dilate

What dilate does

dilate is a performance marketing agency founded in 2014 that specializes in regulated, stigmatized, and unfairly censored industries. The firm targets enterprise and mid-market clients in verticals where most agencies decline to operate — including reproductive healthcare, pharmacy, LGBTQ+ care, hormone therapy, addiction treatment, mental health, hair loss, and GLP-1s — and embeds with leadership teams to deliver full-funnel growth strategies.

The agency offers an integrated service stack spanning Brand and Channel Strategy, Creative and Content production, Paid Search, SEO, Social and Influencer programs, Analytics and Reporting, and Fractional Growth Leadership. Its operating model is senior-led and lean, with 1-10 disclosed employees supporting engagements for clients including carafem (10+ years, 491% patient growth across 22 states), Ro (55% CAC reduction in 90 days), and Costco Health Solutions (125M+ impressions across 500+ warehouse locations). The firm maintains four offices — Denver, Portland, Boston, and Mexico City — and operates a sub-brand, White Label Spirits, founded by Managing Director Fleetwood Mathews as an in-house proof of concept for the agency's brand building discipline.

dilate's business model is professional services / agency retainers priced via quote-based engagements. Revenue mechanics rely on long-tenured multi-year client relationships and embedded fractional leadership rather than transactional or project-based billing. There is no disclosed external funding, parent company, or M&A activity; the firm appears founder-owned and bootstrapped.

Name

dilate

Legal name

dilate

Website

https://dilatestudios.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

dilate is a performance marketing agency founded in 2014 that embeds with leadership teams of enterprise and mid-market clients in regulated, stigmatized, and censored industries — primarily sensitive healthcare verticals — to deliver brand strategy, paid media, creative, SEO, and fractional growth leadership services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Performance marketing services
• Brand strategy consulting
• Paid media advertising
• Healthcare marketing agency
• Fractional growth leadership

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service performance marketing agency offering brand strategy, creative development, paid media, SEO, social media, analytics, and fractional growth leadership services to regulated industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

dilate is a performance marketing agency that provides brand strategy, creative production, paid search, SEO, social and influencer marketing, analytics, and fractional growth leadership services to regulated, stigmatized, and censored industries. The agency embeds senior leadership into client organizations to deliver growth strategies and award-winning campaigns for healthcare, pharmacy, and other complex verticals.

Product overview

dilate is a performance marketing agency offering a unified suite of services for regulated, stigmatized, and unfairly censored industries. Their core service offering encompasses Brand & Channel Strategy, Creative & Content, Paid Search, SEO, Social & Influencer, Analytics & Reporting, and Fractional Growth Leadership. Additionally, they operate White Label Spirits as a wholly-owned sub-brand that serves as an internal proof of concept for their brand building capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• White Label Spirits: A spirits brand founded by dilate's Founder and Managing Director, serving as a proof of concept for the brand building discipline the agency brings to clients. From liquid to label — the same strategic intentionality applied to a brand they own entirely.

Products and services

• dilate Agency Services

Quantifiable outcome

• 491% patient growth over 3 years for reproductive healthcare client
• +5 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CarafemcoreStrategic or Co-development PartnerLong-term strategic partnership spanning over a decade, delivering comprehensive marketing services including brand strategy, paid media, SEO, creative, OOH, influencer, podcast, and organizational leadership. Results: 491% patient growth, 22 states, 0 to 30k+ patients per year.
• RocoreStrategic or Co-development PartnerScaled paid acquisition across Meta and Google for Ro telehealth platform through iterative creative testing and conversion optimization, extended to physician outreach and consumer persona development. Result: 55% CAC reduction in 90 days.
• Costco Health SolutionscoreStrategic or Co-development PartnerWrote, directed, and produced five in-store video programs deployed across 500+ warehouse locations nationwide. Content reached 25M+ viewers with triple-digit sales growth.
• White Label SpiritsminorStrategic or Co-development PartnerBrand founded by dilate's Founder and Managing Director as proof of concept for brand building discipline. Demonstrates internal application of agency methodologies from liquid to label.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Deloitte Digital: Consulting-led digital marketing and creative arm of a Big Four firm. Comparable in serving regulated, complex enterprise clients with integrated strategy and execution, though at vastly greater scale.
• Scorpion: Marketing and technology company serving regulated professional services verticals including healthcare and legal. Comparable multi-channel capability and embedded partnership approach, but broader industry footprint than dilate.
• Havas Media Network: Global media and advertising network with healthcare expertise. Comparable as an incumbent offering paid media, content, and strategy, but operating across many categories rather than specializing in stigmatized verticals.
• Wpromote: Large full-service digital marketing agency with a healthcare practice. Overlapping paid media, SEO, and content capabilities for mid-market and enterprise clients across multiple verticals, including regulated healthcare.

Direct peers

• Cardinal Digital Marketing: Healthcare-specialized performance marketing agency offering SEO, paid media, and analytics for multi-location healthcare providers. Direct peer because it serves regulated healthcare clients with similar paid-acquisition and patient-growth mandates as dilate.
• Klick Health: Large independent health-specialist marketing agency serving pharma, biotech, and consumer health clients. Comparable for navigating regulated health verticals, but operates at significantly greater scale than dilate.
• Tilt Metrics: Performance marketing agency specializing in healthcare and SaaS. Comparable in targeting regulated, complex verticals with paid acquisition and conversion optimization, similar in size and positioning to dilate.
• Goodway Group: Independent media and marketing agency working across regulated and complex verticals. Comparable for full-service paid media and analytics capabilities serving enterprise clients with compliance constraints.
• Practice Marketing Agency: Healthcare-focused marketing agency for private practices and medical groups. Comparable in serving regulated healthcare verticals with similar paid acquisition and patient growth focus, though typically serving smaller clients than dilate.

Emerging players

• Reproductive Health Agencies (collective niche): A cluster of small agencies and consultancies explicitly focused on abortion care, reproductive health, and stigmatized verticals (e.g., independent shops serving Planned Parenthood affiliates). Most directly comparable peers to dilate's carafem-style engagements, though none individually commands dilate's case-study scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dilate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dilate