3Fifteen Primo Cannabis

What 3Fifteen Primo Cannabis does

3Fifteen Primo Cannabis is a privately held, Missouri-based cannabis retail operator founded around 2020 following Missouri's November 2018 medical marijuana legalization. The company operates 5+ dispensary locations across Missouri — including St. Louis (5501 Chippewa St), Valley Park (839 Meramec Station Rd), Columbia, Branson, and Florissant — serving two customer segments: medical marijuana patients with valid Missouri cards and adult-use recreational consumers aged 21 and older. Revenue is generated entirely from one-time retail transactions across a standard cannabis assortment: flower (Indica, Sativa, Hybrid), pre-rolls, vaporizers, edibles, concentrates, tinctures, topicals, accessories, and CBD products sold without a medical card.

The underlying technology is conventional retail/e-commerce infrastructure rather than proprietary IP: an integrated e-commerce storefront for online ordering, in-store pickup workflows, drive-thru service at select locations, and a delivery logistics operation offering free same-day (orders by 4:45 PM) and next-day delivery for orders of $50 or more in St. Louis and Valley Park. Payments are processed via the third-party BrytePay debit system, addressing federal banking constraints on cannabis; no proprietary models, APIs, SDKs, or AI/ML components are described.

The go-to-market is product-led and multi-channel, leveraging competitive pricing (bundle deals, multi-unit discounts, daily happy hour specials), a free rewards/loyalty program, educational content marketing via a blog and Instagram (@3fifteen_primo), SEO-optimized location pages, and a referral network of at least seven medical cannabis certification partners (LeafWell, Elevate Holistics, Missouri Green Doctors, Green Health Doctors, NuggMD, Bonnie Friehling MD, Health and Life Missouri). The company has been recognized as the #1 Best Marijuana Dispensary in St. Louis by St. Louis Headliners and Best Dispensary in Columbia by Inside Columbia (2024). No funding rounds, acquisitions, or M&A activity are disclosed, and ownership appears to be independent/founder-led.

Name

3Fifteen Primo Cannabis

Legal name

3Fifteen Primo Cannabis St. Louis and its affiliates

Website

https://3fifteenprimo.com

Company type

Private

Operating status

Operating

Short description

3Fifteen Primo Cannabis is a privately held Missouri cannabis retail chain operating 5+ medical and recreational dispensaries across St. Louis, Valley Park, Columbia, Branson, and Florissant, serving cardholding patients and adult-use consumers via in-store, online, drive-thru, and delivery channels.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Health and Personal Care Retailers (456), All Other Health and Personal Care Retailers (456199)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis dispensary retail
• Medical marijuana products
• Recreational cannabis sales
• Cannabis delivery service
• Weed dispensary Missouri

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Cannabis Product Sales: Retail sale of cannabis products including flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, topicals, and accessories. One-time transaction model with no subscription. Revenue generated from in-store purchases, online orders for pickup, and delivery orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

3Fifteen Primo Cannabis operates retail dispensaries that sell medical and recreational marijuana products, including flower, pre-rolls, vaporizers, edibles, concentrates, tinctures, topicals, accessories, and CBD items. The company serves customers through in-store shopping at multiple Missouri locations, online ordering for in-store pickup, drive-thru service at select locations, and a free delivery program for orders of $50 or more.

