Wheels On Ltd.

What Wheels On Ltd. does

Wheels On Ltd. is a privately held Canadian workplace health and safety training company headquartered in Red Deer, Alberta, founded in 2000 by Jim Moore. The company delivers instruction through two channels: an in-person training facility at 7897 48 Ave, Red Deer offering more than 15 classroom courses (H2S Alive, H2S Blended Renewal, Energy Safety Canada Fall Protection, Fall Protection For Rig Work, Fall Rescue For Rig Work, Blended First Aid, Standard First Aid Recertification, Common Safety Orientation, Aerial Work Platform, Forklift Safety Training, Confined Space Entry & Rescue, Oilfield Driver Awareness, and WHMIS/TDG), and a self-serve online catalog of more than 120 courses distributed through the third-party bissafety.app platform operated by BI Safety Trainer. The technology footprint is deliberately lean: a WordPress marketing site, a phone/email-based registration workflow (no online booking), and the third-party LMS for online course delivery, payments, and certificate issuance.

Wheels On monetizes primarily through one-time per-course fees ranging from $29.99 (WHMIS) to $330 (Fall Rescue For Rig Work), plus GST, with prepaid bundles such as the H2S Blended Renewal at $185 and Blended Intermediate/Standard First Aid at $165. On-site and private group training is quote-based, with pricing varying by student count and travel. The company recognizes revenue across three streams: in-classroom training, online course sales, and on-site private training, all structured as one-time license/perpetual access transactions rather than subscriptions or recurring contracts.

The customer base is concentrated in Central Alberta and primarily serves workers in the oil and gas sector (H2S, fall protection for rig work, oilfield driver awareness) alongside general industrial and commercial workers needing first aid, WHMIS, TDG, forklift, and confined space certifications. Strategic value derives from regulatory authorized-provider status with Energy Safety Canada and the Canadian Red Cross, plus endorsements from Utility Safety Partners, CAOEC, and the Government of Alberta — relationships that allow Wheels On to issue certificates of completion recognized across Alberta's occupational safety regime. In 2022 the company discontinued its original driver training line to focus exclusively on safety training, and it celebrated its 25th anniversary in 2025.

Name

Wheels On Ltd.

Legal name

Wheels On Ltd.

Website

https://wheelson.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wheels On Ltd. is a privately held Canadian workplace health and safety training company in Red Deer, Alberta, delivering in-classroom and online (via bissafety.app) safety courses to oil and gas, industrial, and commercial workers across Central Alberta and nationally.

Ownership category

akta.pro rank

Product category

Workplace Safety Training Services

NAICS

Technical and Trade Schools (61151), Other Technical and Trade Schools (611519), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ)

akta.pro secondary industries

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM), Working at Heights, Fall Protection & Scaffolding (EDABAEAH)

Keywords

• Workplace safety training
• H2S safety certification
• First aid courses
• Fall protection training
• Online safety training

Headquarters

HQ city

Red Deer

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Classroom Safety Training: Wheels On offers over 15 in-classroom safety courses in Red Deer, Alberta. Customers pay per course with pre-payment required for specific courses (Blended First Aid, H2S Blended Renewal, Aerial Work Platform, Fall Protection for Rig Work, and Fall Rescue for Rig Work). Other courses can be paid on the day of training.
2. Online Safety Training: Over 120 online courses delivered through a third-party platform (bissafety.app). Customers purchase courses online at various price points (e.g., WHMIS $29.99, TDG $34.99, Hours of Service $99.99). Online courses include both standalone topics and bundled offerings.
3. On-Site/Private Training: Wheels On provides on-site or private training at customer locations. Pricing varies based on number of students, travel expenses, and other factors. Customers must contact for quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wheels On Ltd. delivers certified workplace health and safety training to industrial, oil and gas, and commercial driver workers in Central Alberta and across Canada. Its offerings span 15+ in-classroom courses (e.g., H2S Alive, First Aid, Forklift, Aerial Work Platform, Fall Protection), 120+ self-paced online courses via a third-party LMS, and customized on-site private training delivered at customer sites. Course completions result in industry-recognized certifications issued through Energy Safety Canada, Canadian Red Cross, Utility Safety Partners, CAOEC, and the Government of Alberta.

