Black Terminus AR

What Black Terminus AR does

Black Terminus AR (operating as Black Terminus, LLC) is a no-code mobile augmented reality platform that enables artists, designers, and cultural institutions to create and experience AR art using only a smartphone or tablet. Founded in 2021 and headquartered in Oakland, California, the company builds the Black Terminus AR App for iOS and Android, which overlays digital video and animation onto static images and artwork via computer-vision-based image tracking. The platform is explicitly positioned to address the digital divide for Black artists and to 'desegregate the metaverse,' combining creation tooling with educational content (written and video tutorials integrated with CapCut), themed cultural experiences such as the Black Panther Walking Tour, and an annual community hackathon called the Juneteenth Reality Hack that feeds into a longer-term 'AR Museum for the People' vision.

The company's product surface consists of a free core mobile app, plus monetized add-on modules including exhibit installation services ($4,500), sponsored hackathon support ($2,500), the Black Panther walking tour ($3,090), and a combined panel-speaking/school-sponsorship bundle ($5,135) that includes a one-year subscription to AR creation tools and educational content for public schools. Distribution is global via Apple App Store and Google Play, with event-driven direct sales and partnerships through community and cultural organizations.

The business model blends a freemium consumer app with low-volume, high-touch service revenue (professional services for installations and speaking), event sponsorship ($2,500 hackathon tier), and an early recurring subscription tier aimed at K-12 education. Go-to-market is community- and event-driven, anchored by the Juneteenth Reality Hack and a partner network that includes Kapor Center, Unity, Akonadi Foundation, East Bay Community Foundation, Wakanda Dream Labs, Black Cultural Zone, and several mentor-led studios. Customer segments span individual Black artists and emerging XR professionals, cultural nonprofits (e.g., Dr. Huey P. Newton Foundation), and public schools, with a 1-10 person team and no disclosed external funding.

Name

Black Terminus AR

Legal name

Black Terminus, LLC

Website

https://blackterminus.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Terminus AR operates a no-code mobile augmented reality platform enabling artists to build AR experiences via smartphones. It serves Black artists, public schools, and cultural institutions through its app, workshops, walking tours, and the annual Juneteenth Reality Hack.

Ownership category

akta.pro rank

Product category

Augmented Reality Platform

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)

Keywords

• Mobile augmented reality platform
• No-code AR creation
• AR art experiences
• Spatial computing tools
• Mobile AR applications

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Service Fees: One-time fees for speaking engagements, exhibit installations, and creator services. Fees range from $3,090 to $5,135 per engagement.
2. Sponsorships and Donations: Juneteenth Hack support and sponsorship opportunities at $2,500.
3. Public School Subscription: Annual subscription model for public schools to access AR creation tools and educational content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Black Terminus AR provides a no-code mobile augmented reality platform that enables artists, designers, and creators to build and experience dynamic AR art using only a smartphone or tablet, without coding skills or expensive XR hardware. The company complements the platform with paid AR-guided tours, educational workshops, exhibit installation services, and an annual Juneteenth Hack hackathon that supports Black creative technologists.

