmable power supplies, and dimmable drivers (S-Series, M-Series, E-Series, U-Series, EK-Series, Mini, 5-in-1) supporting 12V and 24V systems.
- Mounting Supplies & Accessories: Sale of aluminum channels, mounting tapes, connectors, controllers, dimmers, and accessories. Includes solderless connectors, RF remotes, and terminal blocks.
- Professional Partner Program: Exclusive contractor-only pricing program for electricians, installers, contractors, and tradeshow professionals with dedicated account management and flexible shipping options.
- Custom/OEM Solutions: Custom LED strip light solutions for projects requiring specific lengths, color temperatures, or special features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10mm 2-Pin Solderless Terminal Block Connectors (12-Pack) |
| Unit Pricing | Pay-as-you-go | 60W 24V LED Power Supply (UL Listed Non-Dimmable) |
| Unit Pricing | Pay-as-you-go | 32.8ft RGB LED Strip Lights Kit |
| Unit Pricing | Pay-as-you-go | 4 Pre-Cut 1ft/4ft RGB LED Strip Kit |
| Unit Pricing | Pay-as-you-go | 24V COB LED Strip 16.4ft (UL Listed) |
| Other | Annual | Professional Partner Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
HitLights product offering
Product offeringCore offering
HitLights manufactures and sells low-voltage (12V and 24V DC) LED strip lights and a complete supporting ecosystem, including COB, single-color, and RGB/RGBW strips, UL-listed non-dimmable and dimmable drivers, RF and smart controllers, solderless connectors, aluminum mounting channels, and mounting tapes. Its offerings are sold direct via its own e-commerce site hitlights.com and Amazon, with a dedicated Professional Partner Program that provides exclusive contractor pricing, dedicated account managers, and free professional lighting design services for installers and enterprise clients.
Product overview
HitLights is a professional LED lighting manufacturer offering a comprehensive portfolio of low-voltage LED strip lights and accessories. The core product lineup centers on Single Color and Multi-Color (RGB/RGBW) LED strips available in multiple technology tiers including Premium Luma5 (SMD 3528), Premium Luma20 (SMD 2835), Premium 24V COB (chip-on-board dotless technology), and Premium 24V standard strips. Supporting infrastructure includes Non-Dimmable Power Supplies and an extensive Dimmable Driver family comprising S-Series (electronic), M-Series (magnetic), U-Series (universal), EK-Series (waterproof knockout), Mini Dimmable, 5-in-1, and the integrated EZ Dim line combining driver and dimmer. Control options span RF remotes (R110 Mini), RGB/RGBW controllers, TriFlex Pro dimmer switches, and compatible smart home integration. The accessory ecosystem covers solderless terminal block connectors, any-angle jumpers, aluminum mounting channels, and mounting tapes. Services include a Professional Partner Program with exclusive contractor pricing, free professional lighting design assistance for pro partners, an online Project Builder tool, and Custom/OEM solutions for bespoke requirements. The company targets both DIY consumers and professional installers with UL/ETL-listed products backed by warranties ranging from 2-6 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Color LED Strip Lights Single-color LED tape lights available in various color temperatures (2700K-5000K), 12V and 24V configurations, and standard or high density, sold for indoor and outdoor LED strip lighting projects.
- Multi-Color RGB / RGBW LED Strip Lights Color-changing RGB and RGBW LED strip lights that support multiple colors and dynamic lighting effects via remote control or smart controllers.
- Premium Luma5 (SMD 3528) LED Strip Lights Premium SMD 3528 LED strips offered in high and standard density options with UL listing and IP30/IP67 ratings for professional installations.
- Premium Luma20 (SMD 2835) LED Strip Lights Higher-power SMD 2835 LED strips delivering increased brightness and efficiency compared to standard density options for demanding applications.
- Premium 24V COB LED Strip Lights Chip-on-board LED strips producing continuous dotless illumination without visible hotspots, with 90+ CRI for accurate color rendering and output up to 350 lumens per foot, available in 2700K/3000K/4000K/5000K.
- Premium 24V LED Strip Lights 24V DC LED strip lights designed for longer runs with reduced voltage drop, suitable for professional under-cabinet, cove, and accent lighting installations.
