What Harmony Academy does

Harmony Academy, a non-profit division of National University headquartered in San Diego, California, develops and distributes social and emotional learning (SEL) curriculum, professional development, and digital tools for the U.S. K-12 market and international education community. Founded in 2008 and operating under the Whole Human Education™ framework, Harmony serves PreK-12 educators, schools, districts, out-of-school time programs, university preparers, and families, reporting reach to 40 million students across 57,000-70,000 schools in all 50 U.S. states and 88 countries. Its core technology comprises the Online Learning Portal (mylearningportal.org) for self-serve access, the Harmony at Home mobile app on iOS and Android for families, and a Harmony Plus administrator dashboard; physical Harmony Kits extend the digital curriculum to classrooms, out-of-school time settings, and homes.

The business model is a freemium-to-premium stack. The Harmony Curriculum and 80+ asynchronous Professional Learning modules are provided at no cost to schools, educators, and organizations, serving as the top-of-funnel acquisition mechanism. Monetization is layered on top through (1) the Harmony at Home consumer subscription at $4.99/month, (2) Harmony Kits sold at unit pricing in English and Spanish, (3) Harmony Plus district subscriptions, (4) Belonging Together, a six-strand managed-service program priced at $25,000 per strand, and (5) Elevated Professional Development coaching and training. Distribution combines product-led self-serve, direct district sales with weekly demos, app store channels, federal funding procurement (Title I, II, IV, 21st CCLC, BSCA-SCG), and partner-led channels (American Camp Association, Alliance for a Healthier Generation, Stephen J. Wampler Foundation, ASU, JHU, AIR). Harmony meets ESSA Tier 3 evidence standards and was awarded a U.S. Department of Education EIR grant in January 2023.

Name

Harmony Academy

Legal name

Harmony Academy at National University

Website

https://harmony-academy.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Harmony Academy, a non-profit division of National University, provides social-emotional learning curriculum, professional development, and digital tools to K-12 schools, educators, and families across 50 U.S. states and 88 countries, reaching 40 million students.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. No-Cost Digital Curriculum: Harmony's core digital curriculum (Harmony Curriculum and Harmony Professional Learning) is available at no cost to schools, districts, educators, after-school programs, youth organizations, and university collaboratives. This freemium model drives broad adoption and network effects across 57,000+ schools.
2. Harmony Kits (Print/Physical Products): Fee-based physical product kits sold to classrooms, out-of-school time programs, and families. Available in English and Spanish for PreK-2 and 3rd-6th grade bands. Districts can purchase at discounted rates. Includes Classroom Kits, Out-of-School Time Kits, and Harmony at Home Kits.
3. Harmony at Home App Subscription: Consumer mobile app subscription at $4.99/month after a 14-day free trial. Districts can also purchase district-level access to the app at discounted rates to support family engagement efforts.
4. Harmony Plus Subscription: Subscription plan for districts and schools providing administrator and educator tools including Site Leader Dashboard, Harmony Lesson Presentations, Teacher and Leader Certificates, and Harmony Connect. Part of the Level Up Professional Learning tier.
5. Belonging Together Programs: Customizable belonging solution with six expert-led virtual strands for districts. Priced at $25,000 per strand. Includes virtual workshops, coaching, and Harmony Academy Certificates for Leaders. Discounted comprehensive bundle available for multi-strand district-wide implementations.
6. Elevated Professional Development: Fee-based coaching, modeling, and training sessions delivered to districts. Includes coaching for Harmony Curriculum implementation, family workshops, academic integration, and addressing bullying behavior. Contact-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Harmony Academy provides a no-cost digital PreK-6 social and emotional learning (SEL) curriculum, 80+ asynchronous professional development modules for educators, the Harmony at Home mobile app for families, the Harmony Plus administrator platform, physical Harmony Kits (Classroom, Out-of-School Time, and at Home variants), and district-level Belonging Together consulting priced at $25,000 per strand. Programs are designed to foster healthy relationships, belonging, and well-being across schools, out-of-school programs, and homes.

Product overview

Harmony Academy is a comprehensive educational platform operated by National University offering multiple products and services focused on fostering healthy relationships, belonging, and well-being for students, educators, and families. The core offerings include: Harmony Curriculum (free PreK-6 digital curriculum available at no cost to schools and organizations), Harmony Professional Learning (80+ free asynchronous professional development modules for educators), and Harmony at Home App (subscription mobile app for families). Premium offerings include Harmony Plus (administrative tools with data tracking), Belonging Together (district consulting services at $25K/strand), and Elevated PD (coaching and training services). Physical products include Harmony Kits (Classroom, Out-of-School Time, and at Home variants) containing storybooks, Quick Connection Cards, Z Plush Doll, and guidebooks. Professional certifications (Teacher Certificate and Leader Certificate) provide pathways toward graduate degrees at National University. The program has reached 40 million students across 57,000 schools in all 50 states and 88 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony at Home: Family-centered mobile app for parents, caregivers, and kids to build relationship skills, deepen connections, and create healthy routines with playful prompts, animated storybooks, and research-backed tools.
• Harmony Plus
• Harmony Curriculum
• Harmony Professional Learning
• Harmony Kits
• Whole Human Education

