What décadréE does

décadréE is a Swiss non-profit association (association à but non lucratif) founded in 2016 and headquartered at Rue de la Coulouvrenière 8 in Geneva, Switzerland. The organization functions as a research institute and training center dedicated to gender equality in media, advertising, and language, operating with a salaried team of five people, a volunteer committee, and a general assembly. Its work spans three pillars: systematic research and longitudinal media monitoring (covering 22 Romandie outlets), paid and free training programs on inclusive writing and accessible communication, and awareness tools including the Le Lab youth program (ages 15-25), the annual décaléE festival, and the Prix de la communication inclusive award co-organized with Communication Suisse and SRRP.

The organization's product portfolio includes customizable training sessions on inclusive communication (CHF 400/person for a full-day workshop in Geneva, conducted with partner Vision Positive), consulting and editorial reformulation services, and freely distributed resources such as the LGBTIQ+ lexicon, recommendation booklets, and interactive quizzes. A proprietary automated media monitoring algorithm, developed in partnership with HES-SO Valais/Wallis using large language models and machine learning, processes Romandie press articles on sexist and sexual violence with ~83% reliability and ~50% time savings; the tool is used internally and not offered commercially.

The revenue model combines professional services income (training fees, consulting, editorial reformulation) with institutional funding from Swiss public entities — Ville de Genève, Canton de Vaud, Office cantonal de l'égalité et de la famille du Valais, Bureau Fédéral pour l'Égalité entre femmes et hommes (BFEG), Office Fédéral des Assurances Sociales (OFAS), Loterie Romande, Fondation Leenaards, Migros pourcent culturel, and various municipal communes — plus private foundations. Customer segments are media and communication professionals, public and private administrations, civil society organizations, and youth. Geographic scope is confined to Swiss Romandie. Revenue figures are not publicly disclosed.

Name

décadréE

Legal name

décadréE

Website

https://decadree.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

décadréE is a Geneva-based non-profit research institute and training center that promotes gender equality in Swiss Romandie media through longitudinal research, media monitoring, inclusive communication training, consulting, and youth programs.

Ownership category

akta.pro rank

Product category

Gender Equality Media Research

NAICS

Educational Support Services (611710), Research and Development in the Social Sciences and Humanities (541720), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language & Communication Continuing Education (EDAAAEAF)

akta.pro secondary industries

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Gender equality media
• Inclusive communication training
• Media monitoring research
• Journalism gender consulting
• LGBTQIA+ media representation

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training Programs: Paid training courses on inclusive writing and accessible communication, targeting media professionals, communicators, and administrations.
2. Consulting Services: Custom interventions, consulting, and reformulation services for organizations seeking inclusive communication.
3. Institutional Funding and Grants: Financial support from public institutions (Ville de Genève, Canton de Vaud, Office Fédéral des Assurances Sociales, Bureau Fédéral pour l'Égalité entre femmes et hommes, Loterie Romande) and private foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

décadréE is a Swiss non-profit research and training institute that develops research, training programs, tools, and consulting services to promote gender equality and inclusive communication in media and advertising. It conducts ongoing media monitoring of Romandie press, produces research publications on gender representation, delivers paid training workshops on inclusive writing and visual communication, offers consulting and editorial rewriting services to organizations, and runs the Le Lab youth program for ages 15-25.

Product overview

décadréE is a research institute and training center focused on gender equality in media. The organization offers a portfolio of products and services including: training programs on inclusive communication and writing (Formation, Écriture inclusive et accessible); consulting and editorial rewriting services (Consulting, Service de reformulation); research and media monitoring services analyzing coverage of gender equality, sexist violence, and LGBTIQ+ topics; an automated media monitoring tool developed with AI/ML capabilities; educational programs for youth through its LAB (Laboratoire d'idées); awareness tools including quizzes and recommendations booklets; and the annual Prix de la communication inclusive award program. The portfolio is organized around three main pillars: research, training, and awareness-raising tools, all focused on promoting equality in media, advertising, and language.

Differentiator

Problem solved

Functional benefit

Brands

• Le Lab: The laboratory of ideas (laboratoire d'idées) providing young people (15-25 years) with spaces for reflection and creation in media, including a webzine, workshops, and events.
• Prix de la communication inclusive
• décaléE

Products and services

• Formation en communication inclusive Paid training program on inclusive communication covering inclusive writing, visual communication, and accessibility, delivered to organizations and professionals.
• Écriture inclusive et accessible Training workshop on non-sexist and accessible writing and visual communication methods, delivered in partnership with Vision Positive.
• Consulting Consulting services for organizations seeking to improve their communication practices for greater inclusivity and gender equality.
• Service de reformulation Editorial writing and rewriting service that helps organizations adapt their communications to use more gender-inclusive language.
• Intervention sur demande Custom on-demand interventions for organizations, media outlets, and public administrations addressing gender equality and inclusive communication.
• LAB (Laboratoire d'idées) Idea laboratory for youth (15-25 years) offering workshops, events, webzine production, and support for youth-led media projects on gender equality themes.
• Semaine des médias à l'école Annual media literacy workshop program for secondary school students covering gender representation in media and advertising, offered during the Media Week at School.
• Recherche et veille médiatique Research programs and ongoing media monitoring services analyzing coverage of gender equality, sexist violence, LGBTIQ+ topics, and masculinity representations in Romandie press.

