ALABAMA BASS TRAIL
Alabama Bass Trail is a nonprofit amateur bass fishing tournament series, organized as a program of the Alabama Mountain Lakes Tourist Association. It runs 10 qualifying events across 13 Alabama lakes for 225 two-person teams each, culminating in a $50,000-prize championship and broadcast across five states.
- Company typePrivate
- Founded2013
- HeadquartersDecatur, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ALABAMA BASS TRAIL does
Alabama Bass Trail (ABT) is a nonprofit tournament fishing organization, established in 2013 and operated as a program of the Alabama Mountain Lakes Tourist Association from its headquarters in Decatur, Alabama. Now in its thirteenth season, ABT runs the second-largest amateur bass tournament trail in the United States, organized into North and South divisions of five qualifying events each across 13 Alabama lakes (Guntersville, Pickwick, Neely Henry, Wheeler, Weiss, Jordan, Lay, Martin, Logan Martin, the Alabama River at Cooter's Pond, and others). Each qualifying event fields a fixed 225 two-person teams and culminates in a no-entry-fee Championship with a $50,000 first-place prize; total annual prize purse exceeds $750,000.
The organization's core product is the tournament series itself, supplemented by an integrated media and engagement layer including a 30-minute weekly TV show on Gray Media's Broadcast Sports Networks (reaching 11.9 million households across 25 markets in five states), a weekly podcast, live "Live on the Water" and "Live Weigh-In" streaming, and a real-time Live Leaderboard. A separate ABT 100 premium circuit and dedicated Couples, Student, and Collegiate divisions with their own Angler of the Year standings broaden the competitive surface. The organization is supported institutionally by the Alabama Governor's office, Alabama Tourism Department, Alabama Department of Conservation and Natural Resources, and Alabama State Parks.
ABT generates revenue from two primary streams: tournament entry fees (transaction-based, paid by participating two-person teams) and a sponsorship portfolio anchored by presenting sponsor Phoenix Boats and including AMFirst Credit Union, Garmin, Yamaha, Academy Sports, Power-Pole, Rapala, 13 Fishing, Mountain Dew, and 20+ additional named partners. The business model is a nonprofit tourism-economics hybrid: a 1–10 person staff distributes a multi-hundred-thousand-dollar prize pool while leveraging state tourism infrastructure and public access venues, with the 2025 season selling out in under five minutes signaling demand well in excess of capacity.
ALABAMA BASS TRAIL firmographics
Firmographics- Name
- ALABAMA BASS TRAIL
- Legal name
- Alabama Bass Trail
- Website
- https://alabamabasstrail.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alabama Bass Trail is a nonprofit amateur bass fishing tournament series, organized as a program of the Alabama Mountain Lakes Tourist Association. It runs 10 qualifying events across 13 Alabama lakes for 225 two-person teams each, culminating in a $50,000-prize championship and broadcast across five states.
- Ownership category
- akta.pro rank
ALABAMA BASS TRAIL industry classification
Industry- Product category
- Competitive Sport Fishing Tournaments
- NAICS
- Agriculture, Forestry, Fishing and Hunting (11)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Fishing & Angling Charters / Guides (THAAALAD)
- akta.pro secondary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
Keywords
Where ALABAMA BASS TRAIL is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ALABAMA BASS TRAIL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Tournament Entry Fees: Teams pay entry fees to participate in ABT qualifying events across North and South divisions. The 2026 season features 10 qualifying events with guaranteed first-place payouts of $15,000 at each event.
- Sponsorships and Partnerships: The organization generates revenue through sponsorship relationships with boat manufacturers (Phoenix Boats), credit unions (AMFirst), outdoor brands (Garmin, Academy Sports, Power-Pole), and corporate partners. Sponsors receive visibility through event branding, TV broadcast, and digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Qualifying Event First Place |
| Transaction based/ take rate | Pay-as-you-go | Championship First Place |
| Transaction based/ take rate | Pay-as-you-go | Total Per-Event Payouts |
| Transaction based/ take rate | Pay-as-you-go | Season Total Prize Pool |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ALABAMA BASS TRAIL product offering
Product offeringCore offering
Alabama Bass Trail organizes and runs a sanctioned, season-long amateur bass-fishing tournament series across 13 of Alabama's premiere bass lakes, divided into North and South divisions. It also operates a higher-tier ABT 100 circuit and produces an ABT-branded television show aired on Gray Media's Broadcast Sports Networks, with associated live weigh-ins, live leaderboard, AOY (Angler of the Year) standings, and bonus programs sponsored by partner brands.
