CBME China

What CBME China does

CBME China is an annual B2B trade exhibition for baby, child, and maternity products, first launched in 2001 and organized by Informa Markets (a division of Informa plc, LSE: INF). The flagship event is held over three days (July 15-17, 2026) at NECC Shanghai and spans approximately 300,000 square meters of exhibition space, bringing together 4,500+ brands from 30+ countries with 100,000+ professional trade buyers across 40+ distribution channels including offline retail (31%), online channels (22%), brand owners (14%), distributors/agents (10%), and supply chain partners (9%). The exhibition is structured around six concurrent specialized expos covering maternity and baby essentials, toys and education, children's wear, food and health, strollers/car seats/furniture, and supply chain/OEM-ODM, plus a co-located China Licensing Expo.

The underlying technology stack centers on an e-hub digital platform (e-hub.cbmexpochina.com) that extends engagement beyond the 3-day physical event with year-round product sourcing, exhibitor discovery, and a monthly Product Selection Day on the 26th of each month. Operational differentiation comes from the Hosted Buyer Program (1-on-1 pre-scheduled matchmaking for qualified buyers with 6-18 month purchasing intent), the Smart Manufacturing Zone (capability-tagged OEM/ODM matchmaking), and the New Star Program (a full-cycle brand empowerment track for sub-5-year-old brands). International expansion is delivered through the CBME Global network, comprising sister events CBME Türkiye (Istanbul, November 2026, 15,000+ buyers) and CBME Vietnam (Ho Chi Minh City, November 2026, 3,000+ buyers in a 12%+ CAGR market).

Revenue is generated primarily through exhibitor booth rental fees (the dominant stream, with both raw space and shell-scheme options), supplemented by visitor admission fees (RMB 100, waived for pre-registered visitors), and sponsorship/premium services including EVIP lounge access, featured product placements, and advertising in official event materials. Regional sales coverage spans the Americas, Oceania, Asia, Africa, Europe, and the Middle East. The 25th-to-26th-edition continuity, combined with the introduction of new programs (CBME Awards 2026 categories, Smart Manufacturing Zone, New Star Program, Annual Product Selection Calendar), positions CBME China as a mature incumbent evolving from a single annual trade show into a year-round B2B sourcing and matchmaking platform under the Informa Markets portfolio.

Name

CBME China

Legal name

CBME China (operated by Informa Markets)

Website

https://cbmexpochina.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

CBME China is an annual B2B trade exhibition for baby, child, and maternity products, organized by Informa Markets at NECC Shanghai, connecting 4,500+ exhibitor brands with 100,000+ trade buyers across ~300,000m² of show floor.

Ownership category

akta.pro rank

Product category

Trade Exhibition and B2B Event Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Baby maternity trade show
• B2B exhibition services
• Infant products sourcing
• Exhibitor booth rental
• Hosted buyer matchmaking

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Exhibitor Booth Fees: Primary revenue stream from renting exhibition space to brands, manufacturers, and OEM/ODM suppliers. Booth applications are processed through an online form with shell scheme and raw space options. Rate sheets are available for download.
2. Visitor Admission Fees: Standard admission fee of RMB 100 waived for pre-registered visitors. Revenue generated from on-site walk-in registrations and last-minute registrations.
3. Sponsorship and Premium Services: Revenue from premium sponsorship packages, EVIP lounge access, featured product placements, and advertising in official event materials and digital platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CBME China organizes and hosts an annual three-day B2B trade exhibition (July 15-17, 2026 at NECC Shanghai) for baby, child, and maternity products, bringing together 4,500+ brands from 30+ countries with 100,000+ trade buyers across approximately 300,000 square meters of exhibition space. The core revenue product is exhibition booth rental (shell scheme and raw space) sold to brands, manufacturers, and OEM/ODM suppliers, supplemented by sponsor packages, visitor admission (RMB 100, waived with pre-registration), and a year-round e-hub digital sourcing platform. Supporting programs include the Hosted Buyer Program (1-on-1 matchmaking), New Star Program (emerging brands), CBME Awards (industry recognition), and Annual Product Selection Calendar (monthly sourcing events).

Product overview

CBME China is a comprehensive B2B trade exhibition platform for the baby, child, and maternity products industry. The core offering is the annual CBME China exhibition held at NECC Shanghai, supplemented by multiple concurrent specialized expos including the CBME Toy & Education Expo, CBME Children's Wear Expo, CBME Food & Health Expo, CBME Supply Chain Expo, and China Licensing Expo. The platform operates specialized zones such as the Smart Manufacturing Zone for OEM/ODM partners, Cool Kids Fashion for children's apparel, and Silver Sphere bridging childcare and elderly care. Supporting programs include the New Star Program for emerging brands, CBME Awards for industry recognition, and the Hosted Buyer Program providing 1-on-1 matchmaking services. Year-round engagement is maintained through the Annual Product Selection Calendar and monthly Product Spotlight publications. CBME Global extends the brand internationally through CBME Vietnam and CBME Turkey events. The platform connects over 4,500 brands with 100,000+ trade buyers across approximately 300,000m² of exhibition space.

