ANAGEN 11
Anagen 11 is a privately held, single-location full-service beauty salon in Appleton, Wisconsin, offering hair, skin, lash, brow, waxing, and bridal services to individual consumers, operating as a L'ANZA Healing Center and PCA SKIN partner.
- Company typePrivate
- Founded2018
- HeadquartersAppleton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ANAGEN 11 does
Anagen 11 is a privately held, single-location full-service beauty salon operating from 2320 N Casaloma Drive in Appleton, Wisconsin (founded circa 2013, with operating history traceable to 2018). The business sells personalized hair, skin, lash, brow, waxing, and bridal beauty services to individual consumers in the Appleton/Fox Valley market, and is co-owned by Christopher Cody Hartl and Jessica Rondinelli. Service delivery is organized into three primary pillars — Hair Services (color, cuts, extensions, texture/smoothing; $42-$275+), Skin Services (PCA SKIN facials, dermaplaning, microblading, brow lamination, lash extensions/lifts, waxing; $35-$350), and Bridal Services (hair and makeup starting at $276+, with trials and on-location availability) — supplemented by retail of L'ANZA Healing Haircare and PCA SKIN products.
Revenue mechanics are entirely transactional: pay-as-you-go unit pricing per service, with quoted prices subject to variation by artist, day, holiday, and location. The salon requires a credit card on file via its Meevo booking system and enforces a 24-hour cancellation policy with an automated 100% charge for no-shows; bridal bookings additionally require an executed contract and deposit. Bridal new bookings are currently paused through 2026, indicating tight capacity in that line.
Go-to-market is direct-to-consumer, with no paid advertising identified; marketing relies on an active Instagram presence (the brand account @anagen_11 plus individual artist accounts) and organic word-of-mouth. The core "technology stack" is essentially operational rather than proprietary: Meevo for booking and client records, SquareSpace for the website, and JotForm for bridal inquiries. The salon's underlying value moat sits in curated brand partnerships (L'ANZA Healing Center, PCA SKIN, Green Circle Salons), an in-house apprenticeship program co-created by co-owner Jessica Rondinelli, and talent that includes a L'ANZA Pro Team Artist and an Education Director who trains stylists nationally and internationally. There is no evidence of institutional investment, subsidiaries, M&A activity, or geographic expansion beyond the single Appleton storefront.
ANAGEN 11 firmographics
Firmographics- Name
- ANAGEN 11
- Legal name
- Anagen 11
- Website
- https://anagen11.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anagen 11 is a privately held, single-location full-service beauty salon in Appleton, Wisconsin, offering hair, skin, lash, brow, waxing, and bridal services to individual consumers, operating as a L'ANZA Healing Center and PCA SKIN partner.
- Ownership category
- akta.pro rank
ANAGEN 11 industry classification
Industry- Product category
- Beauty Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Hair Coloring & Highlights Services (HSALAAAE), Unisex/Family Hair Salons (HSALAAAC), Powder Brows & Ombre Brows Services (HSALAKAB)
Keywords
Where ANAGEN 11 is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ANAGEN 11 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hair Services: One-time service payments for hair coloring, cutting, treatments, extensions, and texture services. Prices range from $42-$275+ depending on service complexity and artist experience level.
- Skin Services: One-time service payments for facials, microblading, brow services, lash extensions, lash lifting/tinting, and waxing. Prices range from $35-$350 depending on service type.
- Bridal Services: Premium bridal hair and makeup services with booking requiring contract and deposit. Services start at $276+. Currently not accepting new bookings through 2026.
- Product Retail: Sale of L'ANZA Healing Haircare and PCA SKIN products to clients. Salon is a L'ANZA Healing Center partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair services range from basic cuts to full color transformations |
| Unit Pricing | Pay-as-you-go | Skin and facial services for various skincare needs |
| Unit Pricing | Pay-as-you-go | Waxing services for hair removal |
| Unit Pricing | Pay-as-you-go | Bridal hair and makeup services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
ANAGEN 11 product offering
Product offeringCore offering
Anagen 11 is a full-service beauty salon operating from a single Appleton, Wisconsin location. The salon offers three core service categories: Hair Services (coloring, cutting, extensions, texture treatments), Skin Services (facials using PCA SKIN products, brow, lash, and waxing services), and Bridal Services (hair styling and makeup for weddings). The salon also retails L'ANZA Healing Haircare and PCA SKIN professional products to clients.
