Ben Franklin Crafts and Frames
Ben Franklin Crafts and Frames is a locally owned, single-location retail craft supply and custom framing store in Redmond, Washington, operating since 1975 and serving DIY hobbyists, quilters, artists, and framing customers with a broadly assorted, multi-department inventory.
- Company typePrivate
- Founded1975
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ben Franklin Crafts and Frames does
Ben Franklin Crafts and Frames is a locally owned, single-location retail craft and framing store operating at 15756 Redmond Way, Redmond, Washington since 1975. The store is organized into eight merchandising departments — floral, crafts, art supplies, the frame shop, paper crafts, fabric, yarn, and beads/jewelry — and carries a notably broad assortment for its footprint, including over 2,000 fabric styles, 2,000+ frame options, 100+ embroidery floss colors, and 20+ chain metal types, alongside branded yarn (Malabrigo, Cascade, Lion Brand, Yarnspirations) and sticker lines (Pipsticks, Sticko). It is not a technology business: the underlying stack is a traditional retail storefront plus a Squarespace e-commerce site that functions primarily as a catalog and inspiration hub rather than a transactional channel.
The company's revenue model is split between in-store retail craft supply sales (products sold by unit, yard, or strand) and custom framing services, which include full custom framing, a hybrid 'Perfect Mix' semi-custom option, and consultation-led design across frame, mat, and glass choices (including UV-protective, anti-reflective, and museum-quality glass). Framing is quote-based and delivered through scheduled appointments with a dedicated framer (Mike). Distribution is entirely single-site domestic, with a complementary e-commerce catalog, email newsletter, and an active social content presence (Facebook Live, YouTube, Instagram, Pinterest) plus 20+ downloadable DIY project sheets that drive project-based engagement and foot traffic.
The customer base is horizontal and consumer-only: DIY crafters and hobbyists, sewing and quilting enthusiasts, artists and painters, and customers seeking custom framing for artwork, photographs, diplomas, and memorabilia. No enterprise or B2B contracts are referenced. Marketing is education-led, with video tutorials, project sheets, and in-store inspiration driving a content-to-commerce funnel that ties online creative content to in-store SKU purchases. Pricing is opaque to the public for framing services and varies by unit for retail goods; no subscription, recurring, or contract-based revenue model is in use.
Ben Franklin Crafts and Frames firmographics
Firmographics- Name
- Ben Franklin Crafts and Frames
- Legal name
- Ben Franklin Crafts and Frames
- Website
- https://craftsandframes.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ben Franklin Crafts and Frames is a locally owned, single-location retail craft supply and custom framing store in Redmond, Washington, operating since 1975 and serving DIY hobbyists, quilters, artists, and framing customers with a broadly assorted, multi-department inventory.
- Ownership category
- akta.pro rank
Ben Franklin Crafts and Frames industry classification
Industry- Product category
- Craft and Frame Retail Store
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Craft Storage, Organization & Display Retail (CRALACAJ), Needlepoint & Embroidery Shops (CRALADAE)
Keywords
Where Ben Franklin Crafts and Frames is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ben Franklin Crafts and Frames business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail Craft Supplies Sales: In-store retail sales of craft supplies across multiple departments including floral, crafts, art supplies, paper crafts, fabric, yarn, and beads. Products sold by unit, yard, foot, or strand depending on item type. Single physical retail location generates primary revenue.
- Custom Framing Services: Custom and semi-custom framing services including frame selection from over 2,000 styles, custom mat cutting with hundreds of color options, and various glass types (UV-protected, anti-reflective, museum-quality). Services include consultation appointments with skilled framers. Revenue from both the framing materials (frame, mat, glass) and professional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fabric - sold by the yard or fat quarters |
| Unit Pricing | Pay-as-you-go | Jewelry chain - sold by foot or yard |
| Other | Pay-as-you-go | Custom framing - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ben Franklin Crafts and Frames product offering
Product offeringCore offering
Ben Franklin Crafts and Frames operates a single physical retail storefront in Redmond, Washington selling craft supplies across multiple departments (floral, crafts, art supplies, paper crafts, fabric, yarn, and beads) along with custom and semi-custom picture framing services. The store functions as a one-stop destination for DIY hobbyists, offering both physical products and value-added services such as framing consultations, a die-cut center, and educational content via project sheets and video tutorials.
Product overview
Ben Franklin Crafts and Frames is a locally owned craft and frame retail store located in Redmond, Washington, operating since 1975. The company offers a diverse portfolio of products and services organized into distinct departments: The Floral Department (home decor, artificial florals, candles, light sets, and floral supplies), The Frame Shop (custom framing, ready-made frames, poster prints, and a hybrid 'Perfect Mix' framing service), Crafts Department (apparel decoration, paints, coloring books, cake decorating, Diamond Dotz, paintable surfaces, kids crafts, and general craft supplies), Paper Crafts (over 2,000 printed paper styles, cardstock, stickers, party supplies, die-cut center, photo albums, and journals), Art Supplies (brushes, pastels, markers, paints, canvas, easels, sketchbooks), Fabric & Yarn (over 2,000 fabric styles, embroidery floss tower, needle crafts, ribbons, and yarn from brands like Cascade, Lion Brand, Malabrigo), Beads & Jewelry (tools, beads, findings, stringing materials, stones, crystals, and chain), and Project Resources (DIY project sheets and video tutorials). The store positions itself as a one-stop destination for crafting enthusiasts, combining retail products with custom services and educational content.
