What Prolympia does

Prolympia is a Swedish independent school group (fristående grundskola) that operates 10 sports-integrated schools across Sweden for students in grades F-9, serving approximately 2,000+ students. The company was founded in 2002 in Jönköping and describes itself as 'Sveriges ledande idrottsskola' (Sweden's leading sports school). Its core offering combines standard Swedish compulsory education with structured sports training delivered during school hours by professional coaches in cooperation with a network of more than 80 local and elite sports clubs and federations (Frölunda HC, IFK Göteborg, Brynäs IF, HV71, Timrå IK, Östersunds FK, Ullevi TK, and others). For grades 6-9, Prolympia offers 'Specialidrott' (special sports programs) covering basketball, dance, football, athletics, gymnastics, handball, floorball, hockey, ITF Taekwondo, and tennis. The company is privately held, structured under two regional entities — Rubato Utbildning AB (Prolympia i Syd) and Ulno AB (Prolympia i Norr) — and was acquired by AcadeMedia, Europe's largest education company, in May 2026.

The business model is funded primarily through the Swedish skolpeng (school voucher) system set by individual municipalities, supplemented by parent-paid fees for meals, materials, and after-school activities. There is no proprietary technology platform; the educational product is delivered through in-person instruction, professional coaching, and supporting services such as elevhälsan (student health services including school nurse, doctor, counselor, psychologist, and special-needs staff) and fritids (before/after school care). Administrative operations rely on third-party student information systems SchoolSoft and Admentum. The organization operates as two regional clusters — Syd (Jönköping, Norrköping, Västra Göteborg, Virserum, Växjö, Änglagårdsskolan) and Norr (Gävle, Sundsvall, Umeå, Östersund) — under CEO Mattias Fejes (Prolympia Syd) with Karin Melander as CFO.

Notable academic and athletic outcomes include a reported average merit value of 240.71 at Prolympia Östersund, 100% of permanent teachers holding full teaching qualifications, and a documented Hall of Fame of elite alumni including NHL players Jonas Johansson (Tampa Bay Lightning), Rasmus Dahlin, Erik Brännström, Otto Stenberg, and PGA Tour qualifier Pontus Nyholm. The company's competitive positioning rests on its sports-club ecosystem, brand recognition accumulated since 2002, and integrated academic-athletic scheduling. Under AcadeMedia ownership, Prolympia retains its brand and sports profile while gaining access to the parent's 81-school infrastructure, support functions, and knowledge networks.

Name

Prolympia

Legal name

Prolympia AB

Website

https://prolympia.se

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

101–250 employees

Short description

Prolympia is a Swedish private school group operating 10 sports-integrated grundskolor (F-9) across Sweden, serving roughly 2,000+ students by combining compulsory academics with professional sports training delivered through partnerships with 80+ clubs and federations.

Ownership category

akta.pro rank

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. School tuition/operation funding: Prolympia operates as a private independent school (fristående skola) funded through the Swedish school voucher system (skolpeng) and direct tuition/fees from families. Schools are free to set their own fees for certain services. The school also generates revenue through after-school activities, sports equipment, and food services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Prolympia runs a network of sports-integrated independent schools (fristående grundskola) for grades F-9 across 10 locations in Sweden, combining the Swedish national curriculum with specialized sports programs (specialidrott) led by professional coaches in partnership with local sports clubs. Supporting services include student health services (elevhälsan) and before/after school care (fritids). The schools are funded primarily through the Swedish school voucher system (skolpeng) and supplementary fees for meals, materials, and after-school activities.

Product overview

Prolympia operates as a unified sports school network combining primary/secondary education (grades F-9) with specialized sports training. The core offering is the grundskola (Prolympia Grundskola), which integrates academic learning with specialidrott (special sports programs) for grades 6-9. Supporting services include elevhälsan (student health services) and fritids (before/after school care). The school network spans 10 locations across Sweden—Gävle, Jönköping, Norrköping, Sundsvall, Umeå, Virserum, Västra Göteborg, Växjö, Östersund, and Änglagårdsskolan—with each location offering local sports partnerships and programs tailored to regional sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Prolympia Grundskola (Sports-Integrated Primary/Lower-Secondary School) Sweden's leading sports school (idrottsskola) offering combined Swedish compulsory education and sports training for grades F-9 across 10 locations. The school integrates academic learning with specialized sports programs, allowing students to develop both academically and athletically during the school day.
• Specialidrott (Special Sports Programs)

