VIVIZUBEDI
VIVIZUBEDI is an Indonesian direct-to-consumer modest fashion e-commerce brand under ISSAGROUP, selling women's, men's, and children's apparel, scarves, bags, shoes, accessories, and VZ Beauty cosmetics and skincare to Muslim consumers in Indonesia and internationally via IDR/USD multi-currency storefront.
- Company typePrivate
- Founded2011
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What VIVIZUBEDI does
VIVIZUBEDI is an Indonesian modest fashion brand operating as a direct-to-consumer e-commerce business, headquartered in South Jakarta and owned by parent company ISSAGROUP. The company sells women's ready-to-wear (tops, dresses, sets, bottoms, prayer sets, abayas, coats, jackets), scarves (square, pashmina, instant, monogram), bags, shoes, accessories (belt, glasses, watch, brooch, pouch), and VZ Beauty cosmetics and skincare, with extensions into a dedicated men's line and a VZ Kids children's line. Signature product lines include the VZ Signature Embossed series, the Mrs. Vivi Touch exclusive scarf collection, and the premium Rayya Collection 2026, supporting a family-matching positioning across adult and children's wear.
The storefront runs on WordPress/WooCommerce with native multi-currency support (IDR and USD), bundle promotions, wishlist functionality, and direct WhatsApp Shopping Assistant integration via two admin lines for personalized order capture. Customer engagement is driven primarily through organic social channels (Instagram @vivizubedi, TikTok @vivizubedi.official, YouTube @vivizubedi7142) plus email newsletter, with limited drops and exclusive collections used as the principal acquisition and retention mechanic.
The business model is straightforward transactional retail: one-time unit-priced purchases across apparel, accessories, and beauty, with periodic promotional discounts of up to 50%, bundle savings of 5%, free shipping offers, and a free gift for first-time buyers. The primary customer segments are Muslim women seeking stylish yet modest everyday and prayer attire, with secondary reach into Muslim men and Muslim families via coordinated children's wear. There are no subscription, marketplace, or wholesale revenue streams disclosed, and no institutional funding or revenue figures are publicly reported.
VIVIZUBEDI firmographics
Firmographics- Name
- VIVIZUBEDI
- Legal name
- VIVIZUBEDI
- Website
- https://vivizubedi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- VIVIZUBEDI is an Indonesian direct-to-consumer modest fashion e-commerce brand under ISSAGROUP, selling women's, men's, and children's apparel, scarves, bags, shoes, accessories, and VZ Beauty cosmetics and skincare to Muslim consumers in Indonesia and internationally via IDR/USD multi-currency storefront.
- Ownership category
- akta.pro rank
VIVIZUBEDI industry classification
Industry- Product category
- Modest Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industries
- Handbags & Purses (CRAAAJAA), Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)
Keywords
Where VIVIZUBEDI is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
VIVIZUBEDI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product sales through owned e-commerce website. Customers purchase clothing, accessories, and beauty products at set prices. No subscription model observed. Includes promotional discounts and bundle offers.
- Fashion Retail: Direct retail of modest fashion including ready-to-wear clothing, scarves, bags, shoes, accessories, and beauty products. Revenue generated through individual product transactions with occasional promotional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scarves - Square, Pashmina, Instant, Monogram styles |
| Unit Pricing | Pay-as-you-go | Ready-to-Wear - Tops, Dresses, Sets |
| Unit Pricing | Pay-as-you-go | Outerwear - Abaya, Coat, Jacket |
| Unit Pricing | Pay-as-you-go | Prayer Sets |
| Unit Pricing | Pay-as-you-go | Bags and Accessories |
| Unit Pricing | Pay-as-you-go | Footwear |
| Unit Pricing | Pay-as-you-go | Beauty Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VIVIZUBEDI product offering
Product offeringCore offering
VIVIZUBEDI designs and sells Muslim modest fashion apparel and lifestyle products through its owned e-commerce website. The product portfolio includes ready-to-wear clothing (tops, dresses, sets, bottoms, prayer sets, abayas, coats, jackets, men's and kids' lines), scarves (square, pashmina, instant, monogram styles), bags, shoes, accessories (belts, glasses, watches), and beauty products (cushion makeup, skincare). The brand operates under ISSAGROUP and serves customers in Indonesia and internationally with IDR and USD pricing.
Product overview
VIVIZUBEDI is a Muslim modest fashion e-commerce brand operated by ISSAGROUP based in South Jakarta, Indonesia. The company offers a comprehensive modest fashion portfolio through its e-commerce platform, featuring Ready to Wear clothing (including Tops, Dresses, Sets, Bottoms, Prayer Sets, Abayas, Coats, Jackets, and dedicated Men's and Kids lines), Scarves (in Square, Pashmina, Instant, and Monogram styles), Bags, Shoes, Accessories (Belt, Glasses, Watch, Brooch), and VZ Beauty (Cushion makeup and Skincare products). The brand also features the exclusive Mrs. Vivi Touch scarf collection and the premium Rayya Collection 2026 with coordinated family-matching pieces. Products are available in multiple currencies (IDR and USD) and target the Muslim modest fashion market segment.
Differentiator
Problem solved
Functional benefit
Brands
- VZ Beauty: Beauty product line including cushions, skincare, and cosmetics
- VZ Kids
- Rayya Collections
- Mrs. Vivi Touch
- VZ Signature
Products and services
- Ready to Wear - Tops Tops including blouses, tunics, and casual tops in various styles and colors, designed for Muslim women seeking modest everyday wear.
- Ready to Wear - Dresses Dresses and kaftans in various styles for Muslim women, suitable for daily wear and special occasions.
