6 Points Sports Academy- A URJ Summer Camp

What 6 Points Sports Academy- A URJ Summer Camp does

6 Points Sports Academy is a nonprofit Jewish overnight summer sports camp operated by the Union for Reform Judaism (URJ), serving young Jewish athletes entering grades 4 through 12. The camp operates three two-week sessions each summer on the Asheville School campus in Asheville, North Carolina, which it has rented since 2021, offering 14 sport majors that include baseball, basketball, soccer, tennis, swimming, volleyball, lacrosse, flag football, golf, gymnastics, cheer/dance, and softball. Programming integrates intensive professional sports coaching with immersive Jewish life and values education through the proprietary J-Life curriculum, a Mishpacha unit system that groups campers into family-style cohorts, and a six-value framework covering Pride, Growth, Intention, Teamwork, Leadership, and Sportsmanship. Annual operations run seasonally, with a 1:4 staff-to-camper ratio, a 12-person Mishlachat delegation of Israeli staff, and an enrolled camper base drawn from 35+ U.S. states and 7 countries.

The underlying technology stack is operational rather than differentiated: camper registration, forms, payments, and account management run on the CampInTouch (CampMinder) platform; the Campanion mobile app enables parents to view photos and send e-letters during the summer; Zoom supports virtual information sessions and director calls; and Canva is used for downloadable family-facing documents. The core product is delivered in person with no AI, proprietary software products, or third-party integrations beyond standard SaaS tooling.

Revenue is generated primarily through session tuition of $4,250 per two-week session, with a four-week Counselor-in-Training program priced at $4,995 and an optional intersession stay at $415. Supplementary revenue streams include chartered bus transportation at $150 per camper each way from Atlanta, Raleigh, Greensboro, and Charlotte; airport transfer services at Asheville (AVL) and Charlotte (CLT); and camp store merchandise. Financial assistance, including One Happy Camper grants of up to $1,000, the Earl Ferguson Scholarship Fund, and Jewish Federation aid, offsets tuition for qualifying families. The go-to-market motion is direct-to-consumer through online registration, amplified by URJ congregation referrals, alumni word-of-mouth, social media (Facebook, Instagram, YouTube), virtual information sessions, and a multi-week countdown email series.

Name

6 Points Sports Academy- A URJ Summer Camp

Legal name

Union for Reform Judaism

Website

https://6pointssports.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

6 Points Sports Academy is a nonprofit Jewish overnight summer sports camp operated by the Union for Reform Judaism, serving youth in grades 4-12 with professional coaching across 14 sports and integrated Jewish life programming at the Asheville School campus in North Carolina.

Ownership category

akta.pro rank

Product category

Overnight Summer Camp Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), All Other Schools and Instruction (61169)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Recreational & Intramural Sports Programs (MPAKACAG), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Overnight sports camp
• Jewish summer camp
• Youth athletic training
• Summer camp programs
• Leadership development camp

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Summer Camp Tuition: Core revenue from session-based camper tuition. Three 2-week sessions offered at $4,250 each. Additional programs include 4-week CIT program at $4,995.
2. Transportation Services: Optional bus transportation to/from camp from designated cities at $150 per camper each way.
3. Camp Store Merchandise: Camp store selling spirit wear, apparel with camp branding including blue and gold shirts for Maccabiah.
4. Scholarship Administration: Administering One Happy Camper grants (up to $1,000 for first-time campers), Earl Ferguson Scholarship Fund, and Jewish Federation assistance to families.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

6 Points Sports Academy runs overnight summer camp sessions at the Asheville School campus in Asheville, NC, providing professional sports coaching across 14 sport majors combined with immersive Jewish life programming for youth entering grades 4-12. The core offering consists of three 2-week sessions ($4,250 each) and an optional 4-week Counselor-in-Training (CIT) leadership program ($4,995), supported by add-on transportation, financial assistance, and an on-site camp store.

Product overview

6 Points Sports Academy is a premier Jewish overnight sports camp operating three two-week summer sessions at Asheville School in North Carolina. The core offering combines intensive sports training (13 sport majors including baseball, basketball, soccer, tennis, swimming, volleyball, lacrosse, flag football, golf, gymnastics, cheer/dance, and softball) with immersive Jewish camping experiences. The camp serves athletes entering grades 4-12 with sessions at $4,250 each, and offers a Counselor-In-Training program ($4,995) for rising 12th graders. Add-on services include bus transportation ($150/way), airport assistance, and financial assistance through One Happy Camper grants and the Earl Ferguson Scholarship Fund.

Differentiator

Problem solved

Functional benefit

Brands

• 6 Points Sports: Brand name used for social media and communications for 6 Points Sports Academy

Products and services

• Summer Camp Sessions (Sports Majors Program) Two- to four-week overnight summer camp sessions for Jewish youth entering grades 4-12, featuring professional coaching across 14 sport majors (baseball, basketball, soccer, lacrosse, swimming, tennis, volleyball, gymnastics, flag football, golf, cheer/dance, softball, and more), electives, integrated Jewish life programming, and use of Asheville School's athletic facilities in the Blue Ridge Mountains, NC. Priced at $4,250 per 2-week session.
• Counselor-in-Training (CIT) Program Four-week leadership development program for rising 12th graders transitioning from camper to staff member; offers hands-on coaching experience, counseling skills training, and professional development. Optional Session 3 add-on available. Tuition $4,995 for the 4-week program, plus optional $2,075 Session 3 add-on.
• Transportation Services Chartered bus transportation to/from camp from Atlanta (Temple Sinai), Raleigh (Temple Beth Or), Greensboro (Round1 Bowling), and Charlotte Airport at $150 per camper each way, plus staff-assisted airport pickup/dropoff service at Asheville (AVL) and Charlotte (CLT) airports for flying campers.
• Financial Assistance Program Need-based scholarship and grant program administered on behalf of camp families, including One Happy Camper grants (up to $1,000 for first-time campers through the Jewish Camp Alliance), the Earl Ferguson Scholarship Fund, and connections to local Jewish Federations of North America for additional assistance.
• Camp Store (Spirit Wear and Merchandise) Online and on-site camp store selling 6 Points spirit wear and apparel with camp branding, including Maccabiah blue and gold shirts and other camp-branded merchandise for camper families and alumni.