Product overview
Anagen 11 is a full-service beauty salon offering a comprehensive suite of services organized into three main pillars: Hair Services (color treatments, haircuts, extensions, texture/smoothing), Skin Services (facials using PCA SKIN products, brow services, lash services, waxing), and Bridal Services (makeup and hair styling for weddings). The salon operates as a L'ANZA Healing Center, exclusively using L'ANZA Healing Haircare products for hair treatments. Services range from targeted skincare facials and relaxing spa treatments to cosmetic procedures like microblading, with all offerings designed to be personalized through consultations. The salon functions as a unified service offering rather than a modular platform, with each service category complementing the others to provide comprehensive beauty care.
Differentiator
Problem solved
Functional benefit
Products and services
- Hair Services Comprehensive hair services including color treatments (base retouch, foil, balayage), haircut services ranging from $42 to $174, hair extension services, and texture/smoothing treatments such as Keratin Smoothing and Anagen Wave starting at $275+. Services are gender-neutral and include personalized consultations, targeting individual consumers seeking hair care.
- Skin Services Personalized skincare solutions using PCA SKIN products, including treatment-focused facials (The First Visit, The Next Visit starting at $100+), relaxing facials (Relaxing Radiance Facial $120+, Detox & Daydream Facial), and specialized treatments like dermaplaning, chemical peels, and nanoneedling. Targets individual clients seeking professional skincare.
- Bridal Services Complete bridal experience including bridal makeup (with trial, airbrush, false eyelash application) starting at $276+ and bridal hair styling (updos, modern styles, on-location services) starting at $276+. Requires contract, deposit, and is currently not accepting new bookings through 2026. Designed for brides and wedding party members seeking premium wedding day hair and makeup services.
- Brow Services Brow enhancement services including microblading ($350 per session), brow lamination ($95), and brow waxing. Targets individual clients seeking brow shaping, enhancement, and cosmetic tattooing services.
- Lash Services Full range of lash services including Classic Lash Extensions ($210+ full set), Hybrid Lash Extensions ($220 full set), Volume Lash Extensions ($230 full set), lash lift and tint services ($122+), lash lift ($84+), and lash tint ($38+). Consultation required for extensions. Targets individual clients seeking lash enhancement services.
- Waxing Services Hair removal services using lavender-infused soft-wax and hard-wax for extended results. Services include bikini wax ($35+), Brazilian wax ($69.50+), eyebrow wax ($20+), lip wax, and body waxing (full arm $50+, full back $60+, full face $55+, full leg $64+). Targets individual clients seeking professional hair removal.
- Hair Extension Services Hair extension services complementing lifestyle enhancement with various application methods. Consultation required; includes Invisible Bead Extension method with focus on hair and scalp health. Targeted at individual clients seeking length and volume enhancement.
- L'ANZA Healing Haircare Products Retail sale of professional hair care products from L'ANZA Healing Haircare used in salon treatments. Products feature wildcrafted and organic botanical ingredients, are cruelty-free, and free from sulfates, parabens, sodium chloride, and gluten. Includes Crystal Gel Treatment and ULTIMATE TREATMENT. Sold to clients visiting the salon.
- PCA SKIN Products Retail sale of professional-grade skincare products from PCA SKIN used for in-salon treatments. 30 years of innovation with clinically researched formulations addressing acne, aging, sensitivity, and hyperpigmentation. High-standard peels and medical-grade products sold to clients.
Companies that use ANAGEN 11
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
ANAGEN 11 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
ANAGEN 11 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- L'ANZA Healing HaircarecoreAnagen 11 is a proud L'ANZA Healing Center partner. L'ANZA provides proprietary healing formulas that repair and heal damaged hair, using wildcrafted and organic botanical ingredients from sustainable sources. Products are cruelty-free, free from sulfates, parabens, sodium chloride, and gluten. The partnership includes sustainable company practices through Green Circle Salons and eco-friendly packaging. Award-winning products recognized by Allure, Good Housekeeping, Pop Sugar, and Refinery29.
