ADDICT hair make up fashion

What ADDICT hair make up fashion does

ADDICT hair make up fashion is a privately held, single-location premium hair salon founded in 2019 by Sanjay Ramcharan in Haarlem, Netherlands. The salon operates with a team of 7–8 across three treatment chairs and two washbasins, serving primarily local and regional consumer clients seeking high-end cutting, coloring, bridal and event styling, and premium hair treatments. Pricing is tiered by stylist seniority from €25 for junior services up to €192 for top-tier master stylists, with separate add-on pricing for premium treatments such as Kérastase Fusio-Dose, Metal Detox, and Première. The business model is straightforward service-plus-retail: revenue is generated per chair from appointment-based services booked through Fresha, supplemented by retail of Kérastase, Shu Uemura, and L'Oréal Professionnel products purchased retail by clients post-service.

The salon is positioned within the L'Oréal prestige ecosystem as one of only five L'Oréal prestige salons in the Netherlands, granting access to the full Kérastase, Shu Uemura, and L'Oréal Professionnel product stack and the Kérastase K-Scan AI-powered scalp diagnostic tool used at consultation. Technologically, the salon is consumer-facing rather than platform-based: it deploys third-party L'Oréal hardware and treatment systems rather than building proprietary tooling. The salon's strategic positioning leans on the founder's editorial credentials — Sanjay Ramcharan holds the L'Oréal Creative Hairartist title and works internationally at Paris Fashion Week, Berlin Fashion Week, and the Cannes Film Festival — which is converted into local brand authority and award visibility via Salon Top 100 placements (#7 in 2024, #8 in 2025) and multiple Coiffure Awards second-place finishes in 2025 and 2026. The business is bootstrapped, having been launched with owner equity and a Rabobank loan, with no external venture or private equity capital.

Name

ADDICT hair make up fashion

Legal name

ADDICT Haarlem

Website

https://addicthaarlem.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ADDICT hair make up fashion is a single-location premium hair salon in Haarlem, Netherlands, founded in 2019 by L'Oréal Creative Hairartist Sanjay Ramcharan, serving local consumers with tiered cutting, coloring, bridal, and Kérastase premium treatments.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Luxury/High-End Barber Lounges (HSALABAH), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF), Salon & Spa Management / Operations (EDAOALAK)

Keywords

• Hair salon services
• Professional hair coloring
• Hair cutting services
• Men's barber services
• Professional hair care products

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Services (Cut, Colour, Styling, Treatments): ADDICT generates the majority of its revenue through in-salon hair services including haircuts (priced by stylist level and hair length), colour treatments (root coloring, full color, highlights, balayage, bleaching, toners), blowdry services, men and barber services, and bridal/party styling. All colour treatments are booked in combination with a wash, cut and blowdry. Services are priced on a tiered basis across three stylist levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

ADDICT Haarlem is a high-end hair salon in Haarlem, Netherlands offering hairdressing, barber, color, styling, and bridal/party services. It uses premium product lines (Kérastase, L'Oréal Professionnel, Shu Uemura) and differentiated treatment technologies such as the Kérastase K-Scan scalp diagnostic tool, Kérastase Fusio-Dose personalised treatments, the Kérastase Premi\u00e8re intensive repair treatment, and L'Oréal Metal Detox. The salon also retails professional hair care products to clients in-salon and online.

Product overview

ADDICT Haarlem is a high-end hair salon offering a comprehensive range of haircare services and professional product lines. The core services include haircuts (priced by stylist level and hair length), wash and blowdry services, color treatments (including highlights, balayage, bleaching, and toners), men's grooming, and party/bridal styling. The salon exclusively uses high-end professional hair care brands: Kérastase (with multiple sub-lines including Gloss Absolu, Genesis, Genesis Homme, Extensioniste, Chroma Absolu, Premiere, Dermo-Calm, Elixir Ultime, and Curl Manifesto), L'Oréal Professionnel (Metal Detox, Dia Light, INOA, Blond Studio, Tecni.Art), and Shu Uemura (Izumi Tonic, Urban Moisture, Essence Absolue, Color Lustre). ADDICT also offers specialized treatments including the Kérastase K-Scan (AI-powered scalp analysis) and Fusio-Dose personalized treatment rituals.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut Services Professional wash, cut, blowdry and styling services priced by stylist level (Hairstylist, Top Stylist, Art Director) and hair length (short, medium, long), with a curl surcharge and kids pricing.
• Wash and Blowdry Services Standalone wash and blowdry styling (no cut) priced by stylist level and hair length for clients who want the salon experience without a haircut.
• Color Treatments Comprehensive hair coloring services including root coloring, full color, detail highlights, half/3/4/full head highlights, balayage, bleaching, and toners. All highlights and bleaches include toner and Metal Detox, and color treatments must be booked in combination with a wash, cut and blowdry.
• Men's Grooming Services Men's haircut, fade, beard styling (Beard Addict), contours/sides refresh, and 5-minute color services delivered by Hairstylists, Top Stylists, and the Art Director, with barber Mehdi specialising in fades and beard work.
• Party and Bridal Styling Special-occasion hairstyling including updos, party hairstyles, and bridal looks. Prices available on inquiry only.
• Kérastase K-Scan Scalp Analysis