- Ready to Wear - Sets Coordinated outfit sets for Muslim women combining tops and bottoms in matching designs.
- Ready to Wear - Bottoms Pants and skirts including embossed and signature designs for modest styling.
- Ready to Wear - Prayer Sets Special prayer attire sets designed for Islamic prayer practice, offering modest and functional clothing.
- Ready to Wear - Abaya Traditional and modern abaya designs for Muslim women in various colors and cuts.
- Ready to Wear - Men's Line Men's modest fashion including long shirts, button-down shirts, and matching family outfits.
- VZ Kids Children's modest fashion line with matching designs for boys and girls, designed for family coordination.
- Scarves - Square Square-shaped scarves for hijab styling, including signature embossed designs in various colors.
- Scarves - Pashmina Pashmina-style scarves in various designs for elegant hijab styling.
- Scarves - Instant Instant wear scarves designed for quick and easy hijab styling.
- Mrs. Vivi Touch Collection Exclusive limited-drop scarf collection with signature designs under the Mrs. Vivi Touch sub-brand.
- Bags Handbags, totes, shoulder bags, and luxury bags in various styles for everyday and special occasion use.
- Shoes Footwear including ballerina shoes, sneakers, and loafers for women.
- VZ Beauty - Cushion Makeup cushion foundation products under the VZ Beauty sub-brand.
- VZ Beauty - Skincare Skincare products including UV protectors, sunscreen, serum, and night cream under the VZ Beauty sub-brand.
- Rayya Collection 2026 Premium modest fashion collection with coordinated family-matching pieces across tops, dresses, kaftans, scarves, and men's shirts.
Companies that use VIVIZUBEDI
Customer profileSegments3 records
Ideal customer profiles2 records
VIVIZUBEDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VIVIZUBEDI partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
VIVIZUBEDI competitors and assessment
Company assessmentEmerging players
- Mellyluxe: Indonesian modest fashion brand offering premium hijabs and modest apparel with limited-drop mechanics. Comparable in premium positioning and limited-collection GTM targeting Muslim women.
- KAMI Idea: Indonesian modest fashion brand focused on contemporary, everyday hijabs and apparel. Comparable in modest fashion category and D2C approach, though more narrowly focused on core hijabs/ready-to-wear.
Regional players
- The Executive (Hijab brand): Indonesian modest fashion brand with premium hijab and ready-to-wear collections. Comparable in premium modest fashion positioning and Indonesia/Southeast Asia Muslim women target market.
Direct peers
- Buttonscarves: Indonesia-based D2C modest fashion brand offering hijabs, ready-to-wear, and accessories. Closest direct competitor to VIVIZUBEDI in the premium Muslim modest fashion segment with similar limited-drop, signature-collection GTM.
- Rabbani: Long-established Indonesian modest fashion retailer with broad hijab, prayer wear, and apparel assortment. Comparable for overlapping modest fashion product range and Indonesian Muslim women target segment.
- Dian Pelangi: Indonesian modest fashion label known for colorful, design-led ready-to-wear and scarves. Comparable as a design-forward Indonesian modest fashion brand targeting Muslim women with premium positioning.
- Elzatta: Major Indonesian modest fashion brand with wide distribution carrying hijabs, prayer wear, and modest apparel. Comparable for overlapping product categories and Indonesian Muslim women target market.
- Shafira: Established Indonesian modest fashion brand offering ready-to-wear, hijabs, and accessories. Comparable in product mix (modest apparel + accessories) and Indonesian Muslim women customer base.
- HijUp: Indonesian modest fashion e-commerce marketplace and brand platform selling hijabs, abayas, and prayer wear. Direct competitor with overlapping modest fashion assortment and Southeast Asia focus.
Broad incumbents
- Zoya: Established Indonesian modest fashion brand under the Shafira group offering a wide assortment of hijabs, abayas, and modest apparel. Comparable as a broader, more established player in the same modest fashion retail space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
VIVIZUBEDI social profiles
Digital presenceVIVIZUBEDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIVIZUBEDI leadership team
Management profileNumber of profiles
VIVIZUBEDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIVIZUBEDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIVIZUBEDI
What does VIVIZUBEDI do?
VIVIZUBEDI designs and sells Muslim modest fashion apparel and lifestyle products through its owned e-commerce website. The product portfolio includes ready-to-wear clothing (tops, dresses, sets, bottoms, prayer sets, abayas, coats, jackets, men's and kids' lines), scarves (square, pashmina, instant, monogram styles), bags, shoes, accessories (belts, glasses, watches), and beauty products (cushion makeup, skincare). The brand operates under ISSAGROUP and serves customers in Indonesia and internationally with IDR and USD pricing.
Is VIVIZUBEDI a public or private company?
VIVIZUBEDI is a private company. It is classified as corporate owned and is currently operating.
When was VIVIZUBEDI founded?
VIVIZUBEDI was founded in 2011.
Where is VIVIZUBEDI based?
VIVIZUBEDI is headquartered in Jakarta, Indonesia, in the Asia region.
How does VIVIZUBEDI make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are fashion Retail.
Who are VIVIZUBEDI's main competitors?
Emerging players on record are Mellyluxe and KAMI Idea. The Executive (Hijab brand) is listed as a regional player. Direct peers are Buttonscarves, Rabbani, Dian Pelangi, Elzatta, Shafira and HijUp. Zoya is listed as a broad incumbent.
Does VIVIZUBEDI have an API?
No public API is recorded for VIVIZUBEDI.
What industry is VIVIZUBEDI in?
VIVIZUBEDI's product category is Modest Fashion Apparel. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 458110 and its SIC code is 5600.