Allison Homes
Allison Homes is a private equity-backed UK regional housebuilder designing and selling energy-efficient 2- to 5-bedroom new-build homes across the East of England, East Midlands, and South West via open-market sales and affordable housing partnerships with housing associations.
- Company typePrivate
- Founded-
- HeadquartersPeterborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Allison Homes does
Allison Homes is a private equity-backed UK regional housebuilder operating under Allison Homes Group Limited, designing and selling 2- to 5-bedroom new-build homes across three operating divisions: East of England, East Midlands, and South West. The group is structured via wholly-owned regional subsidiaries (Allison Homes Limited, Allison Homes East Midlands Limited, Allison Homes Norfolk and Suffolk Limited, Allison Homes SW Limited, Allison Homes South West Homes Limited) plus acquired entities (Hawksmead Limited, Swift Homes Limited, Southfield Business Park Limited), with registered headquarters in Peterborough and operational headquarters in Bourne, Lincolnshire. The product portfolio spans individual developments such as Priors Hall Park (161 homes in a 907-acre masterplan), Weavers Place, High Moor View, Foxglove View, Venus Fields, The Oaks, and Cranbrook Grange, typically built to EPC B or higher with air source heat pumps, solar PV panels, EV charging points, and biodiversity net gain above the statutory 10% minimum.
The company's technology stack centers on modern energy-efficient construction methods rather than proprietary software, with low-carbon construction fabric and sustainable specifications deployed as standard. Buying-side product features include Part Exchange, Shared Ownership administered through Heylo Housing (Home Reach), Deposit Match, Own New, and the "Just Say Yes" promotional package covering stamp duty, estate agent fees, and legal fees. Distribution is multi-channel: dedicated show homes and sales offices at every development, a regional website with development search and enquiry funnels, social media presence on Facebook, Instagram, YouTube, and TikTok, and content marketing around regional lifestyle.
The business model is a one-time-sale model generating revenue from two streams: open-market home sales (299 units in FY2025, priced roughly £81,250 for a 25% Shared Ownership share up to £475,000+ for full market value) and affordable housing sales to housing associations and local authorities (509 units in FY2025, delivered through partnerships with Abri, LiveWest, Legal & General, and Homes England Strategic Partnerships). FY2025 revenue reached £211.9m with EBITDA of £15.5m and gross profit of £30.5m. Customers include first-time buyers, growing families, downsizers, and registered providers of social housing, served through direct-to-consumer sales at show homes and channel partnerships for affordable and Shared Ownership units.
Allison Homes firmographics
Firmographics- Name
- Allison Homes
- Legal name
- Allison Homes Group Limited
- Website
- https://allison-homes.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allison Homes is a private equity-backed UK regional housebuilder designing and selling energy-efficient 2- to 5-bedroom new-build homes across the East of England, East Midlands, and South West via open-market sales and affordable housing partnerships with housing associations.
- Ownership category
- akta.pro rank
Allison Homes industry classification
Industry- Product category
- Residential Housebuilding
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Allison Homes is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Allison Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Open Market Home Sales: Allison Homes generates primary revenue through the sale of new build homes at market prices. The company sells directly to consumers through show homes and sales offices at developments across the East of England, East Midlands, and South West. Open market sales include 2-5 bedroom houses and bungalows priced from approximately £81,250 to £475,000+.
- Affordable Housing Sales: A significant portion of completions come through partnerships with housing associations and local authorities. In FY2025, 509 affordable homes were completed out of 808 total completions. Revenue comes from selling affordable units to housing associations like Abri, LiveWest, and through Homes England Strategic Partnerships.
- Shared Ownership: Allison Homes offers Shared Ownership schemes through partnership with Heylo Housing. Buyers purchase a share (typically 25-75%) of a property and pay rent on the remaining portion. This enables more affordable home purchases with prices from £81,250 for a 25% share on select developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shared Ownership starting from 25% share |
| Unit Pricing | Pay-as-you-go | Full Market Value - High Moor View |
| Unit Pricing | Pay-as-you-go | East of England premium locations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Allison Homes product offering
Product offeringCore offering
Allison Homes is a regional UK housebuilder that designs, constructs and sells new build residential properties (2-5 bedroom houses and bungalows) across the East of England, East Midlands and South West England. The company sells homes directly to consumers through on-site show home sales offices and its website, with prices ranging from approximately £81,250 (Shared Ownership 25% share) to £475,000+, and delivers affordable housing through partnerships with housing associations such as Abri, LiveWest and Legal & General. Buying schemes including Part Exchange, Shared Ownership via Heylo Housing, Deposit Match, Own New and Stamp Duty paid packages are offered to facilitate direct home purchases.
Product overview
Allison Homes is a housebuilding and development company operating across the East of England, East Midlands, and South West England. The company designs and builds new homes ranging from 2 to 5 bedrooms, offering various buying options including Part Exchange, Shared Ownership through Heylo Housing (Home Reach), and conventional purchase. The product portfolio consists of individual housing developments (such as Weavers Place, High Moor View, Foxglove View, Tarka Coombe, and Priors Hall Park), each offering different property types and configurations. The company also provides affordable housing through partnerships with organisations like Abri and LiveWest. Buying incentives are offered through the 'Just Say Yes' promotional scheme. Allison Homes focuses on energy-efficient homes with features such as solar PV panels, EV charging points, and enhanced insulation.
