Torce Insurance Inc.

What Torce Insurance Inc. does

Torce Insurance Inc. is a Canadian Managing General Agent (MGA) headquartered at 625 Cochrane Drive, Suite 600, Markham, Ontario. The company was founded by a group of entrepreneurs with combined financial services industry experience and operates as a privately held corporation with no disclosed parent company or institutional investment. Torce's stated vision is to be one of the leading financial services groups in Canada.

The firm distributes insurance and wealth management products through a network of licensed insurance advisors and associates, not directly to consumers. Its product portfolio is organized into two core lines. The insurance line includes term and permanent life insurance, critical illness, disability, long-term care, group benefits, estate planning, buy-sell agreements, and insured retirement programs. The wealth management line includes segregated funds, mutual funds, annuities, guaranteed funds, and Canadian registered accounts (RRSP, RRIF, TFSA, RESP, LIRA). Products are sourced from over 20 major Canadian insurance carriers, with the core carrier roster comprising Canada Life, Manulife, Sun Life, iA Financial Group, Assumption Life, Empire Life, SSQ Insurance, and Equitable Life of Canada, supplemented by BMO Insurance, Desjardins Financial, Foresters Financial, ivari, RBC Insurance, and Tugo.

Torce earns revenue through commissions and trailing commissions on insurance policies and mutual/segregated fund placements transacted by its advisor network. The go-to-market is sales-led, relying on advisor relationships, referrals, sales seminars, and a corporate website (torceinsurance.com) as the primary digital presence. The company provides advisor support including sales concept resources, product training, advanced underwriting assistance, big case preparation, and continuing education credits. Customer segments include individual consumers and families (primary), small to mid-sized businesses seeking group benefits, business owners seeking corporate-owned insurance solutions, and entrepreneurial individuals recruited into the advisor career program. No technology platform, API surface, or AI capabilities are disclosed, and the firm is not PIPEDA-certified but adheres to PIPEDA's ten privacy principles in policy.

Name

Torce Insurance Inc.

Legal name

Torce Insurance Inc.

Website

https://torceinsurance.com

Company type

Private

Operating status

Operating

Short description

Torce Insurance Inc. is a privately held Canadian Managing General Agent based in Markham, Ontario that distributes life insurance, wealth management, and group benefits products from over 20 major insurance carriers through a network of licensed financial advisors serving individuals, families, and small-to-mid-sized businesses in Canada.

Ownership category

akta.pro rank

Product category

Insurance Distribution / Managing General Agent Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance distribution services
• Managing general agent
• Wealth management products
• Life insurance solutions
• Group benefits administration

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Distribution Commissions: As a Managing General Agent (MGA), Torce Insurance earns commissions from insurance carriers for distributing their insurance and wealth management products through their network of advisors.
2. Mutual Fund Distribution: Earns commissions from the distribution of mutual funds and segregated funds through affiliated advisors. Commissions include trailing commissions on ongoing policies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Torce Insurance is a Canadian Managing General Agent that distributes life insurance, disability, critical illness, long-term care, group benefits, and wealth management products (segregated funds, mutual funds, annuities, RRSP, RRIF, TFSA, RESP, LIRA) from over 20 insurance carriers through its network of licensed advisors. The company earns commissions from carriers for the placement and ongoing servicing of policies, and additionally provides advisor training, advanced underwriting support, sales concepts, and career development programs. Operations are focused on the Canadian market with headquarters in Markham, Ontario.