- Non-Dimmable Power Supplies UL-listed plug-in and hardwired power adapters that convert AC mains power to 12V or 24V DC for LED strip lighting, available in various wattages up to 120W.
- S-Series Dimmable Drivers Electronic UL-listed dimmable LED drivers compatible with forward and reverse phase dimmers, available in 12V and 24V configurations from 36W to 150W.
- M-Series Dimmable Drivers Magnetic ETL-listed dimmable drivers USA-assembled, offering enhanced durability and quieter operation in 40W-300W capacities for 12V and 24V systems.
- EZ Dim Integrated Driver-Dimmer Combo All-in-one 2-in-1 dimmer driver combo that combines an LED driver and wall dimmer in a single UL-listed Class 2 device, available in 40W-100W for 12V and 24V LED installations.
- U-Series Universal Dimmable Drivers Universal ETL-listed dimmable drivers compatible with both forward phase and reverse phase dimming styles, available starting at 25W for 12V systems.
- EK-Series Waterproof Dimmable Drivers Waterproof electronic dimmable drivers with knockout version for easy installation, rated for 40W-96W in 12V and 24V configurations.
- 5-in-1 High-Wattage Dimmable Drivers High-wattage electronic dimmable drivers rated at 200W-300W for 12V and 24V LED strip installations requiring larger power capacity.
- Mini Dimmable Drivers Compact electronic UL-listed dimmable drivers in 60W-96W capacities for 12V and 24V applications where space is limited.
- R110 Mini Single Color RF Remote Dimmer Compact inline RF dimmer for single-color LED strips supporting DC 5-24V systems with 433.92 MHz remote control, 10 brightness levels, and overheat protection.
- TriFlex Pro Dimmer Switch Advanced in-wall dimmer switch for LED lighting control with multiple dimming modes and compatibility with various driver types.
- RGB/RGBW Controllers Remote and smart controllers for RGB and RGBW color-changing LED strips enabling color selection, mode effects, and brightness adjustment.
- 10mm 2-Pin Solderless Terminal Block Connectors Solderless screw-terminal connectors for joining 10mm single-color LED strips or connecting to power wires, rated 5V-24V DC and 6A with IP20 indoor rating.
- 5 Inch Any Angle Solderless LED Strip Connectors Flexible jumper connectors with 5-inch cable for bridging gaps, turning corners, or routing around obstacles in LED strip installations.
- Aluminum Mounting Channels Extruded aluminum profiles providing heat dissipation and diffuser options for LED strip installations, available in various shapes for surface and recessed mounting.
- Mounting Tapes Double-sided adhesive tapes including heavy-duty foam and 3M VHB options for secure LED strip mounting on various surfaces.
- Professional Partner Program Contractor program offering exclusive pricing, dedicated account management, flexible shipping, and lighting design assistance for professional installers and contractors.
- Professional Lighting Design Service Free professional lighting layout design service for pro partners including wiring diagrams, bill of materials, and technical support from engineers and electricians.
- LED Project Builder Tool Online tool helping users design LED lighting projects by selecting application type and generating custom parts lists and recommendations.
- Custom / OEM LED Solutions Custom LED strip light manufacturing and OEM solutions for projects requiring specific lengths, color temperatures, wattages, or unique product configurations.
Quantifiable outcome
- 50,000+ hour rated lifetime for LED strips
- +3 more outcomes
Companies that use HitLights
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
HitLights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
HitLights partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- DeereminorCompany logo displayed in 'Trusted By Professionals' section on lighting design page, indicating professional installation relationship. Deere is an enterprise customer using HitLights products for lighting installations.
- TeslaminorCompany logo displayed in 'Trusted By Professionals' section on lighting design page, indicating professional installation relationship.
- FreemanminorFreeman is a major tradeshow and events company. Logo displayed in 'Trusted By Professionals' section, indicating relationship for tradeshow lighting installations.
- CORTminorFurniture and relocation services company. Logo displayed in 'Trusted By Professionals' section.
- BednarkminorRetail display and fixtures company. Logo displayed in 'Trusted By Professionals' section indicating retail display lighting installations.
- FusionminorLighting and signage company. Logo displayed in 'Trusted By Professionals' section.
- CzarnowskiminorExhibition services company. Logo displayed in 'Trusted By Professionals' section for exhibition lighting installations.
