Alzheimer Gesellschaft Munchen E.v.

What Alzheimer Gesellschaft Munchen E.v. does

Alzheimer Gesellschaft München e.V. (AGM) is a registered nonprofit association (eingetragener Verein) founded on 15 December 1986 at the Psychiatric Clinic of TU München, making it the first and oldest Alzheimer's society in Germany. Headquartered at Josephsburgstr. 92 in Munich, the organization provides counseling, support groups, caregiver education, and structured programs for people with dementia and their family caregivers across the Munich region. The organization was instrumental in founding the Deutsche Alzheimer Gesellschaft in 1989, which now has nearly 140 regional chapters nationwide.

AGM's service portfolio spans free dementia counseling (by phone, in-person, virtual, and home visits), family seminars (Angehörigenschulung 'Hilfe beim Helfen'), peer support groups (Angehörigenclub, Angehörigentreff, TrotzDemenz, Ankergruppe), volunteer-based home companionship (häusliche Begleitung), and the AGMaktiv program offering structured activities (QiGong, memory training, cooking, art, singing, excursions) for early-stage and young-onset dementia. A distinctive offering is the cross-border travel project with France Alzheimer Vaucluse, running since 2012. Services are delivered through the main Munich office, four external Alten- und Service-Zentren (ASZ) locations across the city, and Webex-based virtual counseling launched in 2020. The organization employs 8 permanent staff (2 full-time, 6 part-time) supplemented by a large volunteer circle, supported by a membership base of 400+.

The business model is a public-funding-and-donation-supported nonprofit. Core services are free at point of use; AGMaktiv activities charge nominal fees (approximately €80-119 for courses, €10-17 per session for members) with reduced rates for members, and volunteer services may be paid via the Entlastungsbetrag benefit. Revenue streams comprise public subsidies from the Landeshauptstadt München (largest single source at >10% of annual revenue) and Bayerisches Staatsministerium für Gesundheit und Pflege, project-specific grants from foundations (Hertie, Robert Bosch Stiftung, others), membership fees, and donations. The organization holds gemeinnützig (charitable) status under §52 AO, issues tax-deductible donation receipts, and is a member of the Paritätischer Wohlfahrtsverband Bayern. Marketing is community-led and direct-to-consumer via website (agm-online.de), social media (Facebook, Instagram, LinkedIn), newsletter, educational events, and referrals through healthcare providers and Pflegestützpunkte.

Name

Alzheimer Gesellschaft Munchen E.v.

Legal name

Alzheimer Gesellschaft München e.V.

Website

https://agm-online.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Alzheimer Gesellschaft München e.V. is Germany's oldest Alzheimer's society (founded 1986), providing free dementia counseling, support groups, caregiver education, and structured early-stage programs for people with dementia and their families across the Munich region, funded by public subsidies, foundation grants, and donations.

Ownership category

akta.pro rank

Product category

Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia counseling services
• Caregiver support programs
• Dementia education resources
• Volunteer companion services
• Nonprofit health support

Headquarters

HQ city

Kirchheim Bei München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization receives donations from individuals to support their operations and maintain services for people with dementia and their families.
2. Membership fees: Revenue from membership fees paid by supporters who join as members of the association.
3. Public funding: Regular funding from public institutions including the Landeshauptstadt München (Social and Health Reference), Bavarian State Ministry for Health and Care, and court fines allocated to social causes. These funds support specific projects and programs.
4. Foundation and institutional grants: Project-specific funding from foundations and institutions such as Hertie Foundation, Robert Bosch Stiftung, various family foundations, and corporate donors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alzheimer Gesellschaft München e.V. is a nonprofit association providing free dementia counseling (by phone, in-person, virtually, and through home visits), family seminars, peer support groups, and the AGMaktiv program with structured activities such as QiGong, memory training, and art for people with early-stage dementia. The organization also operates a cross-border travel project with France Alzheimer Vaucluse, delivers the lecture series 'Wissen für die Praxis', and trains volunteer dementia helpers.

Product overview

Alzheimer Gesellschaft München e.V. operates as a non-profit counseling and support organization (eingetragener Verein) offering a comprehensive suite of services for people with dementia and their relatives. The organization functions as a single unified service model rather than a technology product portfolio. Core offerings include free dementia counseling (by phone, in-person, virtual, and home visits), family seminars, peer support groups (Angehörigenclub, Angehörigentreff, TrotzDemenz), volunteer companionship programs, and the AGMaktiv program providing structured activities for early-stage dementia patients (QiGong, memory training, art, cooking, singing, cultural outings). The organization also operates a cross-border travel project with France Alzheimer Vaucluse, delivers continuing education seminars through the 'Wissen für die Praxis' lecture series, and trains volunteer dementia helpers. Services are primarily free at point of use, with nominal fees for some AGMaktiv activities and volunteer services.

Differentiator

Problem solved

Functional benefit

Brands

• AGMaktiv: Program for people with beginning dementia in early stages, offering group activities, outings, and support for individuals under 65 with dementia and their families.
• EinBlickDemenz
• TrotzDemenz
• Demenz Virtuell
• Ankergruppe

