Aloha Monaco

What Aloha Monaco does

Aloha Monaco is a privately held, founder-controlled B2B event services agency headquartered in Monaco at 22 Avenue de la Costa, founded in 1995 by Rita Mezzour-Toubin. The company organizes and manages hospitality staffing, event logistics, and transportation for corporate, cultural, and luxury events along the Côte d'Azur — from Monaco to Saint-Tropez — with regular international deployments. It serves event organizers, luxury brands, corporations, government institutions, and high-net-worth individuals, including marquee engagements such as Dior and Louis Vuitton Croisière fashion shows, Mercedes/BMW/Audi press launches, INTERPOL and African Development Bank assemblies, the 2011 wedding of Prince Albert II of Monaco, and the 2019 Francophonie Ministerial Conference. Operations are run by a core team of approximately 5–6 permanent staff (founder-director, associate director/client director, infographer, administrative assistant, operations supervisor, and project manager) supported by a flexible bench of hundreds of pre-vetted multilingual event professionals.

The company's product portfolio centers on three core services: Accueil/Hospitality Staffing (multilingual hostesses, hosts, supervisors, tour leaders, models, makeup artists, drivers, and production assistants); Event Logistics Management (space configuration analysis, flow management, process development, and on-site execution for events ranging from intimate gatherings to assemblies of 2,200+ participants); and Transportation Coordination (airport meet & greet, VIP and delegate transport, artist transportation during festivals, and coordination with coach, private chauffeur, helicopter, and maritime partners). Adjacent offerings include a Computer Graphics/Infographie line (presentation and digital design using PowerPoint, Keynote, Photoshop, Illustrator, and InDesign) and an Event Logistics Consulting practice; a Uniforms sub-product line offers 23 styles for hostess and event staff attire. The company operates with no proprietary technology platform — its computer-graphics and presentation work relies entirely on standard industry software, and operations are coordinated manually with the support of transportation subcontractor partners.

Aloha Monaco generates revenue on a professional services, quote-based model: fees are customized per event based on the number of personnel provided, duration of service, and event complexity, and there is no publicly disclosed pricing or subscription structure. Go-to-market is enterprise field sales plus a strong channel/reseller layer: the company sells directly to end clients (luxury houses, automotive OEMs, financial and technology firms, government bodies, and affluent individuals) and is subcontracted by major international event agencies including B-Network, Havas Events, GL Events (LIVE!), MCI Group, Reed Midem Organisation, Dorier, and Jack Morton. The company is independently owned with no external investors, no parent company, no subsidiaries, and a share capital of €15,000; it is GDPR-compliant under EU Regulation 2016/679.

Name

Aloha Monaco

Legal name

ALOHA

Website

https://aloha-agence.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Aloha Monaco is a privately held Monaco-based event services agency founded in 1995 that provides multilingual hospitality staffing, event logistics management, and VIP transportation coordination for luxury brands, corporations, government institutions, and high-net-worth individuals across the Côte d'Azur and internationally.

Ownership category

akta.pro rank

Product category

Event Staffing & Logistics Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

akta.pro secondary industries

Meet-and-Greet & Airport Services Providers (THAKAEAK), Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Celebrity & Influencer Meet-and-Greets (HSACAMAA)

Keywords

• Event staffing services
• Event logistics management
• Corporate transportation coordination
• Hospitality agency services
• Vip event management

Headquarters

HQ city

Monaco

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Staffing Services: The company provides temporary event staffing including hostesses, hosts, supervisors, tour leaders, models, makeup artists, drivers, and production assistants. Revenue is generated through service fees based on the number of personnel provided, duration of service, and event complexity.
2. Logistics Management: Comprehensive logistics planning and coordination services including space configuration, flow management, process development, and on-site execution for events.
3. Transportation Services: Airport meet & greet, VIP transport coordination, group transportation management, and transportation planning for events ranging from 10 VIPs to thousands of delegates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aloha Monaco provides multilingual hospitality staffing (hostesses, hosts, supervisors, models, makeup artists, drivers, production assistants) alongside end-to-end event logistics management and transportation coordination services for corporate, cultural, and high-profile events on the Côte d'Azur. The agency combines a vetted pool of hundreds of multilingual event professionals with on-the-ground logistics, VIP/airport meet-and-greet transportation, and supporting computer graphics and consulting services to deliver quote-based, per-event staffing and coordination solutions.

Product overview

Aloha Monaco is an event staffing and logistics agency founded in 1995, offering an integrated service portfolio combining multilingual host/hostess staffing, event logistics management, transportation coordination, computer graphics, and logistics consulting. The core offering centers on staffing (Hospitality Staffing) supported by logistics expertise (Event Logistics Management) and transportation coordination (Transportation Coordination). Additional services include Computer Graphics for presentation design and Event Logistics Consulting for advisory support. The company operates along the French Riviera from Monaco to Saint-Tropez, serving exhibitions, conventions, galas, festivals, and high-profile events including royal weddings, fashion shows, and international congresses.