Differentiator
Problem solved
Functional benefit
Products and services
- The Floral Department (Home Decor & Accents)
Companies that use Ben Franklin Crafts and Frames
Customer profileSegments4 records
Ideal customer profiles4 records
Ben Franklin Crafts and Frames technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ben Franklin Crafts and Frames partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights3 records
Ben Franklin Crafts and Frames competitors and assessment
Company assessmentEmerging players
- Framebridge: Modern direct-to-consumer custom framing brand with showrooms and online ordering. Comparable to Ben Franklin's custom and hybrid "Perfect Mix" framing service but operates with a digitally-led, lower-touch model with no broad retail craft assortment.
Regional players
- Artist & Craftsman Supply: Independently owned Pacific Northwest art supplies retailer with stores in Portland, OR. Highly comparable independent craft/art retailer at similar scale serving a complementary but non-overlapping geographic market from Ben Franklin's Redmond base.
Broad incumbents
- Michaels: Largest US arts and crafts retailer (1,300+ stores). Operates Aaron Brothers custom framing and competes across crafts, framing, fabric, paper crafts, and art supplies, but serves a much broader geographic footprint.
- Hobby Lobby: National chain of ~1,000 stores carrying fabric, yarn, art supplies, custom framing, and home decor. Comparable product breadth across all major categories Ben Franklin Crafts carries, with custom in-store framing services analogous to Ben Franklin's framing department.
Direct peers
- Blick Art Materials: Leading US art supplies retailer with stores and e-commerce carrying paints, brushes, canvas, sketchbooks, and markers. Directly comparable to Ben Franklin's art supplies department serving painters, illustrators, and fine artists.
- Paper Source: Specialty retailer of stationery, paper crafts, scrapbooking supplies, and gifts. Comparable to Ben Franklin's paper crafts department with similar printed paper, sticker, cardstock, and scrapbooking assortment, though more stationery-weighted.
- JOANN: Major US specialty retailer of fabrics, sewing, yarn, crafts, custom framing, and home decor with ~800 stores. Directly comparable on product mix (fabric, yarn, custom framing, paper crafts) and target customer (hobbyists and DIY crafters), though at vastly larger scale.
- Aaron Brothers (Michaels subsidiary): Specialized custom and ready-made framing retailer operating within Michaels. Direct comparator for Ben Franklin's custom framing department, offering similar consultation-based framing services including mat cutting and glass selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ben Franklin Crafts and Frames social profiles
Digital presenceBen Franklin Crafts and Frames financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Franklin Crafts and Frames leadership team
Management profileNumber of profiles
Profiles2 records
Ben Franklin Crafts and Frames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Franklin Crafts and Frames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Franklin Crafts and Frames
What does Ben Franklin Crafts and Frames do?
Ben Franklin Crafts and Frames operates a single physical retail storefront in Redmond, Washington selling craft supplies across multiple departments (floral, crafts, art supplies, paper crafts, fabric, yarn, and beads) along with custom and semi-custom picture framing services. The store functions as a one-stop destination for DIY hobbyists, offering both physical products and value-added services such as framing consultations, a die-cut center, and educational content via project sheets and video tutorials.
Is Ben Franklin Crafts and Frames a public or private company?
Ben Franklin Crafts and Frames is a private company. It is classified as family owned and is currently operating.
When was Ben Franklin Crafts and Frames founded?
Ben Franklin Crafts and Frames was founded in 1975. It employs 11 to 50 people.
Where is Ben Franklin Crafts and Frames based?
Ben Franklin Crafts and Frames is headquartered in Redmond, United States, in the North America region.
How does Ben Franklin Crafts and Frames make money?
Two revenue lines are on record. Retail Craft Supplies Sales are the primary driver. The others are custom Framing Services.
Who are Ben Franklin Crafts and Frames's main competitors?
Framebridge is listed as an emerging player. Artist & Craftsman Supply is listed as a regional player. Broad incumbents are Michaels and Hobby Lobby. Direct peers are Blick Art Materials, Paper Source, JOANN and Aaron Brothers (Michaels subsidiary).
Does Ben Franklin Crafts and Frames have an API?
No public API is recorded for Ben Franklin Crafts and Frames.
What industry is Ben Franklin Crafts and Frames in?
Ben Franklin Crafts and Frames's product category is Craft and Frame Retail Store. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAJ, Craft Storage, Organization & Display Retail. Its NAICS code is 45912 and its SIC code is 5945.