Quantifiable outcome

• Hair breakage reduced by up to 87% with Metal Detox treatment
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• L'Oréal Paris (Cannes Film Festival)minorGTM or Marketing Partner · 1 May 2025Sanjay Ramcharan worked as part of the L'Oréal Paris international hairstyling team at the Cannes Film Festival in May 2025, styling celebrities' hair on the red carpet. This partnership amplifies ADDICT's brand visibility internationally.
• Maruschka Sahiboe (TV Presenter) and Evelina (International Make-up Artist)minorStrategic or Co-development Partner · 1 May 2025In May 2025, ADDICT collaborated with Dutch TV presenter Maruschka Sahiboe and international make-up artist Evelina to launch the 'ICONIC' make-over series, creating transformations of women on Mother's Day. The project was conducted in partnership with L'Oréal Professionnel.
• Haarlems DagbladminorGTM or Marketing Partner · 1 April 2025Sanjay Ramcharan was interviewed by Haarlems Dagblad in April 2025 following his Coiffure Award nomination, providing press coverage and local earned media for ADDICT Haarlem.
• L'Oréal ProfessionnelcoreStrategic or Co-development Partner · 1 November 2019Sanjay Ramcharan is a Creative Hairartist for L'Oréal Professionnel, providing international representation at events such as Paris Fashion Week, Berlin Fashion Week, and the Cannes Film Festival. He provides training and education to other stylists through L'Oréal Academy. ADDICT is one of five L'Oréal prestige salons in the Netherlands. The salon uses L'Oréal Professionnel products (INOA, Dia Light, Blond Studio, Metal Detox, Tecni.Art, Chroma Absolu) and L'Oréal's training and education resources.
• Kérastase (L'Oréal Luxe Division)coreStrategic or Co-development Partner · 1 November 2019Sanjay Ramcharan is a trainer/educator for Kérastase and Shu Uemura, providing education to other stylists in the Benelux on curl cutting and care. The salon uses the full Kérastase range (Genesis, Extensioniste, Chroma Absolu, Curl Manifesto, Dermo-Calm, Elixir Ultime, Gloss Absolu, Première, Fusio-Dose, K-Scan). Sanjay holds the title of Kérastase Care Coach. Laura Sier is also a Kérastase Care Coach. Kérastase K-Scan analysis tool is used in the salon for personalised scalp and hair diagnostics.
• Shu Uemura Art of HaircoreStrategic or Co-development Partner · 1 November 2019Sanjay Ramcharan is a trainer/educator for Shu Uemura in the Benelux. The salon uses Shu Uemura products including the Izumi Tonic line (Strengthening Shampoo, Conditioner, Mask, Serum), Essence Absolue Hair Oil, Urban Moisture, and Color Lustre. Shu Uemura is positioned as a luxury, sustainable brand inspired by Japanese beauty rituals, using rice water from sustainable agriculture.
• Dutch Beauty Academy, AmsterdamminorImplementation/ SI/ Consulting Partner · 1 November 2019Sanjay Ramcharan provides masterclasses at the Dutch Beauty Academy in Amsterdam, sharing his expertise and techniques with aspiring stylists.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rob Peetoom: Premium Dutch hair salon brand with multiple locations and a strong reputation in the high-end segment. Most directly comparable Dutch high-end salon operator; competes for the same premium clientele and stylist talent.

Others

• Schwarzkopf Professional salons: Competitor professional product ecosystem (Henkel) used by many Dutch salons. Adjacent to ADDICT as an alternative supplier whose partner salons compete for premium clientele; not a direct service competitor but shapes the supply-side landscape.
• Treatwell: Online booking and discovery platform for beauty and hair services. ADDICT uses Fresha today; Treatwell represents an alternative channel and a competitive discovery layer for the same Dutch premium clientele.

Regional players

• Looks Hairdressers: Dutch mid- to premium-tier salon chain with broad coverage. Comparable core offering (cut, colour, styling), but lower price-point positioning and a chain operating model.
• Andy's Hairstudio: Dutch multi-location salon chain with premium positioning. Comparable operating model (multi-chair hair salons) and customer segment, but serves a broader Dutch footprint rather than a single prestige location.
• Cosmo Hairstyling: Dutch premium hair salon chain operating across the Netherlands. Directly comparable in service offering (cut, colour, styling) but distributed across multiple locations rather than concentrated in a single prestige site.
• Brainstorm Hair Professionals: Dutch hair salon group with multiple locations and a focus on trend-led styling. Comparable service mix and target audience, but operates at chain scale rather than founder-led prestige.

Broad incumbents

• Jean-Louis David Netherlands: Established international hair salon chain with Dutch salons. Competes in the same hair-care service category with broader geographic reach, but typically positioned at a lower premium tier than ADDICT.
• TONI&GUY Netherlands: International premium hair salon franchise with Dutch presence. Overlaps with ADDICT in premium positioning and full-service offering, but operates as a broad global chain rather than a single founder-led prestige salon.
• L'Oréal Professionnel partner salons: The wider network of L'Oréal Professionnel partner salons across the Netherlands and Europe. ADDICT is one of only five prestige salons within this network; the broader network represents the supplier ecosystem in which ADDICT competes and differentiates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCU4JFXkEpeMFBYlQnLFPI6w
• Facebookfacebook.com/addicthaarlem
• Instagraminstagram.com/addicthaarlem
• LinkedInlinkedin.com/company/addict-hair-make-up-fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDICT hair make up fashion