Product overview

3Fifteen Primo Cannabis is a premier cannabis dispensary brand operating medical and recreational marijuana dispensaries across Missouri with locations in St. Louis, Valley Park, Columbia, Branson, and Florissant. The company offers a diverse portfolio of cannabis products organized across multiple product categories: Flower (Indica, Sativa, Hybrid strains in various tiers), Pre-Rolls (standard and infused), Vaporizers (cartridges and all-in-one devices), Edibles (gummies, baked goods, tinctures), Concentrates, Topicals, and Accessories. The dispensary serves customers through multiple channels including in-store shopping with expert budtenders, online ordering for pickup, drive-thru service at select locations, and free delivery for orders $50+. The company operates a free rewards program for customer loyalty and partners with medical certification providers to assist patients in obtaining medical marijuana cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannabis Flower Premium cannabis flower strains including Indica, Sativa, and Hybrid varieties sold by weight (3.5g eighths and bulk) across Silver, Gold, and Platinum quality tiers, marketed to adult-use consumers 21+ and medical marijuana patients in Missouri.
• Pre-Rolls Pre-rolled cannabis joints in standard and infused varieties, sold as single units and multi-packs from brands such as Good Day Farm, CODES, Nuthera, Ice VII, Rogue, and Miss Grass.
• Vaporizers Cannabis vape cartridge and all-in-one (AIO) devices from brands including Greenlight, TANK, CODES, Ice VII, Go Block, Indi, Alchemix, GDF, HeadChange, SafeBet, and Airo.
• Edibles Cannabis-infused edible products including gummies, baked goods, mints, and capsules from brands such as Panda (FECO Gummies), GDF (Fast Acting Gummies), and Grön (Mega Pearls).
• Concentrates Cannabis concentrate products including cured concentrates from brands like Infinity and specialty products such as Ice VII Melted Diamond Vapes (THCa diamonds).
• Tinctures Cannabis tincture products designed for sublingual or oral administration.
• Topicals Cannabis-infused topical products including lotions applied directly to the skin for localized relief.
• Accessories Cannabis-related accessories and merchandise sold alongside cannabis products.
• CBD Products Non-psychoactive CBD products available without a medical marijuana card, including lotions, capsules, and tinctures.
• Cannabis Delivery Service Free same-day or next-day cannabis delivery for orders of $50 or more (before taxes and discounts) within the delivery zone, available from the St. Louis and Valley Park locations to medical and adult-use customers ages 21+.
• In-Store and Online Specials Daily and weekly promotional deals, multi-unit bundle pricing (2-for, 4-for, 8-for), first-time customer discounts, and medical cardholder discounts across flower, vapes, pre-rolls, and edibles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• One Warm CoatminorGTM or Marketing Partner · 15 December 2025Community partnership for seasonal coat donation drive. From December 15-29, customers can donate new or gently used coats at St. Louis and Valley Park locations. The partnership supports local community members facing cold winter conditions.
• BrytePaycoreTechnology or IntegrationPayment processing system for debit card transactions. Enables cashless payments at dispensary locations for customer convenience.
• LeafWellminorChannel Partner/ Reseller/ DistributorPreferred partner for medical card certifications and renewals. Patients can schedule appointments through LeafWell for medical marijuana evaluations.
• Elevate HolisticsminorChannel Partner/ Reseller/ DistributorTelehealth platform for medical cannabis evaluations. Offers $100 first exam or $75 renewals. Full service application support included. Free for Veterans and Medicare patients.
• Missouri Green DoctorsminorChannel Partner/ Reseller/ DistributorMedical cannabis exam provider with TeleMed option. $99 exam (normally $150) with discount code GOPRIMO. Physical locations in St. Louis, Lebanon, and Cape Girardeau.
• Green Health DoctorsminorChannel Partner/ Reseller/ DistributorMedical cannabis exam provider offering $150 exams via telehealth or in-person at 6 locations. Monthly veteran giveaway for free exams.
• NuggMDminorChannel Partner/ Reseller/ DistributorTelehealth platform serving over 600,000 patients for cannabis certifications and renewals.
• Bonnie Friehling, MDminorChannel Partner/ Reseller/ DistributorHolistic practitioner in Columbia, MO specializing in medical cannabis. $99 exams for 3Fifteen Primo referrals.
• Health and Life MissouriminorChannel Partner/ Reseller/ DistributorMedical cannabis evaluation service voted easiest to use by Greenway Magazine readers in 2019. $50 telehealth appointments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trulieve: Large multi-state cannabis operator with significant retail footprint; comparable in product breadth and medical/recreational dual licensing model, but with national scale advantages in purchasing and brand allocation.
• Curaleaf: One of the largest US multi-state cannabis operators with dispensaries across multiple states; directly competes with 3Fifteen Primo on omnichannel retail execution and brand breadth, though at far greater scale.
• Cresco Labs (Sunnyside): Multi-state cannabis operator running Sunnyside dispensaries; directly comparable in medical+recreational omnichannel retail strategy and brand-led positioning, with deeper cultivation/manufacturing vertical integration.

Direct peers

• Proper Cannabis: Missouri cannabis dispensary operator with locations in the St. Louis region; directly comparable independent operator serving medical and adult-use customers with similar product portfolio and competitive pricing strategy.
• NOCO Cannabis: Missouri-headquartered cannabis retailer with multiple dispensary locations; direct peer competing for the same medical and recreational customers with similar omnichannel services.
• Green Thumb Industries (Rise Dispensaries): Multi-state cannabis operator (GTI) operating Rise dispensaries with a presence in Missouri; directly comparable omnichannel retail model serving both medical and recreational customers with strong brand-driven differentiation.
• Shangri-La Dispensaries: Missouri-based multi-location cannabis dispensary operator; highly comparable in operating model, medical+recreational dual licensing, and Missouri geographic focus.
• Swade Cannabis: St. Louis-based Missouri cannabis dispensary operator with multiple locations; directly comparable as an independent Missouri retailer competing head-to-head with 3Fifteen Primo in the St. Louis metro market.
• Cookies Cannabis: Premium cannabis brand and retailer; 3Fifteen Primo operates the Cookies St. Louis location in Florissant under this brand, making it both a partner and a directly comparable premium retail concept with strong brand-driven customer loyalty.

Regional players

• COMO Cannabis: Columbia, Missouri-focused cannabis retailer; directly comparable in single-market regional positioning and is a head-to-head competitor to 3Fifteen Primo's Columbia location in the same local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/3fifteen_primo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Fifteen Primo Cannabis