A Gentle Vet

What A Gentle Vet does

A Gentle Vet is a single-location, independent small-animal veterinary practice headquartered in South Jordan, Utah, and owned by Dr. Eric Olson. The clinic operates as a full-service animal hospital providing wellness exams, vaccinations, preventive care, dentistry, surgery, diagnostics, cryosurgery, and same-day urgent care appointments for dogs and cats in the South Jordan metropolitan area and surrounding communities. The clinical team comprises three veterinarians supported by approximately 14 technical, administrative, and customer service staff, operating Monday–Friday with limited Saturday hours.

The practice runs on a direct-to-consumer professional services model, charging per-visit and per-procedure fees for veterinary consultations, surgeries, dental cleanings, diagnostic imaging, and laboratory testing. Revenue is supplemented by prescription medication and pet food sales through a Covetrus-powered online pharmacy and by patient engagement via a Covetrus pet portal. Customer acquisition is driven primarily by local reputation, word-of-mouth referrals, Google Business presence, Facebook activity, and an educational blog covering pet health topics. The practice does not disclose pricing publicly and operates without institutional investment, parent company, or secondary locations.

Name

A Gentle Vet

Legal name

A Gentle Vet

Website

https://agentlevetutah.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A Gentle Vet is an independently owned, single-location small-animal veterinary practice in South Jordan, Utah, providing wellness, surgical, dental, urgent, and preventive care for dogs and cats in the surrounding Salt Lake City-area community.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAMAAAA

General Practice Veterinary Clinics (Wellness & Primary Care)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHLAMAAAD

Urgent Care Veterinary Clinics (Non-ER)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

Keywords

• Veterinary care services
• Animal hospital
• Pet dental care
• Veterinary surgery
• Pet vaccinations

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Professional Services: One-time service fees for veterinary consultations, examinations, vaccinations, surgeries, dental procedures, diagnostic imaging, laboratory tests, and other medical treatments for dogs and cats.
2. Prescription Food Sales: Sale of prescription pet food and medications through online pharmacy integration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

A Gentle Vet is a single-location, full-service animal hospital in South Jordan, UT providing comprehensive veterinary care for dogs and cats. Services include wellness exams, vaccinations, surgery, dental care, cryosurgery, onsite diagnostics, parasite prevention, microchipping, spay and neuter, and same-day urgent care appointments. The practice also offers a Covetrus-powered online pharmacy and pet portal for prescription fulfillment and health record management.

Product overview

A Gentle Vet is a full-service animal hospital offering comprehensive veterinary care for dogs and cats. The practice operates as a single-location veterinary clinic with multiple service offerings organized into two main animal categories (Cat Services and Dog Services) plus general pet services. Core services include Cryosurgery, Dental Care, Microchipping, Onsite Diagnostics, Parasite Prevention, Spay and Neuter, Surgery, Vaccinations, Wellness Exams, and Urgent Care. The clinic also provides patient-facing Online Pharmacy and Pet Portal tools for prescription management and health record access.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Exams Regular health checkup examinations for dogs and cats of all ages, from first checkups through senior care, supporting preventive health and early detection of issues.
• Vaccinations Preventive vaccination services for dogs and cats, including routine and specialty vaccines.
• Surgery General veterinary surgical procedures for pets, including emergency surgeries such as bowel obstruction operations.
• Dental Care Comprehensive oral health services for dogs and cats, including cleanings, exams, and dental treatments to prevent pain and disease.
• Cryosurgery (Cryotherapy) Safe, quick removal of skin lesions and small tumors using targeted cold therapy with minimal discomfort.
• Onsite Diagnostics In-house diagnostic imaging and laboratory testing services for immediate results, enabling faster diagnosis and treatment.
• Parasite Prevention Prevention and treatment services for fleas, ticks, and other parasites affecting dogs and cats.
• Microchipping Microchip implantation service for pet identification and recovery.
• Spay and Neuter Surgical sterilization procedures for dogs and cats.
• Urgent Care Same-day and drop-off urgent care appointments for pets experiencing sudden illnesses or injuries during regular business hours.
• Cat Services Comprehensive veterinary services for cats, including anesthesia, dentistry, diagnostic imaging, heartworm prevention, lab tests, microchipping, preventative care, senior care, spaying/neutering, vaccinations, and wellness exams.
• Dog Services Comprehensive veterinary services for dogs, including anesthesia, dental care, diagnostic imaging, flea and tick prevention, heartworm treatment, lab work, microchipping, preventative care, senior care, spaying/neutering, vaccinations, wellness exams, and puppy care.
• Online Pharmacy Online pharmacy service for pet prescriptions and medications, including prescription pet food, powered by Covetrus.
• Pet Portal Online portal for pet owners to access pet health records, schedule appointments, and communicate with the veterinary team, powered by Covetrus.

