What WHITE POST FARM CENTRE LIMITED does

White Post Farm Centre Limited operates a family farm attraction on Mansfield Road in Farnsfield, Newark, Nottinghamshire, UK, founded in 1988. The site combines animal enclosures housing over 60 species (including RBST watchlist rare breeds, exotics such as West African Dwarf Crocodiles and chameleons, and a birds-of-prey collection via the on-site Go Active Falconry sub-brand) with indoor and outdoor play facilities, four food and beverage outlets (The Tea Rooms, The Lunch Barn, The Jungle Cafe, Merv's Snack Shack), two retail outlets (Gift Shop and Pet Shop), and structured learning spaces.

The business operates a direct-to-consumer model, selling admission tickets online via the Digitickets platform and at the gate, with a diversified revenue mix across six identifiable streams: admission tickets and annual passes; school and group educational programmes (Guided/Self-Led Farm Tours, Little Farmers Club, Junior Ranger Academy, Ranger Academy, Home Educator Days, Conservation Challenge); experiences and upcharges (Farmer Experience, animal encounters, tractor and trailer rides, birthday parties, alpaca walking evenings, paint and chill, summer club); on-site food and beverage; on-site retail; and off-site Animal Roadshows brought to schools, nurseries and events. Pricing is unit-based across programmes (£1.50 animal food through to £545 full-day Animal Roadshow), with recurring revenue mechanics via annual passes and term-time subscription programmes.

Go-to-market is UK-domestic only, with marketing primarily via the company's own website, email newsletter ("Join the Herd"), Facebook and Instagram, and earned media through NFAN membership and 2026 regional/national awards (BBC Best Farm Gold, Nottingham Family Friendly Attraction Gold). Customer segments span families with young children (primary), schools and educational groups (EYFS through KS2 plus uniformed groups), home educators, private/corporate groups, and adults/teens. The farm holds formal conservation partnerships with the Rare Breed Survival Trust (supported charity 2024), British Bee Keepers Association, Bumblebee Conservation Trust, Nottinghamshire Wildlife Trust, and Butterfly Conservation, and opened a new on-site Conservation Area in Summer 2025.

Name

WHITE POST FARM CENTRE LIMITED

Legal name

White Post Farm Centre Limited

Website

https://whitepostfarm.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

White Post Farm Centre Limited operates a family farm attraction in Farnsfield, Nottinghamshire, offering animal encounters, curriculum-aligned education programmes, seasonal events, dining and retail to families, schools, home educators and groups across the East Midlands.

Ownership category

akta.pro rank

Product category

Family Farm Attraction / Agritourism

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industry

Grazing & Pasture-Based Operations (Range, Rotational Grazing) (AFAEAFAG)

Keywords

• Family farm attraction
• Animal encounters
• Educational farm visits
• Children's day out
• Agritourism experiences

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admission Tickets: Day admission tickets sold online (via Digitickets platform) and walk-up at the gate. Children, adults, carers, and under-2s pricing tiers. Annual passes also available for repeat visitors.
2. School & Group Educational Programmes: Revenue from structured school visits including Guided Farm Tours, Self-Led Farm Tours, Ranger Academy, Little Farmers Club, Home Educator Days, and Conservation Challenge programmes. Charged per child/adult with minimum group requirements.
3. Experiences & Upcharges: Additional paid experiences including Farmer Experience, Exotics Keeper Experience, Animal Encounters, Tractor & Trailer rides, Birthday Parties (Farm Birthday Party and Jungle Barn Party packages), Alpaca Walking Evenings, Summer Club, and Paint & Chill events.
4. Food & Beverage: On-site catering outlets including The Tea Rooms, The Lunch Barn, The Jungle Cafe, and Merv's Snack Shack. Revenue from food sales during farm visits.
5. Retail: Gift Shop and Pet Shop located on-site. Gift Shop sells souvenirs including Jellycat products. Pet Shop sells pet food, accessories, and live-feed for reptiles. Both accessible without full farm admission.
6. Animal Roadshows: Off-site Animal Roadshow packages brought to schools, nurseries, and events. Priced per half-day or full-day session with additional charges for larger animals like alpacas.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

White Post Farm Centre Limited operates a physical family farm attraction in Farnsfield, Nottinghamshire, UK, selling day admission tickets that grant access to animal enclosures, hands-on encounters, play areas, and on-site retail and food outlets. Beyond admission, the farm sells distinct standalone experiences including birthday parties, off-site Animal Roadshows, Ranger Academy courses, Little Farmers Club sessions, Home Educator Days, structured school visits, conservation programmes, and seasonal events such as Christmas at the Farm, Alpaca Walking Evenings, Outdoor Cinema, Paint & Chill, and Summer Club.