Products and services

• Dementia Counseling (Beratung) Free, independent counseling for people with dementia and their relatives covering care, support, and living with dementia, delivered by phone, in-person, virtually, and through home visits.
• Family Seminar (Angehörigenseminar) Educational program for family caregivers of people with dementia, helping them understand the disease and develop coping strategies.
• Discussion Groups for People with Dementia and Relatives Peer support groups including Angehörigenclub (for partners of people with dementia) and Angehörigentreff (for broader family members), offering emotional support and exchange.
• Home Companionship by Volunteers Volunteer-based companionship service providing respite for caregivers and social interaction for people with dementia in their homes; billable via the Entlastungsbetrag relief amount.
• AGMaktiv Program for People with Beginning Dementia Comprehensive program for people with early-stage dementia including QiGong, memory training, cooking groups, art studios, singing, guided tours, and day trips. Participation fees apply (reduced for members).
• Travel Project (Reiseprojekt)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Munich Cluster for Systems Neurology (SyNergy)minorStrategic or Co-development Partner · 1 January 2021Munich-based excellence cluster focused on systems neurology research. Co-organized the 35th anniversary celebration of AGM in 2021, demonstrating collaborative ties between research institutions and patient advocacy organizations.
• Institut für Schlaganfall- und Demenzforschung (ISD) / Centrum für Schlaganfall- und DemenzforschungminorStrategic or Co-development Partner · 1 January 2021Institute for Stroke and Dementia Research at LMU Munich. Hosted the 35th anniversary celebration of AGM in October 2021, representing academic collaboration with dementia research.
• Deutsches Zentrum für Neurodegenerative Erkrankungen e.V. (DZNE)minorStrategic or Co-development Partner · 1 January 2021German Center for Neurodegenerative Diseases. Collaborated in organizing the 35th anniversary celebration, representing research partnership in the dementia field.
• Deutsche Alzheimer Gesellschaft Selbsthilfe Demenz e.V.coreStrategic or Co-development Partner · 1 January 1989National umbrella organization of Alzheimer's societies in Germany. The Munich organization was instrumental in founding this national body in 1989, which later moved its headquarters to Berlin. AGM is an active member and benefits from national coordination, shared resources, and collective advocacy.
• Deutsche Alzheimer Gesellschaft Landesverband Bayern e.V.coreStrategic or Co-development PartnerBavarian state-level umbrella organization for regional Alzheimer's societies. AGM participates in state-level initiatives and benefits from coordination with other Bavarian chapters.
• Paritätischer Wohlfahrtsverband Bayern e.V.coreStrategic or Co-development PartnerBavarian branch of the Paritätischer association, one of Germany's largest welfare organizations. AGM is a member and benefits from organizational support, resources, and representation in welfare sector.
• France Alzheimer VauclusecoreStrategic or Co-development PartnerFrench partner organization for the cross-border travel project 'Begegnung ohne Grenzen' / 'rencontre sans frontières'. Since 2012, this unique European partnership has provided annual joint travel experiences for 50 people with dementia and their caregivers, combining resources and expertise across borders.
• Technische Universität München (TUM)minorStrategic or Co-development PartnerMunich-based technical university with research collaborations in dementia. Original founding location of AGM in 1986 was the Psychiatric Clinic of TUM.
• Ludwig-Maximilians-Universität München (LMU)minorStrategic or Co-development PartnerMunich-based major university. LMU researchers contribute to AGM events and programs, including the 35th anniversary celebration.
• Sozialreferat der Landeshauptstadt MünchencoreStrategic or Co-development PartnerClose collaboration on elderly care policies, participation in expert groups and committees, coordination on dementia care strategy for Munich.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deutsche Alzheimer Gesellschaft Selbsthilfe Demenz e.V. National umbrella organization of Alzheimer's societies in Germany, which AGM helped found in 1989. Operates in the same dementia-support and self-help space with very similar counseling, education, and caregiver-advocacy services, but at a national rather than regional level.
• Demenz Support Stuttgart gGmbH: Stuttgart-based dementia support organization providing counseling, caregiver education, and community programs in the same nonprofit/self-help model as AGM. Directly comparable in mission, service mix, and funding approach (public subsidies, donations, foundation grants).
• Alzheimer Gesellschaft Hamburg e.V. One of the regional Alzheimer's societies in the Deutsche Alzheimer Gesellschaft network, delivering dementia counseling, support groups, and caregiver training to families in the Hamburg metropolitan area. Directly comparable in scope and target population.
• France Alzheimer Vaucluse: French regional Alzheimer association and AGM's cross-border travel partner since 2012. Operates the same self-help counseling and caregiver-support model in the Vaucluse region of France, making it directly comparable as a peer and as AGM's most established international collaboration.
• Alzheimer Gesellschaft Berlin e.V. Berlin-based regional Alzheimer's society offering dementia counseling, support groups, and educational programs. Comparable regional self-help model with similar reliance on public funding and volunteer networks.

Broad incumbents

• Malteser Hilfsdienst e.V. Large German welfare organization offering nationwide home-visit and caregiver-respite services, including dementia-relevant programs. Comparable as a broad elder-care and family-respite provider, but not specialized in counseling-based dementia support.
• AWO München gemeinnützige Betriebs-GmbH: Munich chapter of Germany's Arbeiterwohlfahrt, a broad social-services organization that co-operates with AGM on volunteer helper training and offers adjacent elder-care services. Comparable as a regional welfare player, but with a much broader service portfolio beyond dementia.
• Caritasverband für München und Oberbayern e.V. Large regional welfare organization operating across Munich and Upper Bavaria with broader social-services and elder-care programs, including some dementia support. Comparable as a regional social-services provider serving elderly clients, though not specialized in dementia counseling.

Emerging players

• Alzheimer Forschung Initiative e.V. German nonprofit focused on funding dementia research and public education, with overlapping awareness and caregiver-information goals. Operates in the broader dementia space but with a research-grant focus rather than direct counseling, making it a partially overlapping peer.

Others

• Alzheimer Europe: European umbrella organization for Alzheimer's associations, of which AGM-related national societies are members. Comparable in advocacy and dementia-awareness mission, but operates as a coordinating federation rather than a direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlzheimerGesellschaftMuenchen
• LinkedInlinkedin.com/company/70920218
• Instagraminstagram.com/alzheimergesellschaft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Alzheimer Gesellschaft Munchen E.v.