Quantifiable outcome

• 17 years of successful camp operation with thousands of campers and staff served
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Asheville SchoolcoreStrategic or Co-development PartnerSince 2020, 6 Points Sports Academy has rented its camp facility from Asheville School. Camp uses the school's state-of-the-art athletic facilities including double gymnasiums, athletic fields, tennis courts, pool, and fitness center located in the Blue Ridge Mountains of Asheville, NC.
• SAGE Dining ServicescoreImplementation/ SI/ Consulting PartnerSAGE Dining provides all food service for camp, offering nutritious, kid-friendly meals accommodating various dietary needs including vegetarian, gluten-free, and allergen-free options. SAGE uses technology with tablet screens at food stations displaying allergen information.
• Eblen CharitiesminorStrategic or Co-development PartnerCommunity partner for Tikkun Olam (Repair the World) programming. Campers participate in service projects benefiting Eblen Charities during second Shabbat of each session.
• Israel Parasport CenterminorStrategic or Co-development PartnerInternational charitable partner for Tikkun Olam 5K and Day of Service. Proceeds from Tikkun Olam t-shirt sales support this organization alongside Eblen Charities.
• ShipCampsminorOthersTrusted baggage shipping partner returning for 2026 season. Handles shipping luggage to/from camp for smoother arrival and departure experience. Provides premier customer service and complimentary insurance coverage.
• LabelDaddyminorOthersPartnership offering 25% discount to 6 Points families using code '6Points' for camp item labeling. Labels include camper name and camp logo options.
• Jewish Federations of North AmericaminorGTM or Marketing PartnerJewish Federations across North America may have resources to assist families in paying for camp. 6 Points directs families to local federation finder tool for scholarship opportunities.
• Union for Reform Judaism (URJ)coreStrategic or Co-development Partner6 Points Sports Academy is part of the URJ family of camps and youth programs. URJ provides organizational infrastructure, oversight, business management (through Lisa Rodney as Business Manager), and connects camp to broader network of congregations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camp Sabra: Jewish Community Center–affiliated overnight camp in Missouri serving the Midwest Jewish community. Comparable mission and operating model, and competes for the same Jewish family segment from a different geographic anchor.
• Camp Ramah (National Ramah Commission): Conservative-affiliated network of Jewish overnight camps that also combine athletics, arts, and Jewish life. The leading Jewish overnight camp brand and a primary competitor for Jewish families shopping specialty summer experiences.
• 6 Points Sci-Tech Academy: Sibling URJ 6 Points specialty camp focused on STEM. Shares back-office, marketing, leadership, and business management with 6 Points Sports; directly comparable nonprofit operating model competing for overlapping Reform Jewish families seeking specialty summer programming.
• Camp Barney Medintz: Marcus Jewish Community Center of Atlanta overnight camp. Directly comparable as a Jewish overnight camp in the Southeast drawing from many of the same state markets (GA, FL, NC) as 6 Points Sports.
• Camp Harlam: URJ-affiliated Jewish overnight camp in Pennsylvania offering multi-activity programming. Directly comparable as a sibling URJ specialty/regional camp competing for the same Reform Jewish family market and URJ referral pipeline.
• Camp Towanda: Independent, traditional, co-ed overnight sports camp in Pennsylvania with a strong athletics curriculum and similar price point. Comparable as a high-end sports-focused overnight camp competing for the same family discretionary-summer dollars, though without the Jewish-identity overlay.
• 6 Points Creative Arts Academy: Third URJ 6 Points specialty camp, focused on performing and visual arts. Operates under the same URJ umbrella with shared business and development leadership, and competes for the same Jewish-family specialty-camp dollars.
• Camp Wekeela for Boys and Girls: Independent, traditional co-ed overnight camp in Maine with a strong sports program and similar premium tuition. Comparable as a specialty overnight camp competing for athletically inclined campers and their families in the same summer-program market.
• Capital Camps: Jewish overnight camp in Pennsylvania with both traditional and specialty tracks. Comparable as a Jewish-community nonprofit camp offering multi-sport programming plus Jewish life, serving a similar mid-Atlantic and northeast Jewish family base.

Regional players

• Camp Ramah in California: West-coast Ramah network camp serving California and Pacific Northwest Jewish families. Regional peer offering the same Jewish-identity-plus-specialty programming that 6 Points offers, but anchored on the opposite coast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/6pointssportsnc
• YouTubeyoutube.com/@6PointsSportsAcademy/featured
• Facebookfacebook.com/6PointsSports
• Instagraminstagram.com/6pointssportsnc
• LinkedInlinkedin.com/company/6-points-sports-academy-a-urj-summer-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 6 Points Sports Academy- A URJ Summer Camp