Product overview

White Post Farm Centre Limited operates a family farm attraction in Farnsfield, Nottinghamshire, UK. The offering is a unified visitor experience combining farm admission with integrated components: core ticketed entry, animal encounters and experiences, structured education programs (Little Farmers Club, Ranger Academy, Home Educator Days, Schools & Groups), conservation initiatives, and seasonal events. Supporting services include Go Active Falconry (birds of prey sub-brand), retail outlets (Gift Shop and Pet Shop), dining facilities (Tea Rooms, Lunch Barn, Jungle Cafe, Merv's Snack Shack), and multiple play areas (Jungle Barn, Miniville, The Lookout, The Beach, Sky Jumpers, Farmville). The farm also offers group sleepovers, Animal Roadshows for off-site events, and special seasonal programming including Christmas at the Farm. Ticket sales are managed through the Digitickets third-party platform.

Differentiator

Problem solved

Functional benefit

Brands

• Go Active Falconry: Birds of prey conservation and education centre operating as part of the farm, featuring interactive programs and the Young Falconers Club.
• Little Farmers Club
• Ranger Academy
• Junior Ranger Academy

Products and services

• Farm Admission Tickets Day admission tickets granting access to the farm, animal enclosures, play areas, and scheduled animal activities; sold online via Digitickets and at the gate with tiered pricing for children, adults, carers, and free under-2s; annual passes available for repeat visitors.
• Animal Encounters Interactive ticketed sessions letting visitors meet, feed, and handle farm animals including reptiles, mammals, and birds; available as add-on experiences to standard admission.
• Birthday Party Packages Two-hour hosted birthday party packages including the Farm Birthday Party (£20.95 per child, min 10 / max 20 children, 41 people) and Jungle Barn Party with VIP guided tour, picnic bag, and exclusive use of the Jungle Barn; aimed at families with young children.
• Animal Roadshows Mobile animal experience in which two WPF team members bring farm animals to external venues for educational talks or free-flow interaction; priced at £435 for a half-day and £545 for a full day, with larger animals such as alpacas from £100 extra.
• School and Group Educational Visits Curriculum-aligned educational visits for schools and groups including Guided Farm Tours and Self-Led Farm Tours at £13.95 per child (badge included, minimum 20 paying) and £5 per adult, with optional Tractor & Trailer rides at £1.50 extra; free preliminary visits offered to schools.
• Home Educator Days Structured full-day educational sessions for home-educating families, with AM and PM workshops, mini-meets, and farm admission included; £13.50 per learner (ages 5–11), £7.50 per adult, £5 for 1:1 carers with proof.
• Little Farmers Club Weekly term-time educational sessions (Mon–Fri, 10am–12pm) for children aged 2–4 featuring story-based themes, animal activities, crafts, and social learning; £11.95 per child and adult, £7.50 per extra adult, includes hot drinks and snacks.
• Ranger Academy and Junior Ranger Academy Multi-day animal care courses in which young people work alongside keepers: Junior Ranger Academy (ages 11–13) is a 2-day course at £95 per person; Ranger Academy (ages 14–18) is a 3-day course at £175 per person with a bespoke graduation certificate; daily snack included.
• Conservation Challenge Guided farm tour with additional conservation-themed activities for uniformed groups (Brownies, Cubs, Scouts) earning a bespoke White Post Farm Conservation Challenge badge; £13.95 per child (badge included) and £5 per adult, minimum 20 paying people.
• Farm Sleepovers Overnight group experiences with private indoor accommodation in the Jungle Barn, evening activities, breakfast, and a full guided farm tour the following day; available for groups of 20–100 people.
• Christmas at the Farm Seasonal festive experience featuring Santa's Sleigh Experience, Winter Walkthrough, Christmas Animals encounters, Elves' Post Office, Winter Games, and seasonal food and drink offerings, ticketed via Digitickets.
• Alpaca Walking Evenings Evening experience walking alpacas around the farm, aimed at adults and small groups seeking a unique evening activity.
• Paint & Chill Adult creative session including marshmallow toasting, animal meet, tractor ride, canvas, paints and all resources; £25 per person.
• Outdoor Cinema Nights (with Notts Maze) Open-air film screenings at the farm co-hosted with Notts Maze, including titles such as The Greatest Showman and Mamma Mia on select dates.
• Schools Out Summer Club Weekday morning summer-holiday club sessions including a snack for children and a drink for adults, with a full-day admission add-on available.
• Go Active Falconry Birds of prey conservation centre running flying displays, a Young Falconers Club, a bird adoption programme, and educational sessions covering native UK species including Barn Owl, Tawny Owl, Long-Eared Owl, Buzzard, Peregrine Falcon, Red Kite, Kestrel, Merlin, and Golden Eagle; offerings are integrated into farm admission and education programmes.
• On-site Retail (Gift Shop and Pet Shop) Gift Shop selling souvenirs including Jellycat products, and Pet Shop selling pet food, accessories, and live feed for reptiles; both located in the car park and accessible without full farm admission.
• On-site Food and Beverage Outlets Four catering outlets within the park: The Tea Rooms (full-service, hot food until 4pm), The Lunch Barn (takeaway), The Jungle Cafe (adjacent to indoor play), and Merv's Snack Shack (outdoor play area).

