Vetz Petz - Antinol - Natural Supplements

What Vetz Petz - Antinol - Natural Supplements does

Pet HealthWorks Inc. (doing business as Antinol Plus) is a US-based, privately held pet health company headquartered at 4130 SW 28th Way, Fort Lauderdale, Florida, that distributes a patented joint and mobility supplement brand for dogs and cats nationwide through direct-to-consumer e-commerce and a dedicated B2B veterinary channel. The company's core technology is a patented proprietary blend of green-lipped mussel oil and Antarctic krill oil, sourced from New Zealand and Antarctica, that the company claims delivers enhanced bioavailability and faster mobility improvements versus traditional glucosamine and chondroitin supplements; the formulation is supported by 40 years of research and three double-blind clinical trials, with claimed visible mobility improvement in as little as 30 days. Products are manufactured in an FDA-registered US facility under NASC Quality Seal compliance standards and are sold as a narrow two-SKU consumer line (Antinol Plus for Dogs, Antinol Plus for Cats) plus a B2B veterinary variant accessible via a dedicated landing page for veterinary professionals.

The business model is hybrid: a direct-to-consumer e-commerce storefront at antinolplus.com with one-time purchase and a Subscribe & Save subscription program offering up to 25% recurring monthly savings, layered with a B2B veterinary channel for professional recommendation and dispensing. Go-to-market is multi-channel, combining content marketing through the Bark & Learn blog, organic social (Instagram @antinolplus), an email newsletter, an affiliate program, and 2025 partnership activations with the American Kennel Club (AKC Celebrates USA's 250th event with ESPN broadcast) and Austin Humane Society. Pet HealthWorks Inc. operates as a brand extension of Great HealthWorks, a 20+ year leader in premium human supplements; the pet brand is the strategic translation of that parent's supplement expertise into the animal health category, with no disclosed external institutional investment, headcount, or revenue figures in the available source material.

Name

Vetz Petz - Antinol - Natural Supplements

Legal name

Pet HealthWorks Inc.

Website

https://antinol.com

Company type

Private

Operating status

Operating

Short description

Pet HealthWorks Inc. (Antinol Plus) is a Fort Lauderdale-based pet health company that sells a patented green-lipped mussel and Antarctic krill oil joint supplement for dogs and cats via US direct-to-consumer e-commerce, a Subscribe & Save subscription program, and a B2B veterinary channel.

Ownership category

akta.pro rank

Product category

Pet Joint Supplements

NAICS

Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Joint & Mobility Supplements (HLAMALAA)

akta.pro secondary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

Keywords

• Pet joint supplements
• Pet mobility support
• Animal nutraceuticals
• Veterinary supplements
• Natural pet health

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales - Direct to Consumer: Direct sales of Antinol Plus supplements for dogs and cats through e-commerce website antinolplus.com. Products available via one-time purchase or subscription model (Subscribe & Save) offering up to 25% savings with automatic deliveries.
2. Veterinary B2B Channel: B2B sales channel for veterinary professionals who recommend or sell Antinol Plus to pet owners. Accessed via /pages/b2b-landing page.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Antinol Plus is a patented pet joint and mobility supplement combining green-lipped mussel oil and Antarctic krill oil, backed by 40 years of research and three double-blind clinical trials. The product line includes formulations specifically for dogs and for cats, plus a B2B channel serving veterinary professionals who recommend or dispense the supplement to pet owners. Distribution occurs through direct-to-consumer e-commerce at antinolplus.com with both subscription (Subscribe & Save) and one-time purchase options.

Product overview

Antinol Plus is a unified brand of natural, clinically proven joint and mobility supplements for pets, consisting of two core consumer products: Antinol Plus for Dogs and Antinol Plus for Cats, along with a veterinary B2B variant. All products share the same patented formula combining green-lipped mussel oil and Antarctic krill oil, sourced from the waters of New Zealand and Antarctica. The brand is backed by 40 years of research and three double-blind clinical trials, with formulations designed to deliver faster results than traditional glucosamine and chondroitin supplements.

Differentiator

Problem solved

Functional benefit

Brands

• Antinol Plus for Dogs: Joint and mobility support supplement specifically formulated for dogs.
• Antinol Plus for Cats

Products and services

• Antinol Plus for Dogs

Quantifiable outcome

• Visible improvement in mobility in as little as 30 days
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• American Kennel Club (AKC)coreGTM or Marketing Partner · 1 January 2025Antinol Plus is a proud partner of AKC Celebrates USA's 250th event at Philadelphia Navy Yard. Partnership includes sponsorship of AKC Agility Premier Cup, AKC Diving Dogs Team Challenge, and AKC Agility Team Challenge. Event coverage broadcast on ESPN.
• Austin Humane SocietyminorStrategic or Co-development Partner · 1 January 2025Partnership to support dog adoption. Antinol Plus covers adoption fees and provides 3-month supply of supplements to families adopting senior dogs, supporting joint health for adopted pets.
• Great HealthWorkscoreOthersGreat HealthWorks, leaders in premium human supplements for over 20 years, brings the same trusted care and expertise to pet joint health through Antinol Plus.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NaturVet: Long-standing pet supplement manufacturer with joint/mobility products (e.g., Quiet Moments, ArthriSoothe). Comparable on category, mass-retail distribution, and condition-specific nutraceutical positioning.
• Nutramax Laboratories: Maker of Cosequin and Dasuquin, the dominant clinically validated joint supplements for dogs and cats. Direct competitor in the same product category, same customer base (pet parents and vets), and similar evidence-led go-to-market.
• Tomlyn (Vetoquinol): Vet-channel pet supplement brand owned by Vetoquinol, with joint, calming and skin SKUs. Comparable because it leverages veterinary endorsement to drive pull-through demand, similar to Antinol Plus's B2B model.
• Pet Honesty: DTC-first pet supplement brand with a joint/mobility SKU among its portfolio. Comparable in business model (subscription, content marketing, vet-formulated claims) and customer overlap with Antinol Plus.
• Zesty Paws: Leading DTC pet supplement brand selling joint, skin, gut and multivitamin products directly to consumers. Comparable on subscription model, channel strategy (DTC + Amazon), and target audience of health-conscious pet parents.
• VetIQ: Mass-market pet supplement brand with a joint care line, widely distributed through Walmart and other retail. Comparable on condition-specific joint SKUs and pet parent target customer.
• VetriScience Laboratories: Veterinary-channel pet supplement brand offering joint support products (e.g., GlycoFlex). Comparable because it sells through vets with clinical claims, mirroring Antinol Plus's B2B veterinary motion.

Broad incumbents

• Elanco Animal Health: Large global animal health company with a portfolio spanning pharma, vaccines, and supplements (acquired Bayer Animal Health). Overlaps with Antinol Plus in companion-animal joint care through its broader portfolio.
• Zoetis: Largest pure-play animal health company, offering pharmaceuticals, diagnostics, and nutrition products for companion animals. Comparable as a broad incumbent in veterinary channels with overlapping customer base.
• Ceva Animal Health: Global animal health company with a companion-animal supplement and care portfolio. Comparable as a broad incumbent in pet nutraceuticals and vet-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/antinolplus
• Facebookfacebook.com/antinolplus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetz Petz - Antinol - Natural Supplements