Product overview
Alabama Bass Trail is a tournament fishing organization operating as a single unified product—the Alabama Bass Trail Tournament Series—augmented by multiple integrated service modules. The core offering is the Tournament Series featuring North and South Divisions with 10 qualifying events across Alabama's premiere lakes, supported by the ABT 100 (a separate 100-boat circuit), the Championship finale, and the TV Show broadcast program. Additional value modules include live streaming coverage (Live on the Water, Live Weigh-In, Live Leaderboard), the weekly ABT Podcast, the Angler of the Year points competition, and Bonus Programs. The organization promotes Alabama as a year-round fishing destination while preserving natural resources and educating students.
Differentiator
Problem solved
Functional benefit
Products and services
- Alabama Bass Trail Tournament Series A season-long, sanctioned amateur bass-fishing tournament series divided into North and South divisions, held across 13 of Alabama's premiere bass-fishing lakes. Open to individual anglers and family teams, with guaranteed payouts, an Angler of the Year (AOY) standings program, and partner-sponsored bonus programs.
- ABT 100 A higher-tier, elite division of the Alabama Bass Trail circuit for top-performing anglers, run as a standalone championship-level series with its own events and prize structure.
- Alabama Bass Trail (ABT) TV Show A televised program covering the Alabama Bass Trail tournament series, distributed through Gray Media's Broadcast Sports Networks, providing broadcast-quality exposure for the series, its anglers, and its sponsors.
Quantifiable outcome
- Season sold out in under 5 minutes in 2025
- +3 more outcomes
Companies that use ALABAMA BASS TRAIL
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
ALABAMA BASS TRAIL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ALABAMA BASS TRAIL partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, major and minor.
- Phoenix BoatscorePresenting sponsor of the Alabama Bass Trail Tournament Series. Phoenix Boats provides the championship-winning teams with bonus payouts (Phoenix Boats Pay Day Bonus) and brand visibility throughout the trail.
- AMFirst Credit UnioncoreAMFirst provides financing bonuses for boat-owning anglers ($2,000 AmFirst bonus for financing through AMFirst Credit Union) and brand sponsorship throughout the tournament series.
- Gray Media's Broadcast Sports NetworkscoreTV broadcast partnership with Peachtree Sports Network, GulfCoast Sports, and Tennessee Valley Sports Network. Reaches 11.9 million households in 25 markets across Alabama, Tennessee, Georgia, Mississippi, and Louisiana.
- Alabama Mountain Lakes Tourist AssociationcoreThe ABT is a program of the Alabama Mountain Lakes Tourist Association. NAMLTA provides institutional support, tourism promotion, and organizational infrastructure for the tournament series.
- Alabama Governor's OfficecoreState government partnership supporting the Alabama Bass Trail as a tourism and economic development initiative for Alabama.
- Alabama Tourism DepartmentcoreState tourism department partnership promoting Alabama as a year-round fishing destination through the tournament series.
- Alabama Department of Conservation and Natural ResourcescoreState conservation agency partnership supporting the Alabama Bass Trail's mission to preserve natural resources for future generations of anglers.
- Academy Sports and OutdoorsmajorOutdoor sporting goods retailer and major sponsor of the Alabama Bass Trail, providing brand visibility and product support.
- GarminmajorMarine electronics sponsor providing fish finders, LiveScope technology, and GPS navigation equipment visibility through the tournament series.
- Power-PolemajorShallow water anchor manufacturer and sponsor of the tournament series.
- YamahamajorMarine engine manufacturer and sponsor of the Alabama Bass Trail.
- RapalamajorFishing lure manufacturer and sponsor providing brand visibility and product support for the tournament series.
- 13 FishingmajorFishing tackle manufacturer and sponsor of the tournament series.
- Thompson Tractor CompanymajorHeavy equipment company and sponsor of the Alabama Bass Trail.
- Jack'smajorRetail sponsor of the Alabama Bass Trail.
- Alabama State ParksmajorState parks system partnership supporting tournament launches and promoting outdoor recreation.
- Buffalo RockminorBeverage company sponsor of the tournament series.
- Mountain DewmajorSoft drink sponsor providing Big Fish bonuses ($500 per event) and additional prize money for tournament big bass winners.
- CRUSHCITYmajorSoft plastics manufacturer and sponsor of the tournament series.
- VMCmajorFishing tackle manufacturer and sponsor of the tournament series.
- TH Marine SuppliesminorMarine supplies manufacturer and sponsor.
- Pro Guide BatteriesminorMarine battery manufacturer and sponsor.
- PiranhO2minorWater oxygenation product sponsor.
- Halo FishingminorFishing accessories sponsor.
- Snag ProofminorFishing gear sponsor.