Quantifiable outcome

• 83% reliability achieved by automated media monitoring algorithm
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core, strategic and minor.

• Ville de GenèvecoreOthersKey institutional partner supporting décadréE's research, training, and event programs. Provides funding through the Bureau de promotion de l'égalité et de prévention des violences (BPEV) and organizes events such as Semaine de l'égalité.
• Communication Suisse (KS/CS)coreStrategic or Co-development PartnerSwiss communication industry association co-organizing the Prix de la communication inclusive with décadréE.
• Société Romande de Relations Publiques (SRRP)coreStrategic or Co-development PartnerRomandie public relations society partnering with décadréE for the organization of the Prix de la communication inclusive.
• Fédération Genevoise des Associations LGBTIQ+coreStrategic or Co-development PartnerCo-porting partner for LGBTQIA+ media monitoring research and joint development of tools including lexicons and recommendation booklets.
• HES-SO Valais/WallisstrategicTechnology or IntegrationPartnership for developing automated media monitoring algorithms using large language models and machine learning for analyzing gender coverage in Romandie press.
• Bureau Fédéral pour l'Égalité entre femmes et hommes (BFEG)coreOthersFederal office providing institutional funding support for décadréE's gender equality research and programs.
• Canton de VaudcoreOthersCanton providing financial support through sponsorship and equality programs for décadréE's activities.
• Office Fédéral des Assurances Sociales (OFAS)minorOthersFederal office providing institutional funding for social equality initiatives.
• Loterie RomandecoreOthersMajor funding partner supporting décadréE's festival and research programs through lottery revenue grants.
• Vision PositivecoreStrategic or Co-development PartnerSpecialist in accessible information and visual communication. Partner for inclusive writing and accessible communication training courses.
• LGBTI Youth FundminorOthersFunding partner supporting LGBTQIA+ youth media projects and research.
• Fondation LeenaardsminorOthersPrivate foundation providing financial support for cultural and social projects.
• Migros pourcent culturelminorOthersMigros cultural percentage program supporting arts and culture initiatives in Switzerland.
• QlubQueerminorStrategic or Co-development PartnerQueer venue and community space in Martigny partnering for Lab creative workshops and youth events.
• Office cantonal de l'égalité et de la famille de l'État du ValaiscoreOthersCantonal equality office supporting LGBTQIA+ research and media monitoring projects.
• Réseau Femmes SuisseminorOthersSwiss women's network partner in gender equality initiatives.
• Various Swiss Romandie CommunesminorOthersLocal communes including Meyrin, Puplinge, Pregny-Chambésy, Collonge-Bellerive, Onex, Troinex, Bardonnex, and Russin providing municipal support and funding.
• SIG (Services Industriels de Genève)minorOthersGeneva industrial services supporting the décaléE festival as an event partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women's Media Center: US organization that monitors media representation, trains women to be media makers, and publishes research on gender in journalism. Direct peer in media monitoring plus training for media professionals, though larger and US-focused.
• The Representation Project: US non-profit that uses research, education, and storytelling to challenge gender stereotypes in media. Comparable in combining gender-media research with educational programs and youth engagement, similar to décadréE's Le Lab.
• Mix-Cité: French organization focused on gender equality in education, media, and professional settings. Comparable in producing training, tools, and awareness resources on gender and inclusive communication, and serving as a peer in the French-language gender-equality ecosystem.
• Centre Hubertine Auclert: Île-de-France regional gender equality center that produces research, training, and tools on gender equality — including in media and communication. Direct peer for a French-language, public-funded gender-equality research-and-training institute.
• Geena Davis Institute on Gender in Media: US-based research and advocacy organization that studies gender representation in media and produces research, reports, and training for the entertainment industry. Directly comparable mission to décadréE's gender-in-media research and industry training, though operating at a larger US scale.
• AKAS: London-based organization that publishes the Global Misogyny News Coverage Trackers — the same report that cited décadréE's research. Direct peer in systematic analysis of how media covers violence against women, with a similar research-publication-and-advocacy model.

Regional players

• Bureau de la promotion de l'égalité et de prévention des violences (BPEV): Geneva cantonal office coordinating equality and violence-prevention policy, listed as a core institutional partner of décadréE. Regional public-sector player in the same gender-equality ecosystem — partly funder, partly overlapping program area.

Others

• Fondation Leenaards: Swiss foundation supporting cultural and social projects in the Lake Geneva region, listed as a current funder of décadréE. Relevant as a strategic funding partner (ecosystem participant) rather than a competitor; useful comparator for how Swiss foundations support this type of work.

Emerging players

• Fondation des Femmes: French foundation funding and amplifying gender equality initiatives, including communications and media representation work. Adjacent in mission and funding model; emerging as a French-language counterpart that could compete for the same donor and training dollars.

Broad incumbents

• EIGE (European Institute for Gender Equality): EU agency providing research, data, and policy support on gender equality across the union, including gender in media. Broader incumbent in the same thematic space, producing pan-European data and indices that intersect with décadréE's national research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/decadree
• LinkedInlinkedin.com/company/newdecadree
• Instagraminstagram.com/decadree/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about décadréE