Products and services

• Harmony Curriculum

Quantifiable outcome

• 40 million students reached across 57,000 schools in all 50 U.S. states and 88 countries
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Stephen J. Wampler FoundationcoreStrategic or Co-development Partner · 13 May 2026First-of-its-kind national partnership to integrate disability education into Harmony Academy's existing PreK-12 curriculum and professional learning programs. The Foundation's human-centered Wampler Way approach will be embedded into Harmony's curriculum reaching over 40 million students across 70,000 schools in all 50 U.S. states. Full rollout planned for the 2026-2027 school year. Initiative integrates learning across classrooms, after-school programs, youth organizations, and homes.
• American Camp Association (ACA)coreStrategic or Co-development Partner · 25 February 2026Strategic partnership to expand access to evidence-informed educational resources that strengthen relationships, belonging, and well-being in camp communities across the United States. Combines ACA's national leadership in camp accreditation, education, and advocacy with Harmony Academy's Whole Human Education™ approach. Camp professionals and youth-serving staff gain access to practical tools, research-aligned resources, and professional learning opportunities.
• Alliance for a Healthier GenerationcoreStrategic or Co-development PartnerMulti-year partnership since 2019 supporting schools, districts, and families with resources to make personal, social, and academic learning part of daily routines, promoting the health of the whole child. Kathy Higgins (CEO) cited as a testimonial advocate.
• Arizona State University (ASU)minorStrategic or Co-development PartnerResearch partner in conducting randomized control trials, quasi-experimental designs, and mixed-methods studies to test the implementation and impact of the Harmony program, supporting ESSA Tier 3 evidence requirements.
• Johns Hopkins University (JHU)minorStrategic or Co-development PartnerResearch partner conducting randomized control trials, quasi-experimental designs, and mixed-methods studies to test the implementation and impact of the Harmony program, supporting ESSA Tier 3 evidence requirements.
• American Institutes for Research (AIR)minorStrategic or Co-development PartnerResearch partner conducting randomized control trials, quasi-experimental designs, and mixed-methods studies to test the implementation and impact of the Harmony program, supporting ESSA Tier 3 evidence requirements.
• National UniversitycoreStrategic or Co-development PartnerHarmony Academy is a division of National University System. National University provides institutional backing, academic credibility, pathways to graduate degrees (Master's and Doctoral programs in SEL and education), and administrative infrastructure. Harmony certificate completers can apply credits toward National University degrees.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scholastic Education: Large publisher offering SEL, literacy, and supplemental curricula in K-12. Comparable on the school-based SEL publishing category, though SEL is a small part of a much broader portfolio.
• CASEL (Collaborative for Academic, Social, and Emotional Learning): The leading SEL framework and research convener whose CASEL-aligned designation influences district SEL procurement. Harmony's leadership includes a former CASEL Director of Policy and Practice, signaling deep ecosystem overlap.
• Nearpod (Renaissance): EdTech platform with SEL and social-emotional content modules sold to K-12 districts via the Renaissance portfolio. Overlaps with Harmony on digital SEL delivery and school purchasing channels.

Direct peers

• Committee for Children (Second Step): Nonprofit provider of Second Step, one of the most widely adopted PreK-8 SEL classroom curricula in the U.S. Directly comparable to Harmony on grade band, mission, evidence base, and district procurement model.
• CharacterStrong: PreK-12 SEL and character education curriculum provider offering tiered subscriptions to schools and districts. Comparable in product, grade band, and school-based delivery model.
• Panorama Education: Provides SEL curriculum, measurement, and professional learning to K-12 districts, including the Harmony-paired Panorama survey tools. Closely comparable on district GTM, SEL+data offering, and webinar-led demand generation.
• Aperture Education (DESSA): Offers the DESSA social-emotional assessment plus SEL instructional resources for K-12. Comparable on combining SEL measurement, curriculum, and district-level deployment.
• Move This World: Provides SEL curriculum, video-based lessons, and professional development to PreK-12 schools and districts. Direct peer on SEL instructional content, PD, and district sales motion.
• Yale Center for Emotional Intelligence (RULER): Developer of the RULER approach, an evidence-based SEL framework used in K-12 schools. Directly comparable to Harmony on Whole Human Education philosophy, K-12 focus, and research-backed SEL curriculum.

Emerging players

• EVERFI (Blackbaud): Provides digital SEL, financial literacy, and health curricula to K-12 schools, often via no-cost sponsored models. Comparable on the freemium digital SEL curriculum approach and school procurement channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/harmonysel
• Facebookfacebook.com/HarmonyAcademyEd
• LinkedInlinkedin.com/company/harmonysel
• Instagraminstagram.com/harmonyacademyed
• Pinterestpinterest.com/HarmonyAcademyEd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmony Academy