- NetBaitminorSoft plastics sponsor.
- Bait FuelminorFishing attractant sponsor.
- SCUM FROGminorFishing lure manufacturer sponsor.
- E3 Sports ApparelminorSports apparel sponsor.
- FishAlabama.orgminorAlabama fishing tourism promotion website partner.
- Sweet Home AlabamaminorAlabama tourism promotional partner.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
ALABAMA BASS TRAIL competitors and assessment
Company assessmentEmerging players
- Crappie USA: National crappie fishing tournament organizer with team-format events and trail structure. Comparable business model in the broader recreational fishing tournament category.
Regional players
- Tennessee Bass Trail: Tennessee's premier bass tournament trail, directly comparable in structure to ABT with team events and championship formats in nearby geography and overlapping TV broadcast markets.
- Kentucky Bass Trail: Kentucky-based bass tournament circuit with team-format events across multiple lakes. Operates a nearly identical state-trail model with similar prize structure.
- Georgia Bass Trail: Georgia-focused bass tournament circuit with similar team-format events, division structure, and amateur-angler focus across multiple lakes.
- Texas Bass Trail: State-level bass tournament series in Texas with similar team-format tournaments, division structure, and prize pools. Comparable as a regional tournament trail that shares the state-promoted, multi-lake model.
Others
- Phoenix Boats: Bass boat manufacturer and ABT's presenting sponsor. Comparable as a core strategic partner providing both prize money (Phoenix Boats Pay Day Bonus) and brand integration across the tournament series.
- Academy Sports + Outdoors: Outdoor sporting goods retailer and current ABT sponsor. Comparable as a sponsor relationship that mirrors the kinds of partnerships ABT depends on, and as an adjacent player in the outdoor recreation economy.
Broad incumbents
- Bass Pro Shops: Major outdoor retail brand that sponsors fishing tournaments (including Bassmaster and MLF) and operates its own tournament events. Comparable as both a potential sponsor counterparty and adjacent tournament operator.
Direct peers
- Bassmaster (B.A.S.S.): Operates the largest professional bass fishing tournament trail in the United States, including the Bassmaster Classic, Elite Series, and Opens. Directly comparable as a tournament organizer competing for the same angler and sponsor dollars.
- Major League Fishing (MLF): Runs professional bass fishing tournaments including the Bass Pro Tour, Toyota Series, and Phoenix Bass Fishing League. Direct competitor in the bass tournament circuit and absorbed the former FLW organization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ALABAMA BASS TRAIL social profiles
Digital presenceALABAMA BASS TRAIL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALABAMA BASS TRAIL leadership team
Management profileNumber of profiles
Profiles1 record
ALABAMA BASS TRAIL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALABAMA BASS TRAIL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALABAMA BASS TRAIL
What does ALABAMA BASS TRAIL do?
Alabama Bass Trail organizes and runs a sanctioned, season-long amateur bass-fishing tournament series across 13 of Alabama's premiere bass lakes, divided into North and South divisions. It also operates a higher-tier ABT 100 circuit and produces an ABT-branded television show aired on Gray Media's Broadcast Sports Networks, with associated live weigh-ins, live leaderboard, AOY (Angler of the Year) standings, and bonus programs sponsored by partner brands.
Is ALABAMA BASS TRAIL a public or private company?
ALABAMA BASS TRAIL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ALABAMA BASS TRAIL founded?
ALABAMA BASS TRAIL was founded in 2013. It employs 1 to 10 people.
Where is ALABAMA BASS TRAIL based?
ALABAMA BASS TRAIL is headquartered in Decatur, United States, in the North America region.
How does ALABAMA BASS TRAIL make money?
Two revenue lines are on record. Tournament Entry Fees are the primary driver. The others are sponsorships and Partnerships.
Who are ALABAMA BASS TRAIL's main competitors?
Crappie USA is listed as an emerging player. Regional players are Tennessee Bass Trail, Kentucky Bass Trail, Georgia Bass Trail and Texas Bass Trail. Others are Phoenix Boats and Academy Sports + Outdoors. Bass Pro Shops is listed as a broad incumbent. Direct peers are Bassmaster (B.A.S.S.) and Major League Fishing (MLF).
Does ALABAMA BASS TRAIL have an API?
No public API is recorded for ALABAMA BASS TRAIL.
What industry is ALABAMA BASS TRAIL in?
ALABAMA BASS TRAIL's product category is Competitive Sport Fishing Tournaments. Its primary akta.pro industry code is THAAALAD, Fishing & Angling Charters / Guides, with a secondary code of MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby). Its NAICS code is 11 and its SIC code is 7997.