Wide Agency by Micropole

What Wide Agency by Micropole does

Wide Agency by Micropole is a French digital agency operating as the digital and customer-experience practice of the Micropole Group, an international consulting firm incorporated in France (RCS Paris B 341 765 295). The agency designs and builds data-driven digital experiences, omnichannel e-commerce platforms, CRM and relationship platforms, business applications, and data-driven marketing solutions for large enterprise clients. Core offerings are organized around four practice areas: Digital Marketing & E-commerce, Relationship Platforms & CRM, Digital Ecosystems & Web Platforms, and Digital Manufacturing (including RPA and Low Code). Underlying technologies span Low Code platforms (Faveod, Microsoft Power Platform, OutSystems), Drupal CMS, Salesforce (Service Cloud, Experience Cloud), HCL Commerce, Dataiku, Snowflake, Python-based data science, and the four major RPA platforms (UiPath, Blueprism, Automation Anywhere, Power Automate), with WSO2 used for API management.

The agency delivers through two engagement modes: project-mode, where multidisciplinary teams are built around client briefs to deliver bespoke digital transformation programs, and mission-mode, where expert profiles (consultants, data scientists, UX/UI designers, developers) are embedded directly within client teams. Revenue is generated on a project-based, multi-year contract basis with no publicly disclosed pricing tiers; the stated French revenue was €28M (2022) on a headcount of approximately 250 collaborators. The client base is heavily enterprise-weighted across at least 10 verticals including retail (Carrefour, Galeries Lafayette, Euromaster, Printemps), luxury (Hennessy, L'Occitane, CHANEL Joaillerie, Biotherm), automotive (Audi France), insurance/mutual (MACIF, VYV, Tégo), healthcare (Sanofi), certification/inspection (Bureau Veritas, Socotec), telecommunications (Orange Business Services), public sector (SNCF Réseau, Ville de Lyon, SACEM, Radio France), and energy (EDF CHAM).

The agency's go-to-market is enterprise field sales executed across a French regional footprint (Paris/Levallois-Perret HQ, Lyon, Nantes, Aix-en-Provence, Rennes) with international reach into Switzerland (Geneva, Lausanne) and Spain (Barcelona) inherited from the parent Micropole Group. Marketing relies on thought-leadership content, an active LinkedIn presence under 'Wide Agency Groupe Micropole', industry event participation (VivaTech, NRF, DevFest), and an awards track record (Top/Com Gold 2018/2021/2023, Stratèges Luxury 2020 Bronze, Cas d'Or Grand Prix du Jury 2023). The company is wholly owned by Micropole Group with no external investors evidenced.

Name

Wide Agency by Micropole

Legal name

Micropole

Website

https://wideagency.fr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Wide Agency by Micropole is a French digital agency that designs and builds data-driven e-commerce platforms, CRM systems, and digital transformation solutions for large enterprise clients across retail, luxury, automotive, insurance, and public sectors in France and Western Europe.

Ownership category

akta.pro rank

Product category

Digital Marketing & Transformation Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital agency services
• Data-driven marketing
• E-commerce platforms
• Digital transformation consulting
• Customer experience design

Headquarters

HQ city

Levallois-Perret (Paris)

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Project Mode: Bespoke digital project engagements where multidisciplinary teams are built to conceive and deliver digital transformation projects including e-commerce platforms, CRM systems, mobile applications, and data-driven marketing solutions.
2. Professional Services - Mission Mode: Deployment of expert profiles (consultants, data scientists, UX/UI designers, developers) directly integrated into client teams for specialized skill delivery.
3. Digital & Data Consulting: Advisory services including digital acceleration strategy, data roadmap definition, customer journey design, and transformation consulting for enterprises.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wide Agency by Micropole is a digital agency that designs and builds data-driven digital experiences, platforms, and marketing solutions for enterprise brands. It delivers end-to-end digital transformation projects covering e-commerce platforms, CRM and customer relationship platforms, institutional websites and digital ecosystems, business applications, Robotic Process Automation, and data science services, delivered through project-based multidisciplinary teams or expert consultants embedded directly within client teams.

Product overview

Wide Agency by Micropole is a digital creative and data-driven agency offering a comprehensive portfolio of services organized into four core practice areas: Digital Marketing & E-commerce (connected commerce and omnichannel experiences), Relationship Platforms & CRM (customer knowledge and loyalty programs), Digital Ecosystems & Web Platforms (institutional sites and service platforms), and Digital Manufacturing (business applications, RPA, and SI architecture). The agency operates across low-code development, web analytics, data science, and digital consulting, delivering solutions built on platforms including Microsoft Power Platform, FAVEOD, WSO2, and major CRM/e-commerce systems. Notable named offerings include the Diffuz solidarity social network platform developed for MACIF.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing & E-commerce End-to-end digital commerce solutions combining connected commerce strategy with omnichannel experiences that unify physical retail and web presence, designed for large enterprise retailers and brands.
• Relationship Platform & CRM Customer knowledge and relationship management platforms including CRM implementation, customer segmentation, and loyalty programs for enterprise clients across retail, luxury, and insurance verticals.
• Digital Ecosystem & Web Platforms Institutional websites, service platforms, and digital ecosystems designed with UX/UI expertise and integrated service architecture for enterprise clients across multiple industries.
• Digital Manufacturing Business application development including process automation (RPA), enterprise mobile apps, and information system architecture modernization for enterprise clients using Low Code platforms and RPA technologies.
• Digital & Data Consulting Digital acceleration consulting through co-construction methodology including Digital Days for team alignment, action prioritization, and implementation support for enterprise digital transformation.
• Diffuz - MACIF Solidarity Network 100% solidarity social network platform enabling citizens to propose and complete daily challenges in partnership with associations (Samu Social, Restos du Coeur, Secours Populaire). Built for MACIF with 56,000+ citizen users and 2,000+ partner associations.

