Great HealthWorks

What Great HealthWorks does

Great HealthWorks is a privately held American dietary supplement company founded in 2002 and headquartered in the Fort Lauderdale / Hollywood, Florida area. Its core product is Omega XL, a branded omega-3 fish oil supplement, which the company manufactures and distributes as the central anchor of its offering. With a reported headcount of 501-1,000 employees, the company operates at mid-market scale for an independent supplement manufacturer, supporting in-house production, distribution, and digital operations evidenced by an internal Software Engineer Team Lead role.

The business operates on a direct-to-consumer commercial model, selling through channels typical of established supplement D2C brands — including television-based direct response, online/e-commerce, and likely subscription/auto-ship programs. This vertical integration from manufacturing through consumer marketing allows the company to capture margin otherwise ceded to retail intermediaries and to control brand presentation, customer data, and repeat-purchase economics. Ken Meares serves as Founder and CEO, with Miles Dupree as Co-founder and COO; Vanessa Walker holds the President role over the NEW YOU BRANDS sub-brand, indicating portfolio expansion beyond Omega XL.

Capital structure history includes two mezzanine financing rounds from Penta Mezzanine Fund in 2010 and 2011, consistent with a cash-flowing business using debt capital to fund working capital and growth rather than venture equity. No subsequent funding, M&A, or product-launch data appears in the available inputs, leaving the post-2011 trajectory of the company under-documented. No AI/ML capabilities, enterprise customer concentration, or detailed pricing or product disclosures are present in the source data.

Name

Great HealthWorks

Website

https://greathealthworks.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Great HealthWorks is a Florida-based, privately held dietary supplement company founded in 2002 that manufactures and distributes Omega XL and adjacent brands directly to health-conscious consumers via direct-response and e-commerce channels.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Omega-3 supplements
• Dietary supplements
• Fish oil supplements
• Nutritional supplements
• Consumer health products

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Core offering

Great HealthWorks manufactures and distributes branded dietary supplements, with Omega XL as its flagship omega-3 fish oil product. The company also operates the NEW YOU BRANDS sub-brand for additional nutritional/wellness offerings, selling these products to individual consumers through direct and retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Omega XL

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Amway (Nutrilite): Global direct-selling supplement giant with Nutrilite-branded omega-3 products. A broad incumbent that competes with Great HealthWorks in omega-3 and cardiovascular health supplements.
• Schiff Vitamins (Reckitt Benckiser): Major supplement brand portfolio under Reckitt, including MegaRed and other cardiovascular wellness brands, competing with Omega XL in heart-health and omega-3 categories.
• Garden of Life (Nestlé Health Science): Premium supplement brand under Nestlé Health Science with omega-3 and whole-food nutrition products, serving a similar health-conscious consumer to Omega XL's customer base.
• Nature Made (Pharmavite): One of the largest U.S. supplement brands, owned by Pharmavite (Otsuka), with a major fish oil / omega-3 line. A broader incumbent that overlaps with Omega XL in mass retail channels.

Emerging players

• Standard Process: Whole-food supplement manufacturer with practitioner-channel distribution; an emerging-adjacent peer serving health-conscious consumers similar to Omega XL's positioning.

Direct peers

• Life Extension: Direct-to-consumer supplement brand with a strong omega-3 and cardiovascular health offering; comparable to Great HealthWorks in DTC motion and premium positioning.
• NOW Foods: Large independent supplement manufacturer with a broad omega-3 and fish oil product line, competing across both retail and DTC channels similar to Great HealthWorks.
• Nordic Naturals: A leading branded omega-3 fish oil supplement company with a comparable product portfolio (liquid and soft-gel omega-3) and similar mid-market CPG positioning to Great HealthWorks' Omega XL.
• Carlson Labs: Family-owned supplement manufacturer best known for its fish oil and omega-3 product line, competing head-to-head with Omega XL in the branded omega-3 category.
• Puritan's Pride: Direct-to-consumer supplement brand owned by Carlyle that sells fish oil and omega-3 products, directly comparable to Great HealthWorks in DTC supplement marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/greathealthwks
• Facebookfacebook.com/greathealthwks
• LinkedInlinkedin.com/company/greathealthwks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great HealthWorks