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• British Bee Keeper Association (BBKA)coreStrategic or Co-development Partner · 1 January 2023In Spring 2023, White Post Farm introduced its own bee hive and became a member of the BBKA. The BBKA provides training and support to WPF beekeepers, and educational information used in workshops and visitor education. The farm's beekeeping activities are integrated into school self-led workshops and daily summer events.
• Rare Breed Survival Trust (RBST)coreStrategic or Co-development Partner · 1 January 2023White Post Farm increased its collection of RBST watchlist animals and was awaiting inspection to become an Approved Farm Park with RBST. RBST is the farm's supported charity of choice for 2024, with onsite branding encouraging membership sign-ups and donations. The farm keeps multiple RBST-listed breeds including Scots Dumpy Chickens (Priority), Oxford Sandy & Black pigs (At Risk), and Old English goats.
• Bumblebee Conservation TrustcoreStrategic or Co-development Partner · 1 January 2023White Post Farm became a Business member of the Bumblebee Conservation Trust in 2023 and participates in BeeWalk — a national bumblebee monitoring scheme. The team conducts monthly bumblebee identification and counting walks along a set transect from March to October and submits findings to the national scheme.
• Nottinghamshire Wildlife TrustminorStrategic or Co-development PartnerWhite Post Farm staff (Farmer Martin) participated in hazel dormouse monitoring at Dyscarr Wood, a Nottinghamshire Wildlife Trust owned site. The monitoring was led by the Nottinghamshire Dormouse Group and funded by Natural England. The farm's connection to the Southwell trail provides a wildlife corridor linking to the trust's nature reserves.
• Natures SafeminorStrategic or Co-development PartnerNatures Safe logo is displayed on the Conservation Area page of the White Post Farm website, indicating a partnership in the farm's Conservation Area which opened in Summer 2025. The nature of the partnership (donor, conservation collaborator, etc.) is not fully detailed.
• Go Active FalconrycoreChannel Partner/ Reseller/ DistributorGo Active Falconry operates as an on-site centre at White Post Farm as of its entrance. They are committed to conservation of native birds of prey (Barn Owl, Tawny Owl, Long-Eared Owl, Buzzard, Peregrine Falcon, Red Kite, Kestrel, Merlin, Golden Eagle). They run flying displays, Young Falconers Club, bird adoption programme, and educational sessions. Their offerings are integrated into the farm's general admission and education programmes.
• Notts MazeminorChannel Partner/ Reseller/ DistributorWhite Post Farm partners with Notts Maze to host outdoor cinema nights at the farm. The partnership brings Notts Maze's outdoor cinema offering to the farm venue on select dates (25th July and 15th August per event listings). Includes screenings of The Greatest Showman and Mamma Mia.
• Keeping it Wild GroupminorStrategic or Co-development PartnerThe Wildlife Trusts brought in volunteers aged 13-25 from the 'Keeping it Wild' group to participate in the farm's first 24-hour BioBlitz event. These volunteers assisted with species counting, moth trapping, hedgehog monitoring, bat walks, and other biological surveys alongside wildlife experts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hobbledown: Surrey-based adventure farm park combining animals, themed play, and seasonal events. Comparable day-visitor family attraction with indoor/outdoor play emphasis.
• Willows Activity Farm: Hertfordshire family farm attraction with animals, indoor/outdoor play, and seasonal events. Direct competitor in the south-east/Midlands day-visitor farm park category.
• Odds Farm Park: Berkshire-based family farm attraction with hands-on animal encounters, indoor play, and seasonal events. Closely comparable day-visitor farm park model targeting families with young children.
• Farmer Gow's: Oxfordshire family farm attraction with hands-on animal feeding, play barn, and school/group programmes. Closely comparable mid-scale UK farm park model.
• Pennywell Farm: Devon-based family farm attraction focused on animal encounters and hands-on experiences. Closely comparable day-visitor model with strong education and birthday party programming.
• Folly Farm: Large Welsh family farm attraction combining animals, rides, and indoor/outdoor play. Direct competitor in the UK family farm park category with broader scale and lodging offerings.
• Cotswold Farm Park: Adam Henson's rare-breed farm park in the Cotswolds. Direct competitor on the rare-breed conservation and family farm experience proposition.

Others

• Rare Breeds Survival Trust: UK charity focused on conserving native rare breeds — directly relevant as WPF's supported charity and a partnership ecosystem participant rather than a direct competitor.
• Nottinghamshire Wildlife Trust: Regional conservation partner (dormouse monitoring, wildlife corridor). Adjacent in the conservation/education space but free-to-access nature reserves compete for school trip budgets.

Broad incumbents

• Woburn Safari Park: Larger-scale Bedfordshire wildlife attraction with broader safari, animal encounter, and event programming. Broader incumbent with overlapping animal encounter and education offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WhitePostFarmNotts
• Instagraminstagram.com/whitepostfarmofficial
• LinkedInlinkedin.com/company/white-post-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHITE POST FARM CENTRE LIMITED