Vaven

What Vaven does

Vaven is a Slovenia-based ad-tech platform founded in 2021 that enables publishers and advertisers to create embeddable ad widgets, build custom ad networks, and monetise inventory without operating a dedicated e-commerce storefront. The platform combines a widget builder, campaign scheduling (introduced March 2023), direct in-ad checkout, and a ChatGPT-based recommendation engine that suggests ad placements to users. It integrates with Google Tag Manager for deployment and Google Maps for location-based advertising, and uses Stripe for payment processing and subscription billing.

The product targets digital publishers and small-to-mid-sized advertisers seeking a self-serve path to monetise audiences and transact directly from ads rather than routing traffic to a separate e-commerce site. The stated value proposition is consolidation of ad serving, audience targeting, and commerce settlement into a single low-friction workflow.

Vaven operates a multi-revenue-stream model: tiered subscriptions priced between $18 and $72 per month, a 10% commission on advertiser ad spend, a 10% commission on e-commerce sales routed through the platform, and a 3% affiliate referral payout. The company also offers an Enterprise tier and a pay-as-you-go pricing option, alongside a 3% affiliate program used as a distribution channel. The company is privately held, bootstrapped, GDPR-compliant, and operates with a team of 1-10 employees out of Ljubljana, Slovenia, with no disclosed external funding, customer logos, or revenue figures.

Name

Vaven

Legal name

Vaven, d.o.o.

Website

https://vaven.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Vaven is a Slovenia-based ad-tech platform, founded in 2021, that lets publishers and advertisers build ad widgets, run custom ad networks, and sell products directly from ads. It monetises via tiered subscriptions ($18-$72/month), usage commissions, and an Enterprise tier, targeting SMB publishers and advertisers.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAI

Performance Creative & Ad Production (Dynamic/Iterative)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Ad widget platform
• Custom ad network
• Publisher monetization
• Advertising technology
• AI ad placement

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly subscription plans based on number of monthly impressions (page views). Plans range from free (100k impressions) to paid tiers ($18-$72/month) up to 1M impressions, with enterprise custom pricing for >1M impressions.
2. Advertising Commission (CPM): 10% commission on advertising spend when advertisers pay for ad placements. CPM model (cost per thousand impressions) between advertisers and publishers.
3. E-commerce Sales Commission: 10% commission on total purchase amount when buyers make purchases through Vaven's integrated e-commerce checkout service. Stripe handles payment processing.
4. Affiliate Referral Program: 3% commission on advertising spend generated by referred users within 6 months of first registration. Minimum payout threshold of €50.
5. Promotional Credit Program: New users receive promotional codes for free advertising credits, driving user acquisition and engagement

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vaven operates a self-serve ad technology platform that lets website owners create, customize, and deploy embeddable ad widgets to build their own advertising networks and monetize website traffic. The platform supports CPM-based placements between advertisers and publishers, and includes a built-in e-commerce checkout that enables sellers to offer products and services directly from ad widgets without operating a separate e-store.

Product overview

Vaven is a unified advertising platform that enables website owners to create, manage, and monetize ad widgets through their own custom ad networks. The core platform combines the Vaven Ad Widget (customizable promotional widgets) with the Vaven Ad Network infrastructure. Key modules include Vaven E-commerce (built-in checkout for selling without an e-store), Vaven Publisher Tools (monetization for publishers), Vaven Reports & Analytics (performance tracking), and Vaven Affiliate Program (referral commissions). The platform uses a tiered subscription model (Basic through Pro) plus Enterprise options, with a flexible Pay-as-you-go model for advertisers. ChatGPT-powered recommendation engine helps identify optimal website placements for ad campaigns.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 10x better CTR than industry standard
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides payment processing infrastructure for Vaven's e-commerce checkout service. Handles payment card transactions, fund transfers, and payment processing for advertisers loading credits and publishers withdrawing earnings. Vaven uses Stripe Checkout for buyer purchases.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager integration enables one-click widget installation without requiring manual code changes. Users can add and verify their domain through GTM for seamless ad widget deployment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Taboola: Taboola operates a content-discovery and native advertising platform for publishers and advertisers. While focused on native recommendations, it overlaps with Vaven's widget-based ad placement and advertiser targeting capabilities.
• Outbrain: Outbrain is a native advertising and content-discovery network serving premium publishers and advertisers. Comparable to Vaven at the broad category level of ad-network-driven publisher monetization, though at much larger scale.
• Google AdSense: Google AdSense is the dominant publisher ad network and contextual ad placement service. It competes directly with Vaven's publisher monetization offering but operates at vastly greater scale and as part of Google's broader ad tech ecosystem.

Direct peers

• Infolinks: Infolinks is an ad network offering in-text, in-fold, and other custom ad formats that publishers can deploy directly on their sites. Similar to Vaven in providing customizable ad widgets and CPM-based revenue for publishers.
• Ezoic: Ezoic is an AI-driven ad platform for publishers that offers automated ad testing, mediation, and monetization tools. It is a direct competitor to Vaven's publisher monetization and ad network value proposition, with similar revenue-share and self-serve onboarding.
• Media.net: Media.net provides contextual and search-style ad units for publishers, with customizable formats and direct advertiser demand. Comparable to Vaven's widget-based publisher monetization and CPM-driven marketplace.
• Adsterra: Adsterra is a global ad network serving publishers and advertisers with multiple ad formats including display, pop-unders, and direct links. Comparable to Vaven's multi-format custom widget approach and CPM-based monetization.
• Carbon Ads: Carbon Ads provides lightweight, customizable display ads targeted at niche and developer audiences, with publishers able to set pricing. Similar to Vaven in offering customizable ad widgets and direct advertiser-publisher relationships.
• BuySellAds: BuySellAds operates a marketplace where publishers and advertisers transact directly on ad placements, with publisher-controlled pricing and customizable ad units. Highly comparable to Vaven's 'build your own ad network' positioning and CPM-based marketplace model.

Emerging players

• Snigel: Snigel is an AI-powered ad optimization and monetization platform for publishers, offering header bidding and ad-unit customization. Comparable to Vaven in providing AI-augmented publisher monetization and customizable ad widgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vavencompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaven