Vetsports Inc.

What Vetsports Inc. does

VETSports Inc. is a 501(c)(3) nonprofit organization founded in 2012 by three combat veterans and headquartered at 9 Birch Road, West Hartford, Connecticut (legal domicile under Maryland governing law). The organization's stated mission is to help veterans achieve better physical, mental, and emotional health through sports, physical activity, and teamwork, with the explicit goal of reducing combat-veteran isolation and the veteran suicide rate. Its core product is the VETSports App and accompanying website, which function as a forum where veterans can meet, create or join sporting events, and discover veteran-led activities across the country. The platform is layered onto a distributed chapter model with regional chapter leaders (e.g., Albuquerque, Ohio, NW Florida, Tampa), national events including the VETSPY Awards Gala and golf tournaments, and supplemental programs such as the Sponsored Athlete Program (VSAP), SS3 Sideline Support, VETSports Healthy Living, VETSports University, and a Motivator Speaker program.

The business model is donation- and event-driven rather than transactional. Revenue comes from individual and organizational donations (primary stream), branded merchandise sales including limited-edition Foley Brand collaborations, golf tournament registration fees ($80-$250 per player), the annual VETSPY Awards Gala in Washington DC, and corporate sponsorships (EchoStor, CGI, Titleist, NEDS, Maximum, FOLEY Nautical). Membership is free for veterans, transitioning service members, veteran spouses, and active first responders; the organization states that 95% of funds raised go directly to veterans and sports programs, and it spends nothing on marketing or advertising. The organization has grown to approximately 15,000 members entirely through word of mouth and chapter-led community expansion across multiple U.S. states.

Name

Vetsports Inc.

Legal name

VETSports Inc.

Website

https://vetsports.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

VETSports Inc. is a 501(c)(3) nonprofit that uses sports and community programming to support veterans' physical, mental, and emotional reintegration post-service, operating a mobile app, state chapters, and national events for approximately 15,000 veteran members.

Ownership category

akta.pro rank

Product category

Veteran Community Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Veteran community programs
• Recreational sports leagues
• Adaptive sports services
• Nonprofit veteran services
• Community reintegration programs

Headquarters

HQ city

West Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Donations: The primary revenue source. VETSports receives donations from individuals and organizations, with 95% of all funds raised going directly to veterans and sporting programs. Donations can be one-time or recurring through PayPal.
2. Merchandise Sales: Sale of VETSports branded merchandise including apparel and limited edition items through online storefronts. Partnerships with companies like Foley Brand for limited edition merchandise lines.
3. Golf Tournament Registration: Revenue generated from golf tournament events. Pricing varies by event: Military $80-200, Civilian $100-250. Events include New England Golf Tournament for Heroes and Indiana Invitational.
4. Annual Awards Gala: Revenue from the annual VETSPY Awards Gala event held at venues like JW Marriott in Washington DC, celebrating veteran athletic accomplishments.
5. Sponsorships: Corporate sponsorships from companies supporting veteran programs. Sponsors receive visibility at events and on merchandise. Organizations like EchoStor Technologies, CGI, and others have sponsored events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

VETSports operates a free membership-based mobile app and website where veterans can meet other veterans, create or join sporting events, and discover activities across the country. It also runs organized sports leagues (softball, bowling, golf, archery, hockey, soccer, running), state-based local chapters, community service programs, annual fundraising events including the VETSPY Awards Gala and national golf tournaments, and a branded merchandise store. The core service is using sports and physical activity to address combat veteran isolation and support physical, mental, and emotional reintegration.

Product overview

VETSports Inc. is a veteran-focused nonprofit organization offering a mobile app and website platform for veterans to connect, plus membership-based sports and community programs. The core offering is the VETSports App which enables veterans to create and join events and discover activities nationwide. The organization provides programs including state-based chapters, the Sponsored Athlete Program (VSAP), SS3 Sideline Support, Healthy Living initiatives, VETSports University, and Motivator Speaker services. Annual events include the VETSPY Awards Gala and national golf tournaments. The product portfolio also includes a merchandise store powered by InkSoft and partnerships with Foley Brand for limited-edition merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• VETSports App A mobile application and website platform that serves as a forum for veterans to meet each other, create or join sporting events, and discover what other veterans are doing across the country. Targeted at veterans, transitioning service members, veteran spouses, and active first responders.
• VETSports Membership Free membership program allowing veterans and transitioning service members to join the VETSports community and participate in sports and community activities. Spouses of veterans and active first responders may also join.
• Sports Programs (Softball, Archery, Bowling, Golf, Hockey, Soccer, Running) Organized sports activities including softball, archery, bowling, golf, hockey, soccer, and running events for veterans to participate in and reconnect through physical activity. Includes competitive events at regional and national levels.
• Annual Awards Gala (VETSPY Awards) Annual fundraising gala celebrating veteran athletic achievements, including the VETSPY Awards recognizing outstanding veteran athletes. Held at JW Marriott in Washington DC, with ticketed attendance and sponsorship packages.
• National Golf Tournaments Charity golf tournaments including the New England Golf Tournament for Heroes and Indiana Invitational, raising funds to support veteran sports programs. Military registration $80-200 per player, Civilian $100-250 per player.
• VETSports Merchandise Store Online merchandise store featuring branded apparel and gear, with partnership with Foley Brand for limited edition items. Orders processed through InkSoft platform.

