Que Vida Tacos
- Company typePrivate
- Founded-
- HeadquartersYorba Linda, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Que Vida Tacos firmographics
Firmographics- Name
- Que Vida Tacos
- Legal name
- Que Vida Tacos L.p.
- Website
- https://quevidatacos.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Que Vida Tacos industry classification
Industry- Product category
- Mexican Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Que Vida Tacos is headquartered
LocationHeadquarters
- HQ city
- Yorba Linda
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Que Vida Tacos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Point-of-sale revenue from dine-in, takeout, and delivery orders across three restaurant locations. Customers purchase individual menu items including tacos, burritos, bowls, appetizers, desserts, and beverages. Prices range from $5.50 to $25.95 for individual items.
- Catering Services: Catering revenue from corporate events, weddings, rehearsal dinners, private parties, birthday celebrations, anniversaries, and holiday parties. They serve events from 20 to 200 guests with professional delivery. No minimum order amount required for catering or delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items with prices ranging from $4.25 to $25.95 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Que Vida Tacos product offering
Product offeringCore offering
Que Vida Tacos operates a small chain of Mexican restaurants in Orange County, California (Yorba Linda, Huntington Beach, and Costa Mesa) serving authentic Oaxacan-inspired cuisine. The menu centers on handmade-tortilla regional tacos, burritos, bowls, brunch dishes, and a tequila-focused cantina bar, available via dine-in, takeout, delivery, online ordering, mobile app, and off-premise catering for events of 20–200 guests.
Product overview
Que Vida Tacos is a Mexican restaurant chain offering authentic Oaxacan-inspired cuisine through a multi-channel service model. The company operates three physical restaurant locations in Yorba Linda, Huntington Beach, and Costa Mesa, California, complemented by an online ordering platform, mobile app, and professional catering services. The product portfolio centers on traditional regional Mexican tacos made with handmade Oaxacan corn tortillas, alongside burritos, bowls, salads, appetizers, and a full cantina bar featuring handcrafted margaritas and cocktails. The company also offers a loyalty/rewards program and weekend brunch service. All three locations provide dine-in, takeout, and delivery options, with catering available for events from 20 to 200 guests throughout Orange County.
Differentiator
Problem solved
Functional benefit
Brands
- Qué Vida Cantina: The cocktail and bar menu featuring tequila-focused drinks, margaritas, and Mexican beers. The bar area features handcrafted cocktails using fresh ingredients with no sweet and sour mixes.
Products and services
- Dine-In Restaurant Service Full-service counter-service dining at three physical Orange County locations with a tequila-focused cantina bar, Happy Hour (Mon-Fri 3-6 PM), Weekend Brunch (Sat-Sun 10 AM-4 PM), and Taco Tuesdays. Targets families, individuals, and groups seeking casual Mexican dining.
- Catering Services Off-premise catering service for corporate lunches, weddings, private parties, and holiday events across Yorba Linda, Huntington Beach, Costa Mesa, and surrounding Orange County communities. Serves 20-200 guests with custom menus and professional delivery.
- Traditional Regional Tacos of Mexico Regional taco offerings representing different Mexican regions (Sonora, Tijuana, Yucatan, Baja California, etc.) including Carne Asada, Carnitas, Al Pastor, Cochinita Pibil, Pescado, Camaron, Pollo, Veggie, and Birria tacos made with handmade Oaxacan corn tortillas.
- Burritos Hearty burritos including Cali Asada, El Grande Wet, Veggie, La Playa, Que Vida, and Breakfast varieties, available with optional 'wet' preparation (salsa ranchera and cheese).
- Qué Vida Cantina (Margaritas & Cocktails) Tequila-focused bar featuring handcrafted margaritas (House, Spicy, Paloma, Agua Fresca, Strawberry, Coconut, Pineapple, Cadillac) and cocktails like Michelada and Berry Mezcal Mule, made with fresh ingredients and no sweet and sour mixes.
- Bowls & Salads Health-conscious options including customizable Que Vida Bowl (protein, rice, beans, toppings), Grilled Salmon Salad, Grilled Tijuana Caesar Salad, and Mexican Shrimp Salad.
- Appetizers & Shareables Shareable starters including Queso Fundido, Taquitos, Sonora Street Dog, Tijuana Style Mulita, Guacamole & Chips, Chips & Salsa Flight, Ceviche De Camarón, Empanada Del Dia, and Para La Mesa platter.
