AJPM
AJPM (Affordable Jewelry & Precious Metals) is a privately-held Portland, Oregon precious-metals dealer operating since 1996. It serves individual investors and collectors through three Portland-metro retail locations and phone/mail-order sales of gold, silver, platinum, palladium, and copper bullion, earning revenue on bid-ask spreads.
- Company typePrivate
- Founded1996
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AJPM does
AJPM (Affordable Jewelry & Precious Metals) is a privately-held precious metals dealer founded in 1996 and headquartered at 304 SW Washington Street in Portland, Oregon. The company operates three retail/showroom locations in the Portland metropolitan area — Downtown Portland, Beaverton, and AJPM East — and serves individual investors and collectors seeking physical bullion and graded coinage. Its core product catalog spans gold, silver, platinum, palladium, and copper, encompassing government-minted coins (American Eagles, Canadian Maple Leafs, Krugerrands, Philharmonics, Kangaroos, Gold Pandas, Gold Buffalos) and a range of 1oz, 10oz, 100oz, and 1-kilo bars, complemented by an online scrap-gold calculator and a want-list service for PCGS- and NGC-graded coins.
The company's technology footprint is deliberately minimal. Its public website displays live bid/ask pricing that refreshes every 60 seconds for gold, silver, platinum, and palladium, and an online scrap-gold calculator performs instant karat × gram-weight × spot-price valuations for 10k, 14k, 18k, 22k, and dental gold. AJPM operates no e-commerce checkout, no mobile app, and no public API; orders are placed exclusively via a toll-free phone line (1-800-690-4995) or in person at one of the three retail locations, with mail-in personal/cashier's check payment and wire transfer required for orders above $15,000.
AJPM generates revenue primarily through the bid-ask spread on precious-metals transactions, supplemented by a $1,000 minimum threshold on scrap-gold purchases. The firm relies on SEO/organic search traffic to its website — which it claims is Portland's most-viewed precious-metals trading website since 1996 — and on word-of-mouth, stating it never solicits business by phone. AJPM is privately held with no disclosed institutional investors, funding rounds, or external ownership, and appears to operate as a small partnership-style business with approximately six named staff members across locations.
AJPM firmographics
Firmographics- Name
- AJPM
- Legal name
- AJPM
- Website
- https://ajpm.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AJPM (Affordable Jewelry & Precious Metals) is a privately-held Portland, Oregon precious-metals dealer operating since 1996. It serves individual investors and collectors through three Portland-metro retail locations and phone/mail-order sales of gold, silver, platinum, palladium, and copper bullion, earning revenue on bid-ask spreads.
- Ownership category
- akta.pro rank
AJPM industry classification
Industry- Product category
- Precious Metals Dealing
- NAICS
- Jewelry Retailers (45831), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)
- akta.pro secondary industries
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD), Precious Metals Minting & Bullion Products (IMAKAEAJ)
Keywords
Where AJPM is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AJPM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Precious Metals Trading (Buy/Sell Spread): AJPM earns revenue through the bid-ask spread on precious metals transactions. They buy gold, silver, platinum, and palladium from customers at lower 'bid' prices and sell to customers at higher 'ask' prices. The company offers nationally competitive spreads on popular bullion forms including coins and bars.
- Scrap Gold Purchasing: Purchase of scrap gold items from customers, valued using an online calculator based on live spot prices. Minimum transaction of $1,000.
- Graded Coins (PCGS/NGC): Want list service for PCGS or NGC graded coins available at all three retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Live Spot Pricing with Buy/Sell Spreads |
| Unit Pricing | Pay-as-you-go | Scrap Gold Minimum Transaction |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
AJPM product offering
Product offeringCore offering
AJPM buys and sells physical precious metals — gold, silver, platinum, palladium, and copper bullion coins and bars — to individual investors and collectors via toll-free phone orders and three Portland-area retail locations. The company also purchases scrap gold (minimum $1,000 transaction) priced through an online gram-weight calculator, and sources PCGS/NGC graded coins through a want-list service available at all three stores.
Product overview
AJPM (Affordable Jewelry & Precious Metals) is a Portland, Oregon-based precious metals dealer operating since 1996. The company offers a portfolio of physical precious metals products including gold bullion (American Gold Eagles, Canadian Gold Maple Leafs, Krugerrands, Gold Buffalos, various gold bars), silver bullion (American Silver Eagles, Silver Maple Leafs, Silver Buffalo Rounds, Silver Bars), platinum, palladium, and copper. The company also operates an online scrap gold calculator tool that provides live spot price quotes based on gram weight. Pricing is delivered through a live website that refreshes every 60 seconds, with orders placed via phone (toll-free 1-800-690-4995) and mail-in payment. The company does not have an e-commerce platform or public API.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold Bullion Products Gold coins and bars sold to individual investors and collectors via phone order or in-store, including American Gold Eagles, Canadian Gold Maple Leafs, South African Krugerrands, Austrian Gold Philharmonics, Australian Kangaroos, Chinese Gold Pandas, American Gold Buffalos, and Swiss and domestic gold bars in 1oz, 10oz, 100g, and 1 Kilo sizes.
