Beurer India Private Limited

What Beurer India Private Limited does

Beurer India Private Limited is the Indian subsidiary of Beurer, a German family business founded in 1919 that operates in consumer health, beauty, and wellbeing products. The India entity distributes home healthcare, medical, beauty, wellbeing, therapy, and babycare devices and accessories to individual consumers across India, drawing on a parent-company portfolio that spans Health, Wellbeing, Beauty, Personal Care, Home, Fitness, Baby, and Pet Care categories. The company positions itself as a specialist for healthy lifestyle products focused on self-care solutions, leveraging 100+ years of category experience and partnerships with health and wellbeing institutes.

Key product lines include insect bite healers (BiteX Go, Travel, Day & Night, and Original variants), pain therapy devices (EM 59 Heat Digital TENS/EMS for electrical muscle and nerve stimulation, EM 50 Menstrual Relax for menstrual cramp relief), and diagnostic body analysis devices such as the BF 105 Bluetooth-enabled bathroom scale. The hardware ecosystem is supported by the Beurer HealthManager Pro mobile application, which aggregates health measurements from devices and enables data sharing with healthcare providers, functioning as the digital integration layer across the device portfolio.

The company operates a horizontal, consumer-facing go-to-market with no publicly disclosed pricing. Distribution combines parent-company country-specific e-commerce storefronts (covering Germany, France, UK, Spain, Italy, Netherlands, Poland, Russia, USA, and Indonesia) with third-party retail and online retailers. Marketing is multi-channel and includes content marketing via shop.beurer.com, organic social on Meta, TikTok, and YouTube, and paid digital advertising across Google, Amazon, Criteo, and Taboola. Beurer India Private Limited is privately held under the German parent, has 11-50 employees, and has no disclosed external funding rounds.

Name

Beurer India Private Limited

Legal name

Beurer India Private Limited

Website

https://beurerindia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Beurer India Private Limited is the Indian subsidiary of German family-owned Beurer (est. 1919), distributing consumer health, pain therapy, beauty, and babycare devices — including BiteX insect bite healers, EM-series TENS units, and BF diagnostic scales — to individual consumers across India via e-commerce and third-party retail.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Distribution channels3 records

Marketing channels3 records

Core offering

Beurer India Private Limited sells consumer-grade home healthcare, medical, beauty, wellbeing, therapy, and babycare devices and accessories. Core offerings include insect bite healers (BiteX Go, Travel, Day & Night, Original), digital TENS/EMS pain therapy devices (EM 59, EM 50 Menstrual Relax), diagnostic body analysis scales (BF 105), and the HealthManager Pro app for health data management.

Product overview

Beurer is a family business with over 100 years of experience since 1919, specializing in consumer health, beauty, and wellbeing products. The product portfolio spans multiple categories including Health, Wellbeing, Beauty, Personal Care, Home, Fitness, Baby, and Pet Care. Key product lines include insect bite healers (BiteX series), pain therapy devices (TENS/EMS units like EM 59 and EM 50 Menstrual Relax), body analysis scales (BF 105), and health monitoring accessories. The ecosystem is supported by the HealthManager Pro app which enables users to consolidate and track health data from various devices and sources. The company positions itself as a specialist for healthy lifestyle products with a focus on self-care solutions.

Differentiator

Problem solved

Functional benefit

Brands

• HealthManager Pro: Mobile health management app for tracking health data

Products and services

• BiteX Go Graphite Grey Insect bite healer device for quick relief from itching and swelling caused by insect bites, targeted at individual consumers for home and travel use.
• BiteX Travel BR 10 Pure White Compact insect bite healer designed for travel use, providing quick relief from insect bite discomfort for individual consumers on the go.
• BiteX Day & Night BR 90 Deep Black Advanced insect bite healer suitable for use day and night, providing relief from itching and swelling for individual consumers.
• BiteX Original BR 60 Pure White Original model insect bite healer providing reliable relief from insect bites for individual consumers.
• EM 59 Heat Digital TENS/EMS Digital TENS/EMS device for pain therapy, providing electrical muscle stimulation and transcutaneous electrical nerve stimulation for muscle tension and pain relief; targeted at individual consumers managing chronic or acute pain at home.
• BF 105 Diagnostic Bathroom Scale Diagnostic bathroom scale with body analysis capabilities, including Bluetooth connectivity for syncing health data; targeted at consumers tracking weight and body composition at home.
• EM 50 Menstrual Relax Wearable pain therapy device specifically designed for menstrual cramp relief using electrical stimulation technology, targeted at individual consumers.
• Beurer HealthManager Pro App Mobile application that provides holistic health data management, allowing users to view health measurements taken at home, at the doctor's, or on the road, with detailed information beyond mere measured values.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Agaro: Agaro is an Indian consumer health and lifestyle brand selling massagers, TENS units, hair dryers, and personal care appliances. Direct competitor in mass-market personal care and therapy devices.
• Rossmax India: Rossmax is a Taiwanese health-device manufacturer distributing BP monitors, thermometers, nebulizers, and pain therapy devices in India. Closely comparable to Beurer India on home monitoring and respiratory/pain therapy categories.
• HealthSense: HealthSense is an Indian home health and personal care brand offering massagers, BP monitors, weighing scales, and grooming devices. Directly competes with Beurer India in personal care, wellness, and entry-level health devices.
• Omron Healthcare India: Omron Healthcare India is the Indian arm of Omron, a leading global manufacturer of home health monitoring devices including blood pressure monitors, TENS units, and digital thermometers. Directly competes with Beurer India's portfolio in BP monitors, pain therapy, and body composition devices.
• Dr. Trust (Nureca Limited): Dr. Trust is the consumer health brand of Nureca Limited, an Indian-listed company selling BP monitors, TENS/EMS units, thermometers, and other home health devices. Directly competes with Beurer India on the same product categories and price-driven Indian consumer segment.
• Citizen Systems India: Citizen Systems India distributes BP monitors, thermometers, and other home health devices from the Japanese Citizen brand. Directly competes with Beurer India's diagnostic and monitoring portfolio.
• Hicks (Medical Devices): Hicks is an Indian brand offering thermometers, BP monitors, and nebulizers. Directly comparable to Beurer India in the routine home health monitoring category.

Emerging players

• Contec Medical Systems India: Contec Medical is a Chinese medical device manufacturer distributing patient monitors, BP monitors, and diagnostic equipment in India. Partial overlap with Beurer India's home monitoring and diagnostic segments.
• Choicemmed India: Choicemmed is a Chinese health device manufacturer selling pulse oximeters, BP monitors, and thermometers globally including India. Overlapping product set with Beurer India's diagnostic and monitoring devices.

Broad incumbents

• Philips India (Personal Health): Philips Personal Health division in India sells grooming, beauty, mother and child care, and health devices. Broader incumbent with overlapping product categories (grooming, baby care, oral health) but operates as a larger multi-category global brand rather than a health-device specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/beurer-india-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beurer India Private Limited