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AVMA (American Veterinary Medical Association)minorOthersA Gentle Vet is a member of the American Veterinary Medical Association, indicating adherence to professional standards and continuing education in veterinary medicine.
• CovetruscoreTechnology or IntegrationCovetrus provides the online pharmacy platform (agentlevet.covetruspharmacy.com) and pet portal (olsr3.covetrus.com) for A Gentle Vet, enabling prescription food/medication sales and pet health record management.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Bond Vet: Bond Vet is a venture-backed urban and suburban GP and urgent care clinic chain. Its explicit urgent care positioning and modern design overlap with A Gentle Vet's recent urgent care push, making it a comparable emerging competitive model.
• Modern Animal: Modern Animal is a venture-backed membership-based companion animal GP chain with a tech-forward, app-based experience. It represents the emerging threat of well-capitalized digital-native clinics entering suburban markets and competing for younger pet owners.
• Small Door Veterinary: Small Door is a venture-backed membership-model GP clinic emphasizing hospitality, technology, and transparent pricing. Although it currently operates on the East Coast, it represents the tech-enabled independent-style brand that competes for the same customer values A Gentle Vet promotes.

Broad incumbents

• WellHaven Pet Health: WellHaven is a PE-backed companion animal GP consolidator that acquires independent practices and rebrands them under a common operational model. It is both a regional competitor in markets it enters and a likely strategic buyer for independent practices of A Gentle Vet's size.
• Banfield Pet Hospital: Banfield is the largest corporate general-practice veterinary chain in the US, operating inside Petco stores and standalone hospitals. It competes for the same South Jordan pet-owning households with standardized wellness plans, but lacks A Gentle Vet's independent/relationship-focused positioning.
• National Veterinary Associates (NVA): NVA is one of the largest privately-owned veterinary consolidators in the US, owning hundreds of GP and specialty hospitals. It is both a competitive threat (lower-cost centralized operations) and a likely acquirer of A Gentle Vet at scale-up events.
• BluePearl Pet Hospital: BluePearl is a Mars-owned specialty and emergency veterinary hospital chain. It does not directly compete for GP visits, but it is the most likely destination for A Gentle Vet's after-hours emergency referrals and represents the 24/7 service A Gentle Vet cannot offer.
• PetVet Care Centers: PetVet is a PE-backed (Quad-C) consolidator that acquires and operates independent companion animal GP and specialty hospitals. As an active acquirer of independent practices, it is the most likely buyer for A Gentle Vet and a direct competitor for owner-veterinarians considering exit.
• VCA Animal Hospitals: VCA operates the largest network of specialty and general veterinary hospitals in North America. Many of its hospitals are former independent clinics that were acquired, making it the most relevant consolidator peer and a direct competitor for GP visits in suburban markets.

Regional players

• VetIQ Animal Hospitals: VetIQ is a US-based network of general practice veterinary clinics operating in multiple states. As a multi-site GP consolidator with a similar service mix (wellness, surgery, diagnostics), it is comparable in operational scope to where A Gentle Vet could scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agentlevetutah
• LinkedInlinkedin.com/company/a-gentle-vet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Gentle Vet