- Silver Bullion Products Silver coins and bars sold to individual investors and collectors, including American Silver Eagles, Canadian Silver Maple Leafs, Austrian Silver Philharmonics, Australian Silver Kangaroos, 1oz Silver Buffalo Rounds, 10oz Silver Bars, 100oz Silver Bars, and $1000 90% Silver Bags.
- Platinum Products Platinum bullion coins and bars sold to individual buyers, priced off live spot (current bid $1,639.00 / ask $1,649.00 per ounce as listed on the site).
- Palladium Products Palladium bullion coins and bars sold to individual buyers at AJPM's published bid/ask spread (currently bid $1,264.00 / ask $1,304.00 per ounce as listed on the site).
- Copper Products Copper bullion products sold to individual buyers through the AJPM website and storefronts.
- Scrap Gold Purchasing AJPM buys scrap gold from individual sellers, valued via an online gram-weight calculator based on live spot prices and supporting 10k, 14k, 18k, 22k gold and dental gold; minimum $1,000 per transaction. (Scrap silver is not currently accepted.)
- PCGS/NGC Want List Service Source-and-acquire service for PCGS or NGC graded coins requested by collectors, fulfilled through AJPM's dealer network at any of its three Portland-area retail locations.
Companies that use AJPM
Customer profileSegments1 record
Ideal customer profiles1 record
AJPM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AJPM partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights2 records
AJPM competitors and assessment
Company assessmentDirect peers
- Provident Metals: Online precious metals and numismatics retailer offering bullion coins/bars and graded coins via PCGS/NGC. Directly comparable to AJPM on both the bullion and the PCGS/NGC want list/graded-coin business lines.
- JM Bullion: Major online precious metals dealer carrying the same sovereign and private mint bullion products AJPM sells (Eagles, Maple Leafs, bars). Directly comparable on product range and customer segment, with full e-commerce checkout that contrasts AJPM's phone-and-mail ordering model.
- APMEX (Apmex Inc.): Largest US online precious metals retailer offering gold, silver, platinum, and palladium bullion and numismatics with national shipping and card checkout. Directly comparable to AJPM on product mix and target customer (individual bullion buyers), but operates at vastly greater national scale and through e-commerce rather than phone/mail order.
- GoldSilver (Schiff Gold): Online gold and silver retailer founded by Peter Schiff offering bullion and storage services. Comparable to AJPM on precious metals retail and on a price-transparent, education-driven value proposition aimed at individual investors.
- Golden Eagle Coin: Retail and online precious metals dealer offering bullion and rare/graded coins. Directly comparable to AJPM as a hybrid retail-and-online competitor serving both walk-in and mail-order bullion buyers.
- SD Bullion: Online-first precious metals dealer competing on low premiums across gold, silver, platinum, and palladium bullion. Directly comparable to AJPM in product mix and price-driven positioning, but with a national e-commerce platform rather than a Portland-centric retail and phone model.
Regional players
- Texas Precious Metals: Texas-based online precious metals dealer competing on low premiums and fast shipping. Comparable to AJPM on product mix and individual-investor focus, but with a regional online-only presence in a different geography.
- Northwest Territorial Mint: Pacific Northwest-based mint and precious metals dealer producing custom rounds and bullion. Comparable to AJPM on regional Pacific Northwest positioning and bullion/coin product mix, though with a stronger minting/manufacturing angle.
Broad incumbents
- Kitco: Canadian-based precious metals retailer and market data provider offering live spot pricing, bullion, and refining services. Comparable to AJPM on live spot pricing as a customer acquisition tool and on bullion sales, but with a much broader platform.
- Monex Precious Metals: Established national precious metals dealer and IRA custodian offering bullion, storage, and trading. Comparable to AJPM on bullion sales but broader in scope, providing custody and IRA services that AJPM does not.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
AJPM social profiles
Digital presenceAJPM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJPM leadership team
Management profileNumber of profiles
Profiles6 records
AJPM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJPM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJPM
What does AJPM do?
AJPM buys and sells physical precious metals — gold, silver, platinum, palladium, and copper bullion coins and bars — to individual investors and collectors via toll-free phone orders and three Portland-area retail locations. The company also purchases scrap gold (minimum $1,000 transaction) priced through an online gram-weight calculator, and sources PCGS/NGC graded coins through a want-list service available at all three stores.
Is AJPM a public or private company?
AJPM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AJPM founded?
AJPM was founded in 1996. It employs 1 to 10 people.
Where is AJPM based?
AJPM is headquartered in Portland, United States, in the North America region.
How does AJPM make money?
Three revenue lines are on record. Precious Metals Trading (Buy/Sell Spread) is the primary driver. The others are scrap Gold Purchasing and graded Coins (PCGS/NGC).
Who are AJPM's main competitors?
Direct peers on record are Provident Metals, JM Bullion, APMEX (Apmex Inc.), GoldSilver (Schiff Gold), Golden Eagle Coin and SD Bullion. Regional players are Texas Precious Metals and Northwest Territorial Mint. Broad incumbents are Kitco and Monex Precious Metals.
Does AJPM have an API?
No public API is recorded for AJPM.
What industry is AJPM in?
AJPM's product category is Precious Metals Dealing. Its primary akta.pro industry code is CRALAGAF, Coins, Currency & Bullion Collectibles Retail (Numismatics), with a secondary code of IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its NAICS code is 45831 and its SIC code is 5944.