Differentiator

Problem solved

Functional benefit

Products and services

• Accueil / Hospitality Staffing Provision of host and hostess personnel for events, including chief hostess, model hostess, translator hostess, and multilingual event professionals trained for professional presentation and guest relations, available for events along the Côte d'Azur and internationally.
• Event Logistics Management Comprehensive event logistics coordination including space configuration analysis, flow management optimization, process conceptualization, and on-site logistics implementation for events ranging from intimate gatherings to assemblies of 2,000+ participants.
• Transportation Coordination Global transportation planning and coordination for events, including airport meet & greet services, VIP transport, delegate movement between venues, artist transportation during festivals, and coordination of drivers, dispatchers, and transfer specialists for events scaling from 10 VIPs to thousands of delegates.
• Uniforms Professional event uniform offering spanning 23 distinct styles (Noir et Blanc, Total Black, Le Classique, Marine, Cocktail, Casual Chic, and others) used for hostess and event staff attire across Aloha Monaco's client engagements.

Quantifiable outcome

• 100% client satisfaction rate (self-reported)
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• B-NetworkcoreChannel Partner/ Reseller/ DistributorB-Network is a major event agency that refers clients to ALOHA for local staffing and logistics services on the Côte d'Azur.
• Havas EventscoreChannel Partner/ Reseller/ DistributorHavas Events, part of the Havas Group, partners with ALOHA for local event logistics and staffing services.
• LIVE! by GL EventscoreChannel Partner/ Reseller/ DistributorGL Events subsidiary uses ALOHA's local expertise for events on the French Riviera.
• MCI GroupcoreChannel Partner/ Reseller/ DistributorInternational event management company MCI Group refers local staffing needs to ALOHA.
• Reed Midem OrganisationflagshipStrategic or Co-development PartnerALOHA has provided services for Reed Midem events (MIPIM, MIPTV, MIPCOM, MIDEM, MAPIC) since 1995, supporting major exhibitions and conventions.
• Tax Free World Exhibition / TFWAflagshipStrategic or Co-development PartnerALOHA has been the exclusive/local staffing partner for the Tax Free World Exhibition in Cannes since 1995, providing hostesses and logistics for opening/closing galas.
• DorierminorChannel Partner/ Reseller/ DistributorEvent production company that works with ALOHA for local services.
• Jack MortonminorChannel Partner/ Reseller/ DistributorGlobal experiential marketing agency referring local Côte d'Azur services to ALOHA.
• Société des Bains de MercoreStrategic or Co-development PartnerOngoing partnership with Monaco's premier luxury resort operator for casino, gala, and hotel events at Monte Carlo establishments.
• Various Transportation PartnerscoreOthersALOHA works with trusted partners including coaches, private chauffeurs, helicopter services, and maritime companies for event transportation needs.
• Fondation Prince Albert IIminorGTM or Marketing PartnerALOHA provides staffing for the Fondation Prince Albert II's Gala Global Oceans event at Monte-Carlo.
• Fondation Leonardo DiCapriominorGTM or Marketing PartnerALOHA supports the Leonardo DiCaprio Foundation's charity event in Saint Tropez.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GL Events: GL Events is a major French-listed event organizer operating venues and providing event services globally, including on the French Riviera through its LIVE! subsidiary. Comparable in that it delivers large-scale event logistics and staffing, though broader and venue-integrated.
• Havas Events: Havas Events is the experiential and event marketing arm of Havas, a global communications group. It competes for large corporate event mandates and subcontracts to local agencies like ALOHA for Côte d'Azur execution, offering overlapping live-event services at much greater scale.
• Comexposium: Comexposium is one of Europe's largest event organizers, hosting major trade shows in France and internationally. It operates in the same convention/exhibition space as ALOHA's core exhibitions and conventions segment.
• MCI Group: MCI Group is a global association and event management firm headquartered in Switzerland with significant operations across Europe. It targets the same association, congress, and corporate meetings segment as ALOHA and uses ALOHA for local Côte d'Azur execution.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency that delivers live events, launches, and experiential programs for major brands. Comparable to ALOHA on the luxury brand event side (e.g., Dior, Mercedes, BMW launches) but at global scale via IPG.
• RX Global (Reed Midem): RX Global (formerly Reed Midem/Reed Exhibitions) organizes major exhibitions including MIPIM, MIPTV, MIPCOM, MIDEM, and MAPIC in Cannes, all serviced by ALOHA. Overlap is direct on the exhibitions/conventions side but RX is much larger and venue-operator focused.

Others

• Société des Bains de Mer (SBM): SBM operates Monte Carlo's iconic casinos, hotels (Hôtel de Paris, Fairmont), and beach clubs. It is both a customer and venue ecosystem for ALOHA, hosting galas, casino events, and resort programming where ALOHA provides staffing and logistics, making it a directly adjacent operating peer.

Direct peers

• C2 International: C2 International is a high-end business conference and event producer known for premium, curated experiences for executive audiences. It competes for the same luxury / executive-event niche and works with similar multinational corporate sponsors.
• Dorier Group: Dorier is a French event production and live communication agency with strong luxury and corporate client experience. Listed as a referral partner of ALOHA, it offers similar event production, staging, and on-site services for premium clients.
• B-Network: B-Network is a Monaco-based event management and hospitality agency serving the same Côte d'Azur / Riviera market with a comparable mix of hostess staffing, logistics, and local event production for luxury and corporate clients. ALOHA lists B-Network as a referral partner, confirming direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aloha-monaco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloha Monaco