What Wild Sage + Co Ltd does

Wild Sage + Co Ltd is a private, family-owned UK manufacturer of handmade natural personal-care products, founded in 2013 and operated by mother Julie (Founder / Soap Maker in Chief) and daughter Georgia (website and social media) from a countryside cottage in Hoarwithy, Herefordshire. The company's product portfolio centres on cold-process soap bars (22 in-stock varieties including Lavender + Geranium, Cedarwood + Green Clay, Himalayan Pink Salt, and Charcoal), extended into natural skincare (balms, clay masks, oil cleansers, body oils), eco hair care (shampoo bars, conditioners, hair oils), plastic-free shaving, baby skincare, raw ingredients for DIY use, and curated gift sets priced between £3.00 and £100.00. All products are formulated without parabens, SLS, synthetic colours or fragrances, are 100% cruelty-free, and are packaged in biodegradable or recyclable materials.

The underlying production method is traditional cold-process soap making, which retains natural glycerine in the final bar, combined with oil-cleansing formulations for facial skincare built on the 'like dissolves like' principle. The company also grows herbs used in its products in the cottage garden. There is no disclosed proprietary technology beyond formulation craft and apothecary know-how passed down through the founders.

Commercially, Wild Sage + Co operates a dual-channel model: direct-to-consumer via a Shopify storefront (wild-sage.co.uk) with a £50 free-delivery threshold and a 20%-off newsletter acquisition hook, alongside wholesale distribution to independent sustainable shops across the UK, Guernsey, Ireland, the Isle of Man, and Jersey — including via the Faire marketplace. Pricing is unit-based pay-as-you-go across all SKUs. The company is entirely bootstrapped with no external funding, no parent entity, no patents or trademarks on record, and no disclosed financials.

Name

Wild Sage + Co Ltd

Legal name

Wild Sage + Co Ltd

Website

https://wild-sage.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Sage + Co Ltd is a bootstrapped UK mother-daughter micro-manufacturer of handmade, plant-based soaps, skincare, haircare, baby products, and gift sets sold direct-to-consumer via Shopify and wholesale to independent sustainable shops.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer Product Sales: Retail sales of handmade natural soaps, skincare, and hair care products through their e-commerce website. Products include soap bars (from £3.00-£15.00), skincare balms, hair oils, and gift sets. Free UK delivery on orders over £50.
2. Wholesale Distribution: B2B sales to independent sustainable shops across the UK, Channel Islands, and Isle of Man through direct wholesale orders and Faire marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wild Sage + Co Ltd manufactures and sells handmade cold-process soaps, plant-based skincare (balms, clay masks, facial cleansers), eco hair care (shampoo bars, conditioners, hair oils), plastic-free shaving soaps, baby skincare, raw ingredients for DIY skincare, and curated natural gift sets, all produced in-house at their Herefordshire cottage. Products are 100% natural, cruelty-free, free from artificial colours/fragrances, parabens, and SLS, and packaged in biodegradable, recyclable, or reusable materials.

Product overview

Wild Sage + Co Ltd is a Mother and Daughter-run small business manufacturing handmade soaps and natural skincare from their countryside cottage in Herefordshire, UK. Their product portfolio centers on handmade cold-processed soap bars (including Lavender + Geranium, Cedarwood + Green Clay, Himalayan Pink Salt, and others), complemented by natural skin care products (balms, face masks, cleansers, body oils), eco hair care (shampoo bars, conditioners, hair oils), plastic-free shaving solutions, baby skincare, raw ingredients for DIY skincare, and curated gift sets. All products are handmade using natural ingredients, are 100% cruelty-free, contain no artificial colours or fragrances, and are packaged in biodegradable, recyclable, or reusable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Soap Bars

Quantifiable outcome

• 797 customer reviews indicating high customer satisfaction
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Care4CalaisminorOthersCharitable partnership where customers can purchase specific 'Care 4 Refugees' soap (£7.00) with profits donated to Care4Calais, a non-profit supporting refugees.
• Project MamaminorOthersCharitable partnership offering 'Project Mama' soap with profits supporting pregnant refugees, asylum-seekers, and survivors of modern slavery.
• Women for Refugee WomenminorOthersCharitable partnership supporting refugee women through 'Women 4 Refugees' soap, with proceeds helping provide safe spaces, community, and English lessons.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dr. Bronner's: US-based family-run natural soap company (castile soap) with strong ethical and organic positioning. Comparable ingredient philosophy (organic oils, no synthetic additives) and family-brand identity, but global mass-market distribution scale.
• Neal's Yard Remedies: UK-based natural and organic skincare, bath, and body care brand with own retail stores. Comparable product categories (skincare, soaps, essential oils) and similar natural/organic positioning, but operates at multi-channel scale.
• Faith in Nature: UK-based natural shampoo, shower, and household product brand. Comparable natural-ingredient positioning and broad ethical/sustainability stance, but at much larger retail scale across UK grocers and health stores.
• Green People: UK organic skincare and body care brand with strong natural-credentials positioning. Comparable product categories (soaps, skincare) and sustainability ethos, but operates at multi-channel national scale including health retail.
• Lush: Global handmade natural cosmetics and soap brand, founded in the UK. Same product philosophy (handmade, natural, anti-animal-testing) but at vastly larger scale with global retail footprint; sets the category ceiling for handmade natural personal care.

Emerging players

• Tropic Skincare: UK-based natural skincare and beauty brand selling natural, cruelty-free products. Comparable natural-ingredient ethos, but primarily direct-sales/MLM distribution model versus Wild Sage's DTC + indie wholesale.
• Beauty Kitchen: UK sustainable beauty brand focused on refillable, natural personal care products. Comparable sustainability narrative (plastic-free, refill) and indie UK positioning, though broader personal care range.
• UpCircle Beauty: UK natural skincare brand focused on upcycled ingredients and sustainable packaging. Comparable sustainability-led positioning and DTC/wholesale model, though slightly more skincare-focused versus Wild Sage's soap-led portfolio.

Direct peers

• Friendly Soap: UK-based handmade natural soap manufacturer using traditional methods with eco-friendly positioning. Closest direct comparable in terms of product (cold-process bars), scale (small UK indie), and distribution (DTC + independent stockists).
• The Handmade Soap Company: Irish/UK handmade natural soap and skincare brand with similar product positioning (essential oils, natural ingredients, gift sets). Closely comparable in product mix and small-to-mid artisan scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildsageandco
• Instagraminstagram.com/wildsageandco
• Pinterestpinterest.com/wildsageandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Sage + Co Ltd