African Agri Market (pty) Ltd

What African Agri Market (pty) Ltd does

African Agri Market (Pty) Ltd is a Cape Town-headquartered, privately held AgriTech company founded in 2019 that operates an e-commerce marketplace connecting African farmers with global buyers of agricultural commodities. The platform, built on the OpenCart framework, lists A-grade produce across 13 product categories spanning vegetables, peppers, herbs, fruit, grains, nuts, beans, edible oils, fertilizer, maize, soybeans, sugar (Icumsa 45), and fuel products (EN 590 diesel, Ron 95 petrol). The company claims a supply-side network of 25,000 partner farms across 21 African countries and roughly 2,500 exporting supplier companies whose reach extends into South America, North America, Europe, and Asia, and it markets itself as a technology-enabled solution to African agricultural supply-chain fragmentation.

The business operates a dual go-to-market: a self-serve e-commerce storefront for SMB and individual buyers (with account registration, wishlist, cart, checkout, and order tracking), layered with a direct enterprise field-sales motion targeting B2B retailers, wholesalers, and food-service buyers seeking bulk procurement with doorstep delivery. Pricing is opaque (no public price list), transactions are one-time purchases settled via bank transfer or EFT, prices are quoted in USD or ZAR, and the sales policy is final with no refunds. The company also runs a 5% commission affiliate program as a third acquisition channel. There is no disclosed institutional funding, no public management team, no named customer logos, and no financial reporting, indicating a bootstrapped, founder-led operation whose scale claims (network size, multi-continent reach) are not independently verifiable from the available data.

Name

African Agri Market (pty) Ltd

Legal name

African Agri Market

Website

https://africanagrimarket.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

African Agri Market is a Cape Town-based AgriTech e-commerce marketplace that connects 25,000 partner farms across 21 African countries with global buyers of fresh produce, grains, oils, and agricultural commodities through a self-serve platform and direct B2B sales.

Ownership category

akta.pro rank

Product category

Agricultural Commodities Trading

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Grain and Field Bean Merchant Wholesalers (424510), Food and Beverage Retailers (445)

SIC

Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAFAHAL

Agriculture Inputs & Farm Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYAFAIAMAH

Ethnic & International Online Food Marketplaces

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

SECONDARYCRAHAHAA

Produce Markets & Greengrocers

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Agricultural commodities trading
• Fresh produce supply
• Agricultural e-commerce
• Wholesale produce distribution
• Farm-to-market sourcing

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Agricultural Product Sales: Direct sale of agricultural products including fresh produce, grains, beans, edible oils, fertilizers, maize, sugar, and petroleum products. Products are sold to businesses and retailers through the e-commerce platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

African Agri Market is an AgriTech supply chain company that operates an online platform aggregating and trading A-grade agricultural commodities sourced from 25,000 partner farms across 21 African countries. The platform delivers fresh produce, vegetables, fruit, grains, edible oils, fertilizers, maize, soybeans, sugar, and fuel products to retailers, wholesalers, food service businesses, and individual consumers via direct sales and a self-serve e-commerce storefront. Its proprietary digital supply chain connects farmers, agents, and exporting companies to enable global agricultural trade across Africa, South America, North America, Europe, and Asia.