Product overview

Black Terminus AR is a mobile-first augmented reality platform designed to democratize spatial computing. The core product is the Black Terminus AR App available on iOS and Android, which allows users to create and experience AR art without coding or expensive equipment. The platform is complemented by educational workshops and tutorials that teach AR creation using Capcut. The company also sells themed AR experiences like the Black Panther Walking Tour, and offers professional services including exhibit installations, speaking engagements, and hackathon sponsorships. The long-term vision is the 'AR Museum for the People,' an open-air AR museum concept developed through their annual Juneteenth Hack hackathon.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Terminus AR App A mobile augmented reality application available on iOS and Android that enables artists and creators to bring static images to life by overlaying digital content such as videos and animations, viewable through smartphones and tablets.
• Black Panther Walking Tour An augmented reality art tour led by Billy 'X' Jennings exploring Black Panther Party history in West Oakland, using the Black Terminus AR App to bring historic sites to life. Priced at $3,090.
• Juneteenth Hack Support and Sponsorship A sponsorship tier for the annual Juneteenth Hack hackathon event supporting Black creative technologists in AR. Priced at $2,500 and includes support portal access for hackathon participants.
• Exhibit Installation and Creator Fee Professional services for installing and setting up AR exhibits, including creator coordination and compensation. Priced at $4,500.
• Panel Speaking Fee Speaking engagement package including panel participation, school sponsorship donation, one-year subscription, and introductory workshop. Priced at $5,135.
• Public School Subscription Annual subscription model for public schools providing access to the Black Terminus AR creation tools and educational content for classroom integration of spatial computing.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kapor CentercoreStrategic or Co-development Partner · 1 January 2024Key strategic partner focused on equitable tech ecosystem, supporting the mission to diversify spatial computing.
• UnitycoreTechnology or Integration · 1 January 2024Major technology platform partner providing AR/VR development tools for the Juneteenth Hackathon participants.
• George Hofstetter Technologies InccoreStrategic or Co-development Partner · 1 January 2024Technology partner and mentor organization for the hackathon, with founder George Hofstetter serving as mentor.
• Wakanda Dream LabsminorStrategic or Co-development Partner · 1 January 2024Partner organization supporting Black tech talent and AR development initiatives.
• Black Cultural ZoneminorStrategic or Co-development Partner · 1 January 2024Community partner focused on Black cultural preservation and arts in the East Bay region.
• AWE (Always With Excellence)minorGTM or Marketing Partner · 1 January 2024Marketing and promotional partner for the Juneteenth Hackathon event.
• Iltopia StudiosminorStrategic or Co-development Partner · 1 January 2024Mentor organization with founder Steven Christian (MD PhD Candidate in Integrative Neuroscience) providing expertise.
• Ona StoriesminorStrategic or Co-development Partner · 1 January 2024Storytelling and strategy partner with Director Princely H. Glorious mentoring hackathon participants.
• West Oakland ProjectminorStrategic or Co-development Partner · 1 January 2024Community arts organization with founder Jilchristina Vest serving as mentor for the hackathon.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Unity Technologies: Unity is a core strategic partner of Black Terminus AR and the dominant game engine and AR/VR development platform; it overlaps as a creator/developer toolchain for spatial experiences and serves many of the same XR developers and creative technologists in Black Terminus AR's audience.
• Snap (Lens Studio): Snap's Lens Studio is a no-code AR authoring environment for mobile AR creators at massive global scale; it competes for the same creator audience and cultural-AR use cases but as part of Snapchat's much broader consumer and AR business.
• Meta (Spark AR): Meta Spark (formerly Spark AR) is Meta's AR creation platform enabling Instagram/Facebook AR effects without code, a broad incumbent comparable to Black Terminus AR's no-code mobile AR creation approach but distributed at Meta scale.

Direct peers

• JigSpace: JigSpace is a 3D/AR creation and sharing platform with a mobile app and no-code authoring, serving a similar creator-and-education use case as Black Terminus AR including classroom and explainer AR content.
• 8th Wall (Niantic): 8th Wall is a WebAR development platform that enables mobile-based AR creation in browsers without app installs, a comparable no-code/low-code AR creator platform targeted at designers and brands similar to Black Terminus AR's mobile-only approach.
• Adobe Aero: Adobe Aero is a no-code AR authoring tool that lets designers and creatives build mobile AR experiences without programming, directly comparable to Black Terminus AR's no-code creator experience and integration with creative workflows (Black Terminus uses CapCut in a similar role).
• Eyejack Studio: Eyejack is an AR art studio that produces image-recognition-driven AR experiences overlaying video/animation onto artwork, technically and creatively parallel to Black Terminus AR's image-tracking AR experiences and "art comes alive" pitch.
• Artivive: Artivive is a no-code AR platform purpose-built for artists to bring physical artworks to life via mobile devices, mirroring Black Terminus AR's core value proposition of mobile-only, no-coding-required AR creation for creators and cultural use cases.

Others

• AWE (Augmented World Expo): AWE is an XR industry conference/community partner of Black Terminus AR (via its Juneteenth Hack marketing partnership) and the broader XR event ecosystem serving the same spatial-computing community and creators.
• Kapor Center: The Kapor Center is a strategic partner focused on equitable tech ecosystems and is explicitly named as supporting Black Terminus AR's mission to diversify spatial computing; comparable as a funder/enabler in the equity-in-tech space rather than a product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artbydubba/?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/wine-bowties

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Terminus AR