Differentiator
Problem solved
Functional benefit
Products and services
- Weavers Place A collection of 3 and 4-bedroom homes in North Tawton, Devon, available through Shared Ownership by Heylo Housing. Located alongside the River Taw with Dartmoor nearby. Prices from £81,250 (25% share of £325,000 full value) for 3-bed and from £103,750 (25% share of £415,000) for 4-bed.
- High Moor View
- Foxglove View
- Primrose Meadows
- Venus Fields
- The Oaks
- Cranbrook Grange
- Priors Hall Park
- Tarka Coombe
- Part Exchange
- Shared Ownership (Home Reach)
- Affordable Housing Partnerships
Quantifiable outcome
- 94% customer satisfaction score based on In-house Research survey, with 100% recommendation score in South West region and 92% in Central region.
- +3 more outcomes
Companies that use Allison Homes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Allison Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Allison Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AbricoreHousing association partnership for 100% affordable housing developments. At Goldwell Farm, Crewkerne, Abri will use funding from their Strategic Partnership with Homes England to deliver 67 affordable homes allocated through Somerset Council's housing register.
- LiveWestminorPartnership with LiveWest housing association for delivery of 100% affordable homes at Tiverton site in Devon. Demonstrates ongoing relationship for affordable housing provision.
- Legal & GeneralminorPartnership with Legal & General for delivery of 100% affordable homes at Witheridge development. Collaborative approach to affordable housing delivery.
- Heylo HousingcoreHeylo Housing administers Shared Ownership schemes for Allison Homes at select developments including Weavers Place, Foxglove View, and Primrose Meadows. Enables buyers to purchase 25-75% shares of new homes.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Allison Homes competitors and assessment
Company assessmentDirect peers
- Avant Homes: Private equity-backed regional UK housebuilder operating across the Midlands, North and Scotland with a similar for-sale housebuilding model, comparable unit volumes, and a focus on energy-efficient spec homes. Most direct comparable in size, capital structure and strategy.
- Keepmoat Homes: Mid-sized UK housebuilder with a strong regional and affordable housing focus, delivering thousands of homes annually across the North and Midlands. Highly comparable given shared affordable-housing-led business mix and regional concentration.
- Crest Nicholson: Mid-market UK housebuilder focused on Southern England, including the South West, with a similar product positioning in family and energy-efficient homes. A reasonable scale and geography match for Allison Homes' southern region.
- Bloor Homes: Privately held UK housebuilder operating primarily in the Midlands and South, with comparable family-focused spec and similar private-equity-style ownership structure. Closest privately held peer by business model.
- Vistry Group: Major UK housebuilder formed via Bovis Homes and Galliford Try's housing merger, with a strategic Vistry Partnerships arm dedicated to affordable and mixed-tenure housing through housing associations and Homes England — directly mirrors Allison's affordable model at far larger scale.
Broad incumbents
- Redrow: UK premium-focused housebuilder with national coverage and the Heritage Collection specification. Overlaps with Allison in the Midlands and Southern regions and represents an aspirational benchmark on quality and pricing.
- Barratt Developments: Largest UK housebuilder by volume with national coverage. Comparable product and buyer base but operates at vastly greater scale, providing a benchmark for procurement leverage and pricing power Allison lacks.
- Taylor Wimpey: Major UK national housebuilder with extensive regional coverage. Highly relevant competitor on land, labour and mortgage offer terms in Allison's three operating regions.
- Persimmon: One of the UK's largest volume housebuilders with national coverage including a strong Midlands presence. Competes with Allison for land and labour in overlapping regions and offers a relevant scale benchmark.
- Bellway: Top-five UK national housebuilder with broad geographic coverage and similar family-focused specification. Provides a relevant scale benchmark and competitive threat in the Midlands and South.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Allison Homes social profiles
Digital presenceAllison Homes compliance and trust
Trust signalCompliance2 records
Allison Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allison Homes leadership team
Management profileNumber of profiles
Profiles9 records
Allison Homes subsidiaries and ownership
Company hierarchySubsidiaries8 records
Allison Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allison Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allison Homes
What does Allison Homes do?
Allison Homes is a regional UK housebuilder that designs, constructs and sells new build residential properties (2-5 bedroom houses and bungalows) across the East of England, East Midlands and South West England. The company sells homes directly to consumers through on-site show home sales offices and its website, with prices ranging from approximately £81,250 (Shared Ownership 25% share) to £475,000+, and delivers affordable housing through partnerships with housing associations such as Abri, LiveWest and Legal & General. Buying schemes including Part Exchange, Shared Ownership via Heylo Housing, Deposit Match, Own New and Stamp Duty paid packages are offered to facilitate direct home purchases.
Is Allison Homes a public or private company?
Allison Homes is a private company. It is classified as private equity controlled and is currently operating.
When was Allison Homes founded?
Allison Homes was founded in -1. It employs 11 to 50 people.
Where is Allison Homes based?
Allison Homes is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Allison Homes make money?
Three revenue lines are on record. Open Market Home Sales are the primary driver. The others are affordable Housing Sales and shared Ownership.
Who are Allison Homes's main competitors?
Direct peers on record are Avant Homes, Keepmoat Homes, Crest Nicholson, Bloor Homes and Vistry Group. Broad incumbents are Redrow, Barratt Developments, Taylor Wimpey, Persimmon and Bellway.
Does Allison Homes have an API?
No public API is recorded for Allison Homes.
What industry is Allison Homes in?
Allison Homes's product category is Residential Housebuilding. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.