Wind FM

What Wind FM does

Wind FM (legal entity Ocala Broadcasting Corporation, L.L.C., DBA WYND-FM / WNDD-FM) is a classic rock FM radio station serving North Central Florida on 92.5 FM in Gainesville (Alachua County) and 95.5 FM in Ocala (Marion County). The station is a wholly owned subsidiary of Saga Communications, Inc. (NASDAQ: SGA), a publicly traded diversified radio operator headquartered in Michigan. Wind FM's core product is over-the-air classic rock programming with local morning drive (Hunter & Dupree), syndicated specialty rock shows (Sammy Hagar's Top Rock Countdown, Time Warp, The Acoustic Storm, Off The Record), local news via partnership with 352today.com, national AP news content, sports, and community event coverage.

The station's technology stack layers digital distribution on top of the FM broadcast signal: browser-based streaming via the Amperwave player (powered by Wide Orbit infrastructure), dedicated iOS and Android mobile applications, smart speaker activation on Amazon Alexa and Google Home without skill installation, and the 'Holdover with Hunter & Dupree' podcast distributed through Apple Podcasts and Amazon Music. Audience engagement is driven by an SMS-based Text Club (short code 888-946-3362), an email VIP Club loyalty program, and frequent contest/giveaway mechanics (text-to-win, call-to-win, keyword contests) with concert ticket prizes fulfilled through Ticketmaster, Live Nation, and AXS integrations. The most visible live event partnership is the Rock the Reilly tribute concert series at the Reilly Arts Center.

Wind FM is free to listeners and generates revenue exclusively through advertising and contest sponsorship. The station sells traditional broadcast and digital ad inventory to local and national advertisers targeting North Central Florida consumers, including display ads on windfm.com and on-air sponsored content. There is no subscription, paywall, or direct listener revenue stream. The operating geography is regional (Gainesville/Ocala DMA), though digital channels enable global streaming access. The business is operationally active with no disclosed leadership changes, M&A activity, or restructuring.

Name

Wind FM

Legal name

Ocala Broadcasting Corporation, L.L.C.

Website

https://windfm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wind FM is a privately operated classic rock radio station (WYND-FM/WNDD-FM) serving North Central Florida on 92.5 FM in Gainesville and 95.5 FM in Ocala, owned by Saga Communications. It offers free broadcast radio, digital streaming, mobile apps, podcast, and contest-driven listener engagement, monetizing exclusively through advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Classic rock radio
• FM radio broadcast
• Digital radio streaming
• Radio advertising sales
• Music entertainment programming

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Traditional broadcast and digital advertising sales to local and national advertisers targeting North Central Florida listeners. The station airs sponsored content, event promotions, and accepts advertising across multiple formats including display ads on windfm.com.
2. Contest Sponsorship: Partnering with concert venues, ticket providers, and brands to sponsor on-air and digital contests, providing prize packages in exchange for promotional consideration.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Wind FM is a classic rock FM radio station broadcasting free rock music programming, local news, weather, sports, and entertainment content to North Central Florida listeners on 92.5 FM (Gainesville/Alachua County) and 95.5 FM (Ocala/Marion County). The core offering is augmented by digital extensions including a mobile app, online streaming, smart speaker integration, a podcast, and listener engagement programs (Text Club, VIP Club) that include contest-driven ticket giveaways and community event promotions.