Product overview

Torce Insurance Inc. is a Canadian Managing General Agent offering a comprehensive suite of insurance and wealth management products. The company provides two core product lines: Life Insurance (including term and permanent life, critical illness, disability, long-term care, group benefits, estate planning, buy-sell agreements, and insured retirement programs) and Wealth Management (including segregated funds, mutual funds, annuities, guaranteed funds, and registered accounts such as RRSP, RRIF, TFSA, RESP, and LIRA). The company partners with over 20 major insurance carriers including Canada Life, Manulife, Sun Life, iA Financial Group, and others to offer products and services to customers across Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Canada LifecoreChannel Partner/ Reseller/ DistributorCanada Life is featured as a leading insurance carrier partner. Torce Insurance serves as a Managing General Agent distributing Canada Life insurance products including life, disability, and wealth management products.
• ManulifecoreChannel Partner/ Reseller/ DistributorManulife is featured as a leading insurance carrier partner. Torce Insurance distributes Manulife insurance and financial products through their network of advisors.
• Sun LifecoreChannel Partner/ Reseller/ DistributorSun Life is featured as a leading insurance carrier partner. Torce Insurance distributes Sun Life insurance and wealth management products.
• iA Financial GroupcoreChannel Partner/ Reseller/ DistributoriA Financial Group is featured as a leading insurance carrier partner. Torce Insurance distributes iA insurance and financial products.
• Assumption LifecoreChannel Partner/ Reseller/ DistributorAssumption Life is featured as a leading insurance carrier partner for Torce Insurance's Managing General Agent operations.
• Empire LifecoreChannel Partner/ Reseller/ DistributorEmpire Life is featured as a leading insurance carrier partner. Torce Insurance distributes Empire Life insurance products.
• SSQ InsurancecoreChannel Partner/ Reseller/ DistributorSSQ Insurance is featured as a leading insurance carrier partner. Torce Insurance distributes SSQ insurance products.
• ELOC (Equitable Life of Canada)coreChannel Partner/ Reseller/ DistributorELOC (Equitable Life of Canada) is featured as a leading insurance carrier partner. Torce Insurance distributes Equitable Life insurance products.
• BMO InsuranceminorChannel Partner/ Reseller/ DistributorBMO Insurance is listed as an additional insurance carrier with an active business relationship for product distribution.
• Desjardins FinancialminorChannel Partner/ Reseller/ DistributorDesjardins Financial is listed as an additional insurance carrier with an active business relationship.
• Foresters FinancialminorChannel Partner/ Reseller/ DistributorForesters Financial is listed as an additional insurance carrier with an active business relationship.
• ivariminorChannel Partner/ Reseller/ Distributorivari is listed as an additional insurance carrier with an active business relationship.
• RBC InsuranceminorChannel Partner/ Reseller/ DistributorRBC Insurance is listed as an additional insurance carrier with an active business relationship.
• Tugo (Travel Underwriters)minorChannel Partner/ Reseller/ DistributorTugo (Travel Underwriters) is listed as an additional partner providing travel insurance products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PPI Management (now Hub): Canadian MGA specializing in insurance, group benefits, and wealth distribution for advisors and accountants. Highly comparable predecessor firm to Hub Financial; same MGA economics and advisor distribution model.
• Financial Horizons Group: Long-established Canadian MGA providing life insurance, living benefits, group, and wealth products through a national advisor network. Directly comparable on MGA distribution, multi-carrier access, and advisor-recruiting-led GTM.
• Stonewood Insurance Group: Canadian insurance brokerage/MGA distributing life insurance and wealth products through advisor partners. Comparable in offering life + wealth distribution to Canadian individuals via an advisor channel.
• Hub Financial Solutions: Canadian Managing General Agent distributing life, living benefits, and wealth products from multiple top-tier carriers through a licensed advisor network. Closest direct comparable: same MGA model, same multi-carrier structure, same advisor-led distribution to individuals across Canada.

Broad incumbents

• Manulife Financial: One of Canada's largest life insurers and wealth providers, with both proprietary captive distribution and MGA partnerships (including Torce). Comparable product set (life, segregated funds, group benefits) and partially competing with its own MGA partners.
• iA Financial Group: Major Canadian life and wealth carrier with MGA and direct distribution. Featured Torce partner with overlapping product offerings in life, segregated funds, and wealth.
• Sun Life Financial: Major Canadian life and wealth carrier with both direct advisor force and MGA distribution. Comparable on product breadth and partially competing with Torce via its own advisor channel.
• Canada Life: Large Canadian life, disability, and wealth carrier listed as a featured Torce carrier partner. Significant product overlap and partially overlapping distribution via its own advisor channel.
• BMO Insurance: Bank-owned Canadian life and wealth carrier also listed as a Torce carrier partner. Comparable product suite and partly competing distribution for individual insurance and wealth clients.
• RBC Insurance: Bank-owned Canadian life, health, and wealth carrier distributing both directly and through partner advisors. Comparable products (life, segregated funds, group benefits) and a competing distribution path.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torce Insurance Inc.