- PCA SKINcoreAnagen 11 uses PCA SKIN professional-grade skincare products for all treatments. PCA SKIN is a leading professional-grade skincare company with 30 years of innovation, offering clinically researched and scientifically formulated products for acne, aging, sensitivity, and hyperpigmentation. Renowned for high-standard peels and transformative solutions backed by science.
- Green Circle SalonsminorL'ANZA has partnered with Green Circle Salons to ensure participating salons have access to the most responsible environmental resources and best practices for sustainability.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ANAGEN 11 competitors and assessment
Company assessmentEmerging players
- Glamsquad: On-demand mobile beauty services company offering in-home hair styling, makeup, and bridal services. Comparable to Anagen 11's bridal and on-location service offerings via different delivery model.
- Madison Reed: Tech-enabled hair color brand combining at-home products with a growing network of color bars. Comparable in color-services specialization and modern direct-to-consumer brand identity to Anagen 11.
Direct peers
- Blo Blow Dry Bar: Blow dry bar franchise delivering express hair styling services with similar pricing tier and appointment-driven model. Comparable in service mix and positioning to Anagen 11's styling services.
- Drybar: Multi-location blowout and styling bar concept offering single-service hair styling at premium per-visit pricing. Directly comparable to Anagen 11 in service style (appointments, premium pricing, focus on experience) but focused exclusively on blowouts.
Broad incumbents
- Hand & Stone Massage and Facial Spa: National franchise offering facials and skincare services alongside massage. Directly comparable to Anagen 11's skin services category in service mix and recurring-visit model.
- Ulta Beauty: National beauty retailer operating in-store salons and offering professional services plus product retail. Overlaps with Anagen 11 across both the retail product and salon service categories, but at vastly greater scale.
- European Wax Center: National franchise specializing in waxing services. Comparable to Anagen 11's waxing menu as a focused competitor in the hair removal subcategory within the broader personal-care market.
- Regis Corporation: Parent of multiple salon brands (Supercuts, SmartStyle, Cost Cutters) operating franchise and corporate salons. Comparable to Anagen 11 as a salon operator, though focused on mass-market price points.
- Great Clips: Largest U.S. hair salon franchise focused on affordable, walk-in haircut services. Represents the value end of the salon market against which Anagen 11's premium pricing competes for local demand.
Others
- Aveda Institute Salon: Aveda-affiliated concept salons and training institutes offering salon services with the Aveda product line. Comparable to Anagen 11 in that one of its stylists (Caitlin Faye Bednarowski) trained at Aveda Institute, and in shared premium-product positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ANAGEN 11 social profiles
Digital presenceANAGEN 11 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANAGEN 11 leadership team
Management profileNumber of profiles
Profiles11 records
ANAGEN 11 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANAGEN 11 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANAGEN 11
What does ANAGEN 11 do?
Anagen 11 is a full-service beauty salon operating from a single Appleton, Wisconsin location. The salon offers three core service categories: Hair Services (coloring, cutting, extensions, texture treatments), Skin Services (facials using PCA SKIN products, brow, lash, and waxing services), and Bridal Services (hair styling and makeup for weddings). The salon also retails L'ANZA Healing Haircare and PCA SKIN professional products to clients.
Is ANAGEN 11 a public or private company?
ANAGEN 11 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ANAGEN 11 founded?
ANAGEN 11 was founded in 2018. It employs 11 to 50 people.
Where is ANAGEN 11 based?
ANAGEN 11 is headquartered in Appleton, United States, in the North America region.
How does ANAGEN 11 make money?
Four revenue lines are on record. Hair Services are the primary driver. The others are skin Services, bridal Services and product Retail.
Who are ANAGEN 11's main competitors?
Emerging players on record are Glamsquad and Madison Reed. Direct peers are Blo Blow Dry Bar and Drybar. Broad incumbents are Hand & Stone Massage and Facial Spa, Ulta Beauty, European Wax Center, Regis Corporation and Great Clips. Aveda Institute Salon is listed as an others.
Does ANAGEN 11 have an API?
No public API is recorded for ANAGEN 11.
What industry is ANAGEN 11 in?
ANAGEN 11's product category is Beauty Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAE, Hair Coloring & Highlights Services. Its NAICS code is 812112 and its SIC code is 2844.