Quantifiable outcome

• Average merit value of 240.71 at Prolympia Östersund, demonstrating strong academic outcomes alongside sports programs
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• AcadeMediacoreStrategic or Co-development PartnerIn May 2026, Prolympia and Änglagårdsskolan became part of AcadeMedia, Europe's largest education company. AcadeMedia operates 81 Grundskolor across Sweden under brands including Innovitaskolan, Noblaskolan, Montessori Mondial, Pops Academy, Vittra, and Snitz. The schools retain their sports profiles and names. Prolympia gains access to AcadeMedia's support functions, knowledge-sharing networks, and long-term organizational stability.
• Frölunda HCcoreStrategic or Co-development PartnerFrölunda Hockey Club, one of Sweden's most successful elite hockey clubs. Provides coaching, training facilities, and development pathways for Prolympia students interested in hockey. Students train at Marconihallen and Frölundaborg.
• IFK GöteborgcoreStrategic or Co-development PartnerIFK Göteborg, one of Sweden's most prominent football clubs. Partners with Prolympia Västra Göteborg for football special sports program. Students train at Åkeredsvallen.
• IFK NorrköpingcoreStrategic or Co-development PartnerIFK Norrköping football club partners with Prolympia Norrköping for football training programs.
• Brynäs IFcoreStrategic or Co-development PartnerBrynäs IF, Gävle's elite hockey club. Partners with Prolympia Gävle for hockey training programs.
• HV71coreStrategic or Co-development PartnerHV71, Jönköping's elite hockey club. Partners with Prolympia Jönköping for hockey training programs.
• Timrå IKcoreStrategic or Co-development PartnerTimrå IK, elite hockey club. Partners with Prolympia Sundsvall for hockey training programs.
• Ullevi TKcoreStrategic or Co-development PartnerUllevi Tennis Club, one of Sweden's largest tennis clubs. Partners with Prolympia Västra Göteborg and Jönköping for tennis programs.
• Jönköpings SimsällskapminorStrategic or Co-development PartnerJönköping Swimming Club partners with Prolympia Jönköping for swimming programs.
• Friskis och SvettisminorStrategic or Co-development PartnerFriskis och Svettis, one of Sweden's largest sports organizations. Partners across multiple Prolympia locations for various sports activities.
• Östersunds FKcoreStrategic or Co-development PartnerÖstersunds Fotbollsklubb, elite football club in Östersund. Partners with Prolympia Östersund for football programs, providing trained coaches and development pathways.
• Studieförbundet VuxenskolanminorOthersStudieförbundet Vuxenskolan (SV) is a Swedish study association that collaborates with Prolympia on adult education and community programs.
• Högsbo BasketcoreStrategic or Co-development PartnerHögsbo Basket club partners with Prolympia Västra Göteborg for basketball special sports program. Students train at Högsbo Arena.
• Lindås WavescoreStrategic or Co-development PartnerLindås Waves floorball club partners with Prolympia Västra Göteborg for floorball training. Students train at Salming Arena.
• GF KennedycoreStrategic or Co-development PartnerGF Kennedy gymnastics club partners with Prolympia Västra Göteborg for gymnastics program. Students train at GS Hallen.
• BK HeidcoreStrategic or Co-development PartnerBK Heid handball club, operating in Västra Göteborg area. Partners with Prolympia Västra Göteborg for handball training. Students train at ÖHK-hallen.
• Frölunda TaekwondominorStrategic or Co-development PartnerFrölunda Taekwondo club partners with Prolympia Västra Göteborg for ITF Taekwondo program. Students train at Frölunda TKD facility.
• ÖstersundsgymnasternacoreStrategic or Co-development PartnerÖstersundsgymnasterna gymnastics club partners with Prolympia Östersund. Students train at Östersunds Arena.
• Östersunds SkidklubbcoreStrategic or Co-development PartnerÖstersunds Skidklubb (cross-country skiing club) partners with Prolympia Östersund for skiing/längdskidor program. Students train at Östersunds Skidstadion.
• Östersunds IKminorStrategic or Co-development PartnerÖstersunds IK (ÖIK) ice hockey club partners with Prolympia Östersund for hockey training programs.
• GIF SundsvallcoreStrategic or Co-development PartnerGIF Sundsvall football club partners with Prolympia Sundsvall for football programs.
• Wetterbygden BasketballminorStrategic or Co-development PartnerWetterbygden Basketball club in Jönköping area partners with Prolympia Jönköping for basketball programs.
• Umeå IKminorStrategic or Co-development PartnerUmeå IK football club partners with Prolympia Umeå for football programs.
• BjörklövenminorStrategic or Co-development PartnerBjörklöven hockey club in Umeå partners with Prolympia Umeå for hockey training programs.
• Move DansstudiominorStrategic or Co-development PartnerMove Dansstudio dance studio in Västra Göteborg partners with Prolympia Västra Göteborg for dance special sports program.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Watma Utbildning: Swedish education operator running sports-focused school concepts (e.g., Watma Sportskola) that compete directly with Prolympia in the sports-integrated K-12 niche. Both combine academic instruction with structured club-led sports training.
• Internationella Engelska Skolan (IES): One of Sweden's largest independent school chains (fristående grundskolor) with a multi-school, multi-city model similar to Prolympia's 10-campus network. Comparable revenue model via skolpeng, though IES focuses on English-language immersion rather than sports.
• Kunskapsskolan: Swedish independent school chain operating multiple grundskolor across Sweden with a personalized-learning pedagogical model. Comparable scale and skolpeng-based revenue, representing a differentiated approach within the same K-12 independent-school category.
• Pysslingen Skolor: AcadeMedia-owned Swedish independent school brand operating multiple grundskolor and förskolor. Sister brand to Prolympia within the AcadeMedia portfolio, with comparable skolpeng-based funding and K-12 positioning.
• Futuraskolan: Swedish independent school chain with multiple grundskolor locations. Operates in the same skolpeng-funded, multi-campus model and competes for similar family demographics in Swedish cities.
• ThorenGruppen: Swedish education group operating independent grundskolor and gymnasieskolor with a multi-city footprint. Comparable fristående skola model with skolpeng revenue and similar positioning to Prolympia's growth-stage independent school operators.

Broad incumbents

• AcadeMedia: Europe's largest education company and Prolympia's parent since May 2026. Operates 81 grundskolor in Sweden across multiple brands (Pysslingen, Vittra, Noblaskolan, Innovitaskolan, etc.). Direct parent and broadest incumbent in the Swedish independent school market.
• Riksidrottsförbundet (NIU / RIG programs): Swedish Sports Confederation that administers the National Sports Education programs (NIU at gymnasium level, RIG for elite) — the publicly funded alternative to Prolympia's specialidrott model. Represents the state-run incumbent in sports-integrated schooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Prolympia.sverige
• Instagraminstagram.com/prolympiajkpg_idrott
• Xx.com/PJonkoping
• LinkedInlinkedin.com/company/prolympia-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prolympia