What WMH&I does

WMH&I is the trading name of Williams Murray Hamm Limited, a London-headquartered branding and design agency registered in England (company number 03305951) and operating from Dallington Street with a registered office at 30 Park Street, London, SE1 9EQ. The firm was formed through the 2020 merger of Design Bridge and Williams Murray Hamm, building on a legacy brand consultancy traceable to the late 1990s (Fiona Curran joined in 1998; Wybe Magermans joined in 2008). The agency offers a unified three-stage service pipeline: Brand Strategy (Rise up) covering positioning, architecture, and research; Brand Identity (Stand out) covering naming, brand worlds, packaging, identity systems, and visual toolkits; and Brand Expression (Forever evolve) covering communications, social content, web, brand films, and activation. Deliveries span strategy through to physical and digital touchpoints, supported by in-house motion design (Jason Budgen, Tabriaz Waheed, Dan Coleman) and a proprietary reports series (e.g., Emotions in B2B, The collaboration effect, You Can't Buy Belonging).

The business model is professional services: project-based, quote-driven engagements with enterprise clients across automotive (Castrol), food and FMCG (Lamb Weston, Waitrose), technology (HONOR), logistics (ONE, NX Nippon Express), luxury beverages and fragrance (Castore, Berkeley Square Gin, Clive Christian, Secret Speyside, NEFT, Spitfire Beer), retail (Coco de Mer, Hirsh London), and the public and charity sector (Network Rail, Inspire, Orchestra St John). Pricing is not publicly disclosed; revenue derives from a portfolio of enterprise rebranding, identity, and packaging mandates rather than SaaS or product sales. The agency operates as an employee co-owned structure with Daisy Benn (Managing Director), Wybe Magermans (Director of Strategy & Growth), and Mark Nichols (Creative Director) as co-owners alongside Fiona Curran (Creative Lead, 2024), and commits 20-25% of profits to pro bono and social-impact work.

WMH&I distributes through direct enterprise engagement led by senior leadership (new business contact: [email protected]), supported by content marketing via wmh-i.com, LinkedIn, Instagram, and Twitter, plus earned media in marketing trade publications. The firm holds over 375 awards across Cannes Lions, D&AD, DBA, Pentawards, Transform Awards, New York Festivals, Art Directors Club, Brand Impact Awards, and Design Week, and has documented commercial outcomes including a 54% net sales increase for Lamb Weston (2019 vs 2015), a 75% profit increase for JuiceBurst, HONOR's rise to #2 in China mobile, and the ONE rebrand deployed across 2 million containers and 240 ships. The agency is privately held with no disclosed external funding.

Name

WMH&I

Legal name

Williams Murray Hamm Limited

Website

https://wmh-i.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

WMH&I is a London-based, employee-co-owned branding agency offering strategy, identity, packaging, and activation services to enterprise clients across automotive, FMCG, tech, logistics, luxury, and the public sector. It positions itself around award-winning creativity linked to measurable commercial outcomes.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Branding and Creative Services: WMH&I generates revenue through providing professional branding and creative services to enterprise clients, including brand strategy, identity creation, packaging design, and brand campaigns.

Distribution channels1 record

Marketing channels6 records

Core offering

WMH&I is a London-based branding agency that provides brand strategy, visual identity, packaging design, naming, communications and brand activation services for enterprise clients. The agency operates as an integrated creative partner, guiding brands from foundational positioning and strategy through identity creation to ongoing expression across touchpoints, delivering measurable commercial outcomes such as increased sales and market share.

Product overview

WMH&I is an award-winning London-based branding agency that operates as a unified service offering rather than a platform-plus-modules architecture. The agency's core portfolio consists of three interconnected service areas: Brand Strategy (Rise up) covering positioning, architecture, and research; Brand Identity (Stand out) covering naming, packaging, and visual systems; and Brand Expression (Forever evolve) covering communications, content, and activation. The agency also produces proprietary insight reports on branding and marketing topics. The three service areas work sequentially and iteratively, guiding clients from foundational strategy through identity creation to ongoing expression and activation.

Differentiator

Problem solved

Functional benefit

Brands

• Circuit Breakers: A recruitment and internship program at WMH&I focused on fostering new creative talent.

Products and services

• Brand Strategy (Rise up) Strategic branding services including brand positioning, brand architecture, communication strategy, and market research to help enterprise clients break new ground with ideas that drive growth.
• Brand Identity (Stand out) Visual and verbal identity development including naming, brand worlds, packaging, identity assets, guidelines, and visual toolkits for enterprise clients.
• Brand Expression (Forever evolve) Ongoing brand communication and activation services including communications, social media content, web design, brand films, and brand activation campaigns.
• WMH&I Reports Downloadable insight reports on branding and marketing topics, including 'You Can't Buy Belonging' (June 2026), 'The collaboration effect' (February 2026) and 'Emotions in B2B' (May 2025), published as thought leadership content for current and prospective enterprise clients.

Quantifiable outcome

• 54% net sales increase to £3.7bn for Lamb Weston (2019 vs 2015)
• +3 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Clearing: Independent London-based brand and design consultancy working on strategy, identity, and brand experience for enterprise clients. Comparable to WMH&I as a similarly-sized independent UK brand competitor pursuing award-caliber work with consumer and B2B brands.
• Pearlfisher: London-based brand and packaging design agency serving FMCG, beauty, and drinks brands. Directly comparable to WMH&I in packaging-led brand work, enterprise client caliber, and award-winning positioning; several WMH&I leaders (e.g., Wybe Magermans) previously worked at Pearlfisher.
• Wolff Olins: Global brand consultancy headquartered in London offering brand strategy, identity, and expression services. Closely comparable to WMH&I in service scope (strategy-to-activation), client caliber, and creative award positioning, though with broader global office network.
• Carter Wong: London-based independent branding and design agency offering brand strategy, identity, and packaging services. Comparable to WMH&I as a UK independent mid-sized branding competitor serving enterprise clients in FMCG, drinks, and consumer sectors.
• Taxi Studio: Bristol-based independent branding and packaging design agency known for award-winning consumer brand work. Comparable to WMH&I in service scope and award positioning; Creative Director Mark Nichols previously worked at Taxi Studio, illustrating direct talent overlap.
• Pentagram: Legendary partner-led branding and design agency with offices in London and globally. Directly comparable as a boutique creative brand consultancy serving enterprise clients across strategy, identity, and packaging, competing for the same UK and global brand mandates.
• Moving Brands: Independent London-headquartered brand and experience design agency serving enterprise clients across strategy, identity, and digital. Comparable as a boutique competitor in the same UK enterprise brand consultancy tier, with overlapping services and client profiles.

Broad incumbents

• Landor & Fitch: WPP-owned global brand transformation consultancy with deep capabilities in brand strategy, identity design, and brand experience. Comparable to WMH&I on enterprise rebranding and identity work, but operates with significantly broader resources and a true global studio network.
• Superunion: WPP-owned global brand and design consultancy built from the merger of Brand Union, FITCH, and other networks. Comparable to WMH&I on enterprise brand strategy, identity, and packaging, but with significantly greater scale, global offices, and holding-company backing.
• Interbrand: Omnicom-owned global brand consultancy with a full portfolio of brand strategy, identity, valuation, and experience design services. Comparable as an enterprise brand consultancy competing for similar rebranding and identity mandates, with substantially larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wmh_and_i
• LinkedInlinkedin.com/company/wmh-i
• Instagraminstagram.com/wmh_and_i

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMH&I