Quantifiable outcome

• 30% increase in cases handled per hour for Carrefour customer service across phone, email, chat, click-to-call, and Facebook
• +6 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability16 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UiPathcoreTechnology or IntegrationWide Agency is a partner of UiPath for Robotic Process Automation (RPA) implementations. The partnership enables automation of business processes across various enterprise functions including finance, HR, customer service, and logistics.
• SS&C BlueprismcoreTechnology or IntegrationWide Agency works with SS&C Blueprism as an additional RPA platform option alongside UiPath, providing flexibility based on client environment and requirements.
• Automation AnywherecoreTechnology or IntegrationWide Agency is also partnered with Automation Anywhere for RPA implementations, covering the spectrum of leading enterprise automation platforms.
• Microsoft Power AutomatecoreTechnology or IntegrationWide Agency leverages Microsoft Power Automate as part of its Low Code/RPA offering, integrated within the Microsoft ecosystem for enterprise clients.
• FaveodcoreTechnology or IntegrationWide Agency is a key implementation partner for Faveod's aPaas (application platform as a service) Low Code platform, used for business application development across multiple clients (VYV, Socotec, EDF CHAM, Bureau Veritas).
• SalesforcecoreTechnology or IntegrationWide Agency holds Salesforce certifications and implements Salesforce solutions including Service Cloud, Experience Cloud, and CRM platforms for clients such as Carrefour, EDF CHAM, and Hennessy.
• DataBoost'RminorOthersDataBoost'R is an open innovation ecosystem and startup accelerator run by Micropole group, connecting Wide Agency with technology startups and innovation partners.
• Google Cloud Platform (GCP)coreTechnology or IntegrationWide Agency supports GCP certifications for its teams and conducts data science projects leveraging GCP infrastructure, including hackathons on Google Cloud solutions.
• AWScoreTechnology or IntegrationWide Agency supports AWS certifications for its teams and implements AWS-based cloud architectures for enterprise digital transformation projects.
• Microsoft (Azure)coreTechnology or IntegrationWide Agency supports Microsoft certifications and implements solutions across the Microsoft ecosystem including Azure, Power Platform, and associated development tools.
• HCL CommercecoreTechnology or IntegrationWide Agency implemented HCL Commerce for Euromaster's European e-commerce platform, managing multi-country deployments with local-specific features.
• DataikucoreTechnology or IntegrationWide Agency uses Dataiku for customer segmentation projects such as the John Paul engagement analysis, enabling no-code/data science workflows.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Deloitte Digital (France): Global consulting firm's creative and digital transformation practice serving large enterprise clients across all verticals with end-to-end strategy, design, and technology implementation — a broader incumbent competing for major French enterprise mandates.
• WPP agencies (VMLY&R, Ogilvy): WPP's network of creative and digital agencies (VMLY&R, Ogilvy, Wunderman Thompson) provides integrated brand, experience, and commerce services globally. Competes with Wide for major French and European enterprise digital mandates at scale.

Direct peers

• Artefact: Paris-based global marketing services and data consulting firm combining data science, media, and creative capabilities for enterprise clients. Closely comparable to Wide's "human-driven & data-centric" positioning.
• AKQA: Global design and innovation agency (part of WPP/CVNT) combining brand strategy, experience design, and technology delivery for enterprise clients in luxury, automotive, and retail — comparable hybrid creative + tech model to Wide.
• Smile (Open Group): European digital agency specializing in open-source technologies, e-commerce platforms (Drupal, Magento), and enterprise digital transformation, competing in the same French enterprise market with comparable CMS and e-commerce capabilities.
• SQLI: French digital services company providing e-commerce, CRM, and digital transformation solutions to enterprise clients across Europe, competing for similar retail and luxury digital platform engagements.
• Havas Paris: French creative and communications agency group serving major enterprise clients in luxury, retail, and consumer brands with integrated creative + digital capabilities, competing for similar brand mandates in the French market.
• Capgemini Invent: Capgemini's digital transformation and innovation arm, combining creative design with technology consulting for enterprise digital transformation across retail, luxury, and automotive — directly competing with Wide's hybrid creative + data model.
• Publicis Sapient: Publicis Group's digital transformation business combining strategy, consulting, and technology delivery for enterprise clients in retail, financial services, and automotive. Overlaps substantially with Wide's project-based enterprise digital engagements.
• BETC Paris: Havas-owned creative agency known for integrated brand campaigns and digital experience work for major French and global brands including luxury and retail clients, directly comparable in scope and client profile to Wide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/wide-agency-groupe-micropole

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wide Agency by Micropole