Product overview

African Agri Market is an AgriTech supply chain company operating an e-commerce platform (built on OpenCart) for trading agricultural products. The platform enables wholesale procurement of A-grade fresh produce, commodities, and agricultural inputs. The core offering is a B2B marketplace connecting farmers across 21 African countries and 25,000 partner farms with global buyers. The product portfolio spans 13 main categories: Vegetables, Peppers, Herbs, Fruit, Grains, Nuts, Beans, Edible Oils, Fertilizer, Maize, Petrol and Diesel, Soybeans, and Sugar Icumsa 45. Additional services include an affiliate program (5% commission rate), account management with registration/login, shopping cart, checkout, order history, wish list, returns processing, and delivery information. The company facilitates international agricultural trade across South America, North America, Europe, Asia and Africa through a network of nearly 2,500 exporting companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetables Wholesale quality fresh vegetables including Aubergine, Butternut, Cabbage, Cauliflower, Chillies, Cucumber, Garlic, Green beans, Lettuce, Onion, Peas, Potatoes, Spinach, Squash, and Tomatoes, sold to B2B buyers and individual consumers through the e-commerce platform.
• Peppers Variety of fresh peppers including Green Pepper, Red Peppers, and Yellow Pepper, supplied to wholesale buyers and consumers.
• Herbs Fresh herbs including Ginger, Rape Leaves, and Turmeric sourced from African producers for wholesale and consumer buyers.
• Fruit Wide range of A-grade fresh fruits including Apples, Apricots, Avocado, Bananas, Blackberries, Blueberries, Coconuts, Cranberries, Dragon Fruit, Gooseberries, Granadilla, Grapes, Guava, Kiwi, Lemon and Lime, Mango, Naartjies, Nectarines, Oranges, Peaches, Pears, Pineapples, Plums, Prunes, Raspberries, Sweet Melon, and Watermelon.
• Grains Grain products including Rice, traded on the e-commerce platform for wholesale and retail buyers.
• Nuts Nut products including Groundnuts, supplied to B2B and consumer buyers.
• Beans Bean products including Soya Beans and Sugar Beans, supplied to wholesale and consumer buyers.
• Edible Oils Crude and refined edible oils including Sunflower Oil, Rapeseed Oil, Soybean Oil, and Palm Oil available in various packaging sizes for wholesale and consumer purchase.
• Fertilizer Agricultural fertilizers including NPK and Urea for soil fertility programs, sold to farming and agricultural buyers.
• Maize Maize products available in White and Yellow varieties, for Animal and Human Consumption, and GMO and NON-GMO options, sourced across multiple countries in Africa, Asia and South America.
• Petrol and Diesel Fuel products including Diesel Ultra-Low Sulfur EN 590 and Petrol Ron 95, traded through the platform for wholesale buyers.
• Soybeans Soybeans available in Animal and Human Consumption varieties, and GMO and NON-GMO options.
• Sugar Icumsa 45 Sugar Icumsa 45 sourced across multiple countries in Africa, Asia and South America, traded on the platform for wholesale buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TruTrade Africa: Africa-focused agri-trading platform linking smallholder farmers with buyers via mobile technology. Comparable in operating a digital sourcing/trading layer across multiple African countries.
• Twiga Foods: Kenya-based B2B agritech marketplace connecting smallholder farmers to urban vendors via a technology-enabled supply chain. Direct comparable in business model — African Agri Market operates the same farmer-to-buyer marketplace concept, just at a broader multi-country African scale.
• Selina Wamucii: Kenya-based B2B platform that sources fresh produce from smallholder farmers for export to global buyers. Comparable in connecting African growers to international produce markets via a digital marketplace.
• AFEX (Africa Commodities Exchange): Nigeria-headquartered commodity exchange and trading platform enabling African smallholder farmers to access markets for grains and other staples. Directly comparable as a technology-enabled African agricultural commodity aggregator serving buyers across borders.

Regional players

• Ninjacart: India-based B2B fresh produce marketplace connecting farmers directly to retailers and restaurants. Comparable online fresh produce marketplace model, though operating only in India.
• DeHaat: India-based full-stack agricultural services platform offering inputs, advisory, and market access to farmers. Comparable in tech-enabled farmer-to-market linkage model, though geographically focused on India.
• AgroStar: India-based agri-input and produce marketplace connecting farmers to buyers via a digital platform. Comparable B2B/B2C marketplace model and supplier aggregation approach, but operating in India rather than Africa.

Broad incumbents

• Export Trading Group (ETG): One of Africa's largest agricultural commodity traders with vertically integrated sourcing, processing, and distribution across the continent. Comparable in commodity breadth and African reach, but operates at vastly larger scale with proprietary logistics.
• Olam International: Global agri-business with deep African presence in cocoa, coffee, grains, nuts, and edible oils. Comparable product portfolio (especially the edible oils, grains, and nuts categories that African Agri Market also lists) but operates at massive global scale with vertically integrated supply chains.

Emerging players

• SokoFresh: Kenyan early-stage company building cold-chain-enabled fresh produce sourcing for smallholder farmers. Comparable focus on tech-enabled fresh produce aggregation in East Africa, though narrower in geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/african-agri-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African Agri Market (pty) Ltd