- Breakfast & Weekend Brunch Menu All-day breakfast and weekend brunch offerings including Huevos Rancheros, Chilaquiles, Birria Hash, and Breakfast Burrito, served Saturday and Sunday from 10 AM to 4 PM.
- Kids Menu (Para Los Ninos) Child-friendly options including Kid's Quesadilla, Kid's Tacos, Kid's Chicken Tenders, and Kid's Taquitos.
- Desserts
Companies that use Que Vida Tacos
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Que Vida Tacos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Que Vida Tacos partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Que Vida Tacos competitors and assessment
Company assessmentDirect peers
- Del Taco: Del Taco is a Mexican quick-service chain offering tacos, burritos, breakfast, and value pricing across dine-in, takeout, and delivery. It is a direct format and customer-use-case peer, although it operates at substantially greater scale.
- Wahoo's Fish Taco: Wahoo's Fish Taco is a California-based fast-casual chain combining Mexican-inspired tacos, burritos, bowls, and drinks. It offers a particularly relevant local and regional comparison for Que Vida's Orange County footprint.
- Rubio's Coastal Grill: Rubio's is a California-born fast-casual chain focused on coastal Mexican food, especially fish and shrimp tacos, with similar dine-in and takeout use cases. It is a direct regional comparison for Que Vida's Mexican fast-casual positioning.
- Baja Fresh: Baja Fresh is a Mexican fast-casual chain with made-to-order tacos, burritos, bowls, and fresh ingredients, serving a similar value-conscious convenience customer. Its menu architecture and restaurant format are directly comparable to Que Vida Tacos.
- Qdoba Mexican Eats: Qdoba is a national fast-casual chain centered on customizable Mexican food such as tacos, burritos, and bowls, with dine-in, takeout, delivery, and digital ordering. Its menu and service model closely overlap Que Vida Tacos' core offering.
- Moe's Southwest Grill: Moe's Southwest Grill is a fast-casual Southwest and Mexican chain offering burritos, tacos, bowls, and counter-service ordering. It is comparable to Que Vida in made-to-order Mexican food and day-to-day restaurant use cases.
- Chronic Tacos: Chronic Tacos is a fast-casual Mexican concept built around customizable tacos, burritos, and bowls, often using counter service, loyalty, and digital ordering. Its operating model is closely comparable to Que Vida's.
- Tijuana Flats: Tijuana Flats is a fast-casual Mexican restaurant chain with counter service, customizable meals, takeout, and delivery. Its menu and convenience model materially overlap Que Vida Tacos' offering.
Broad incumbents
- Taco Bell: Taco Bell is a large Mexican-inspired quick-service chain with tacos, burritos, breakfast, beverages, and delivery. It is a broad incumbent benchmark for price positioning and high-frequency Mexican-food demand, not a direct niche match.
- Chipotle Mexican Grill: Chipotle is a large fast-casual incumbent built around customizable bowls, burritos, tacos, and digital ordering. It is a broad incumbent comparison for service model and customer occasions rather than a like-for-like local Mexican chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Que Vida Tacos social profiles
Digital presenceQue Vida Tacos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Que Vida Tacos leadership team
Management profileNumber of profiles
Profiles2 records
Que Vida Tacos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Que Vida Tacos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Que Vida Tacos
What does Que Vida Tacos do?
Que Vida Tacos operates a small chain of Mexican restaurants in Orange County, California (Yorba Linda, Huntington Beach, and Costa Mesa) serving authentic Oaxacan-inspired cuisine. The menu centers on handmade-tortilla regional tacos, burritos, bowls, brunch dishes, and a tequila-focused cantina bar, available via dine-in, takeout, delivery, online ordering, mobile app, and off-premise catering for events of 20–200 guests.
Is Que Vida Tacos a public or private company?
Que Vida Tacos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Que Vida Tacos founded?
Que Vida Tacos was founded in -1. It employs 11 to 50 people.
Where is Que Vida Tacos based?
Que Vida Tacos is headquartered in Yorba Linda, United States, in the North America region.
How does Que Vida Tacos make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are catering Services.
Who are Que Vida Tacos's main competitors?
Direct peers on record are Del Taco, Wahoo's Fish Taco, Rubio's Coastal Grill, Baja Fresh, Qdoba Mexican Eats, Moe's Southwest Grill, Chronic Tacos and Tijuana Flats. Broad incumbents are Taco Bell and Chipotle Mexican Grill.
Does Que Vida Tacos have an API?
No public API is recorded for Que Vida Tacos.
What industry is Que Vida Tacos in?
Que Vida Tacos's product category is Mexican Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722513 and its SIC code is 5812.