258 Group

What 258 Group does

258 Group, legally registered as 25/8 Marketing Group Limited, is a UK-based B2B marketing services company founded in March 2021 by three industry veterans. The company delivers an integrated suite of five service lines: 2D and 3D design, events and exhibitions, retail displays (free-standing display units), print management, and field marketing. Field marketing is operated through sister company 25/8 Retail Solutions Limited, which provides merchandising, staff training, compliance audits, third-party logistics, and event support. The core entity in 258 Group Limited is a design-and-execution agency rather than a technology platform, with no proprietary software product and no disclosed API.

The company serves enterprise and mid-market clients across multiple verticals including retail, automotive, financial services, travel, consumer electronics, and media/technology. Named customers include Kia, Nextbase Dash Cams, Specsavers, Fossil, Policy Expert, Harman/Kardon, Get Your Guide, Leger Shearings Group, and The Vitec Group. Service delivery is claimed across 23 countries spanning Europe, North America, and Oceania, with publicly stated expansion plans into Mexico, Brazil, the UAE, and Japan. The business model is project-based professional services: quote-driven engagements for design, build, and installation work, supplemented by print management tendered to a vetted supplier network where the company claims 15-25% client cost savings.

Revenue mechanics depend on direct B2B sales, with a dedicated New Business Manager and Senior Account Manager visible in the leadership team. The firm holds ISO 9001, ISO 14001, ISO 45001, and FSC certifications, and partners with More:Trees on a sustainability offering that plants trees proportional to client spend. The team is small — approximately 10 named personnel — and the business is bootstrapped with no disclosed external funding. Distribution is direct, supported by a Wix-hosted website, LinkedIn and Instagram presence, email marketing via Mailchimp, and trade show attendance.

Name

258 Group

Legal name

25/8 Marketing Group Limited

Website

https://258marketinggroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

258 Group is a UK-based B2B marketing services agency offering integrated 2D/3D design, events, retail displays, print management, and field marketing to enterprise and mid-market clients across 23 countries.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Marketing services
• Retail displays
• Print management
• Field marketing
• Events exhibitions

Headquarters

HQ city

Rayleigh, Essex

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Marketing Services: Full-service marketing agency providing 360-degree marketing services including 2D & 3D design, events & exhibitions, retail displays, print management, and field marketing. Revenue generated through project-based service fees and managed service contracts with B2B clients globally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

258 Group (25/8 Marketing Group Limited) is a full-service B2B marketing agency delivering 360-degree marketing services: 2D and 3D creative design, events and exhibitions, free-standing retail display units (FSDUs), managed print procurement, and people-powered field marketing. Engagements span concept, design, manufacturing, installation, logistics, and in-field deployment for enterprise and mid-market clients across retail, automotive, financial services, consumer electronics, travel, and charity sectors.

Product overview

258 Group is a full 360-degree marketing services company offering five integrated service lines: 2D & 3D Design Services, Events & Exhibitions, Retail Displays (FSDUs), Print Management, and Field Marketing (through sister company 25/8 Retail Solutions). Services range from creative design and manufacturing through to installation, logistics, and field deployment. The company partners closely with clients to deliver campaigns and solutions across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D & 3D Design Services Client-focused design service developing creative visions into innovative solutions, bridging the gap between product and brand promise. The team of designers, engineers, manufacturers and project managers guide clients from web banners and brochures to interactive exhibition displays.
• Events & Exhibitions Services Show-stopping design solutions for events and exhibitions with expert staffing and post-event storage. Project managers work with clients on design, build, engaging installations, content that drives interactions and results.
• Retail Displays (FSDUs) Free-standing display units (FSDUs) designed to make brands stand out and maximise promotion impact. Full service from concept to installation and worldwide delivery, including easy-to-install, move and restock stands.
• Print Management Services Managed print services with an expert team monitoring and tracking printing operations. Project management optimizes, oversees and automates the print environment by tendering projects to vetted suppliers for highest quality printing at best possible prices.
• Field Marketing Services (25/8 Retail Solutions) People-powered field marketing services including merchandising, staff training, insights and compliance, tactical field teams, third-party logistics (warehousing and distribution), and event support.

Quantifiable outcome

• Businesses using managed print services can save 15% to 25% on annual printing costs

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• More:TreescoreStrategic or Co-development PartnerSustainability partnership for tree planting services. More:Trees plants trees globally to offset CO2 emissions on behalf of 25/8 Marketing Group clients. For every £50,000 spent in a month, 50 trees are planted. Clients receive certificates and tracking access. Partnership supports 25/8's goal of carbon neutrality and positive environmental contribution.
• 25/8 Connect LtdcoreOthersSister company within the 25/8 Group, sharing resources and data within the group of companies.
• 25/8 Retail Solutions LimitedcoreOthersSister company delivering field marketing services including merchandising, staff training, compliance audits, event support, and 3rd party logistics. Strategic operational partner for service delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smyle: UK-based creative events and experiential marketing agency serving enterprise clients across technology, financial services, and retail. Direct peer for 258 Group's Events & Exhibitions service line and full-service positioning.
• Gekko Field Marketing: UK-headquartered field marketing agency providing merchandising, sales activation, and retail compliance across EMEA. Direct peer for 25/8 Retail Solutions and 258 Group's people-powered field marketing offering.
• Inspired Thinking Group (ITG): UK-headquartered integrated marketing services company offering creative, production, print management, and digital services to global enterprise clients. Most directly comparable mid-market peer in terms of full-service offering and enterprise client focus.
• Mission Group: UK-listed marketing services group encompassing creative, digital, events, and field marketing agencies serving enterprise clients. Comparable as an integrated mid-market marketing services platform serving similar verticals.
• Circle Agency: UK-based creative marketing agency delivering brand activation, events, exhibitions, and retail experiences for global enterprise clients. Comparable scale, scope, and full-service creative-to-execution offering.
• drpd: UK creative agency specialising in events, exhibitions, and brand activations for global enterprise clients (similar verticals to 258 Group including retail, automotive and technology). Directly comparable on creative + execution model.
• CPM International: Global field marketing, merchandising, and retail execution specialist. Highly comparable to 25/8 Retail Solutions (258 Group's sister company) and to 258 Group's overall field-marketing-led service model.
• SpaceandPeople: UK AIM-listed retail and promotional space marketing company specialising in pop-up retail, in-mall displays, and brand activation spaces. Directly comparable for 258 Group's retail display (FSDU) and visual merchandising services.

Broad incumbents

• WPP: World's largest marketing services group with full-service creative, media, production, and experiential capabilities across all geographies. Represents the scaled incumbent that 258 Group competes against for global enterprise master contracts.
• Publicis Groupe: Global marketing and communications group offering advertising, media, digital, and production services worldwide. Broad incumbent competitor against whom 258 Group must differentiate on integrated agility and mid-market cost efficiency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/25-8-marketing-group
• Instagraminstagram.com/258marketinggroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 258 Group