Selina Wamucii

What Selina Wamucii does

Selina Wamucii Limited is a Nairobi-based private company founded in 2015 that operates a two-sided B2B platform combining an agrifood market intelligence product with a global produce sourcing marketplace. The intelligence layer aggregates official commodity price, trade flow and production data exclusively from UN Comtrade, FAOSTAT and FAO GIEWS, normalizing figures to US$ per kilogram and presenting 20,500+ live price pages covering 465+ commodities across 186 countries in 9 languages. The transactional marketplace layer connects verified exporters, suppliers and smallholder farms with buyers including importers, distributors, wholesalers, supermarkets and individual purchasers, with vendors paying a flat platform commission only on completed sales and payouts processed within 10 working days of buyer confirmation.

Underlying technology is essentially a data engineering and marketplace platform: official public datasets are ingested, reconciled and republished, while supplier due diligence and quote/invoice workflows (USD-denominated, 3-day validity, with Letter of Credit, Telegraphic Transfer and PayPal accepted) are exposed through a self-serve registration-gated web interface. The company monetizes through two stated streams — a marketplace success fee on vendor earnings and recurring data subscriptions — though specific tier pricing is not publicly disclosed.

Name

Selina Wamucii

Legal name

Selina Wamucii Limited

Website

https://selinawamucii.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Selina Wamucii is a Nairobi-based B2B platform that combines official agrifood market price intelligence (465+ commodities across 186 countries) with a verified-supplier marketplace enabling global buyers to source food and agricultural produce directly from producers.

Ownership category

akta.pro rank

Product category

Agrifood Marketplace

NAICS

Farm Product Raw Material Merchant Wholesalers (4245), Other Farm Product Raw Material Merchant Wholesalers (424590), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Agricultural marketplace
• Commodity price data
• Agrifood sourcing platform
• Trade intelligence
• Produce sourcing

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Selina Wamucii applies a flat platform success fee to vendors, calculated as a percentage of the vendor's total earnings. The commission is applicable only when a successful sale is completed. Net earnings per unit are displayed when vendors list products. Payments to vendors are released within 10 working days maximum from buyer confirmation of goods receipt.
2. Data Subscriptions: Access to market insights, price data, and analysis across 465+ commodities in 186 countries. Monthly prices in USD and local currency, export/import statistics, and production data available to subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Selina Wamucii operates an online B2B marketplace that connects global buyers with verified agrifood exporters and smallholder suppliers across 186 countries. The platform combines transactional produce sourcing (quote requests, proforma invoicing, logistics coordination) with a market intelligence offering that publishes official commodity prices, trade flows, and production statistics for 465+ commodities. Vendors pay a success-fee commission per completed sale, while data subscribers access recurring pricing and trade intelligence.

Product overview

Selina Wamucii is a unified agrifood market intelligence and global sourcing platform consisting of two core offerings: Market Insights & Prices (providing commodity price data, trade flows, and production statistics for 465+ commodities across 186 countries) and the Marketplace (enabling buyers to source directly from verified suppliers). The platform integrates data sourcing from UN Comtrade, FAOSTAT, and FAO GIEWS to deliver official, dated agricultural market intelligence alongside transactional capabilities for produce sourcing. Additional features include produce sourcing from farms globally, and the platform supports 9 languages with pricing available in USD and local currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Insights & Prices

Quantifiable outcome

• Track 465 commodities across 186 countries with official pricing data
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• WayCool Foods: WayCool is one of India's largest B2B food and agritech platforms, distributing fresh produce from farms to retailers and processors. It mirrors Selina Wamucii's smallholder-to-business sourcing model and full-stack logistics handling, differing primarily by regional focus.
• Tridge: Tridge operates a global agrifood marketplace and market intelligence platform connecting buyers and suppliers across 100+ countries. Like Selina Wamucii, it combines commodity price data, trade flow analysis, and a verified supplier network — making it the most directly comparable peer in terms of product offering and GTM motion.
• DeHaat: DeHaat is an India-based agritech marketplace providing inputs, advisory, and market linkages to smallholder farmers. It shares Selina Wamucii's producer-to-buyer connection thesis but layers in fintech and advisory services; comparable as a vertically-integrated emerging-market B2B agriculture platform.
• Agrofy: Agrofy is Latin America's leading agribusiness marketplace covering inputs, machinery, and produce. It shares the B2B marketplace model and multi-category agriculture focus with Selina Wamucii, though its primary marketplace is Latin American versus Selina's African-export emphasis.
• Twiga Foods: Twiga Foods is a Kenya-based B2B food distribution platform connecting smallholder farmers with urban retailers. It shares Selina Wamucii's Nairobi headquarters and smallholder-sourcing thesis, though Twiga focuses more on domestic Kenyan distribution versus cross-border export.
• ProducePay: ProducePay is a B2B produce marketplace and financing platform primarily serving Latin American growers and North American buyers. It is comparable to Selina Wamucii in marketplace-plus-trade-finance model and cross-border produce focus, but operates in different sourcing regions.

Emerging players

• AgriDigital: AgriDigital is an Australian agricultural commodity management and trading platform with provenance and settlement features. It is comparable in providing digital infrastructure for cross-border agricommodity trade, though its primary focus is grains supply chains rather than fresh produce.
• Commoditrader: Commoditrader is a digital marketplace for trading agricultural commodities and connecting buyers with sellers globally. It is comparable to Selina Wamucii's marketplace thesis but with a narrower product mix and primarily US/EU buyer focus, making it a partial-overlap emerging player.

Regional players

• Hello Tractor: Hello Tractor is a Kenya-headquartered agtech platform connecting smallholder farmers to mechanization services via a digital marketplace. It shares the African smallholder-to-business thesis and Nairobi base, though it focuses on equipment sharing rather than produce export — making it a comparable regional ecosystem player.

Broad incumbents

• Indigo Agriculture: Indigo Agriculture is a broad agtech incumbent operating digital marketplaces, biological products, and carbon programs for farmers. It overlaps with Selina Wamucii's buyer-grower marketplace concept but at much greater scale, broader product portfolio, and with significantly more capital backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/selinawamucii
• Facebookfacebook.com/selinawamucii

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selina Wamucii