Differentiator

Problem solved

Functional benefit

Brands

• CBME Toy & Education Expo: Concurrent event focusing on toys, learning products, and educational materials for children
• CBME Children's Wear Expo
• CBME Food & Health Expo
• CBME Supply Chain Expo
• Licensing Expo China (LEC)
• CBME Awards
• New Star Program
• Smart Manufacturing Zone
• Annual Product Selection Calendar
• CBME Türkiye
• CBME Vietnam
• Cool Kids Fashion
• Silver Sphere

Quantifiable outcome

• 4,500+ brands and 100,000+ trade buyers brought together at each edition
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Informa MarketscoreStrategic or Co-development PartnerParent company and exhibition organizer. Informa Markets serves as the platform for commerce, innovation, and development across diverse industries, hosting over 450 B2B exhibitions in 12 core areas. Informa is ranked #1 in the media sector globally in the Dow Jones Sustainability Indices 2022.
• CBME TürkiyeflagshipChannel Partner/ Reseller/ DistributorSister exhibition in Istanbul (November 11-13, 2026) serving as gateway to Eurasia. Connects exhibitors with over 15,000 professional buyers from around the globe. Contact: Mr. Semih Etyemez ([email protected]).
• CBME VietnamflagshipChannel Partner/ Reseller/ DistributorSister exhibition in Ho Chi Minh City (November 19-21, 2026) serving the fastest-growing market in Southeast Asia. Direct access to 3,000+ high-potential buyers. Vietnam's baby care market growing at 12%+ CAGR. Contact: Ms. Tracy Dang ([email protected]).
• Little Steps AsiaminorGTM or Marketing PartnerMedia partner providing coverage and content marketing support for CBME China exhibitions and industry news.
• Nursery TodayminorGTM or Marketing PartnerUK-based media partner covering baby and nursery industry news and CBME China exhibitions.
• Sassy MamaminorGTM or Marketing PartnerMedia partner providing editorial coverage and audience reach for parenting and baby product content.
• TheAsianparentminorGTM or Marketing PartnerRegional parenting media platform partner providing content distribution and audience reach across Asia.
• ASPEI (Spain)minorOthersSpanish Association of Childbirth and Puericulture Industry - association partner for Spanish market representation.
• ASME (Singapore)minorOthersAssociation of Small and Medium Enterprises - association partner for Singapore market.
• British Pregnancy Association (BPA)minorOthersUK-based trade association supporting industry standards and market connections.
• Business FranceminorOthersFrench agency for international business development - supporting French brands and buyers at CBME.
• China-Britain Business Council (CBBC)minorOthersUK-China business network supporting bilateral trade and exhibition participation.
• UK Department for International TrademinorOthersUK government department supporting British companies with international trade activities.
• Hong Kong China Baby Products Merchants Association (HKCBMIA)minorOthersHong Kong trade association for baby products industry supporting regional participation.
• JETRO (Japan)minorOthersJapan External Trade Organization supporting Japanese companies with exhibition participation.
• KOTRA (Korea)minorOthersKorea Trade-Investment Promotion Agency supporting Korean brands at CBME China.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kind+Jugend: Organized by Koelnmesse in Cologne, Kind+Jugend is the world's leading international trade fair for baby, infant, and toddler products — the most direct global competitor to CBME China in the same B2B baby/maternity vertical.
• Hong Kong Toys & Games Fair: Organized by HKTDC, the Hong Kong Toys & Games Fair is one of Asia's largest toy and games trade fairs, overlapping directly with CBME's toy and baby-products categories and competing for the same Asian brand and buyer ecosystem.
• Pitti Immagine Bimbo: Florence-based Pitti Immagine Bimbo is one of the leading international trade shows for children's fashion, directly competing with CBME's Cool Kids Fashion and CBME Children's Wear Expo zones in the baby/kids apparel category.
• The Baby Show (UK): The UK's leading B2C/B2B baby and toddler product show, comparable to CBME China in the core baby/maternity vertical but operating primarily in the UK market and as a hybrid consumer/trade format.
• Playtime: Playtime is an international trade show for children's and maternity fashion held across multiple cities (Paris, New York, Miami, Tokyo, etc.), directly comparable to CBME China in serving baby/kids apparel brands and trade buyers.
• Spielwarenmesse (Nuremberg International Toy Fair): Operated by NürnbergMesse, Spielwarenmesse is the world's leading trade fair for toys, hobbies, and leisure, with significant overlap to CBME's Toy & Education Expo segment and a similar B2B trade-show model serving global buyers.
• Milano Unica: Milano Unica is the leading European trade fair for high-end textiles and accessories, including dedicated children's apparel materials — directly comparable in B2B trade-show model and in serving apparel sourcing needs for CBME's kids' wear exhibitors.
• Toy Fair New York: Run by The Toy Association, Toy Fair New York is the largest toy industry trade show in the Western Hemisphere, directly comparable in business model (B2B toy/children's products exhibition) and competing for global brand participation alongside CBME.

Regional players

• CIFF Kids: A kids-focused zone within the China International Furniture Fair (CIFF) in Guangzhou, providing a domestic Chinese trade-show alternative for children's furniture and lifestyle brands that may overlap with CBME's Stroller, Car Seat & Furniture segment.

Broad incumbents

• Ambiente (Messe Frankfurt): Messe Frankfurt's Ambiente is one of the world's largest consumer-goods trade fairs, with overlapping categories in gifts, tableware, and home goods that intersect with CBME's broader baby/maternity sourcing channels — a broader incumbent rather than a niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBMEXPO
• LinkedInlinkedin.com/company/cbmexpochina
• Instagraminstagram.com/cbme_expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBME China