ART & DRAMA CENTRE THEATRE

What ART & DRAMA CENTRE THEATRE does

Art & Drama Centre Theatre (ACT) is a 501(c)(3) nonprofit community theater founded in 2009 and headquartered at 1400 Summit Ave Suite E, Plano, Texas, where it operates a single venue serving the Dallas–Fort Worth metroplex. The organization produces over 20 theatrical productions annually spanning musicals, straight plays, comedy shows, dinner theater, and cult classics, supported by an inclusive open-audition model that recruits performers of all ages, skill levels, and backgrounds. Beyond productions, ACT runs a tiered After-School Program (Acting I–III at $150 per 10-class session), seasonal summer camps, scout badge programs, private lessons, and an internship pipeline, alongside venue rentals for performances, rehearsals, weddings, and touring shows. Recent additions include a weekly Improv Comedy Troupe and a Live Dinner Theatre experience designed to deepen audience engagement between mainstage runs.

The underlying technology stack is intentionally lean: the website is hosted on Wix, with the Ludus platform powering online ticket sales, Flex Pass subscriptions, e-gift cards, and event registration. Patrons buy tickets directly to consumer either online through Ludus or at the door, with membership tiers (Starter through Luxury) and a recurring Flex Pass converting casual attendees into annual subscribers; the door is also the channel for KERA-member two-for-one discounts and last-minute walk-ins. Theatrical content is not proprietary technology but rather curated programming, and revenue is diversified across ticket sales, memberships, concessions, education, facility rentals, donations (e.g., a documented $2,000 Blake Family gift), corporate sponsorships, and Amazon affiliate referrals.

Customer segments are predominantly local and horizontal: general-public families seeking live entertainment, youth (K through high school) participating in educational programs and camps, aspiring or experienced performing artists using ACT as a stage, and a smaller vertical segment of Plano-area businesses funding sponsorships, advertising, and venue hires. Distribution is geographically constrained to a single Plano venue with no announced expansion plans, and the theater relies on institutional partnerships — Visit Plano, Plano Sunrise Rotary, Beasley Foundation, NEA, Comfort Suites Plano, and KERA — to extend reach and diversify revenue beyond ticket income.

Name

ART & DRAMA CENTRE THEATRE

Legal name

Art Centre Theatre

Website

https://artcentretheatre.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Art & Drama Centre Theatre is a 501(c)(3) nonprofit community theater in Plano, Texas, producing 20+ annual productions, after-school and summer camp education, and venue rentals for local families, youth, and performing artists in the Dallas–Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

Community Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Community & Amateur Theatre (MPAGABAD)

Keywords

• Community theatre productions
• Youth performing arts education
• Live theatrical performances
• After school drama programs
• Nonprofit arts organization

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from live theater admissions. Tickets sold online via Ludus platform and at the door. Individual show pricing with various discount programs including KERA member two-for-one discounts and Flex Pass subscriptions.
2. Memberships: Tiered membership program offering Starter, Standard, Deluxe, Premier, and Luxury levels with ticket discounts ranging from 5% off and higher. Annual membership benefits.
3. Concessions: On-site food and beverage sales including chips, candy, and drinks (bottled water and canned sodas)
4. Donations and Sponsorships: Tax-deductible donations as a 501(c)(3) nonprofit organization. Corporate sponsorships through business membership tiers. Individual donations like the $2,000 Blake Family contribution. Amazon affiliate program.
5. Facility Rentals: Venue rental for touring shows, performances, rehearsals, weddings, and private events. Performance and rehearsal space rentals.
6. Educational Programs: After-school program with 10-class sessions at $150. Summer camps and private lessons. Youth theatrical education with script creation and social-emotional learning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Art Centre Theatre operates a community theatre producing over 20 live theatrical productions annually (musicals, straight plays, comedies, horror shows, dinner theatre) for Plano-area audiences. It also delivers youth performing-arts education through after-school classes (Acting I-III), summer camps, private lessons, scout programs, and internships. Supporting offerings include venue rentals, tiered memberships, Flex Pass subscriptions, e-gift cards, concessions, and touring show bookings.

Product overview

Art Centre Theatre (ACT) is a community theatre organization offering a diverse portfolio of live theatrical productions and arts education programs. The core offering consists of full-length stage productions across multiple genres including musicals, straight plays, comedies, horror performances, and musical revues. Supporting the main productions, ACT provides youth programming through summer camps and an after-school program with tiered acting classes (Acting I-III). The organization also offers venue rentals for external events, private lessons, scout programs, and internship opportunities. Additional revenue streams include tiered membership programs, flex passes, e-gift cards, and on-site concessions. Recent additions include a live dinner theatre experience and an improv comedy troupe. The theatre produces over 20 productions annually and utilizes the Ludus ticketing platform for ticket sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Theatre Productions Full-length theatrical productions including musicals, comedies, straight plays, and horror performances staged at the Plano venue throughout the year, serving community audiences and families.
• Summer Camps Seasonal theatrical camps for youth providing instruction in acting, music, dance, and performance arts during summer break.
• After School Program Year-round skill-building program for children with 10 classes covering script creation, theatrical arts, social-emotional learning, and fundamentals of learning using TEKS/STEM education as a basis; includes Acting I, II, and III levels for grades K through 6+.
• Private Lessons One-on-one instruction in theatrical arts including music, dance, voice, and other performance disciplines.
• Venue Rentals Rental of theatre space for performances, rehearsals, parties, and weddings, allowing outside groups to utilize ACT facilities.
• Internship Program Internship opportunities for individuals seeking hands-on experience in theatre arts and operations.
• Scout Programs Theatre arts programming designed for scout groups to earn badges and learn performance skills.
• Flex Pass Annual pass offering 10 tickets for $180 (valued at $250), providing $70 in savings for use throughout the calendar year.
• Membership Tiers Tiered membership program offering Starter, Standard, Deluxe, Premier, and Luxury levels with perks starting at 5% off tickets for $25.
• Touring Show Bookings Booking service for traveling productions to perform at ACT venue.
• Live Dinner Theatre Experience Immersive dining theatre experience combining dinner service with live theatrical performance, featuring themed menus and interactive storytelling.
• Improv Comedy Troupe Weekly improv comedy showcase featuring rotating cast members performing interactive short-form comedy at $10 per ticket.

Quantifiable outcome

• Over 20 productions annually serving the community
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Plano Sunrise RotaryminorStrategic or Co-development PartnerLocal service organization partnership. Plano Sunrise Rotary logo appears on ACT's website as a supporter of the arts. The partnership supports community engagement and local arts initiatives.
• Beasley FoundationminorStrategic or Co-development PartnerCommunity foundation supporting ACT through logo placement on the website. The Beasley Foundation provides grants and support to community organizations.
• National Endowment for the Arts (NEA)minorStrategic or Co-development PartnerFederal arts agency partnership shown via logo on ACT's website. NEA supports arts organizations across the United States through grants and initiatives.
• Visit PlanominorGTM or Marketing PartnerLocal tourism organization partnership with logo displayed on ACT's website. Visit Plano promotes local attractions and events in the Plano area.
• KERAminorGTM or Marketing PartnerPublic broadcasting partner offering KERA members a two-for-one discount at ACT for non-special event shows. Cross-promotional relationship benefiting both organizations' audiences.
• Comfort Suites PlanominorGTM or Marketing PartnerHotel partnership providing visitor discounts for ACT patrons. Located at 2301 E President George Bush Hwy, Plano, TX 75074. Comfort Suites offers significant discounts for visitors to the community.
• LuduscoreTechnology or IntegrationTicketing platform provider used for all online ticket sales, Flex Pass subscriptions, gift cards, and event registration. The Ludus platform powers ACT's e-commerce and patron management.
• WixcoreTechnology or IntegrationWebsite platform provider hosting the Art Centre Theatre website at artcentretheatre.com. Wix provides the underlying infrastructure for online presence and marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Runway Theatre: Grapevine, TX community theater producing season programming of musicals and plays with volunteer-driven casting. Comparable suburban DFW community theater with similar scale and revenue model.
• Uptown Players: Dallas-based nonprofit theater producing contemporary and LGBTQ+-focused programming. Comparable as a DFW nonprofit producing multiple shows annually with inclusive casting principles similar to ACT.
• Greater Lewisville Community Theatre: Suburban DFW community theater producing season programming and youth classes. Operates with a similar nonprofit, volunteer-driven, multi-genre community theater model in a Plano-adjacent geography.
• Stage West: Fort Worth-based regional theater producing contemporary plays and producing season programming. Comparable as a producing regional theater operating in the same DFW metropolitan area.
• Junior Players: Dallas-based nonprofit providing theater arts education and programming for youth, with classes, camps, and production opportunities. Closely aligned with ACT's youth education and outreach activities.
• Casa Mañana: Fort Worth-based professional regional theater producing musicals and family programming with youth education components. Comparable in producing scale and educational mission within the DFW market.
• Dallas Children's Theater: DFW-based professional theater for young audiences producing family shows year-round with extensive education and outreach. Highly comparable on the educational/youth programming dimension that ACT emphasizes.
• Theatre Three: Dallas-based nonprofit community theater producing multiple shows annually across genres, including musicals and straight plays, with educational programming. Most direct comparable peer in the DFW metroplex with similar mission and scale.

Regional players

• Plaza Theatre Company: Crosby, TX-based community theater producing musicals and family programming with year-round season and youth education. Comparable community theater model in a different Texas sub-market.
• Pegasus Theatre: Dallas-based nonprofit theater producing original and adapted works. Comparable as a DFW-area small nonprofit producing theater with similar community-focused mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ArtCentreTheatr
• YouTubeyoutube.com/channel/UC8TGWtg97t9-zbuTqhYh1-g
• Facebookfacebook.com/artcentretheatre
• Instagraminstagram.com/theartcentretheatre
• TikToktiktok.com/@artcentretheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ART & DRAMA CENTRE THEATRE