Quantifiable outcome

• VETSports has grown to 15,000 members through word-of-mouth without any marketing spend
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Clemson University Paralympic Soccer ProgramcoreStrategic or Co-development Partner · 1 April 2020Fourth-year partnership hosting adaptive soccer camps for veterans across the U.S. VETSports members can register for camps at locations near them or apply to host camps in their communities. Contact: Braendey Molson.
• Foley BrandminorGTM or Marketing PartnerPartnership to create limited merchandise lines. VETSports partnered with Foley Brand to create a limited golf lineup for summer 2026 celebrating the 250th Year of Freedom. The partnership produces branded merchandise sold through VETSports channels.
• Wampanoag Country ClubcoreOthersVenue partner for the annual New England Golf Tournament for Heroes event held at their West Hartford, CT facility at 60 Wampanoag Drive.
• Eagle Glen Golf ClubcoreOthersVenue partner for the Indiana Invitational VETSports Golf Fundraiser held at 129 South Eagle Glen Trail, Columbia City, IN.
• JW Marriott Washington DCcoreOthersVenue partner for the annual VETSPY Awards Gala and VETSports Award Gala events held at 1331 Pennsylvania Avenue Northwest, Washington, DC.
• Special Olympics TennesseeminorOthersBeneficiary of the Music City Blitz flag football event held at NFL Titans Stadium. All proceeds from the event support Special Olympics Tennessee athletes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wounded Warrior Project: Largest US nonprofit serving wounded veterans with broad programming including physical wellness, mental health, and community events. Much larger scale, but competes for the same donor dollars and veteran-member engagement.
• Semper Fi & America's Fund: Veteran nonprofit providing immediate financial support and recovery resources to wounded, ill, and injured service members. Comparable veteran mission and donor base, with overlapping adaptive-sports/community programming.
• Paralyzed Veterans of America: Veterans service organization focused on spinal cord injury and adaptive sports for paralyzed veterans. Comparable adaptive-sports programming and veteran-athlete development, but with a narrower medical condition focus.
• Iraq and Afghanistan Veterans of America (IAVA): Major post-9/11 veteran advocacy and support nonprofit. Competes for the same donor pool and serves an overlapping veteran demographic, though more policy/advocacy focused than sports-recreation focused.

Direct peers

• Team Rubicon: Veteran-led disaster response and community service nonprofit that engages former military through organized activities. Comparable in veteran-member mobilization model and community-service orientation.
• The Mission Continues: Nonprofit that awards veteran-led service projects and builds veteran volunteer communities. Comparable in veteran reintegration mission and chapter-style community building, though more service-focused than sports-focused.
• Team Red, White & Blue (Team RWB): Veteran-led nonprofit using physical fitness and community events to help veterans transition to civilian life. Most direct comparable — same target audience (veterans), same mechanism (community/sports), same nonprofit model.

Emerging players

• Move United (formerly Disabled Sports USA): National leader in community-based adaptive sports, serving wounded warriors among other disability populations. Comparable through adaptive-sport programming and chapter network structure.
• Disabled Sports USA: National nonprofit providing adaptive sports opportunities to people with disabilities, including wounded veterans. Comparable through adaptive/veteran sports programming overlap (VETSports' Paralympic partnership).

Others

• Warrior Care Network: Wounded Warrior Project program partnering with academic medical centers for veteran mental health and rehabilitation. Adjacent ecosystem player addressing overlapping veteran mental/physical health mission through clinical rather than sports pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetsports
• LinkedInlinkedin.com/company/vetsports-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetsports Inc.