Product overview

Wind FM is a classic rock radio station (WYND-FM/WNDD-FM) owned by Saga Communications, broadcasting on 92.5 FM in Gainesville and 95.5 FM in Ocala, Florida. The product portfolio centers on the core FM radio broadcast augmented by digital extensions: the Wind FM Mobile App (iOS/Android) for live streaming and contest entry, the Wind FM Text Club for SMS-based promotions, a VIP Club loyalty program, the 'Holdover with Hunter & Dupree' podcast distributed via Apple Podcasts and Amazon Music, and smart speaker integration (Alexa/Google Home) for voice-activated listening. The station's digital ecosystem also includes online streaming via windfm.com and various concert ticket giveaways through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Wind FM Radio Broadcast (92.5 Gainesville / 95.5 Ocala) Free over-the-air classic rock FM radio broadcast featuring morning shows, syndicated rock programs, local news, weather, and sports content targeting North Central Florida listeners.
• Wind FM Mobile App (iOS and Android) Native iPhone and Android application providing listeners live stream access, push notifications for contests, and exclusive ticket giveaway entry.
• Wind FM Text Club SMS subscription service providing subscribers with exclusive contest keywords, direct concert ticket links, and promotional offers via text messaging.
• VIP Club Email loyalty program providing subscribers with early access to contests, insider information, and promotional prizes.
• Holdover with Hunter & Dupree Podcast Podcast featuring bonus content and unaired moments from the station's Hunter & Dupree morning show, distributed on Apple Podcasts and Amazon Music.
• Smart Speaker Listening (Amazon Alexa / Google Home) Voice-activated streaming service on Amazon Alexa and Google Home smart speakers enabling hands-free listening of the Wind FM broadcast via simple voice commands.
• Wind FM Online Streaming (windfm.com) Live audio streaming via the Amperwave player embedded at windfm.com, enabling browser-based listening on desktop and mobile devices worldwide.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wide OrbitcoreTechnology or IntegrationOnline audio stream provider powering Wind FM's web-based live radio streaming. Wide Orbit provides the streaming infrastructure enabling listeners worldwide to access the station via windfm.com. Their privacy policy governs data collection from streaming users.
• Associated Press (AP)coreOthersNews content provider supplying national and international news stories to Wind FM. The station republishes AP articles including news, sports, and entertainment content. AP text, photo, graphic, audio and/or video material may not be published, broadcast, rewritten, or redistributed.
• Reilly Arts CentercoreStrategic or Co-development PartnerLocal venue partner for the 'Rock the Reilly' concert series featuring tribute band performances. Wind FM sponsors and promotes these events with ticket giveaways and on-air coverage, creating mutual promotional benefit for the station and venue.
• NCFL DealsminorGTM or Marketing PartnerLocal deals platform partnership providing exclusive discounts and offers to Wind FM listeners. The station promotes NCFL Deals on air and links to their Ocala deals page, driving local audience engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Townsquare Media: Townsquare Media operates a portfolio of local radio stations across mid-sized US markets with a music + digital + events playbook very similar to Wind FM's. Both run multi-channel broadcast plus digital extensions and rely on local advertising and event sponsorships as primary revenue streams.
• Beasley Media Group: Beasley operates local radio stations including classic rock formats in mid-sized Florida and Southeastern markets. Its focus on community-rooted local content, digital extensions, and event-driven revenue is directly comparable to Wind FM's strategy.
• Emmis Communications: Emmis operates local radio stations in mid-sized US markets with a focus on branded, content-led station formats. Its community-oriented, locally-produced content model parallels Wind FM's emphasis on local news partnerships and morning-show-driven engagement.
• Alpha Media: Alpha Media is a regional radio operator running hundreds of local stations across mid-sized US markets, including several classic rock properties. Its mix of FM broadcast, digital streaming, apps, and event sponsorship closely mirrors Wind FM's operational model.
• Cumulus Media: Cumulus Media is a large US radio operator with both major-market and regional station clusters, including classic rock formats in Florida-adjacent markets. Its scale and multi-market operating model represent a direct competitive analogue to Wind FM's station-pair operation.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest US radio operator with nationwide station portfolios, digital streaming (iHeartRadio), and event businesses. It competes with Wind FM in Florida for advertisers and listeners but operates at vastly larger scale.
• Audacy: Audacy is a major US radio operator and podcast publisher with stations in major Florida markets. Its mixed FM + podcast + digital strategy mirrors Wind FM's multi-platform approach, though at much larger scale and across additional markets.

Regional players

• Cox Media Group: Cox Media Group operates a strong radio and TV cluster in Florida, including stations in nearby Florida markets. Its local-station operating model and Florida regional presence make it a natural adjacency peer for Wind FM's North Central Florida footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/windfm
• Instagraminstagram.com/windfmradio
• TikToktiktok.com/@windfm7
• LinkedInlinkedin.com/company/wind-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wind FM