- UniversalminorUniversal (likely Universal Studios or similar entertainment/hospitality entity). Logo displayed in 'Trusted By Professionals' section.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HitLights competitors and assessment
Company assessmentDirect peers
- Flexfire LEDs: Direct competitor specializing in commercial-grade LED strip lights, drivers, and dimming systems for professional installers and contractors. Highly comparable product line, pro-focused positioning, and similar UL-listed component approach.
- Diode LED: Specialty LED strip and linear lighting manufacturer serving residential, commercial, and architectural integrators. Directly overlaps with HitLights' pro-channel product portfolio (LED strips, drivers, channels, controls) and installer customer base.
- Elemental LED: LED lighting manufacturer and distributor with a strong focus on DIY and pro channels, offering LED strip lights, drivers, aluminum channels, and accessories. Closely comparable catalog and dual GTM (consumer + trade) motion.
- Super Bright LEDs: Direct-to-consumer and trade LED retailer offering LED strips, power supplies, controllers, and accessories with broad voltage and density options. Overlaps substantially with HitLights' SKU breadth and DIY/pro customer mix.
- LED Supply: LED component retailer selling LED strips, drivers, dimmers, and accessories to both DIY customers and professional installers. Comparable product ecosystem with a similar e-commerce-led GTM.
Broad incumbents
- American Lighting: Established U.S. lighting manufacturer offering LED tape light, linear, and accent lighting systems for residential and commercial markets. Broader portfolio than HitLights but directly competes in the LED strip and driver categories it serves.
- Feit Electric: Mass-market lighting brand with broad residential and commercial LED product lines including smart and connected products. Competes with HitLights in retail and DIY channels with much wider distribution scale.
- Philips Hue: Connected smart lighting brand owned by Signify, offering smart LED strip lights, bulbs, and fixtures integrated with major smart-home ecosystems. Adjacent competitor in the smart LED strip category where HitLights integrates with Alexa, Google Home, and Tuya.
- WAC Lighting: Architectural and decorative LED lighting manufacturer serving residential, hospitality, and commercial markets with tape light, track, and recessed systems. Overlaps with HitLights in architectural-grade LED tape light and commercial project specifications.
Emerging players
- LIFX: Smart LED lighting brand focused on connected strip lights, bulbs, and fixtures with strong smart-home integration. Partial overlap with HitLights in the smart LED strip category, primarily through DIY and prosumer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HitLights social profiles
Digital presenceHitLights compliance and trust
Trust signalCompliance8 records
HitLights financial estimates
Financial estimateRevenue estimate
Valuation estimate
HitLights leadership team
Management profileNumber of profiles
Profiles1 record
HitLights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HitLights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HitLights
What does HitLights do?
HitLights manufactures and sells low-voltage (12V and 24V DC) LED strip lights and a complete supporting ecosystem, including COB, single-color, and RGB/RGBW strips, UL-listed non-dimmable and dimmable drivers, RF and smart controllers, solderless connectors, aluminum mounting channels, and mounting tapes. Its offerings are sold direct via its own e-commerce site hitlights.com and Amazon, with a dedicated Professional Partner Program that provides exclusive contractor pricing, dedicated account managers, and free professional lighting design services for installers and enterprise clients.
Is HitLights a public or private company?
HitLights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HitLights founded?
HitLights was founded in 2010. It employs 11 to 50 people.
Where is HitLights based?
HitLights is headquartered in Baton Rouge, United States, in the North America region.
How does HitLights make money?
Five revenue lines are on record. LED Strip Lights Sales are the primary driver. The others are power Supplies & Drivers, mounting Supplies & Accessories, professional Partner Program and custom/OEM Solutions.
Who are HitLights's main competitors?
Direct peers on record are Flexfire LEDs, Diode LED, Elemental LED, Super Bright LEDs and LED Supply. Broad incumbents are American Lighting, Feit Electric, Philips Hue and WAC Lighting. LIFX is listed as an emerging player.
Does HitLights have an API?
No public API is recorded for HitLights.
What industry is HitLights in?
HitLights's product category is LED Lighting Products. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAJ, LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear). Its NAICS code is 3351 and its SIC code is 3640.