Product overview

Wheels On Ltd. is a safety training company offering a portfolio of 15+ in-classroom courses and 120+ online courses through the bissafety.app platform. The in-classroom offerings include safety certification courses across multiple domains: H2S safety (H2S Alive, H2S Blended Renewal), fall protection and rescue (Energy Safety Canada Fall Protection, Fall Protection For Rig Work, Fall Rescue For Rig Work), first aid (Blended First Aid, Standard First Aid Recertification), workplace safety (Common Safety Orientation, WHMIS & TDG, Ground Disturbance Level II), equipment operation (Aerial Work Platform, Forklift Safety Training), driver safety (Oilfield Driver Awareness, Hours of Service), and confined space entry. The online and in-classroom products serve similar audiences (oil and gas, industrial, commercial workers) but differ in delivery format, with online courses available for self-paced learning and classroom courses offering hands-on practical assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platform One-day classroom and outdoor practical training covering safe operation of scissor lifts and genie booms, including regulations, hazards, pre-use inspection, and safe operating procedures. Certificate valid for 3 years. Pre-payment required ($225 + GST).
• Blended First Aid (Canadian Red Cross) Canadian Red Cross blended First Aid & CPR courses combining online theory with in-person skills assessment. Covers Intermediate/Standard First Aid (8 hours online + 7.5 hours teaching, $165 + tax) and Basic/Emergency First Aid (4 hours online + 5.5 hours teaching, $130 + tax). BC Out Of Jurisdiction endorsement available as $50 + tax add-on.
• Confined Space Entry & Rescue

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Energy Safety CanadacoreStrategic or Co-development PartnerWheels On is an Authorized Training Provider offering Energy Safety Canada courses including H2S Alive, H2S Blended Renewal, Common Safety Orientation (CSO), Fall Protection, Fall Protection For Rig Work, and Fall Rescue For Rig Work. Certificates are issued directly through Energy Safety Canada.
• Canadian Red CrosscoreStrategic or Co-development PartnerWheels On offers Red Cross First Aid courses including Blended First Aid (Intermediate/Standard and Basic/Emergency) and Standard First Aid Recertification. Students receive electronic certificates through MyRedCross account.
• Utility Safety Partners (USP)majorStrategic or Co-development PartnerWheels On's Ground Disturbance Level II course is endorsed by Utility Safety Partners (formerly Alberta Common Ground Alliance/ABCGA). The course meets USP Ground Disturbance 201 Standard requirements.
• Canadian Association of Energy Contractors (CAOEC)majorStrategic or Co-development PartnerWheels On developed Fall Protection For Rig Work and Fall Rescue For Rig Work courses in conjunction with CAOEC, specifically designed for drilling and service rig environments.
• Government of AlbertamajorStrategic or Co-development PartnerOilfield Driver Awareness (ODA) course is approved by the Government of Alberta as a Defensive Driving Course (DDC) and meets training requirements for Oilwell Service Vehicle Cycle Exemption Permit.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Canada Safety Council: National non-profit offering defensive driving, workplace safety, and occupational training programs across Canada. Comparable in delivering recognized safety certifications at national scale.
• Energy Safety Canada: National standards body and authorized training provider that defines and licenses many of the courses Wheels On delivers (H2S Alive, Fall Protection, CSO). Directly comparable because it sets the curriculum Wheels On must teach while also competing indirectly through its own training partners network.
• Canadian Red Cross: Issues the certifications behind Wheels On's blended and recertification first aid courses and operates its own training network. Comparable as both a content partner and a broader safety-training incumbent across multiple verticals.

Direct peers

• Workplace Safety & Prevention Services (WSPS): Ontario-based safety association delivering workplace health and safety training, consulting, and e-learning to employers. Highly comparable mission and customer base (industrial employers needing compliance training), serving a different regional market.
• Actsafe Safety Association: BC-based safety association providing OHS training, resources, and consultation to motion picture and performing arts employers. Comparable workplace-safety training mission with a more specialized vertical focus.
• St. John Ambulance Canada: National first aid and safety training provider offering blended and in-class first aid/CPR courses across Canada. Directly competes with Wheels On's Red Cross first aid portfolio and shares the workplace-safety certification buyer.
• BC Forest Safety Council: BC-based safety association delivering certificate-based training and certification programs for forestry and outdoor workers. Comparable training-delivery model and customer profile (remote/industrial workers requiring recognized certifications).
• Alberta Municipal Health and Safety Association: Alberta-focused safety association serving municipal government and related workplaces with certificate-based training. Comparable as a regional safety training provider competing for the same Alberta employer buyers.
• BI Safety Trainer (bissafety.app): Technology partner that hosts Wheels On's 120+ online courses and also runs its own marketplace of safety training providers. Highly comparable as both an enabler and a competing storefront for workplace safety e-learning in Canada.

Regional players

• Safety Services Manitoba: Provincial safety association offering workplace safety courses, audits, and consulting to Manitoba employers. Comparable offering and not-for-profit-like model, but operates in a separate geography from Wheels On.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wheels-on-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheels On Ltd.